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SWOT Analysis Of Direct Mail

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A ¬†SWOT analysis breaks down the Strengths, Weaknesses, Opportunities and Threats facing an industry or organization. Strengths and weaknesses are inherent to direct mail. Opportunities and threats are external, and companies have no control over them. The key is to leverage your strengths to cash-in on the opportunities, all the while overcoming threats. To summarize this chart, Direct Mail is neither dead nor dying. Its Read More →