You send out a direct mail piece with a personalized URL. You’ve done your best with it, and it’s as perfect as it can get. There is one more thing you can do to increase the response rate – add a QR code to your mail piece.
What is a QR code? “QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone…” Read more at Search engine land.
It looks like this and can be scanned by most camera phones.
Scanning the code will open up a PURL (or any URL that you want). So the recipient does not need a computer to check out his PURL. We love QR codes because they shorten the distance between a person and his PURL. And because they are so cool.
They help increase a marketing campaign’s response rate because they:
-Eliminate the need to type
-Make PURLs portable – people are not always at a computer, but almost always have their phones with them
-A QR code can be read with a mobile phone, opening up a new channel of communication
-QR codes can go anywhere, in any size – from a business card to a billboard
A QR code is a logical extension of your PURL, it fills the gap that other cross media marketing tools cannot.