A Datran Media survey found that “93.6% of respondents will increase their budget for digital marketing channels this year, and 72.8% will use audience measurement tools to assess the success of their digital efforts,” DM News reports.
73.6% of survey respondents said they expected advertising revenues to go up this year.
So, those of you worrying about the shrinking print industry, look on the bright side – marketing budgets are expanding, and marketers are spending more on digital campaigns. If you stop sulking and upgrade your business to offer cross media services, you can grab a chunk of those dollars right away and expand your customer base.
Now, let’s see that smile