One to One Engagement Marketing

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Tag Archives: Personalized Urls

Direct Marketing for Auto Dealerships: Driving Showroom Traffic with Easypurl

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When it comes to direct marketing for the automotive industry, Easypurl has been around the block. With tens of thousands of campaigns launched on our platform by hundreds of marketers, Easypurl’s technology has been helping automotive marketers over the last several years — just as their space has become more competitive.  And why is Easypurl among the most popular platforms for automotive direct marketers? Because leveraging Read More →

New eBook: 8 Ways to Boost Direct Marketing Response with PURLs

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Curious about how you can make your Direct Marketing more effective? Do you want to know how the world’s top marketers use PURLs in their integrated marketing campaigns? You are in luck!  Our new eBook, 8 Ways to Boost Direct Marketing Response with PURLs, is now available to direct marketers who are looking to get better response and higher conversion by using Personalized URLs (PURLs) Read More →

Make your next direct mail campaign go Viral with Easypurl SocialShare

Mobile Marketing and Social Media  - buzzwords that are rocking the marketing industry. The current marketing landscape is turning social media and mobile entrepreneurs into instant billionaires while leaving the average marketing professional scratching their heads… Makes you wonder – where does direct mail or traditional direct marketing fit… or does it? Easypurl helps answer that question. Introducing Easypurl SocialShare – a momentous leap in Read More →

Easypurl.com at DMA:2010 – Visit us at Booth #2420

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After unveiling Easypurl.com 5.0 at Graph Expo this past week, we’re moving on to San Francisco to showcase the latest version of our direct marketing platform – did we mention it has a new and enhanced Mobile Marketing Module? – at the DMA:2010. If the reaction at Graph Expo is anything to go by, we think it will be a huge hit at the DMA as Read More →

Become A Trade Show Success With Cross-Media Marketing

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Salespeople love trade shows. Trade shows offer a great excuse for leaving the office for a few days, traveling to a cool new city, meeting lots of new people, along with ample networking soirees at swanky restaurants and nightclubs, and the chance to spend valuable face-time with important clients. Marketers, on the other hand, fear trade shows. Why? Because trade shows mean lots of work… Read More →

What Is PixelPURL?

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PixelPURL is a special proprietary Easypurl.com tracking technology that enables companies to use PURLs and monitor visitor behavior on third-party websites. Earlier, we spoke about how a PURL Redirect lets PURL visitors be redirected back to a marketer’s website, rather than to an Easypurl.com hosted Landing Page. That was cool, right? The PixelPURL makes the PURLRedirect even cooler. Normally, after each visitor is redirected to Read More →

PURL Redirect – Lets Marketers Use Purls Without Landing Pages

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Despite popular belief, it is not always necessary to use a hosted Landing Page with a PURL campaign. Easypurl Redirect lets marketers redirect PURL visitors to their (marketers’) websites, and still reap the powerful benefits of improved tracking and increased Web visitors inherent in this technology. Yes, PURLs are typically used in conjunction with personalized Landing Pages. Not only is this the most effective way Read More →

Hey Non-Profits, Boost Your Fundraising With PURLs And Landing Pages

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How can PURLs help non-profits raise more funds despite shrunken marketing budgets and declining response rates? Non-profits send out direct mail throughout the year to boost membership and generate donations for their various fundraising initiatives. Money makes the world go round, and non-profits are no exception, as the mighty dollar is where the proverbial rubber meets the road. Like most direct mailers, non-profits face the Read More →

Why Colleges And Universities Are Adopting PURLs & Landing Pages

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Colleges and universities run lots of marketing campaigns throughout the year to reach out to alumni and prospective students. In fact, higher education institutions count among the nation’s most aggressive and prolific direct mailers, plastering the world with admissions and fund raising initiatives, year in and year out. Like all traditional marketing initiatives, however, their campaigns suffer from typical issues affecting direct marketers in other Read More →

Top-10 Reasons Your Business Needs Cross-Media Services Now!

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If you’re a Print Service Provider, Marketing Firm or Agency and you’re still wondering why you need Cross-Media (Seriously? What is this, 1995?), you should read through this post quickly, and pick up the phone and contact the leading Cross-Media software vendor (cough…Easypurl…cough) right away. So, here it is… The top-10 reasons your business needs Cross-Media Services now: Cross-Media tools make direct marketing more effective Read More →