One to One Engagement Marketing

Easypurl Provides Software & Solutions to Create Personalized Customer Experiences

Tag Archives: Direct Marketing

Extra! Extra! 5-Part Playbook Series Coming Soon!

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We’re excited to announce an upcoming five-part “Playbook” series detailing industry-specific marketing solutions using Easypurl software and solutions. Titles will include: Direct-Marketing Playbook: Using PURLs for Market Research Internal-Marketing Playbook: Recruiting High-Value Employees with PURLs Operations Playbook:  Using PURLs to Measure Operational Efficiency Travel-Marketing Playbook: Using PURLs to Bypass OTAs and Capture Direct Bookings Higher-Education Marketing Playbook: Using PURLs to Application Collection & Review Easypurl Read More →

There’s No Place Like Home: Creating Loyalty Among Guests with PURLs

The first rule to understanding the hospitality industry is that there’s no place like home. Marketers at hotels and resorts know that a customer relationship during a visit is like a conversation: the more immersive, detail-oriented and personalized, the better the guest experience. But what if that conversation didn’t have to end when your guest leaves? With Easypurl’s marketing solutions that include personalized URLs (PURLs) Read More →

Right on Target: How PURLs and Dynamic Landing Pages Help Nonprofits Meet Fundraising Goals

PURLs and Landing Pages Help Nonprofits Meet Their Fundraising Goals!

Despite the last few years’ challenging fundraising environment, Easypurl has been helping nonprofits meet their donation targets by boosting the efficiency and effectiveness of their fundraising campaigns with personalized URLs (PURLs) and dynamic landing pages. When used in conjunction with traditional direct marketing channels such as personalized email or direct mail, personalized URLs lure donors back and help recruit new donors, as well. In Easypurl, Read More →

Measuring Quality of Care and Improving Outcomes with PURLs & QR Codes

Direct Marketing with Easypurl can help improve direct-provider communications.

Easypurl’s healthcare solutions that feature Personalized URLs (or PURLs) and QR codes are more than just direct-marketing tools for healthcare marketers.  Over several years of providing marketing solutions to healthcare marketers, Easypurl has found that PURLs and QR codes can be effective prescriptions for challenges that face both providers and patients. In this blog post, we will examine three ways that Easypurl solutions use Personalized Read More →

Direct Marketing for Auto Dealerships: Driving Showroom Traffic with Easypurl

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When it comes to direct marketing for the automotive industry, Easypurl has been around the block. With tens of thousands of campaigns launched on our platform by hundreds of marketers, Easypurl’s technology has been helping automotive marketers over the last several years — just as their space has become more competitive.  And why is Easypurl among the most popular platforms for automotive direct marketers? Because leveraging Read More →

SWOT Analysis Of Direct Mail

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A  SWOT analysis breaks down the Strengths, Weaknesses, Opportunities and Threats facing an industry or organization. Strengths and weaknesses are inherent to direct mail. Opportunities and threats are external, and companies have no control over them. The key is to leverage your strengths to cash-in on the opportunities, all the while overcoming threats. To summarize this chart, Direct Mail is neither dead nor dying. Its Read More →

Easypurl.com at DMA:2010 – Visit us at Booth #2420

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After unveiling Easypurl.com 5.0 at Graph Expo this past week, we’re moving on to San Francisco to showcase the latest version of our direct marketing platform – did we mention it has a new and enhanced Mobile Marketing Module? – at the DMA:2010. If the reaction at Graph Expo is anything to go by, we think it will be a huge hit at the DMA as Read More →

We're Launching Easypurl.com 5.0 with Mobile Marketing At Graph EXPO!

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That’s right… another year, another Easypurl.com appearance at Graph Expo – the nation’s premier event in Graphic Arts & Communications industry. This year at Graph Expo Easypurl.com is extremely excited to unveil Easypurl.com 5.0, the latest version of our industry-leading Cross-Media Marketing Platform. For those attending the show, stop by booth #214 to check it out. The new version of Easypurl.com offers SMS (text) messaging, Read More →

Become A Trade Show Success With Cross-Media Marketing

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Salespeople love trade shows. Trade shows offer a great excuse for leaving the office for a few days, traveling to a cool new city, meeting lots of new people, along with ample networking soirees at swanky restaurants and nightclubs, and the chance to spend valuable face-time with important clients. Marketers, on the other hand, fear trade shows. Why? Because trade shows mean lots of work… Read More →

Stay In Control With Easypurl.com Marketing Automation Tools

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Question: What’s better than a flawless marketing campaign? Answer: A flawless marketing campaign that runs itself automatically while you sleep. We’re talking about setting up email and SMS triggers at key points in your campaigns, to various segments of your list, to remind, respond and follow-up with your audience throughout the entire campaign life-cycle. We’re talking about Marketing Automation tools. With Marketing Automation tools like Read More →