One to One Engagement Marketing

Easypurl Provides Software & Solutions to Create Personalized Customer Experiences

Tag Archives: Easypurl.com

Easypurl Brings PURLs to the DMA 2014

Easypurl at the DMA 2014

Join Easypurl at Booth #1107 at the DMA 2014, this year’s national Direct Marketing Association conference in San Diego, CA Oct 26-30 For the seventh year in a row, Easypurl is coming to DMA 2014 — this year’s national Direct Marketing Association conference in San Diego –- and will again be exhibiting the latest Integrated Marketing and Personal URL technology. Conference attendees can visit Easypurl Read More →

Your Reward For A Year Of Excellent Marketing: A Free Bahamas Vacation For Two!

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To celebrate the end to an exciting year in marketing we thought that an opportunity to win a trip to the Bahamas would be the perfect reward for the hard-working marketing folks who spent countless hours creating successful campaigns in 2013. That’s why we developed our little gamification campaign to give you and other marketers the option to pick your perfect vacation – complete with Read More →

Why Personalization is Key in Education Marketing

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Personalization can help your education-marketing efforts make the grade. Here’s why. Read More →

Extra! Extra! 5-Part Playbook Series Coming Soon!

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We’re excited to announce an upcoming five-part “Playbook” series detailing industry-specific marketing solutions using Easypurl software and solutions. Titles will include: Direct-Marketing Playbook: Using PURLs for Market Research Internal-Marketing Playbook: Recruiting High-Value Employees with PURLs Operations Playbook:  Using PURLs to Measure Operational Efficiency Travel-Marketing Playbook: Using PURLs to Bypass OTAs and Capture Direct Bookings Higher-Education Marketing Playbook: Using PURLs to Application Collection & Review Easypurl Read More →

Come Visit us at the All for One Marketing Summit in NYC!

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Easypurl.com is pleased to announce our upcoming attendance at the “All for One Integrated Marketing Summit,” a regional conference for direct marketers taking place in New York City June 20-21.  This conference brings in direct-marketers from all over the Northeast looking to optimize their marketing strategies – we’ll be at Booth #208 discussing the advantages of personalized cross-media marketing. Like any good company attending a Read More →

SWOT Analysis Of Direct Mail

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A  SWOT analysis breaks down the Strengths, Weaknesses, Opportunities and Threats facing an industry or organization. Strengths and weaknesses are inherent to direct mail. Opportunities and threats are external, and companies have no control over them. The key is to leverage your strengths to cash-in on the opportunities, all the while overcoming threats. To summarize this chart, Direct Mail is neither dead nor dying. Its Read More →

We're Launching Easypurl.com 5.0 with Mobile Marketing At Graph EXPO!

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That’s right… another year, another Easypurl.com appearance at Graph Expo – the nation’s premier event in Graphic Arts & Communications industry. This year at Graph Expo Easypurl.com is extremely excited to unveil Easypurl.com 5.0, the latest version of our industry-leading Cross-Media Marketing Platform. For those attending the show, stop by booth #214 to check it out. The new version of Easypurl.com offers SMS (text) messaging, Read More →

What Is PixelPURL?

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PixelPURL is a special proprietary Easypurl.com tracking technology that enables companies to use PURLs and monitor visitor behavior on third-party websites. Earlier, we spoke about how a PURL Redirect lets PURL visitors be redirected back to a marketer’s website, rather than to an Easypurl.com hosted Landing Page. That was cool, right? The PixelPURL makes the PURLRedirect even cooler. Normally, after each visitor is redirected to Read More →

Security Pages – Boon Or Bane?

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A security page is an extra security measure that can be incorporated into a marketing campaign. It is added between a PURL and a landing page. Do you need it?  The answer is long-winded, and there is no right or wrong here. Read on. Normally when a user types in a PURL, he/she is sent to what we call a Landing Page, which usually contains Read More →