# Easypurl Insider Blog > Insights on Personalized Marketing & Multichannel Campaigns --- ## Pages ## Posts - [Planning your 2026 marketing budget](https://easypurl.info/planning-your-2026-marketing-budget/): Stop Chasing Last-Click Metrics Build a 2026 Budget That Funds the Whole Journey Shift the focus from last-click wins to... - [How Many Touches Do You Need Before a Lead Converts?](https://easypurl.info/lead-nurturing/):   Why It’s Not About “One and Done” How Many Touches Do You Need Before a Lead Converts? Optimizing Your... - [Easypurl’s New Campaign Platform: The Way Omnichannel Marketing Should Feel](https://easypurl.info/easypurls-new-campaign-platform-the-way-omnichannel-marketing-should-feel/): From Idea to Launch in Minutes Today’s marketers are under constant pressure to move faster, personalize deeper, and orchestrate across... - [The Ultimate Guide to Multichannel Marketing with PURLs](https://easypurl.info/the-ultimate-guide-to-multichannel-marketing-with-purls/): In today’s hyper-connected world, customers don’t stick to a single channel. One moment they’re checking email, the next they’re scrolling... - [4 Ways Agencies Use Easypurl’s White-Labeled Reporting to Impress Clients](https://easypurl.info/4-ways-agencies-use-easypurls-white-labeled-reporting-to-impress-clients/): Today’s clients expect more than basic campaign stats — they want clear proof that every marketing dollar is working hard,... - [How To Use Segmentation To Achieve Better Marketing Results](https://easypurl.info/how-to-use-segmentation-to-achieve-better-marketing-results/): In today’s >Read More > - [5 Ways to Improve Direct Mail Response Using PURLs](https://easypurl.info/5-ways-to-improve-direct-mail-response-using-purls/): In an era dominated by digital noise, direct mail is still a powerful marketing channel that delivers real results. Why?... - [How to Personalize Landing Pages for Higher Engagement & Conversion](https://easypurl.info/personalize-landing-pages-for-higher-conversion/): You’re Losing Conversions by Treating Every Visitor the Same It might sound harsh, but if your landing pages are one-size-fits-all,... - [How using Personalized QR Codes can save you 3% on postage](https://easypurl.info/using-personalized-qr-codes-can-save-you-on-postage/): Using Personalized QR Codes can save you money on direct mail! Boost engagement, track responses, and qualify for USPS postage discounts. - [3 Reasons to Use PURLs in Direct Mail Campaigns in 2025](https://easypurl.info/3-reasons-to-use-purls-in-direct-mail-campaigns-in-2025/): Learn three powerful reasons to use PURLs in your 2025 direct mail campaigns. Boost engagement, track responses, and drive higher conversions. - [3 Ways to Use Inbound Call Tracking in Direct Mail to Boost Direct Marketing Results](https://easypurl.info/3-ways-to-use-inbound-call-tracking-in-direct-mail-to-boost-direct-marketing-results/): Discover three effective ways to use inbound call tracking in direct mail. Improve campaign performance, track responses, and boost direct marketing results. - [Top 5 Reasons to Incorporate Inbound SMS in Your Direct Mail Strategy](https://easypurl.info/top-5-reasons-to-incorporate-inbound-sms-in-your-direct-mail-strategy/): Learn how Inbound SMS enhances your direct mail marketing strategy, drives higher engagement, and boosts ROI. Discover these top 5 benefits - [How to Personalize Direct Mail to Optimize Response (Part 2)](https://easypurl.info/how-to-personalize-direct-mail-part-2/): Introduction Welcome to Part 2 of our series on optimizing direct mail with personalization! In Part 1, we explored foundational... - [How to Personalize Direct Mail to Optimize Response (Part 1)](https://easypurl.info/how-to-personalize-direct-mail-to-optimize-response-part-1/): Introduction Personalization in direct mail has moved from simple name and address customization to highly targeted, >Read More > - [How to Use QR Codes in Direct Mail (Part 2)](https://easypurl.info/how-to-use-qr-codes-in-direct-mail-part-2/): This guide is one of two parts covering how to get the most from QR codes in direct mail campaigns.... - [How to Use QR Codes in Direct Mail (Part 1)](https://easypurl.info/how-to-use-qr-codes-in-direct-mail-part-1/): This guide is one of two parts covering how to get the most from QR codes in direct mail campaigns.... - [Never Submit! Crafting Compelling CTA Button Text That Converts](https://easypurl.info/never-submit-crafting-compelling-cta-button-text-that-converts/): When it comes to crafting effective calls-to-action (CTAs), “Submit” might just be the worst possible choice. Why? Because it’s vague,... - [Top Direct Mail Trends in 2024](https://easypurl.info/top-direct-mail-trends-in-2024/): Direct mail is far from a relic of the past—it’s evolving into one of the most dynamic marketing channels available... - [Optimizing Your Direct Mail Campaigns Part 3: Automate Direct Mail Workflows ](https://easypurl.info/optimizing-direct-mail-campaigns-part-3-automate-workflows/): Welcome to the final installment of our three-part series on optimizing direct mail campaigns. So far, we’ve covered the integration... - [Optimizing Your Direct Mail Campaigns Part 2: Track and Analyze Campaign Performance ](https://easypurl.info/optimizing-your-direct-mail-campaigns-part-2-track-and-analyze-campaign-performance/): Welcome back to our three-part series on optimizing direct mail campaigns. In the first installment, we discussed the importance of... - [Optimizing Your Direct Mail Campaigns Part 1: Integrate Direct Mail with Digital Channels ](https://easypurl.info/optimizing-your-direct-mail-campaigns-part-1-integrate-direct-mail-with-digital-channels/): Welcome to our comprehensive three-part series on Optimizing Your Direct Mail Campaigns. Throughout this series, we’ll explore key strategies that can... - [20 Must-Have AI Tools for Direct Mail Marketers](https://easypurl.info/20-must-have-ai-tools-for-direct-mail-marketers/): Discover 20 essential AI tools for direct mail marketers. Automate campaigns, enhance personalization, and boost response rates with cutting-edge technology. - [The Explosion of QR Codes in Marketing](https://easypurl.info/the-explosion-of-qr-codes-in-marketing/): QR codes, or Quick Response codes, have been around since the 1990s, but they only began to gain real traction... - [Using Personalized URLs (PURLs) for Direct Marketing](https://easypurl.info/using-personalized-urls-purls-for-direct-marketing/): With the average American seeing between 6000 and 10000 ads per day — according to a 2023 TechJury study —... - [What are PURLs?](https://easypurl.info/what-are-purls/): In the evolving world of direct marketing, the ability to link offline and online channels seamlessly is key to creating... - [How PURLs Increase Direct Mail Response Rates](https://easypurl.info/how-purls-increase-direct-mail-response-rates/): If you send direct mail, and you are not using PURLs, you are leaving money on the table. Direct mail... - [RCS Unlocks New Opportunities for Direct Mail Marketers](https://easypurl.info/rcs-opportunities-for-direct-mail/): RCS is Finally Here, and it Goes Beyond SMS for Print Marketers In today’s fast-paced marketing landscape, successful campaigns are... - [Ultimate Glossary of Direct Marketing Terms](https://easypurl.info/ultimate-glossary-of-direct-marketing-terms/): As the marketing landscape evolves, so too does the terminology that marketers use.   At Easypurl, we use this  Ultimate... - [Design Dynamic, Personalized Landing Pages With Easypurl’s Template Library](https://easypurl.info/design-dynamic-personalized-landing-pages-with-easypurlstemplate-library/): In a leap toward enhancing the landscape of multichannel marketing, Easypurl proudly introduces Easypurl 12. 0, a game-changing version that... - [Top 10 Benefits of Using PURLs and QR Codes in Direct Marketing](https://easypurl.info/top-10-benefits-using-purls-qr-codes-direct-marketing/): Savvy direct marketers are now taking their direct mail pieces to the next level by integrating PURLs and QR Codes to increase response - [Human Engagement: Easypurl Makes Multichannel Campaign Creation Easier Than Ever.](https://easypurl.info/human-engagement-easypurl-makes-multichannel-campaign-creation-easier-than-ever/): Easypurl 12. 0 puts the power of personalized landing page creation directly in the hands of marketing teams with no... - [Design Dynamic, Personalized Landing Pages with EasyPurl’s Template Library](https://easypurl.info/design-dynamic-personalized-landing-pages-easypurls-template-library/): Any savvy digital marketer in 2018 is likely well aware of the benefits landing pages provide to offer-specific marketing campaigns.... - [Elevating Direct Marketing Campaigns with IVR and Call Tracking: A Comprehensive Guide](https://easypurl.info/ivr-call-tracking/): With call tracking, you are able to use a unique phone number for each campaign making it easy to easily track the results of each campaign separately. - [Where the Rubber Meets the Road in Direct Mail Marketing](https://easypurl.info/rubber-meets-road-direct-mail-marketing/): As a direct marketing professional, you’ve likely encountered the notion that direct mail is obsolete. Yet, much like Willie Nelson’s... - [8 Fundamental Principles for Astonishing Direct Marketing Success](https://easypurl.info/fundamental-principles-of-direct-marketing/): fundamental-principles-astonishing-direct-marketing-success - [6 Reasons Why Your Auto Dealership Should Use PURLs](https://easypurl.info/6-reasons-auto-dealership-use-purls/): As you build customer relationships, your dealership amasses substantial data. Now you can use data to personalize your next campaign using PURLs - [5 Ways to Connect Online and Offline Marketing to Increase Sales](https://easypurl.info/online-and-offline-marketing/): Marketing budgets steadily increased to manage the merging of online and offline marketing. Here are Five key elements to Connect Online & offline marketing - [Advantages of One-to-One Marketing](https://easypurl.info/personalized-marketing/): Personalization, Customization, Targeted marketing, Personalized URLs, Multi Channel, Marketing, Advantages of One-to-one marketing - [7 Reasons Why Direct Marketing Is Effective In Driving ROI](https://easypurl.info/7-reasons-direct-marketing-effective-driving-marketing-roi/): Savvy marketers want to maximize their Marketing ROI, direct marketing sends targeted messages who are most likely to buy. - [5 Reasons You Should Add PURLs to Your Email Marketing](https://easypurl.info/email-marketing-purls/): Email marketing gives us ways to reach customers in more effective ways than ever before, especially when you personalize your efforts using PURLs (perso... - [7 Things You Should A/B Test for your Email](https://easypurl.info/7-things-ab-test-next-email/): If you are not analyzing your data, you are not getting the impact out of email marketing. Easypurl makes it easy to A/B split test to improve marketing ROI - [7 Reasons Why Direct Marketing Is Effective In Driving Marketing ROI](https://easypurl.info/direct-marketing-effectiveness/): Savvy marketers want to maximize their ROI and get the biggest bang for their buck, but which is more effective – mass marketing or direct marketing? - [5 ways to improve your Direct Mail Marketing ROI](https://easypurl.info/direct-mail-marketing/): Traditional direct mail options are not obsolete. Half of U.S. consumers prefer direct mail over email, and 70 percent believe that snail mail is... - [5 Ways Call Tracking Improves Your Marketing Campaign](https://easypurl.info/call-tracking-marketing/): With Call Tracking, marketers can use phone numbers as inbound communication channels in marketing campaigns to easily track, play back, analyze, and man... - [6 Reasons Why You Absolutely Need Personalized Landing Pages](https://easypurl.info/personalized-landing-pages/): Using personalized URLs are a great way to create outstanding customer experiences. Here are six reasons why you should be personalizing your landing pages. - [6 Benefits of Incorporating SMS Into Your Marketing Campaign](https://easypurl.info/sms-marketing-campaign/): People are always deeply engrossed in their smartphones. Here is an opportunity to capitalize on this communication channel — a SMS marketing campaign. - [Why Should You Invest in PURLs?](https://easypurl.info/invest-in-purls/): Direct mail can be made even more effective when it is combined with digital efforts such as personal URLs, known as PURLs. These are unique URLs that ar... - [5 reasons why email is still the most effective marketing tool](https://easypurl.info/email-marketing-is-effective/): When you are seeking effective methods to reach your prospects, you can't get much better than email marketing. Although many people think of it as an ol... - [PURLs: 6 Ways PURLs Can Help Your Next Direct Marketing Campaign](https://easypurl.info/purls/): PURLs are the tried-and-true workhorse of the marketing campaign. The PURL, or personalized URL, is a unique web address that is included in email and di... - [Emails Marketing: 5 Reasons Why Your Email Will Be Deleted](https://easypurl.info/email-marketing-ignored/): Email marketing can be an extremely efficient means of interacting with customers. Ninety-one percent of consumers check their messages at least once per... - [7 Ways to optimize Your Landing Page Forms](https://easypurl.info/landing-page-optimization/): Landing page optimization is now even more crucial for one reason: internet users' attention spans have fallen from about 12 seconds to less than eight s... - [B2C vs. B2B Marketing: Differences and Strategies](https://easypurl.info/b2c-vs-b2b-marketing/): While they share many similarities, B2C (Business to Consumer) and B2B (Business to Business) marketing strategies have some significant differences. These - [Email Marketing Mistakes: What's the Biggest Mistake Marketers Make?](https://easypurl.info/email-marketing-mistakes/): There are common email marketing mistakes that, by themselves, seldom blow up an entire marketing campaign. When handled efficiently, email marketing is... - [How PURLs Enhance Marketing Response Rates in Any Industry](https://easypurl.info/definitive-proof-that-purls-enhance-any-marketing-campaign/): Contemporary digital marketing constantly shifts.  Content marketing is becoming more important and SEO is changing, but certain things remain fixed. We mean personal URL marketing,... - [7 Steps to Take Your Email Marketing Campaign To New Heights](https://easypurl.info/7-steps-to-take-your-email-marketing-campaign-to-new-heights/): Follow these 7 steps to elevate your email marketing campaigns. Boost open rates, improve engagement, and maximize conversions with proven strategies. - [How Landing Pages boosts your Marketing ROI](https://easypurl.info/why-landing-pages-boosts-your-marketing-roi/): Learn how landing pages boost your marketing ROI. Discover strategies to increase conversions, improve user experience, and maximize engagement. - [Inbound Marketing Benefits: 5 Ways You Can Improve Your ROI](https://easypurl.info/inbound-marketing-benefits/): Inbound marketing has so many benefits, it's quickly becoming a central part of any quality advertising strategy. Online marketing, including PPC campaigns, - [8 Successful Ways to Build Your Email List](https://easypurl.info/build-email-list/): Email marketing is convenient for your prospects and provides a high response rate. Use these tips to build a large list of interested prospects: - [Inbound SMS Marketing](https://easypurl.info/inbound-sms-marketing/):   Easypurl is proud to announce its newest innovative feature, Inbound SMS Marketing – an effective medium for engaging with... - [How to Personalize your Marketing for the Fall](https://easypurl.info/personalized-marketing-fall/): As we approach back to school sales and the holiday season, it is a perfect time to up your marketing game and personalize your marketing for the fall... - [Landing Pages: 6 Ways to Optimize Your Conversion Rates.](https://easypurl.info/landing-pages/): By doing everything you can to help your landing pages convert, you can increase your return on what you spend. The degree of success comes down to effectiv - [2 Effective Outbound Strategies to Jumpstart Your Fall Marketing Campaign](https://easypurl.info/effective-outbound-strategies/): With the crisp feel of fall in the air, it is a great time to review your company's outbound direct marketing strategy for one last push before year-end. - [Printers and Agencies: Here is How to Charge for PURL Campaigns](https://easypurl.info/printers-and-agencies-here-is-how-to-charge-for-purl-campaigns/): At Easypurl, we are often asked by marketing agencies and printers about how much they should charge for PURL campaigns.... - [6 Simple Ways to Use Images in Your Marketing](https://easypurl.info/6-simple-ways-to-use-images-in-your-marketing/): Discover six simple ways to use images in marketing. Enhance engagement, improve conversions, and create visually compelling campaigns with ease. - [How to Optimize Email for Mobile](https://easypurl.info/how-to-optimize-email-for-mobile/): Are you tired of hearing about how it’s a mobile-dominated world nowadays? It may be a cliché but it is... - [How to Avoid Over-Marketing](https://easypurl.info/how-to-avoid-over-marketing-2/):   There is a fine line between effective marketing and intrusive marketing. On one hand, it’s important to maintain regular... - [Announcing Inbound Call Tracking with Easypurl - Connect Calls to Your Campaigns](https://easypurl.info/announcing-inbound-call-tracking-with-easypurl-connect-calls-to-your-campaigns/): Easypurl is excited to unveil Call Tracking. With Call Tracking, you can use phone as an inbound channel in your multi channel marketing campaign mix. - [4 Reasons Why Software Is Better than Data Scientists for Marketing](https://easypurl.info/4-reasons-why-software-is-better-than-data-scientists-for-marketing/): Find out why marketing software outperforms data scientists. Discover four key advantages of automation, scalability, and efficiency in modern marketing. - [Email Marketing 101 for Small Business](https://easypurl.info/email-marketing-101-for-small-business/): With all the buzz and jobs created by social media marketing in the past few years, it is easy to forget... - [Come Learn About the Future of Integrated Marketing with Easypurl at IMW 15](https://easypurl.info/integrated-marketing-week/): Easypurl is excited to announce that we will be attending the Integrated Marketing Week ’15 conference! The conference will be... - [Announcing Easypurl 9 -- The Easiest, Most Powerful Integrated Marketing Platform on Earth](https://easypurl.info/announcing-the-all-new-easypurl-9-integrated-marketing-platform/): The All-New Easypurl 9 makes it easier than ever to create and deploy integrated cross-channel marketing initiatives with Personalized URLs (PURLs)... - [Pump Up Your Direct Mail with Easypurl at DMA2014!](https://easypurl.info/pump-up-your-direct-mail-with-easypurl-at-dma2014/): “Boost your response rates by over 300 % with PURLs and Personalized Landing Pages with Easypurl! ” For the seventh... - [Easypurl Brings PURLs to the DMA 2014](https://easypurl.info/easypurl-brings-purls-to-the-dma-2014/): Join Easypurl at Booth #1107 at the DMA 2014, this year’s national Direct Marketing Association conference in San Diego, CA... - [Integrated Marketing Fails: Inbound SMS Edition](https://easypurl.info/friday-fails-when-sms-goes-all-wrong/): Friday Integrated Marketing Fails Welcome to our new blog series, “Friday Integrated Marketing Fails”, where we trawl the Internet for... - [PURL Pricing: How much do PURLs cost?](https://easypurl.info/purl-pricing-how-much-do-purls-cost/): As the industry-leading provider of personalized URL or PURL technology to printers, agencies and brands worldwide – the question we... - [Easypurl announces CrossTOUCH -- World's First App for Cross-Media Engagement](https://easypurl.info/easypurl-announces-crosstouch-worlds-first-app-for-cross-media-engagement/): Put Marketing Results in the palm of your hand with CrossTOUCH! Easypurl — the world’s leading provider of PURL technology... - [Easypurl Cross-Media Marketing Platform Announces Version 8](https://easypurl.info/2421/): We are pleased to announce a new release of our flagship Easypurl Reseller Platform – Easypurl 8! More than ever,... - [Learn More About PURLs in this Helpful Animation](https://easypurl.info/2358/): We’ve created a simple animation explaining the benefits of using PURLs and personalization in your direct marketing campaigns. Enjoy! - [Your Reward For A Year Of Excellent Marketing: A Free Bahamas Vacation For Two!](https://easypurl.info/your-reward-for-a-year-of-excellent-marketing-a-free-bahamas-vacation-for-two/):   To celebrate the end to an exciting year in marketing we thought that an opportunity to win a trip... - [Ultimate Direct Marketing Wish List](https://easypurl.info/ultimate-direct-marketing-wish-list/): Nobody’s marketing plan is bulletproof. There are always things we could improve upon. That’s why we’ve developed a list of... - [Keep Your Eye on the Prize: IMB Postal Tracking](https://easypurl.info/keep-your-eye-on-the-prize-imb-postal-tracking/): With Easypurl's Intelligent Mail Barcode (IMB) Postal Tracking capabilities, direct-mail marketers never again have to be the kings and queens... - [SOLD! Building Effective Realty Landing Pages](https://easypurl.info/sold-building-effective-realty-landing-pages/): With Easypurl, it’s easy to set up a landing page for your realty-marketing campaign. Our ready-made, customizable templates can make... - [Forget Diamonds: PURLs for Printers](https://easypurl.info/forget-diamonds-purls-for-printers/): Audrey Hepburn might have preferred diamonds, but PURLs are a printer’s best friend... . Read More > - [It’s All Greek to Me: A/B "Split" Testing with Easypurl](https://easypurl.info/its-all-greek-to-me-a-crash-course-in-ab-testing-with-easypurl/): A/B, or Alpha/Beta, Testing is a marketing strategy in which parallel marketing campaigns are simultaneously launched to gauge their relative... - [Why Personalization is Key in Education Marketing](https://easypurl.info/why-personalization-is-key-in-education-marketing/): Discover why personalization is essential in education marketing. Learn how tailored messaging boosts engagement, enrollment, and student retention. - [How to Wear Your PURLs: Retail Edition](https://easypurl.info/10-ways-to-wear-your-purls-retail-edition/): Explore 10 innovative ways to use PURLs in retail. Boost customer engagement, enhance personalization, and drive more sales with targeted strategies. - [Create Compelling Nonprofit Landing Pages With Easypurl!](https://easypurl.info/create-compelling-nonprofit-landing-pages-with-easypurl/): We’ve already covered how personalized URLs (PURLs) and landing pages help nonprofits meet fundraising goals, but there are other ways... - [Come One, Come All: Web Surveys with Easypurl!](https://easypurl.info/come-one-come-all-web-surveys-with-easypurl/): Create engaging web surveys with Easypurl. Gather insights, improve customer engagement, and enhance marketing strategies with personalized surveys. - [Experience Engagement at Print 13!](https://easypurl.info/print13/): Come visit us at Booth #4462 to witness our brand-new Engagement-Marketing Platform in action (powered by the industry’s first-ever Engagement... - [A Printer's Legacy: An Integrated-Marketing Evolution](https://easypurl.info/a-printers-legacy-an-integrated-marketing-evolution/): Printing-executive-turned-integrated-marketing-specialist Steven Amiel discusses how he got his start in printing and how he believes Multichannel engagement marketing is transforming... - [Extra! Extra! 5-Part Playbook Series Coming Soon!](https://easypurl.info/extra-extra-5-part-playbook-series-coming-soon/): We’re excited to announce an upcoming five-part “Playbook” series detailing industry-specific marketing solutions using Easypurl software and solutions. Titles will... - [There’s No Place Like Home: Creating Loyalty Among Guests with PURLs](https://easypurl.info/theres-no-place-like-home-creating-loyalty-among-guests-with-purls/): The first rule to understanding the hospitality industry is that there’s no place like home. Marketers at hotels and resorts... - [Paying Dividends with PURLs: Three Campaigns for Consumer Finance Marketing](https://easypurl.info/paying-dividends-with-purls-three-campaigns-for-consumer-finance-marketing/): After many years of woes for Consumer Finance, the forecast is finally changing. Factors such as a rallying market, recovering... - [Right on Target: How PURLs and Dynamic Landing Pages Help Nonprofits Meet Fundraising Goals](https://easypurl.info/right-on-target-how-purls-and-dynamic-landing-pages-help-nonprofits-meet-fundraising-goals/): Despite the last few years’ challenging fundraising environment, Easypurl has been helping nonprofits meet their donation targets by boosting the... - [Direct Marketing for Education: Making the Grade with Student-Recruitment PURLs and Landing Pages ](https://easypurl.info/direct-marketing-for-education-making-the-grade-with-student-recruitment-purls-and-landing-pages/): Education marketers know that student recruitment for secondary- and higher-education institutions is as competitive as it’s ever been — and... - [Measuring Quality of Care and Improving Outcomes with PURLs & QR Codes](https://easypurl.info/measuring-quality-of-care-and-improving-outcomes-with-purls-qr-codes/): Easypurl’s healthcare solutions that feature Personalized URLs (or PURLs) and QR codes are more than just direct-marketing tools for healthcare... - [FREE Webinar: Inbound Marketing for Agencies and Marketing Service Providers](https://easypurl.info/free-webinar-inbound-marketing-for-printers-and-msps/): Are you spending money month-after-month on sales and marketing activities — with disappointing results — or none at all? Do... - [Direct Marketing for Auto Dealerships: Driving Showroom Traffic with Easypurl](https://easypurl.info/direct-marketing-for-auto-dealerships-driving-showroom-traffic-with-easypurl/): When it comes to direct marketing for the automotive industry, Easypurl has been around the block. With tens of thousands... - [New eBook: 8 Ways to Boost Direct Marketing Response with PURLs](https://easypurl.info/new-ebook-8-ways-to-boost-direct-marketing-response-with-purls/): Curious about how you can make your Direct Marketing more effective? Do you want to know how the world’s top... - [The Easypurl Offices are Now Open for Summer!](https://easypurl.info/the-easypurl-offices-are-now-open-for-summer/): The Easypurl team has a new office – and we’re getting it ready for summer! Easypurl is proud to announce... - [Easypurl NOW HIRING Sales Executives](https://easypurl.info/easypurl-now-hiring-sales-executives/): That’s right! Easypurl is now hiring Sales Executives to join the Integrated Marketing Revolution. Are you passionate about marketing? Experienced... - [EASYPURL TO SHOWCASE ALL-NEW EASYPURL 7.1 PLATFORM AT DSCOOP 8 IN NASHVILLE](https://easypurl.info/easypurl-to-showcase-all-new-easypurl-7-1-platform-at-dscoop-8-in-nashville/): Easypurl, the industry-leading provider of integrated multichannel marketing solutions and services to the marketing service provider industry will be attending... - [Easypurl unveils new 1:1 marketing automation platform at On Demand Expo](https://easypurl.info/easypurl-unveils-new-11-marketing-automation-platform-at-on-demand-expo/): Easypurl, the industry leading provider of integrated marketing software that includes PURLs, Personalized QR Codes and Dynamic Landing Pages is... - [Make your next direct mail campaign go Viral with Easypurl SocialShare](https://easypurl.info/make-your-next-direct-mail-campaign-go-viral-with-easypurl-socialshare/): Mobile Marketing and Social Media  – buzzwords that are rocking the marketing industry. The current marketing landscape is turning social... - [Can PURLs Increase Response Rates in Political DM Campaigns? YES WE CAN!](https://easypurl.info/can-purls-increase-response-rates-in-political-dm-campaigns-yes-we-can/): Discover how PURLs can boost response rates in political direct mail campaigns. Personalize outreach, track engagement, and drive voter action effectively. - [Easypurl CEO to Present Award-Winning PURL Campaign at Graph Expo](https://easypurl.info/easypurl-ceo-to-present-award-winning-purl-campaign-at-graph-expo/): NEW YORK, September 7, 2011 —  Easypurl, the leader in personalized, cross-media communication, has been invited to present an award-winning... - [Easypurl to Unveil Smartphone and Tablet-Ready Reporting Dashboard at Graph Expo 2011](https://easypurl.info/easypurl-to-unveil-smartphone-and-tablet-ready-reporting-dashboard-at-graph-expo-2011/): NEW YORK, September 7, 2011 —  Easypurl, the leader in personalized, cross-media communication, will be unveiling a stunning new reporting dashboard... - [Easypurl Launches SocialShare, Connecting Direct Mail with Social Media](https://easypurl.info/easypurl-launches-socialshare-connecting-direct-mail-with-social-media/): NEW YORK, September 2, 2011 – – Easypurl, the leader in personalized, cross-media communication, is proud to announce the release of... - [Easypurl & Westland Printers Team Up at InterACT! Virtual Conference & Expo](https://easypurl.info/easypurl-westland-printers-team-up-at-interact-virtual-conference-expo/): Easypurl and Westland Printers are teaming up tomorrow (August 23rd) to co-present an award winning Cox Cable PURL case study.... - [Cultured PURLs: Personalized URLs and Higher Education](https://easypurl.info/cultured-purls-personalized-urls-and-higher-educatio/): For high school seniors, the deadline to choose their institute of higher education is rapidly approaching.   For the last... - [Easypurl & DirectMarketingIQ.com Team Up in Highly Anticipated Webinar on PURLs](https://easypurl.info/easypurl-directmarketingiq-com-team-up-in-highly-anticipated-webinar-on-purls/): Easypurl. com is pleased to announce its partnership with DirectmarketingIQ. com on a new webinar:  Get Personal with PURLs –... - [Dealerships Who Use PURLs Zoom Ahead of the Competition](https://easypurl.info/dealerships-who-utilize-purls-zoom-ahead-of-the-competition/):   PURLs have become a particularly effective marketing strategy for sales and customer loyalty within the automotive industry. It’s no... - [Come Visit us at the All for One Marketing Summit in NYC!](https://easypurl.info/come-visit-easypurl-at-the-all-for-one-marketing-summit/): Easypurl. com is pleased to announce our upcoming attendance at the “All for One Integrated Marketing Summit,” a regional conference... - [Create your own PURL!](https://easypurl.info/create-your-own-purl/): New to the world of PURLs and Cross-Media? Want to try one out? Easypurl has created a fun new tool... - [We're at ON DEMAND!](https://easypurl.info/were-at-on-demand/): Easypurl is ready to meet you at ON DEMAND 2011 in D. C. ! We’ll have demos, presentations, and FREE... - [QR Code News: Best Buy syncs in-store shopping with mobile web](https://easypurl.info/best-buy-uses-qr-codes-to-sync-in-store-shopping-with-mobile-web/): See how Best Buy uses QR codes to connect in-store shopping with mobile experiences. Learn how this strategy boosts engagement and sales. - [Lady Gaga and Bloomingdales Use Cross-Media, QR Codes, and E-Commerce ](https://easypurl.info/lady-gaga-uses-qr-codes-e-commerce-and-cross-media-in-one-campaign/): Three really good examples of big names using cross-media and e-commerce to drive sales: Lady Gaga Pop Powerhouse Lady Gaga... - [Mobile Marketing: SMS, MMS ... HUH?](https://easypurl.info/mobile-marketing-sms-mms-wtf/): According to the latest in mobile research, 87% of the U. S. population now owns a cell phone, 95% of... - [EASYPURL CELEBRATES ON DEMAND EXPO WITH V.I.P. OFFER FOR ATTENDEES](https://easypurl.info/easypurl-celebrates-on-demand-expo-with-v-i-p-offer-for-attendees/): NEW YORK, March 3, 2011 – Easypurl. com, the leader in personalized, cross-media communication, is pleased to announce its participation... - [6 Tips for Using Landing Pages with Dynamic Content ](https://easypurl.info/landing-pages-and-dynamic-content/): In our multi-channel world where individuals are confronted by more than 5,000 unique marketing messages per day, it’s no surprise... - [QR Code Sighting: Late Night with Jimmy Fallon](https://easypurl.info/qr-code-sighting-late-night-with-jimmy-fallon/): On last night’s Late Night with Jimmy Fallon, musician Cameron Mesirow, who goes by the stage name Glasser, performed as... - [Build e-Commerce Enabled Landing Pages with Easypurl](https://easypurl.info/using-purls-as-e-commerce/): As you may or may not know, Easypurl is the only solution in the marketplace that supports actual e-commerce capability... - [Old Navy Uses Cross-Media Tools in Newest TV Ad](https://easypurl.info/old-navy-uses-cross-media-in-newest-tv-ad/): Gap’s less-expensive sibling Old Navy debuted it’s newest marketing campaign this past week and it’s been hitting the airwaves hard.... - [Designing your Landing Pages for Mobile ](https://easypurl.info/designing-for-mobile/): A mobile site is a bare-bones version of the PC version that gives users all the basic information they need... - [You Paid How Much for a Tweet?! Twitter's Promoted Accounts ](https://easypurl.info/twitter-promoted-accounts/): Here at Easypurl. com, we just love Twitter. We  tweet several times per day about topics we think may be... - [Building Your Mobile Presence 101: Understanding the Basics](https://easypurl.info/building-mobile-website-is-it-worth-it/): Is building a mobile website worth it? Discover the benefits of mobile-friendly design, increased engagement, and better conversions for your business. - [Landing Page Best Practices Revealed! ](https://easypurl.info/landing-page-best-practices/): In a previous Blog post we explained the benefits of adding PURLs to your marketing mix. Increase Web traffic from... - [QR Codes in the Wild! McDonalds McCafe; Hollywood Continues Love Affair with QR Codes](https://easypurl.info/spotted-mcdonalds-using-jagtag-hollywood-continues-love-affair-with-qr/): Two codes spotted in real life this morning! The first one was spotted on the L train on the way... - [App Review: Free QR Code Readers for iPhone ](https://easypurl.info/review-qr-code-readers-for-iphone/): It’s surprising that the iPhone had yet to come pre-loaded with a built-in QR Code reader. For now, you have... - [EASYPURL.COM ANNOUNCES ‘GOLDEN PURL’ AWARD WINNERS](https://easypurl.info/easypurl-com-announces-golden-purl-award-winners/): NEW YORK, February 2, 2011 – Cross-Media Software firm Easypurl. com announces the winners of the company’s 2010 Golden PURL... - [Coming Soon: Landing Page vs. Website](https://easypurl.info/dynamic-landing-pages-vs-generic-websites/): Landing Page vs. Website – it sounds like an action movie title, doesn’t it? If it were, then Landing Page... - [JetBlue Gets into the QR Code Game ](https://easypurl.info/jetblue-gets-into-a-qr-code-game/): Discount airline provider Jet Blue, known for their creative and slick advertising, has just launched a new QR code campaign... - [What Are PURLs, And Why Do I Need Them?](https://easypurl.info/marketing-in-a-multi-channel-world/): Personalized URLs, or PURLs, enable marketers to offer their customers and prospects a better way to respond to their traditional... - [Mobile Marketing Update: Current News in the World of Mobile Communications ](https://easypurl.info/current-news-in-the-world-of-mobile-communications/): Yeah, yeah, we all know mobile marketing is really taking off this year. Here are some interesting news items involving... - [Why Use PURLs & Landing Pages? Look at the Numbers.](https://easypurl.info/the-realities-of-the-direct-mail-marketplace/): It’s no secret that Personalized URLs and Dynamic Landing Pages are among the hottest and most talked about tools in... - [Social Media: Get on the Bandwagon!](https://easypurl.info/social-media-get-on-the-bandwagon/): Do you have a Facebook account? How about Twitter, or Digg, or Flickr? How many followers or fans do you... - [Decoding the Intelligent Mail Barcode (IMB)](https://easypurl.info/getting-intel-on-imb/): Any way you slice it, the Intelligent Mail Barcode, or IMB, is just simply a good idea. Think about it... - [Rio Longacre, our VP Sales & Marketing, Speaks at the Cleveland DMA](https://easypurl.info/1068/): Our fearless VP of Sales and Marketing (Rio Longacre) flew to Cleveland on Tuesday to give a speech to the... - [Become a Follow-Up Master](https://easypurl.info/becoming-a-follow-up-master/): Master the art of follow-ups and turn prospects into loyal customers. Learn proven strategies to boost engagement, conversions, and sales. - [QR Codes plus Microsoft equals... "Microsoft Tags"](https://easypurl.info/microsofts-spin-on-qr-codes/): By this point, we’ve all heard about QR Codes, right? Easypurl. com Insider has recently blogged about them twice, once... - [Direct Mail Tip #3: The Power of Pictures](https://easypurl.info/the-power-of-pictures/): The use of visuals — black/white or full color, photographs or drawings — has gone hand-in-hand with direct mail since... - [Direct Mail Tip #2: Writing a Successful Letter](https://easypurl.info/direct-mail-letters-tips-for-creating-a-successful-campaign/): Now that we’ve covered envelope design, we can move on to the meat your letter campaign – the letter itself!... - [Direct Mail Success Tip: Start with the Envelope](https://easypurl.info/direct-mail-letters-the-envelope/): Tricks to get your piece out of the mail pile and into your customer’s hands Is there a day that... - [QR Code Usage Soars](https://easypurl.info/qr-code-usage-soars/): QR Codes are really taking off in the US. In fact, according to Mobile Commerce Daily during Q4 of 2010... - [Email Marketing Tip #3: Optimize your Subject Line](https://easypurl.info/email-marketing-tip-3-optimize-your-subject-line/): For many email marketers, the subject line remains an afterthought. It continues to be something you write after you’ve put... - [Good Copy = Effective Offers](https://easypurl.info/good-copy-effective-offers/): Want to create direct response offers that kick butt? Well, it takes more than a compelling offer and slick creative... - [2010 Year in Review - Mobile Grows Up, QR Code Invasion, PURLs Gone Wild and more!](https://easypurl.info/2010-year-in-review-mobile-grows-up-qr-code-invasion-purls-gone-wild-and-more/): Discover 20 essential AI tools for direct mail marketers. Automate campaigns, enhance personalization, and boost response rates with cutting-edge technology. - [Why add PURLs to your Marketing? Top 5 Reasons. ](https://easypurl.info/why-add-purls-to-your-marketing-top-5-reasons/): Okay, so you’ve heard about this interesting new marketing innovation called Personalized URLs, or PURLs. People have been talking about... - [SWOT Analysis Of Direct Mail](https://easypurl.info/swot-analysis-of-direct-mail/): A  SWOT analysis breaks down the Strengths, Weaknesses, Opportunities and Threats facing an industry or organization. Strengths and weaknesses are... - [Easypurl.com at DMA:2010 - Visit us at Booth #2420](https://easypurl.info/easypurl-com-at-dma2010/): After unveiling Easypurl. com 5. 0 at Graph Expo this past week, we’re moving on to San Francisco to showcase... - [We're Launching Easypurl.com 5.0 with Mobile Marketing At Graph EXPO!](https://easypurl.info/were-launching-our-latest-version-easypurl-com-5-0-with-mobile-marketing-at-graph-expo/): That’s right... another year, another Easypurl. com appearance at Graph Expo – the nation’s premier event in Graphic Arts &... - [Become A Trade Show Success With Cross-Media Marketing](https://easypurl.info/become-a-tradeshow-success-with-cross-media-marketing/): Maximize tradeshow success with cross-media marketing. Learn how to engage attendees, generate leads, and boost event ROI with personalized strategies. - [Stay In Control With Easypurl.com Marketing Automation Tools](https://easypurl.info/stay-in-control-with-trigger-based-marketing-or-marketing-automation/): Question: What’s better than a flawless marketing campaign? Answer: A flawless marketing campaign that runs itself automatically while you sleep.... - [The Tremendous Triumvirate of Mobile Marketing](https://easypurl.info/mobile-marketing-rookie-to-mobile-marketing-guru-with-a-few-mouse-clicks/): Over the past couple years, the Mobile channel has finally emerged as a powerful direct marketing medium. But, it’s still... - [Rising Postal Costs – Stop Worrying And Start Profiting ](https://easypurl.info/rising-postal-costs-how-to-stop-worrying-and-start-profiting/): USPS’s proposed price increase might shoot-up costs by 5% for direct mailers, and more than 23. 3% for companies that... - [What Lies Between A Printer And His First Cross-Media Project? The Self-Promo Campaign](https://easypurl.info/what-lies-between-a-printer-and-his-first-cross-media-project-the-self-promo-campaign/): If you’re new to the cross-media space, simply reviewing the software and attending a few cross-media training sessions does in... - [What Is PixelPURL?](https://easypurl.info/what-is-pixelpurl-why-does-it-sound-so-adorable/): PixelPURL is a special proprietary Easypurl. com tracking technology that enables companies to use PURLs and monitor visitor behavior on... - [Security Pages - Boon Or Bane?](https://easypurl.info/security-pages-boon-or-bane/): A security page is an extra security measure that can be incorporated into a marketing campaign. It is added between... - [PURL Redirect - Lets Marketers Use Purls Without Landing Pages](https://easypurl.info/purl-redirect-lets-marketers-use-purls-without-landing-pages/): Despite popular belief, it is not always necessary to use a hosted Landing Page with a PURL campaign. Easypurl Redirect... - [Email Marketing Tip #2: Saving Your Email From The SPAM, JUNK And TRASH Folders](https://easypurl.info/saving-your-email-from-the-spam-junk-and-trash-folders/): Getting email delivered is actually more of an art than a science. There are many different Internet Service Providers (ISPs),... - [Email Marketing Tip #1: What Is Whitelisting, And Do I Need It?](https://easypurl.info/what-is-whitelisting-do-i-need-it/): There are many factors that ascertain whether your emails actually get delivered into your audience’s in-box or get tagged as... - [Hey Non-Profits, Boost Your Fundraising With PURLs And Landing Pages ](https://easypurl.info/hey-non-profits-boost-your-fundraising-with-purls-and-landing-pages/): How can PURLs help non-profits raise more funds despite shrunken marketing budgets and declining response rates? Non-profits send out direct... - [Podcast: Using Easypurl.com To Grow Your Business](https://easypurl.info/podcast-using-easypurl-com-to-grow-your-business/): In this interview with Digital Innovations Group, Easypurl. com’s VP of Client Services Devin Voorsanger discusses how agencies and marketing... - [Why Colleges And Universities Are Adopting PURLs & Landing Pages](https://easypurl.info/why-colleges-and-universities-need-cross-media-now/): Colleges and universities run lots of marketing campaigns throughout the year to reach out to alumni and prospective students. In... - [Selling Cross-Media Projects: an Idiot's Guide](https://easypurl.info/an-idiots-guide-to-selling-a-cross-media-project/): Learn how to successfully sell a cross-media project with this easy-to-follow guide. Discover key strategies to engage audiences and drive conversions. - [Top-10 Reasons Your Business Needs Cross-Media Services Now!](https://easypurl.info/ten-reasons-your-business-needs-cross-media-services-now/): If you’re a Print Service Provider, Marketing Firm or Agency and you’re still wondering why you need Cross-Media (Seriously? What... - [An Idiot's Guide to Setting up a Cross-Media Project](https://easypurl.info/how-to-begin-setting-up-a-cross-media-project-with-personalized-urls/): Okay, so you’ve sold your first Cross-Media Campaign. Great. So now what? We know, this is new to many you.... - [We Predicted The Future Of Cross-Media. Or Did We?](https://easypurl.info/we-predicted-the-future-of-cross-media-or-did-we/): We predicted the future of cross-media 20 months ago. We decided it was time to evaluate the accuracy of our... - [SWOT Analysis Of The Print Industry](https://easypurl.info/swot-analysis-of-the-print-industry/): Here is a SWOT analysis of the print industry by our VP Sales & Marketing, Rio Longacre. (Remember him? He’s... - [Web-To-Print Or PURLs?](https://easypurl.info/web-to-print-or-purls/): What is the better way to upgrade your business – move-up to Web-to-print, or add cross-media services? Decisions, decisions. Let’s... - [Why Your Email Campaign Needs PURLs. Now!](https://easypurl.info/why-your-marketing-campaign-needs-purls-now/): Discover why your marketing campaign needs PURLs now. Boost engagement, track responses, and personalize customer experiences for higher conversions. - [ Deep Engagement Campaigns - The Right Way To Leverage Customer Information](https://easypurl.info/deep-engagement-campaigns-the-right-way-to-leverage-customer-information/): How can you get very personal, but not too personal? How do you super-customize marketing campaigns for your customers without... - [Print HAS Changed - What 2010 On Demand Expo Taught Us ](https://easypurl.info/print-has-changed-what-2010-on-demand-expo-taught-us/): The print industry has changed. Yes, it’s not going to change. It’s no longer in the process of changing. This is... - [Wrapping Up On Demand 2010 – Note From Our VP of Sales (And Favorite Mentor) Rio Longacre](https://easypurl.info/wrapping-up-on-demand-2010-note-from-our-vp-of-sales-and-favorite-mentor-rio-longacre/): On Demand 2010 wraps up today in Philly, and if you are at the event and haven’t visited us yet,... - [Easypurl At The 2010 On Demand Expo](https://easypurl.info/easypurl-at-the-2010-on-demand-expo/): We are in Philly, at the On Demand Conference. Stop by at booth #1132, we’d love to say hello. What’s... - [Common Mistakes In Cross Media Production](https://easypurl.info/common-mistakes-in-cross-media-production/): Here are few mistakes that we frequently see first-time cross media marketers make. Again, guys, the keyword is “common. ”... - [Common Mistakes In Cross Media Sales](https://easypurl.info/six-common-mistakes-in-cross-media-sales/): We have put together six common mistakes that we have seen cross media sellers make. The keyword here is “common”... - [PURLs + Social Media = Marketers' Dream Come True](https://easypurl.info/purls-social-media-marketers-dream-come-true/): Imagine this. You plant a GURL (general URL) on a social network. A user responds to the link. Using the... - [Questions To Ask Your Customers (Hint: It Pays To Be Nosy)](https://easypurl.info/questions-to-ask-your-customers-hint-it-pays-to-be-nosy/): Remember the good old days when all you needed to know from your customers was card color, type and quantity?... - [How PURLs Are Priced](https://easypurl.info/how-purls-are-priced/): Elsewhere on this blog, we’ve discussed the price components of a personalized URL (PURL) campaign.   For example, remember the setup... - [Why Pricing Marketing Campaigns Is Like Raising Kids…](https://easypurl.info/why-pricing-marketing-campaigns-is-like-raising-kids/): Discover the surprising similarities between pricing marketing campaigns and raising kids. Learn strategies to balance value, growth, and success. - [Pricing A Cross Media Campaign: BEGIN AT THE END](https://easypurl.info/pricing-a-cross-media-campaign-begin-at-the-end/): That's right, begin at the end - start with the number of leads that the campaign is expected to generate...... - [QR Codes Shorten The Distance Between A Man And His PURL](https://easypurl.info/qr-codes-shorten-the-distance-between-a-man-and-his-purl/): You send out a direct mail piece with a personalized URL. You’ve done your best with it, and it’s as... - [93% Of Marketers Will Increase Digital Marketing Spend, Says Survey](https://easypurl.info/93-of-marketers-will-increase-digital-marketing-spend-says-survey/): A survey reveals that 93% of marketers plan to increase digital marketing spend. Discover key trends driving investment in 2025 and beyond. - [Five Myths About Cross Media Services](https://easypurl.info/five-myths-about-cross-media-services/): Bust 'em! ... Read More > - [The Rise Of Performance-Based Direct Mail](https://easypurl.info/the-rise-of-performance-based-direct-mail/): When the going gets tough, marketers invariably search for improved ROI on their marketing dollars. Indeed, in these gloomy economic... --- # # Detailed Content ## Pages ## Posts ### Planning your 2026 marketing budget - Published: 2025-12-19 - Modified: 2025-12-23 - URL: https://easypurl.info/planning-your-2026-marketing-budget/ - Categories: Uncategorized Stop Chasing Last-Click Metrics Build a 2026 Budget That Funds the Whole Journey Shift the focus from last-click wins to the moments that actually create demand, earn trust, and move customers forward. What if this was the year you finally broke free from the gravitational pull of last-click thinking? Imagine walking into planning conversations where the focus is not on whatever happened to convert last, but on the full journey that actually creates demand. Marketers know better than anyone that awareness, trust, and momentum rarely appear in an attribution report. Yet they are the forces that fill pipelines, elevate brands, and move customers from curious to committed. And still, every planning season brings the same uphill fight. You defend the work that leadership cannot always measure, justify the channels that influence everything but seldom get the credit, and navigate a maze of spreadsheets that miss the real story. This year should not be a repeat of that. This year can be the moment you redefine how your organization sees the customer journey and the role marketing truly plays in driving growth. Plan Smarter for 2026 The Strategy Marketers Have Been Asking For A journey-focused budgeting approach finally aligns resources with the way customers really make decisions. Instead of starving the upper and middle funnel, you get to invest in the experiences that spark curiosity, build trust, and nurture intent. It lets you plan campaigns with breathing room and creativity, instead of squeezing strategy into whatever last-click data happens to support... . --- ### How Many Touches Do You Need Before a Lead Converts? - Published: 2025-11-03 - Modified: 2025-12-19 - URL: https://easypurl.info/lead-nurturing/ - Categories: Uncategorized   Why It's Not About "One and Done" How Many Touches Do You Need Before a Lead Converts? Optimizing Your Multi-Touch Marketing Marketers often ask: "How many touches does it take before a lead converts? " The truth is—there's no single magic number. Studies show that it takes between 6–13 touches to move a lead from awareness to decision. But what really matters isn't the number—it's the quality, timing, and personalization of those touches. LEARN MORE The Easypurl Solution Easypurl helps you orchestrate these interactions seamlessly across direct mail, email, landing pages, and personalized URLs (PURLs)—ensuring every touch moves your prospect closer to conversion. Why Choose Easypurl Powerful tools built to help you connect every channel, personalize every touchpoint, and convert more leads—all from one seamless platform. Omnichannel Precision Manage every channel from a single interface. Personalization at Scale Tailor experiences to every individual lead. Real-Time Intelligence Get actionable insights instantly. Proven Results Easypurl users see up to 40% higher response rates with multi-touch personalization. The Multi- Touch Reality Modern buyers don't follow a straight path. They move between channels—opening an email, scanning a QR code on a postcard, visiting a personalized landing page, or clicking a retargeting ad. Each of these interactions builds trust and engagement. With Easypurl, you can: Connect every touchpoint — track offline and online engagement from a unified dashboard. Trigger personalized journeys that adapt in real time based on user behavior. Measure conversion impact across direct mail, email, and web—no more disconnected metrics. Transform Your Campaign... --- ### Easypurl’s New Campaign Platform: The Way Omnichannel Marketing Should Feel - Published: 2025-10-06 - Modified: 2025-10-06 - URL: https://easypurl.info/easypurls-new-campaign-platform-the-way-omnichannel-marketing-should-feel/ - Categories: Uncategorized From Idea to Launch in Minutes Today’s marketers are under constant pressure to move faster, personalize deeper, and orchestrate across more channels — all without adding complexity. That’s why we’re thrilled to introduce the new Easypurl Platform, built from the ground up to give you speed, power, and simplicity in one seamless experience. With Easypurl, you can take a marketing idea from concept to live omnichannel campaign in minutes — not weeks. No IT delays, no multiple systems to juggle, no silos slowing you down. From Idea to Launch in Minutes. That’s the Easypurl advantage. The Campaign Wizard: Enterprise Power, Beginner-Friendly Ease At the heart of the new platform is the Campaign Wizard — a streamlined workflow that adapts to both novice marketers and enterprise strategists. For beginners: Streamlined workflows, smart presets, and clear, helpful guidance make campaign creation simple, fast, and frustration-free. For experts: Unlock advanced targeting, intelligent personalization, and enterprise-grade orchestration — delivering the precision and depth needed for complex, high-performing strategies. No more choosing between simple and sophisticated. Easypurl does both. Unified Omnichannel Execution: No More Silos Managing separate tools for email, direct mail, SMS, and landing pages? Those days are over. With Easypurl’s unified workflow, you can orchestrate every channel from a single dashboard: Email sequences with direct mail follow-up SMS messages that drive to personalized landing pages Integrated omnichannel campaigns where all touchpoints remain in sync. It’s true omnichannel orchestration without silos or disconnected experiences. Personalization at Scale: Individual Messages, Automated Personalization is more than... --- ### The Ultimate Guide to Multichannel Marketing with PURLs - Published: 2025-09-17 - Modified: 2025-09-17 - URL: https://easypurl.info/the-ultimate-guide-to-multichannel-marketing-with-purls/ - Categories: Uncategorized In today’s hyper-connected world, customers don’t stick to a single channel. One moment they’re checking email, the next they’re scrolling social media, and soon after they’re reading their text messages or checking their mailbox. For marketers, this creates a challenge: how do you create one seamless, personalized journey across so many touchpoints? The answer: multichannel marketing powered by PURLs (Personalized URLs). What Is Multichannel Marketing? Multichannel marketing is the practice of engaging customers across multiple platforms — direct mail, email, SMS, web, and more — so your brand message reaches them where they are most active. Instead of relying on just one channel, multichannel marketing builds a connected experience that improves engagement, trust, and conversions. Why PURLs Are the Secret Ingredient A Personalized URL (PURL) is a unique, trackable web address created for each individual in your audience. When recipients visit their PURL, they land on a customized page with their name, relevant content, and offers tailored just for them.   Here’s why that matters: Break through the noise: Personalization increases response rates by making customers feel recognized. Bridge offline and online: PURLs connect print campaigns (like direct mail) to digital channels effortlessly. Measure everything: Every visit and click is tracked in real time, giving you the data to optimize campaigns. How to Use PURLs in Multichannel Campaigns 1. Direct Mail + PURLs Include a personalized web link or QR code on letters, postcards, or brochures. Recipients scan their Personalized QR code or type their unique PURL to access a... --- ### 4 Ways Agencies Use Easypurl’s White-Labeled Reporting to Impress Clients - Published: 2025-08-19 - Modified: 2025-08-19 - URL: https://easypurl.info/4-ways-agencies-use-easypurls-white-labeled-reporting-to-impress-clients/ - Categories: Uncategorized Today’s clients expect more than basic campaign stats — they want clear proof that every marketing dollar is working hard, across every channel. And they want that proof to be easy to understand, beautifully presented, and tied directly to their business goals. That’s exactly why leading agencies use Easypurl’s White-Labeled Reporting as part of their personalized, multi-channel marketing campaigns. It’s not just about showing results — it’s about reinforcing your value, keeping your brand in the spotlight, and making clients eager for the next campaign. Here’s how agencies are turning Easypurl’s reporting into a competitive advantage: 1. Keep Your Brand the Hero When you deliver results from multi-channel campaigns — direct mail, email, SMS, PURLs, and more — Easypurl’s white-labeled dashboards make sure it’s your agency’s name on every chart, graph, and report. Clients associate their wins with your brand, not a third-party platform, helping strengthen your role as their trusted marketing partner. 2. Show the Complete Multi-Channel Story With Easypurl, you can give clients a single, unified view of campaign performance across every channel — from open rates and click-throughs to PURL visits, form completions, and so much more. This lets you tell the full story of how personalized campaigns are driving results — and makes it easy for clients to connect your strategies to their ROI. 3. Deliver Insights in Real Time Easypurl automates reporting so clients can log into their own branded dashboard anytime to see live, real-time campaign results. Whether it’s a direct mail campaign with... --- ### How To Use Segmentation To Achieve Better Marketing Results - Published: 2025-07-14 - Modified: 2025-08-19 - URL: https://easypurl.info/how-to-use-segmentation-to-achieve-better-marketing-results/ - Categories: Uncategorized In today’s data-driven world, personalization is no longer optional — it’s expected. And the key to delivering relevant, high-converting messages at scale? Smart segmentation. Whether you're launching a direct mail campaign, sending emails, or running a cross-channel initiative, audience segmentation helps you connect with the right people, at the right time, with the right message. Here’s how to make it work for your marketing strategy — and how Easypurl makes it easier than ever. Why Segmentation Matters If you send the same message to everyone on your list, there's a good chance it’ll get overlooked — or even lead some people to opt out. Segmentation lets you divide your audience into smaller groups based on shared characteristics like: Demographics (age, location, income) Behavioral data (purchase history, web activity, past engagement) Psychographics (interests, lifestyle, preferences) Stage in the buyer’s journey This allows you to craft messaging that speaks directly to each segment’s needs, pain points, and motivations — increasing the likelihood of engagement and conversion. Smarter Segments, Smarter Campaigns Here are a few high-performing ways marketers use segmentation: New vs. Returning Customers: Send different offers or messages based on whether someone is just discovering your brand, or already a loyal customer. Abandoned Cart Follow-Up: Target users who added items to their cart but didn’t complete the purchase with tailored reminders and incentives. Geographic Targeting: Localize offers and content to align with regional trends, weather, or store locations. Demographic Personalization: When you speak to each audience in a way that resonates —... --- ### 5 Ways to Improve Direct Mail Response Using PURLs - Published: 2025-06-18 - Modified: 2025-06-18 - URL: https://easypurl.info/5-ways-to-improve-direct-mail-response-using-purls/ - Categories: Uncategorized In an era dominated by digital noise, direct mail is still a powerful marketing channel that delivers real results. Why? Because when done right, it cuts through the clutter and connects with people in a tangible, memorable way. But here’s the real game-changer: Personalized URLs (PURLs). Since 2006, we’ve helped thousands of companies across industries transform their traditional direct mail initiatives into hyper-personalized, high-performing campaigns. Here are five proven ways to boost your direct mail response rates using PURLs: 1. Make Every Recipient Feel Like the Only One Generic messaging is easy to ignore — but personalization grabs attention. With PURLs, each recipient receives a unique web address tied to their individual data, allowing you to speak directly to their needs, behaviors, and preferences. Example: Instead of sending a generic message about a product, try: "Hi Sarah, we think you'll love this skincare offer made just for you: www. SarahSmith. easypurl. com" This level of relevance not only sparks curiosity but dramatically increases response and conversion rates. 2. Drive Seamless Offline-to-Online Engagement Direct mail campaigns often lack a clear and compelling digital follow-up. PURLs solve this by providing recipients with a frictionless, personalized bridge to an online experience. Best of all, you can dramatically increase engagement by adding Personalized QR Codes as a response option — giving users instant access to their PURL landing page or custom offer. Tip: Pair the PURL with a compelling CTA like "Scan your personalized QR code to see your custom quote" or "Claim your personalized offer before... --- ### How to Personalize Landing Pages for Higher Engagement & Conversion - Published: 2025-05-19 - Modified: 2025-05-20 - URL: https://easypurl.info/personalize-landing-pages-for-higher-conversion/ - Categories: Uncategorized You’re Losing Conversions by Treating Every Visitor the Same It might sound harsh, but if your landing pages are one-size-fits-all, you're likely missing valuable opportunities. Today’s audiences don’t want to be treated like just another lead—they want to feel understood. Personalization is not just a nice-to-have; it’s an essential tactic for making visitors feel acknowledged and creating a sense of relevance in their interactions with your page. So, how do you craft a landing page that speaks directly to each visitor’s needs? This article explores personalization tactics that can transform your landing pages from generic to high-performing assets. We’ll cover a range of approaches, from basic personalization techniques to more advanced methods, and show how platforms like Easypurl, with its seamless CRM integration capabilities, can make these transformations possible. 1. The Impact of Personalization on Conversions Personalization goes beyond adding a name to the headline; it’s about understanding and anticipating visitor needs. When people feel a page is tailored to their interests, they’re more likely to engage and convert. Personalized pages reduce friction, build trust, and enhance relevance by guiding visitors through a journey that feels specific to them. Studies show that personalized landing pages can lift conversion rates significantly, thanks to their ability to create an emotional connection with the visitor. Whether it’s tailored product recommendations, a location-based greeting, or unique calls-to-action (CTAs), personalization works by showing visitors you’re thinking about their unique experience. 2. Basic Personalization Techniques for Landing Pages Personalization doesn’t need to be complex to be... --- ### How using Personalized QR Codes can save you 3% on postage > Using Personalized QR Codes can save you money on direct mail! Boost engagement, track responses, and qualify for USPS postage discounts. - Published: 2025-03-10 - Modified: 2025-03-11 - URL: https://easypurl.info/using-personalized-qr-codes-can-save-you-on-postage/ - Categories: Direct Mail, Personalized URLS, QR Codes Direct mail remains one of the most effective ways to reach and engage customers, but what if you could make it even more impactful—and save 3% on postage in the process? The USPS's Integrated Technology Promotion is designed to help businesses do just that by encouraging the use of cutting-edge digital enhancements, like Personalized QR codes, in direct mail campaigns. What Is the USPS Integrated Technology Promotion? Each year, the United States Postal Service introduces promotional incentives to encourage marketers to integrate technology into their direct mail efforts. The Integrated Technology Promotion specifically rewards businesses that incorporate interactive digital elements into their campaigns by offering significant postage discounts. For 2025, the USPS is offering a 3% discount on eligible mailings that use technologies like QR codes, augmented reality (AR), NFC (Near Field Communication), and digital voice assistants to create a more engaging and seamless customer experience. Why Use Personalized QR Codes in Direct Mail? One of the most accessible and effective ways to qualify for the USPS Integrated Technology Promotion is by adding QR codes to your direct mail pieces. QR codes bridge the gap between print and digital, making it easy for recipients to interact with your brand instantly. But remember, there's a BIG difference between static QR codes and Personalized QR Codes powered by Easypurl. Here’s why Personalized QR Codes are a game-changer: 1. Boosts Engagement and Response Rates A Personalized QR Code can drive recipients directly to a Personalized Landing Page, special offers, videos, or interactive experiences—resulting... --- ### 3 Reasons to Use PURLs in Direct Mail Campaigns in 2025 > Learn three powerful reasons to use PURLs in your 2025 direct mail campaigns. Boost engagement, track responses, and drive higher conversions. - Published: 2024-11-18 - Modified: 2025-03-17 - URL: https://easypurl.info/3-reasons-to-use-purls-in-direct-mail-campaigns-in-2025/ - Categories: Direct Mail, Direct Marketing, Personalized Marketing, Personalized URLS, PURLS Direct mail is making a strong comeback in the digital age, driven by its ability to cut through the noise of crowded email inboxes and generic ads. But in 2025, success in direct mail hinges on personalization and seamless digital integration. That’s where PURLs—Personalized URLs—come into play. Here are three compelling reasons why direct marketers should prioritize PURLs in their direct mail strategies this year. 1. Bridge the Gap Between Offline and Online Experiences PURLs provide a seamless transition from a physical piece of mail to an interactive, digital experience. When your audience visits a PURL, they are taken to a personalized landing page designed just for them. This tailored approach allows you to: Capture Real-Time Engagement Data: See exactly who visited their PURL, what they clicked on, and how long they stayed on the page. Enable Cross-Channel Follow-Up: Use this data to trigger automated follow-ups via email, SMS, or even retargeting ads. Provide a Unique Experience: A personalized journey boosts your chance of turning a lead into a loyal customer. For instance, a retail marketer might use PURLs in a direct mail campaign to guide recipients to a landing page featuring exclusive discounts based on their purchase history. This kind of personalization creates a consistent customer experience across touchpoints and drives conversions. 2. Deliver Measurable ROI and Actionable Insights In 2025, data is king. Direct mail campaigns without measurable results are risky investments. PURLs empower marketers to track and analyze campaign performance in real time. Key benefits include: Accurate... --- ### 3 Ways to Use Inbound Call Tracking in Direct Mail to Boost Direct Marketing Results > Discover three effective ways to use inbound call tracking in direct mail. Improve campaign performance, track responses, and boost direct marketing results. - Published: 2024-11-18 - Modified: 2025-03-17 - URL: https://easypurl.info/3-ways-to-use-inbound-call-tracking-in-direct-mail-to-boost-direct-marketing-results/ - Categories: Call Tracking, Direct Mail, Direct Marketing Direct mail campaigns have proven to be a reliable and impactful way to connect with audiences in the digital age. Adding inbound call tracking to the mix elevates the potential for actionable insights and improved ROI. Here’s how you can integrate inbound call tracking into your direct mail strategy to supercharge your marketing efforts. 1. Personalized Customer Engagement One of the most effective ways to boost response rates is through personalization. By integrating unique call tracking numbers into your direct mail pieces, you can create a more tailored customer experience. How it works: Assign unique tracking numbers to each campaign, customer segment, or even individual mail pieces. When recipients call, the number reveals their campaign or demographic, enabling your team to greet them with personalized responses. Example: A real estate firm sends postcards with unique call tracking numbers based on property type (e. g. , condos, single-family homes, or luxury listings). When a prospect calls, the agent knows exactly which properties to discuss, making the interaction seamless and relevant. Pro Tip: Combine call tracking with CRM data to enhance follow-ups and create a consistent customer journey across channels. 2. Measure Campaign Performance with Granular Data Inbound call tracking offers valuable analytics that can pinpoint which campaigns are driving the most engagement. By measuring the performance of your direct mail campaigns, you can optimize future initiatives with data-backed decisions. How it works: Use unique tracking numbers to assess which designs, offers, or calls-to-action resonate best with your audience. Evaluate metrics such as call... --- ### Top 5 Reasons to Incorporate Inbound SMS in Your Direct Mail Strategy > Learn how Inbound SMS enhances your direct mail marketing strategy, drives higher engagement, and boosts ROI. Discover these top 5 benefits - Published: 2024-11-11 - Modified: 2025-04-15 - URL: https://easypurl.info/top-5-reasons-to-incorporate-inbound-sms-in-your-direct-mail-strategy/ - Categories: Direct Mail, Direct Marketing, SMS Marketing In today’s fast-paced digital landscape, direct mail marketing might seem old-school at first glance. However, this tried-and-tested channel continues to deliver exceptional results—especially when enhanced with Inbound SMS. If you’re looking to enhance your direct mail marketing strategy while boosting ROI, read on. Below, we’ll dive into the five top reasons why Inbound SMS marketing is a game-changing addition to your campaigns. 1. Higher Response Rates and Measurable ROI Pairing direct mail with Inbound SMS marketing can dramatically boost response rates. People are more inclined to take immediate action when it’s as easy as sending a text. Plus, each SMS interaction is trackable, giving you transparent metrics to measure effectiveness. Why It Matters: When response rates climb, your return on investment follows. Backed by real-time analytics, you can see what’s working and fine-tune future campaigns to optimize your direct mail marketing efforts. 2. Real-Time Engagement That Drives Instant Action With Inbound SMS, you can engage your audience the moment they see your mailer. Unlike emails or online forms that might sit unopened, text messages have significantly higher open rates—often up to 98%. By simply texting a keyword (e. g. , “Text OFFER to 12345”), recipients can immediately respond to your campaign. Fully TCPA Compliant: With Easypurl, you can rest assured that your Inbound SMS campaigns are impactful and fully compliant. Our workflow features inherent protocols and fully automated opt-in and opt-out mechanisms to ensure compliance guidelines are met.   3. Multi-Channel Integration for Marketing Success Modern consumers seamlessly switch between channels—online, text, social media, email, and more. Combining direct mail and Inbound SMS provides a multi-touchpoint approach... --- ### How to Personalize Direct Mail to Optimize Response (Part 2) - Published: 2024-11-04 - Modified: 2024-11-04 - URL: https://easypurl.info/how-to-personalize-direct-mail-part-2/ - Categories: Direct Mail, Personalized Marketing Introduction Welcome to Part 2 of our series on optimizing direct mail with personalization! In Part 1, we explored foundational strategies to build a solid personalization approach. Now, we’ll go deeper, introducing advanced techniques like PURLs, loyalty-based personalization, and variable calls-to-action. With these tactics, you can refine your direct mail campaigns to create an even more impactful experience. Let’s dive in and discover how these methods can help you connect with your audience and drive better response rates. Advanced Personalization Techniques for Direct Mail, Continued 6.  Use of PURLs and QR Codes Personalized URLs (PURLs) and QR codes bridge offline and online worlds, creating a seamless experience. Each recipient can be directed to a unique landing page that continues the personalized messaging from the mail piece. Example: A nonprofit organization might use a PURL to take each donor to their personalized donation page, pre-filled with previous gift history and relevant campaigns. 7.  Personalized Imagery and Product Recommendations Using variable printing, you can include personalized images or recommended products within the mailer. This approach showcases items that match each recipient’s past purchases or browsing behavior, making the piece feel curated just for them. Example: A beauty brand might send a postcard highlighting products similar to those the recipient has previously purchased, with an offer to try out the latest colors or trends. 8.  Loyalty-Based Personalization For loyal customers, customizing messages that reflect their relationship with your brand can reinforce positive feelings and encourage further engagement. Offers can be based on how long they’ve been... --- ### How to Personalize Direct Mail to Optimize Response (Part 1) - Published: 2024-11-04 - Modified: 2024-11-04 - URL: https://easypurl.info/how-to-personalize-direct-mail-to-optimize-response-part-1/ - Categories: Direct Mail, Personalized Marketing Introduction Personalization in direct mail has moved from simple name and address customization to highly targeted, data-driven messaging. This two-part series will delve into effective personalization techniques that help elevate your direct mail campaigns and boost response rates. In Part 1, we’ll focus on foundational strategies like audience segmentation, tailored offers, and dynamic content. Stay tuned for Part 2, where we’ll explore advanced personalization tactics, including the use of PURLs, location-based customization, and loyalty-based offers. Personalization Strategies for Direct Mail to Optimize Response 1.  Segmented Audience Targeting Segment your audience based on factors like demographics, behaviors, or purchasing history. Each segment receives messaging tailored to their specific interests and needs, making it more likely they’ll engage with your mail piece. Example: For a retail brand, segmenting based on customer preferences allows targeted messaging like “Discover our New Fall Collection” for fashion-focused customers or “Shop Top Deals” for bargain-seekers. 2.  Dynamic Content and Offers Tailor offers and content within the direct mail piece to reflect what’s relevant to each recipient. This could be based on past purchases, browsing history, or other interactions with your brand. Example: An online furniture retailer could show product recommendations within the mailer, highlighting items that complement a recent purchase. 3.  Personalized Names and Relevant Details Nothing is more engaging than direct mail that feels personal. Incorporate the recipient’s name, their geographic location, or even details like their reward points balance for loyalty programs. Example: A healthcare provider can send a postcard addressed to the patient by name, reminding them... --- ### How to Use QR Codes in Direct Mail (Part 2) - Published: 2024-10-31 - Modified: 2024-10-31 - URL: https://easypurl.info/how-to-use-qr-codes-in-direct-mail-part-2/ - Categories: Uncategorized This guide is one of two parts covering how to get the most from QR codes in direct mail campaigns. In Part 1, we explored the essentials: understanding QR codes, setting them up effectively, and optimizing the user experience.   Here in Part 2, we explore advanced strategies, creative campaign ideas, and best practices for measuring success. Unlocking the Full Potential of QR Codes in Direct Mail QR codes have taken direct mail to the next level, adding engagement and interactivity that make every mailer more than just a printed piece—it becomes a bridge to digital experiences. With Part 1, we covered the essentials: setting up QR codes, designing them effectively, and ensuring a seamless user journey. In Part 2 of this series, we’ll delve deeper into advanced strategies, creative ways to drive conversions, and best practices to optimize and measure QR code success. Get ready to discover how QR codes can help you captivate your audience and deliver real, measurable results in direct mail campaigns. Let’s dive in! Getting Up to Code: Creative Ways to Use QR Codes in Direct Mail Campaigns When used strategically, QR codes can do far more than direct users to a generic webpage. They offer endless ways to connect audiences with personalized, value-driven experiences. Here’s how you can make your mailers stand out: Personalized Product Recommendations QR codes that lead to personalized landing pages with pre-populated product recommendations make shopping easier and drive higher conversions. If you’re an e-commerce business, a QR code can take a returning... --- ### How to Use QR Codes in Direct Mail (Part 1) - Published: 2024-10-30 - Modified: 2024-10-30 - URL: https://easypurl.info/how-to-use-qr-codes-in-direct-mail-part-1/ - Categories: Direct Mail, Direct Marketing, Landing Pages, PURLS, QR Codes This guide is one of two parts covering how to get the most from QR codes in direct mail campaigns. In Part 1, we’ll dive into the essentials: understanding QR codes, setting them up effectively, and optimizing the user experience. Stay tuned for Part 2, where we’ll explore advanced strategies, creative campaign ideas, and best practices for measuring success. Introduction: Why QR Codes Are Revolutionizing Direct Mail Direct mail has always excelled at delivering a tactile, memorable experience. But for a long time, it was also static and difficult to track, which limited its effectiveness in today’s digital-first landscape. Enter QR codes—a technology that bridges the gap between offline and online experiences, transforming direct mail into an interactive and trackable powerhouse. QR codes add a dynamic layer to your mailers, allowing recipients to instantly access digital experiences, connect directly with your website, or complete a form. By creating seamless and measurable touchpoints, QR codes elevate direct mail from a passive marketing tool to an engaging, data-rich channel. This guide will walk you through the essentials of incorporating QR codes into your direct mail strategy, from setup and design to ensuring a seamless user experience. Cracking the code: Understanding QR Codes in Direct Mail Marketing What is a QR Code? A QR code, short for “Quick Response” code, is a two-dimensional barcode that can be scanned by a smartphone camera. When scanned, it directs the user to a specific digital destination, such as a website, video, or app download page. There... --- ### Never Submit! Crafting Compelling CTA Button Text That Converts - Published: 2024-10-29 - Modified: 2024-10-29 - URL: https://easypurl.info/never-submit-crafting-compelling-cta-button-text-that-converts/ - Categories: Direct Marketing, Landing Pages, Personalized Marketing, Personalized URLS, Surveys and Lead Capture When it comes to crafting effective calls-to-action (CTAs), "Submit" might just be the worst possible choice. Why? Because it’s vague, uninspiring, and does nothing to set expectations for your audience. In a world where every click counts, matching CTA button text to the intended action is essential. The key to high-converting CTA buttons lies in clear, actionable, and relevant language that not only invites engagement but also matches the content and action your audience expects. Here’s how to create CTA buttons that make users want to click—and "Submit" is not part of the plan.   Why “Submit” is a CTA Faux Pas "Submit" tells users nothing about what they’re actually doing. Are they signing up for an exclusive deal, getting insider tips, or booking a consultation? This word is not only generic but also fails to build any emotional connection with your audience. Effective CTAs instead offer specific, action-driven phrases that feel rewarding and match user intent. Here are some alternative approaches:   Match Your CTA to the Action and Content Your CTA text should mirror what your content offers. If your landing page is promoting a free resource, opt for CTAs like “Get My Free Guide” or “Download Now. ” For email CTAs, matching the button text to the specific value you're providing increases engagement. If your email content promises exclusive tips, consider “Reveal My Tips” or “Unlock Insider Access. ” By aligning the button text with your content, you’re not just asking for a click; you’re telling users exactly what... --- ### Top Direct Mail Trends in 2024 - Published: 2024-10-24 - Modified: 2024-10-24 - URL: https://easypurl.info/top-direct-mail-trends-in-2024/ - Categories: Uncategorized Direct mail is far from a relic of the past—it’s evolving into one of the most dynamic marketing channels available today. With advancements in personalization, automation, and integration with digital channels, direct mail has become a powerful tool in any marketer’s toolkit. At EasyPurl, we’ve worked with hundreds of clients across a wide range of industries, tracking and optimizing thousands of direct mail campaigns. With our cutting-edge tools and deep industry expertise, we’ve helped businesses harness the power of direct mail to drive engagement, increase conversions, and boost ROI. By analyzing the data from these campaigns, we’ve identified the top direct mail trends that are shaping 2024. Whether you’re looking to refine your direct mail strategy or stay ahead of the competition, these insights will ensure your campaigns are impactful and results-driven this year. Here is what you need to know about the latest trends shaping the industry. 1. Personalization at Scale Gone are the days of generic mailers that appeal to the masses. In 2024, direct mail campaigns are all about personalization—speaking directly to the recipient based on their preferences, purchase history, and behavior. Using EasyPurl, you can create hyper-personalized campaigns that include the recipient’s name, location, and even relevant product suggestions. Personalization at this level leads to higher engagement and better conversion rates. 2. Integration with Digital Campaigns Direct mail and digital campaigns are no longer separate. They now work in harmony to deliver a seamless customer experience across multiple channels. With EasyPurl, you can easily integrate direct... --- ### Optimizing Your Direct Mail Campaigns Part 3: Automate Direct Mail Workflows  - Published: 2024-10-22 - Modified: 2024-10-22 - URL: https://easypurl.info/optimizing-direct-mail-campaigns-part-3-automate-workflows/ - Categories: Direct Mail, Direct Marketing Welcome to the final installment of our three-part series on optimizing direct mail campaigns. So far, we've covered the integration of direct mail with digital channels and the importance of tracking and analyzing campaign performance. In this third part, we'll delve into the transformative power of automation in direct mail workflows. Automation not only streamlines processes but also enhances timeliness and personalization, leading to more effective and efficient campaigns.   The Role of Automation  Streamlining Processes.   Automation reduces the need for manual intervention in repetitive tasks such as data entry, list management, and scheduling. This streamlining minimizes the risk of errors and frees up valuable time for your team to focus on strategic planning and creative development.   Enhancing Consistency.   Automated workflows ensure that your campaigns are executed consistently every time. This consistency helps maintain your brand's integrity and ensures that all recipients have a uniform experience.   Workflow Automation Strategy:  Trigger-Based Mailings  Responding to Customer Actions.   Set up triggers based on specific customer behaviors or events. For example:  Website Visits: If a customer browses certain products or services on your website without making a purchase, an automated mail piece can be sent offering more information or a special discount.   Abandoned Shopping Carts: When a customer adds items to their online cart but doesn't complete the purchase, trigger a follow-up mail piece to remind them and possibly incentivize the purchase with a limited-time offer.   Timely Engagement.   Trigger-based mailings ensure that your communication is timely and relevant. By responding promptly to customer actions, you... --- ### Optimizing Your Direct Mail Campaigns Part 2: Track and Analyze Campaign Performance  - Published: 2024-10-17 - Modified: 2024-10-17 - URL: https://easypurl.info/optimizing-your-direct-mail-campaigns-part-2-track-and-analyze-campaign-performance/ - Categories: Call Tracking, Direct Mail, Direct Marketing, Personalized URLS, PURLS Welcome back to our three-part series on optimizing direct mail campaigns. In the first installment, we discussed the importance of integrating direct mail with digital channels to create a cohesive customer journey. In this second part, we'll explore the critical role of tracking and analyzing campaign performance. Understanding how your campaigns are performing isn't just beneficial—it's essential for making data-driven decisions that enhance ROI and refine your marketing strategies.   Importance of Tracking  Measuring Success.   Without tracking, it's impossible to gauge the effectiveness of your direct mail campaigns. You need concrete data to determine what's working and what's not. Tracking allows you to measure key performance indicators (KPIs) such as response rates, conversion rates, and ROI.   Informed Decision-Making.   Data collected from tracking provides insights into customer behavior and preferences. This information is invaluable for making informed decisions about future campaigns, budget allocations, and strategic adjustments.   Tools for Tracking: PURLs  Direct Attribution.   Assigning unique Personalized URLs (PURLs) to each mail piece enables direct attribution of responses to specific campaigns. When a recipient visits a PURL, you can track that action back to the exact mail piece that prompted it.   Analyzing Effectiveness.   By analyzing PURL campaigns receive the most engagement, you can identify high-performing offers, messages, or designs. This data helps refine future campaigns for better results.   Tools for Tracking: Inbound SMS Call Tracking  SMS Shortcodes. Including SMS shortcodes in your direct mail provides recipients with a quick and convenient way to respond. When customers text the shortcode, you can track these interactions... --- ### Optimizing Your Direct Mail Campaigns Part 1: Integrate Direct Mail with Digital Channels  - Published: 2024-10-15 - Modified: 2024-10-15 - URL: https://easypurl.info/optimizing-your-direct-mail-campaigns-part-1-integrate-direct-mail-with-digital-channels/ - Categories: Uncategorized Welcome to our comprehensive three-part series on Optimizing Your Direct Mail Campaigns. Throughout this series, we'll explore key strategies that can elevate your direct mail initiatives to new heights: Integrate Direct Mail with Digital Channels: Learn how combining physical mail with digital touchpoints creates a cohesive customer journey that boosts engagement and conversion rates. Track and Analyze Campaign Performance: Discover the importance of meticulous tracking and how to use advanced tools to make data-driven decisions that refine your marketing strategies. Automate Your Direct Mail Workflows: Find out how automation can streamline your processes, reduce errors, and personalize content at scale for greater efficiency and effectiveness. In this first installment, we'll delve into the integration of direct mail with digital channels. By bridging the gap between offline and online marketing, you can create a unified experience that not only captures attention but also guides your customers seamlessly through the sales funnel. Let's explore how this powerful combination can transform your marketing strategy and deliver exceptional results. Part 1: Integrate Direct Mail with Digital Channels  In an era where digital marketing seems to dominate, direct mail continues to hold its ground as a powerful tool for businesses to connect with their audience. Its tangible nature and personal touch offer a unique way to engage customers. However, to maximize the effectiveness of your direct mail campaigns, it's essential to integrate them with digital channels. This synergy creates a cohesive customer journey that can significantly enhance engagement and conversion rates. In this first installment of... --- ### 20 Must-Have AI Tools for Direct Mail Marketers > Discover 20 essential AI tools for direct mail marketers. Automate campaigns, enhance personalization, and boost response rates with cutting-edge technology. - Published: 2024-10-01 - Modified: 2025-03-17 - URL: https://easypurl.info/20-must-have-ai-tools-for-direct-mail-marketers/ - Categories: Uncategorized In the world of direct mail marketing, AI has been a game-changer, transforming how campaigns are created, executed, and analyzed. From automating repetitive tasks to delivering personalized experiences, AI tools can help streamline operations and improve ROI. Below, we’ve compiled a list of 20 AI tools that can supercharge your direct mail campaigns, helping you deliver the right message to the right audience at the right time. Why AI Is a Game-Changer for Direct Mail With the rise of digital marketing, direct mail can feel outdated, but when you integrate AI, it brings traditional mail into the 21st century. From AI-driven copywriting and image analysis to behavioral tracking and campaign performance analytics, these tools ensure that your direct mail resonates with your audience like never before. Imagine sending out a postcard or letter that’s tailored to your customer’s specific preferences, interests, and behaviors — all powered by AI! Name URL Category Description SumoQuote https://www. sumoquote. com Proposal Automation Creates personalized quotes and direct mail-ready documents. Canva https://www. canva. com Design Designs templates and graphics for direct mail campaigns. Phrasee https://www. phrasee. co Copywriting Optimizes language for better engagement in campaigns. Zapier https://www. zapier. com Workflow Automation Automates workflows for direct mail processes. Xero https://www. xero. com Accounting Manages finances related to direct mail operations. Clearbit https://www. clearbit. com Data Enrichment Enhances customer lists for better targeting in direct mail. Grammarly https://www. grammarly. com Writing Assistant Ensures error-free and professional copy for direct mail. Rytr https://www. rytr. me Writing Assistant Generates engaging content for direct mail campaigns. Monday. com https://www. monday. com Workflow Automation Organizes and manages direct mail campaign... --- ### The Explosion of QR Codes in Marketing - Published: 2024-09-26 - Modified: 2024-09-26 - URL: https://easypurl.info/the-explosion-of-qr-codes-in-marketing/ - Categories: Direct Mail, Direct Marketing, PURLS, QR Codes QR codes, or Quick Response codes, have been around since the 1990s, but they only began to gain real traction in marketing in recent years. Designed to store data and allow users to quickly access information via scanning, QR codes saw sporadic use before the pandemic, primarily in niche industries.   For decades, marketers spurned the use of Quick Response codes, viewing them as cumbersome and difficult to use. With the rise of smartphones and the global shift to contactless interactions during COVID-19, though, QR codes have re-emerged as a marketing powerhouse. Their resurgence has fundamentally reshaped how businesses engage customers, merging physical and digital experiences in a way that is both seamless and efficient. How the Pandemic Revived QR Codes The explosion of QR codes in the post-pandemic world can be traced to their critical role in providing a touch-free solution for sharing information and conducting transactions. During the pandemic, restaurants used QR codes for contactless menus, while retailers adopted them to facilitate mobile payments, enable digital receipts, and provide product information. Governments also leveraged QR codes to distribute public health information. The convenience and familiarity built during the pandemic didn’t go away as the world reopened. Instead, brands expanded their use of QR codes, incorporating them into marketing campaigns across multiple channels. What was initially a safety measure has now become an invaluable tool for marketers looking to deliver digital content and drive user engagement with minimal friction. The Versatility of QR Codes in Modern Marketing Post-pandemic, QR codes... --- ### Using Personalized URLs (PURLs) for Direct Marketing - Published: 2024-09-25 - Modified: 2024-09-25 - URL: https://easypurl.info/using-personalized-urls-purls-for-direct-marketing/ - Categories: Personalized URLS, PURLS With the average American seeing between 6000 and 10000 ads per day -- according to a 2023 TechJury study -- personalization is critical to capture attention and maximize conversions. Personalized URLs (PURLs) offer a way to bridge the gap between offline and online marketing by providing a unique, trackable online experience for each recipient. PURLs combine the benefits of direct mail with digital interactivity, enabling marketers to tailor their message and gain valuable insights into customer behavior. What is a PURL? A Personalized URL (PURL) is a unique web address created specifically for each individual in a marketing campaign. By providing each recipient with their own URL, marketers can deliver tailored content and track interactions on a one-to-one basis, enhancing the user experience and enabling precise attribution. Example in Direct Marketing A financial services company sends a direct mail piece to prospects with a PURL such as “johnriley. loanoffer. com” for each recipient. Upon visiting their personalized URL, John finds a pre-filled form based on his previous interactions with the company, guiding him through the application process with tailored recommendations. This personalized journey leads to a 30% increase in conversions compared to generic landing pages. Benefits of PURLs Seamless integration with direct mail. Real-time tracking and attribution. Enhanced personalization and engagement. Better lead capture and conversion. Improved ROI through data-driven optimization. How Easypurl Helps Easypurl makes it easy to incorporate PURLs into your direct marketing programs by providing a user-friendly platform that integrates with your existing campaigns. With no technical expertise required,... --- ### What are PURLs? - Published: 2024-09-24 - Modified: 2025-03-13 - URL: https://easypurl.info/what-are-purls/ - Categories: Direct Mail, Email Marketing, Landing Pages, Personalized Marketing, Personalized URLS, PURLS, Surveys and Lead Capture In the evolving world of direct marketing, the ability to link offline and online channels seamlessly is key to creating an effective customer engagement strategy. One powerful tool for achieving this is are PURLs, or Personalized URLs. But what exactly are PURLs, and how does it elevate your marketing efforts? Defining PURLs  A PURL is a unique, personalized web address created specifically for an individual recipient in a marketing campaign. Rather than sending your audience to a generic landing page, a PURL directs them to a webpage tailored to their interests and preferences. For example, instead of www. YourBrand. com, a PURL would take a recipient to a personalized webpage like JohnSmith. YourBrand. com.  This simple yet effective personalization tactic transforms direct mail, email, or SMS marketing into a more relevant and engaging experience.   How PURLs Work  PURLs are typically embedded in direct mail pieces, emails, or digital ads. When the recipient visits their unique URL, they are greeted with a landing page that can include personalized content such as their name, location, previous purchases, or special offers designed for them.   This level of customization drives higher engagement because it makes the customer feel valued and seen as more than just a generic lead.   Moreover, online response options such as forms can be pre-filled with existing customer information to make opting into an offer as frictionless and easy as possible.   The technology behind PURLs uses data from your customer relationship management (CRM) system or marketing platform to dynamically generate these personalized URLs and landing... --- ### How PURLs Increase Direct Mail Response Rates - Published: 2024-09-17 - Modified: 2024-09-18 - URL: https://easypurl.info/how-purls-increase-direct-mail-response-rates/ - Categories: Direct Mail, Direct Marketing, Personalized Marketing, Personalized URLS, PURLS - Tags: direct mail, Direct MarketingPURL, Personalized Landing Pages, PURLs If you send direct mail, and you are not using PURLs, you are leaving money on the table. Direct mail has long been an effective tool for reaching customers, but in today’s digital age, personalizing the experience is key to driving response rates. Personalized URLs (PURLs) are a game-changer, offering a unique way to engage recipients, track their responses, and guide them seamlessly from offline to online interactions. What is a PURL? A PURL is a unique web address customized for each recipient of a direct mail campaign. These URLs can be personalized with the recipient’s name or other identifying information (e. g. , www. yourcompany. com/JohnDoe), creating a highly personalized user experience when they visit the link.   By providing PURLs as a response mechanism, you can boost results by over 4x. Why PURLs Improve Response Rates Personalization: PURLs make the recipient feel recognized and valued, encouraging them to engage with the content. Personalizing the experience increases the likelihood that the recipient will respond. Trackability: Since each PURL is unique, marketers can track exactly who visited the website, how they interacted, and which actions they took. This level of data is invaluable for optimizing campaigns. Seamless User Experience: PURLs simplify the customer journey by bridging offline and online channels. When recipients visit their personalized landing page, they are met with offers and messaging tailored to their interests. Higher Conversion Rates: By creating a more relevant experience, PURLs often lead to higher conversion rates. When the customer journey feels customized, they are more likely to... --- ### RCS Unlocks New Opportunities for Direct Mail Marketers - Published: 2024-09-17 - Modified: 2024-09-18 - URL: https://easypurl.info/rcs-opportunities-for-direct-mail/ - Categories: Direct Mail, Direct Marketing, SMS Marketing - Tags: inboud SMS, mobile marketing, RCS marketing, SMS maketing RCS is Finally Here, and it Goes Beyond SMS for Print Marketers In today’s fast-paced marketing landscape, successful campaigns are those that combine the best of both worlds: traditional methods like direct mail with the innovation of modern digital marketing. As marketers look for new ways to enhance their direct mail efforts, Rich Communication Services (RCS) and inbound SMS provide valuable opportunities for deeper customer engagement and richer data insights. EasyPurl is at the forefront of integrating these technologies with direct mail to create powerful, omnichannel campaigns that drive measurable results. The Role of Direct Mail in Omnichannel Marketing Direct mail has always been a trusted tool for reaching consumers directly in their homes or offices, delivering highly personalized and tactile experiences. However, it can be limited when it comes to tracking real-time engagement and conversion rates. This is where digital channels like RCS and inbound SMS come in, providing the digital extension that print marketers need to turn physical interactions into dynamic, trackable, and personalized experiences. At EasyPurl, we offer tools to integrate your direct mail campaigns with mobile engagement channels like RCS and inbound SMS, allowing you to bridge the gap between print and digital marketing for maximum impact. Use Cases for Direct Mail and Mobile Engagement Let’s explore several use cases where integrating direct mail with RCS or SMS can elevate your marketing campaigns. 1. Direct Mail with RCS for Rich Media Follow-Ups With RCS, direct mail campaigns can become the starting point for an ongoing digital... --- ### Ultimate Glossary of Direct Marketing Terms - Published: 2024-09-17 - Modified: 2024-09-17 - URL: https://easypurl.info/ultimate-glossary-of-direct-marketing-terms/ - Categories: Direct Marketing, PURLS As the marketing landscape evolves, so too does the terminology that marketers use.   At Easypurl, we use this  Ultimate Glossary of Direct Marketing Terms for our teams and clients so that we all have up-to-the-minute understanding of the most important terms and concepts in direct marketing today. Whether you’re a seasoned direct marketer, or are new to the world of cross-channel customer engagement, this glossary is designed to help familiarize yourself with these important key concepts, so that you can make more informed decisions and unlock the full potential of your marketing efforts with the Easypurl platform. Term Definition Example Call Tracking A system that tracks inbound phone calls from marketing campaigns using unique phone numbers for each channel or campaign. A direct mail campaign includes a unique phone number that is tracked and associated with that particular mailer. Campaign Analytics Collecting and analyzing data from direct marketing campaigns to measure effectiveness, such as response rates and ROI. A marketer uses EasyPurl’s dashboard to monitor how many people visited their PURL, filled out a form, or called the tracked phone number. Click-Through Rate (CTR) The percentage of recipients who click a link compared to the total number of recipients. If 200 people click the PURL out of 1,000 direct mail pieces sent, the campaign’s CTR is 20%. Conversion Funnel A series of steps a potential customer goes through before making a purchase, often visualized as a funnel. A direct mail recipient visits a PURL, receives an email follow-up, and finally... --- ### Design Dynamic, Personalized Landing Pages With Easypurl’s Template Library - Published: 2024-01-05 - Modified: 2024-03-08 - URL: https://easypurl.info/design-dynamic-personalized-landing-pages-with-easypurlstemplate-library/ - Categories: Uncategorized In a leap toward enhancing the landscape of multichannel marketing, Easypurl proudly introduces Easypurl 12. 0, a game-changing version that puts the power of personalized landing page creation directly into the hands of marketing teams. With no reliance on developers, this latest release is set to redefine how campaigns are designed and deployed. Key Features: The highlight of Easypurl 12. 0 is its intuitive drag-n-drop WYSIWYG Landing Page Designer, showcasing the latest in PURL technology. This powerful feature is designed to empower marketing and media teams, enabling them to create effective, personalized landing pages without the need for assistance from developers or IT professionals. The addition of the WYSIWYG Landing Page Designer builds upon Easypurl's already robust feature set, which includes: Unique, Personalized URLs (PURLs) & QR codes Advanced List Segmentation & Targeting Engine Cross-channel Print, Email, Mobile, and Social Delivery Drag-n-drop WYSYWIG Email Designer Unified Reporting Dashboard Unlimited System Integrations & Data Ingestion "We're committed to delivering the industry's most robust, easy-to-use platform so ANY TEAM, no matter the size, can quickly create and launch highly-effective PURL campaigns," emphasizes CEO Tej Kohli. "The less dependent marketing is on IT, the faster they can deploy campaigns and continuously engage their customers. It's really that simple... and why we put such a strong focus on usability along with campaign effectiveness. " Client Success Stories: Easypurl 12. 0 is not just a promise but a reality for Easypurl's existing clients and agencies, who have already experienced remarkable success. With up to 300% increases in engagement, this... --- ### Top 10 Benefits of Using PURLs and QR Codes in Direct Marketing > Savvy direct marketers are now taking their direct mail pieces to the next level by integrating PURLs and QR Codes to increase response - Published: 2023-09-28 - Modified: 2024-07-25 - URL: https://easypurl.info/top-10-benefits-using-purls-qr-codes-direct-marketing/ - Categories: Uncategorized - Tags: 1:1 PURL, 1:1 PURLs, barcode qr, best direct marketing techniques, create purl, create purl marketing, create purls, does purl marketing work, free custom qr code generator, free qr code, free qr code generator, how to create purls, how to print qr codes, or code, personalized URLs, pr code, purl direct mail, purl example, purl landing page, purl marketing, purl page, purl pages, purl server, purl software, purl url, PURLs, purls definition, purls marketing, purls of wisdom, q bar code, qp code, qr c, QR Code, qr code app, qr code generator, qr code generator free, qr code maker, qr code monkey, qr code pokemon, qr code reader, qr code reader app, qr code reader online, qr code scan, qr code scanner, QR codes, qr scan code, qwerty code, rq code, ur code, website qr code reader, what is purls Savvy direct marketers are now taking their direct mail pieces to the next level by integrating PURLs and QR Codes to increase response, facilitate tracking, and amp up campaign effectiveness. These simple marketing tactics can increase results dramatically, and lead to improved one-on-one communication capabilities. A PURL, or Personalized URL, is a unique and personalized web address which is created for each target customer or prospect who will receive a marketing communication such as a direct mail piece or an email. It contains each recipient’s name inside a web address reserved exclusively for them. QR, or Quick Response, Codes are handy tools which are all personalized as well, to engage targets with unique and individualized offers. They contain the same link and give recipients a fast, easy way to access their PURL by simply scanning them using a smartphone. Upon scanning their personalized QR Code (or entering their PURL address), each recipient is directed to a personalized landing page which incorporates the design and tone of the direct mail piece — maintaining brand consistency and a unified experience across channels. Here are the top ten benefits of using PURLs and personalized QR Codes together to give a powerful boost to your direct marketing campaigns: Ease of use: PURLs and QR codes lead your targets to a personalized, dynamic landing page with a custom greeting and pre-populated fields that help drive immediate response.   Immediate call to action:Recipients are intrigued by seeing their name in a PURL (or by the QR Code image), which offers positive reinforcement... --- ### Human Engagement: Easypurl Makes Multichannel Campaign Creation Easier Than Ever. - Published: 2019-01-03 - Modified: 2024-07-25 - URL: https://easypurl.info/human-engagement-easypurl-makes-multichannel-campaign-creation-easier-than-ever/ - Categories: Uncategorized Easypurl 12. 0 puts the power of personalized landing page creation directly in the hands of marketing teams with no reliance on developers. New York, Jan. 3, 2019. Easypurl, a leading provider of integrated multichannel marketing solutions, is excited to announce the release of Easypurl 12. 0. This newly unveiled version comes fully equipped with the latest in PURL technology – an intuitive drag-n-drop WYSIWYG Landing Page Designer – as well as a host of other performance enhancements. The aim of this latest release is to fully empower marketing and media teams to design and deploy effective, personalized landing pages without any assistance from dev or IT. The addition of the WYSIWYG Landing Page Designer will build upon Easypurl's existing, powerful feature set including: Unique, Personalized URLs (PURLs) & QR codes Advanced List Segmentation & Targeting Engine Cross-channel Print, Email, Mobile, and Social Delivery Drag-n-drop WYSYWIG Email Designer Unified Reporting Dashboard Unlimited System Integrations & Data Ingestion "We're committed to continuing to deliver the industry's most robust, easy-to-use platform so ANY TEAM, no matter the size, can quickly create and launch highly-effective PURL campaigns" says CEO Tej Kohli. "The less dependent marketing is on IT, the faster they can deploy campaigns and continuously engage their customers. It's really that simple... and why we put such a strong focus on usability along with campaign effectiveness. " The new Easypurl 12. 0 will be offered to Easypurl's entire eco-system of existing clients and agencies, already seeing up to 300 % increases in engagement, at no additional cost... . --- ### Design Dynamic, Personalized Landing Pages with EasyPurl’s Template Library - Published: 2018-05-16 - Modified: 2018-05-16 - URL: https://easypurl.info/design-dynamic-personalized-landing-pages-easypurls-template-library/ - Categories: Landing Pages, Multichannel Marketing, Personalized URLS, PURLS - Tags: customization, dynamic landing pages, engagement marketing, landing page, landing pages, multichannel marketing, personalized URLs, PURL, PURLs, templates Any savvy digital marketer in 2018 is likely well aware of the benefits landing pages provide to offer-specific marketing campaigns.  You’d be remiss not to include them as a component in your campaign if you are offering particular value to a particular target audience.  Taking that one step further, PURLs (personalized URLs) customize landing pages to focus on specific, individualized leads. How can a marketing campaign be more hyperspecific than offering personalized value to a targeted, individual lead?  It can’t be, really. That’s the beauty of landing pages via PURLs- they speak directly to the customer and the value your business will provide them in particular. Enter Easypurl’s Landing Page Template Library.  Easypurl makes it easy to create and customize gorgeous landing pages within minutes, without any technical or design expertise.  If you do have some design chops and want to take a stab at creating your own template, you can select the ‘Create your own Template’ option to insert text, images and/or forms anywhere you want on your landing page.  This requires no coding and the user interface is intuitive enough to get the hang of almost immediately. If you know HTML or are working with a designer that can create landing pages from scratch, EasyPurl also provides an ‘Advanced Template Designer’ option so that you can fully customize your landing pages in any way you’d like. Our landing page design offerings cater to the full spectrum of design expertise- whether you’re a marketer who doesn’t design themselves or... --- ### Elevating Direct Marketing Campaigns with IVR and Call Tracking: A Comprehensive Guide > With call tracking, you are able to use a unique phone number for each campaign making it easy to easily track the results of each campaign separately. - Published: 2017-07-18 - Modified: 2024-07-25 - URL: https://easypurl.info/ivr-call-tracking/ - Categories: Call Tracking Direct marketing campaigns have evolved, and leveraging Interactive Voice Response (IVR) and call tracking can be the game-changer your strategy needs. At Easypurl, we understand the power of integrating these technologies seamlessly into your campaigns. Let's explore why IVR and call tracking can make a significant difference in your next direct marketing endeavor. 1. Providing a Personalized Experience: The misconception that IVR lacks personalization, especially for outbound calls, is debunked with its dynamic voice recognition capabilities. IVR seamlessly integrates into your multi-channel marketing strategy, alongside tools like Personalized URLs (PURLs) and automated email trigger notifications. The ability to measure and analyze responses for each campaign allows you to optimize marketing efforts, ensuring messages are on-target. With call tracking, consolidate your analytics in one place, like the Easypurl Reporting Dashboard, for a comprehensive view. 2. Saving Your Sales Team Time: Direct marketing campaigns featuring IVR as a primary contact method are a strategic way to relieve your sales team from the burden of calling unqualified leads. Qualifying questions can be set up, and those who score well can be automatically transferred to sales. Optionally, interested prospects can skip the qualifying process and move directly to sales by using a specific term or pressing a designated number. 3. Gathering Feedback: Feedback is invaluable for any company, particularly in marketing and customer service. IVR can automate the process of gathering valuable feedback, which can be analyzed conveniently through a simple dashboard. Alternatively, you can automate calls to customers, directing those interested to a... --- ### Where the Rubber Meets the Road in Direct Mail Marketing - Published: 2017-06-15 - Modified: 2024-07-25 - URL: https://easypurl.info/rubber-meets-road-direct-mail-marketing/ - Categories: Direct Marketing - Tags: direct mail, direct mail marketing campaign, direct mail marketing companies, direct mail marketing examples, direct mail marketing services, direct mail marketing strategies, direct mail marketing strategy, direct mail marketing tips, direct mail marketing usps, direct mailers marketing, direct-mail marketing As a direct marketing professional, you've likely encountered the notion that direct mail is obsolete. Yet, much like Willie Nelson's resilience against online rumors, direct mail persists – "still not dead again today. " Contrary to misconceptions, the DMA Statistical Fact Book affirms that direct mail is thriving, especially for data-driven marketers who prioritize personalization and relevance. The Power of Data-Driven Direct Mail: While the volume of direct mail may have faced challenges in the past decade, the real game-changer is the increased use of data in direct mail campaigns. Enter Easypurl, where the rubber meets the road in direct mail marketing. Easypurl's reporting dashboard transforms the theoretical benefits of data-driven marketing into practical, real-world results. PURLs: The Driving Force: Easypurl enables marketers to assign Personalized URLs (PURLs) to target prospects in direct mail campaigns. These PURLs direct recipients to personalized landing pages that align with the information provided in the direct mail piece. This dynamic integration of personalization, data-driven reporting, and decision-making allows marketers to analyze tracking features at both campaign and individual levels, across multiple Key Performance Indicators (KPIs). Unleashing Data Analytics with Easypurl: Better data leads to increased optimization and improved ROI on future campaigns. Here's how Easypurl empowers marketers with comprehensive data analysis: Campaign Analytics: Breakdown specific responses into web responses, SMS responses, inbound calls, and Business Reply/BR responses. Visualize information through list, pie chart, or graphic representation for quick interpretation. Web Analytics: Track web visitors and responses resulting from specific direct mailings. Monitor conversions to advance... --- ### 8 Fundamental Principles for Astonishing Direct Marketing Success > fundamental-principles-astonishing-direct-marketing-success - Published: 2017-05-23 - Modified: 2024-07-25 - URL: https://easypurl.info/fundamental-principles-of-direct-marketing/ - Categories: Direct Marketing - Tags: best direct marketing techniques, best form of direct marketing, best practices direct response telemarketing, definition direct marketing, definition direct response marketing, definition of direct response advertising, definition of direct response marketing, digital direct response, direct mail principles, direct marketing principles, direct response, direct response advertising, direct response advertising examples, direct response advertising techniques, direct response campaigns, direct response email examples of direct response marketing, direct response marketing examples, direct response marketing techniques, direct response principles, direct response print advertising, history what is direct marketing, integrated direct marketing, internet direct marketing, media examples, principles and characteristics of direct mail, principles basic direct marketing, principles direct marketing principles and practices, principles direct marketing testing, principles direct response marketing, principles of direct marketing, types of direct mail advertising, what is direct response promotion While the purpose of direct marketing is to identify, contact and motivate members of a primary purchasing demographic, there is little industry agreement on how to reach these goals. To increase understanding of this vital topic, Easypurl presents eight fundamental principles for astonishing direct marketing success: 1. Know the objective: Many direct marketing campaigns are implemented without a clear idea of what they are intended to accomplish. Should the campaign generate qualified sales prospects, motivate initial or repeat sales, or create referrals? 2. Understand the audience: Too many unsuccessful marketing strategies are implemented without a clear understanding of the audience’s needs. A landing page for an automobile dealership that delivers a personal experience with a specific car model in mind can boost lead generation rates by 30 % or more. 3. Timing is everything: A Mother’s Day promotion that runs in June, or a Back-to-School sale in January, will fail as quickly as a recruitment effort that starts two days before the application deadline. Hospitality chains can utilize personalized marketing to present unique offers that drive recurring revenue based on data collected from past visits. 4. Focus the copy: Content must fulfill the recipients’ WIIFMs (What’s In It For Me? ), and provide motivation to take action such as make a purchase, visit a website, download a mobile app, call for further information, or go to a retail location. 5. Make it personal: In an age of mass marketing, it is the personal message that really stands out. Consumers want to be valued as... --- ### 6 Reasons Why Your Auto Dealership Should Use PURLs > As you build customer relationships, your dealership amasses substantial data. Now you can use data to personalize your next campaign using PURLs - Published: 2017-05-18 - Modified: 2024-07-25 - URL: https://easypurl.info/6-reasons-auto-dealership-use-purls/ - Categories: Uncategorized Since the record-setting pace of car sales in 2016 automobile industry experts are debating whether or not 2017 will be equally as strong. Local dealerships will need to carefully plan their marketing strategies to stay on track through the end of the year. One of the best ways to bring prospective car buyers into the showroom is through the use of direct mail. As you build customer relationships, your dealership amasses a substantial amount of personal data. You know who your current customers are, types of vehicles they already own, and when their lease or financing is over. Now you can use that information to personalize your next new car offer using PURLs instead of just sending out a generic offer. PURLs, or Personalized URLs, are a great marketing tool you can use to direct recipients to a unique online destination. Here are six reasons why your auto dealership should use PURLs for your next direct mail campaign: Increased ROI: As with any marketing strategy, it is all about the return on investment, and PURLs deliver in spades. Simply adding a PURL to a direct mail piece that directs the recipient to a personalized online landing page can improve your ROI by 350 % or more, compared to campaigns without PURLS. Ease of Implementation: The last thing your auto dealership needs is another complicated software system. Easypurl’s easy-to-use platform makes it simple to create PURLs, customize direct mail pieces, build landing pages and send follow-up emails. Flexible: You can incorporate other tools... --- ### 5 Ways to Connect Online and Offline Marketing to Increase Sales > Marketing budgets steadily increased to manage the merging of online and offline marketing. Here are Five key elements to Connect Online & offline marketing - Published: 2017-05-16 - Modified: 2024-07-25 - URL: https://easypurl.info/online-and-offline-marketing/ - Categories: Multichannel Marketing - Tags: Connect Online & Offline Marketing Tools Digital Ecosystem is tightening its grip. Electronic devices stream original and broadcast programming, and television sets are internet-connected. Once considered uncrossable, this merging has greatly blurred the gap between online and offline marketing. In late 2015 a Gartner, Inc. survey of CMOs revealed that “98 percent of marketers say online and offline marketing are merging Marketing budgets steadily increased over the years to manage this merging of disciplines. In fact, Gartner’s 2016-2017 follow-up study confirmed that marketing budgets overwhelmingly sustained their uphill climb. They noted a “continued focus on growth and targeted spend on websites, digital commerce and digital advertising” Here are five key elements to help strategists effectively connect online and offline marketing in this data-driven, digital world. Bridge the Gap Between Online and Offline Marketing Email and Direct Mail Must Be Connected Since they seem to be of two different functionalities, email and direct mail are sometimes handled by different areas of the marketing team. But this can lead to a very disjointed approach that could cause confusion and frustration with the target audience. A better way is to have one overreaching campaign that hits recipients with the same personalized message in different media. The marketing “jab theory” comes into play when someone receives the same message in the inbox and mailbox. Personalized URLs A Personalized URL, or PURL, is a unique and personalized web address created especially for each target customer or prospect. Their own name is used as part of a web address that is reserved... --- ### Advantages of One-to-One Marketing > Personalization, Customization, Targeted marketing, Personalized URLs, Multi Channel, Marketing, Advantages of One-to-one marketing - Published: 2017-05-10 - Modified: 2024-07-25 - URL: https://easypurl.info/personalized-marketing/ - Categories: Multichannel Marketing - Tags: 1:1 marketing, 1:1 personalized URL, multi channel marketing, One to One Marketing Personalization is one of the most powerful strategies you can add to your marketing arsenal. When clients are given personalized service, they are happier in their customer relationship and more likely to continue to buy from your brand. Our powerful software makes it easy to create the personalized experiences, that make people more likely to buy and more likely to stay with your brand. Advantages of One-to-One Marketing Moving your marketing efforts to marketing software solutions that offer a highly personalized one to one experience has benefits throughout the customer lifecycle: Warm relationships through personal greetings. Prospects are far more likely to read an email that addresses them by name. More targeted marketing. You assure that your prospects are receiving just the campaigns that are tailored to their interests. This means you do not risk wearing out your welcome in their inbox by sending them things that they aren't interested in. Unique URLs and sites for each customer. This means that you can customize offers, discounts and displayed products depending on who is visiting. A chance to reach prospects and customers across multiple platforms. Whether your customers prefer email, SMS or another form of communication, you can always reach them at the outlet that fits them best. Bring your company to mind at just the right times. A company who sells office supplies at monthly quantities, for instance, can use the best customer experience management software to assure that their current customers get reminders to stock up. Strengthen relationships by... --- ### 7 Reasons Why Direct Marketing Is Effective In Driving ROI > Savvy marketers want to maximize their Marketing ROI, direct marketing sends targeted messages who are most likely to buy. - Published: 2017-05-02 - Modified: 2024-07-25 - URL: https://easypurl.info/7-reasons-direct-marketing-effective-driving-marketing-roi/ - Categories: Direct Marketing - Tags: Direct Marketing Is Effective In Driving ROI Savvy marketers always want to maximize their return on investment (ROI) by getting the biggest bang for their marketing buck, but which approach is more effective – mass marketing or direct marketing? Mass marketing communicates to the widest possible group of people, hoping to catch the attention of consumers who want to buy something at just the right time. Direct marketing sends targeted messages directly to individuals who are most likely to need what you are offering. Using internet marketing, increasingly fragmented audiences, and more sophisticated targeting software, the scales are tipping in favor of direct marketing. With new ways to integrate messaging with mail, email and digital activity, the Direct Marketing Association predicts direct mail spending will be $47 billion this year. One way to increase the ROI of direct campaigns is to use PURLs, or Personalized URLs, which direct recipients to a unique online destination. Here are seven reasons why direct marketing can be effective in driving up your marketing ROI: It’s cost effective: ROI can be increased by keeping costs low while increasing campaign effectiveness. Because of its imprecise nature, mass media advertising campaigns can become very costly as they try to search out the most likely buyers of a product or service. Direct marketing focuses on a specific, targeted group of the population and works hard to connect with them. Tools such as PURLs can be used to motivate recipients to become engaged by directing them to an interactive, customized landing page. It’s controllable: While mass media does offer... --- ### 5 Reasons You Should Add PURLs to Your Email Marketing > Email marketing gives us ways to reach customers in more effective ways than ever before, especially when you personalize your efforts using PURLs (perso... - Published: 2017-04-25 - Modified: 2024-07-25 - URL: https://easypurl.info/email-marketing-purls/ - Categories: Email Marketing, Personalized URLS - Tags: email marketing, email personalization content personalization personalized email personalized marketing personalized tools, personalized URL, PURLs Make your prospects feel special with a PURL created just for them! Email marketing gives us ways to reach customers in more effective ways than ever before, especially when you personalize your efforts using PURLs (personalized URLs). These are unique URLs that are sent to each one of your recipients.  If you aren’t using PURLs in your email campaigns, you are missing out on many benefits. A few of the reasons you should incorporate this valuable tool: 1. Give readers a more personalized experience. Imagine getting an email from a sporting goods store that features every single product they offer. You’re not likely to find exactly what you want, and you may be inclined to just send it to the trash can. But, imagine that you are a stand-up paddleboard enthusiast, and the message sent to you includes boards, paddles, life vests and other products that appeal expressly to your interests. You’re more likely to click through and perhaps even make a purchase. Your prospects have unique interests, too. Personalization gives them a curated experience that is more pleasant for them and more effective for you. 2. Convert more with personalized landing pages. Personalization doesn’t stop with the email content; since you are using unique URLs, you can send each prospect to a custom-made page just for them. If you are sending them to a form, for instance, you can have it pre-filled to save them time. You can showcase products just for them. You can vary the tone of your messaging to... --- ### 7 Things You Should A/B Test for your Email > If you are not analyzing your data, you are not getting the impact out of email marketing. Easypurl makes it easy to A/B split test to improve marketing ROI - Published: 2017-04-17 - Modified: 2024-07-25 - URL: https://easypurl.info/7-things-ab-test-next-email/ - Categories: Uncategorized If you are not analyzing your data, you are not getting the impact that you should out of your email marketing messages. Easypurl makes it easy to A/B split test a number of factors to assure that every message you send is as effective as possible. Be sure to test one element at a time so that you are able to pin down exactly what element was responsible for the results.  Not sure where to start? These seven facets of your marketing emails can tell you a lot about what works and what doesn't. 1. Test your subject lines. There are a number of areas to A/B test here. Does personalization work better or a generic headline? Should your subject line be a statement or a question? Do more blandly informational posts work better than promotional ones? By researching a number of approaches, you can learn how your specific audience reacts. 2. Try different times of day. When your prospects get your email may have a big impact on whether they open it, read it and respond. For instance, you may find that your target market is most likely to be on their desktop computers during 9 to 5 hours and is more likely to click through and complete an action. Or, you may discover that you get better traction in the evening when your targets are more likely to be reading email on their phones. 3. Test different message lengths. You may find that short messages work better than long ones,... --- ### 7 Reasons Why Direct Marketing Is Effective In Driving Marketing ROI > Savvy marketers want to maximize their ROI and get the biggest bang for their buck, but which is more effective – mass marketing or direct marketing? - Published: 2017-04-03 - Modified: 2024-07-25 - URL: https://easypurl.info/direct-marketing-effectiveness/ - Categories: Direct Marketing - Tags: Marketing ROI Savvy marketers always want to maximize their return on investment (ROI) by getting the biggest bang for their buck, but which approach is more effective – mass marketing or direct marketing? Mass marketing communicates to the widest possible group of people, hoping to catch the attention of consumers who want to buy something at just the right time. Direct marketing sends targeted messages directly to individuals who are most likely to need what you are offering. Using internet marketing, increasingly fragmented audiences, and more sophisticated targeting software, the scales are tipping in favor of direct marketing. With new ways to integrate messaging with mail, email and digital activity, the Direct Marketing Association predicts direct mail spending will be $47 billion this year. One way to increase the ROI of direct campaigns is to use PURLs, or Personalized URLs, which direct recipients to a unique online destination. Here are seven reasons why direct marketing can be effective in driving up your marketing ROI: It’s cost effective: ROI can be increased by keeping costs low while increasing campaign effectiveness. Because of its imprecise nature, mass media advertising campaigns can become very costly as they try to search out the most likely buyers of a product or service. Direct marketing focuses on a specific, targeted group of the population and works hard to connect with them. Tools such as PURLs can be used to motivate recipients to become engaged by directing them to an interactive, customized landing page. It’s controllable: While mass media does offer large... --- ### 5 ways to improve your Direct Mail Marketing ROI > Traditional direct mail options are not obsolete. Half of U.S. consumers prefer direct mail over email, and 70 percent believe that snail mail is... - Published: 2017-03-27 - Modified: 2024-07-25 - URL: https://easypurl.info/direct-mail-marketing/ - Categories: Direct Mail - Tags: direct mail, direct-mail marketing When people speak about marketing in the modern age, digital strategies — particularly those with inbound marketing — tend to take center stage. That does not mean, however, that traditional direct mail options are now obsolete. In fact, about half of U. S. consumers have reported that they prefer direct mail over email, and 70 percent say they believe that snail mail is more personal than email. Not only is it preferred by many consumers, but one study found that 39 percent of customers try a new business because of direct mail. Brands that want to take advantage of this form of advertising should investigate techniques that will help make their direct mail campaigns more successful. Here are five key ideas you need to get started. 1. Know who you are targeting as potential customers Direct mail is most successful when you are able to get the right ad in front of the right person. You should be paying close attention to the demographics that are most likely to patronize your business and create mailing lists that help you target this population. You might send out direct mail based on location, such as targeting certain neighborhoods, or based on factors such as recent home purchases. The more accurate your target audience, the better response you will see. 2. Have a design that stands out Customers today receive about 40 pounds or more of direct mail each year.  For brands that want to get a good response rate for their efforts, the importance of standing out from this crowd cannot... --- ### 5 Ways Call Tracking Improves Your Marketing Campaign > With Call Tracking, marketers can use phone numbers as inbound communication channels in marketing campaigns to easily track, play back, analyze, and man... - Published: 2017-03-20 - Modified: 2024-07-25 - URL: https://easypurl.info/call-tracking-marketing/ - Categories: Call Tracking - Tags: call tracking, marketing automation The old marketing saying, “Half the money I spend on advertising is wasted; the trouble is I don't know which half,” has been attributed to several people including John Wanamaker, a pioneering Philadelphia department store merchant in the late 1800s and early 1900s, and none other than Henry Ford himself. Whoever gets the credit, it still rings true in so many ways today, especially when it comes to the difficult and sometimes frustrating category of target marketing. Marketers who know that a certain demographic has a predilection for their product or service can create and test various targeted messages specifically for this audience, but they can sometimes be flummoxed when it comes to determining exactly which message performed best. While it is often easier to track where online leads come from, it can be much more difficult with prospects that simply choose to pick up the telephone and make a call instead of clicking through to a website – did they call from an AdWords campaign, landing page, or a print advertisement? Inbound calls are quite valuable because they demonstrate an inherent interest by the prospect, so it is crucial to know which specific outreach prompted this action. That is where call tracking comes in. The marketer is able to create a number of different telephone numbers for each individual campaign. Call tracking software then enables these marketers to determine which of their marketing efforts are successfully generating incoming calls. Easypurl’s call tracking software features fully integrated Call Tracking and Recording... . --- ### 6 Reasons Why You Absolutely Need Personalized Landing Pages > Using personalized URLs are a great way to create outstanding customer experiences. Here are six reasons why you should be personalizing your landing pages. - Published: 2017-03-06 - Modified: 2024-07-25 - URL: https://easypurl.info/personalized-landing-pages/ - Categories: Landing Pages, Personalized URLS, PURLS - Tags: personalized URL, personalized URLs, PURL, PURLs The world of online marketing is becoming increasingly competitive as more and more companies struggle to gain the attention of their prospects. In fact, 90 percent of the world’s data has been created just in the past two years. Much of this production has been fueled by the growing attention paid to the role of websites and content marketing in building relationships with customers. As the digital ecosystem becomes more crowded, brands need to find ways to stand out from the competition. Personalization is an important part of this equation. In-house marketers who personalize their online experiences for consumers, for example, see an average lift of 19 percent in their sales. Using personalized URLs, or PURLs, can be an excellent way to get started creating this outstanding customer experience. Here are six reasons why you should be personalizing your landing pages. Nurture the relationship with your prospect When you create a personalized landing page, you show your prospect that you care about them and their business. The customer can see that you remember their past visits and that you view them as valuable enough to customize the experience for them. This bolsters the relationship and trust between the prospect and the brand. Make the form easier to complete On a personalized landing page, the website will automatically remember valuable information about the prospect, such as their name and email address. Any forms on the landing page, therefore, can be automatically filled. This makes the process easier and faster for the prospect,... --- ### 6 Benefits of Incorporating SMS Into Your Marketing Campaign > People are always deeply engrossed in their smartphones. Here is an opportunity to capitalize on this communication channel — a SMS marketing campaign. - Published: 2017-02-20 - Modified: 2024-07-25 - URL: https://easypurl.info/sms-marketing-campaign/ - Categories: SMS Marketing - Tags: SMS automation, SMS messaging, SMS triggers It’s said that behind every cloud there is a silver lining, and that is certainly true with the advent of mobile or digital technology. Everywhere you look, people are deeply engrossed in their smartphones, sending and receiving messages, or interacting on social media. While some might see an obsession, marketers see an opportunity to capitalize on this communication channel — a SMS marketing campaign. About SMS SMS stands for “Short Message Service,” but, basically, it is a text messaging service component of mobile or other communication systems. Enjoying up to 90 percent open and read rates, SMS marketing messages are viewed within minutes, guaranteeing faster communication. They tap into the immediate attention generated by the receipt of a text message, and build on the desire to receive information in short, quick bursts. Best of all, SMS can be both inbound and outbound, making it a two-way communication tool. Personalizing SMS Messages Direct marketing campaigns today need to take advantage of every available personalization tool to generate a response. PURLs, or Personalized URLs, QR codes, personalized landing pages and inbound SMS codes can give target prospects all the incentive and opportunity they need to take the next step. Something as simple as adding, “Text SUBSCRIBE to 555-888” can boost response rates dramatically. This allows prospects to easily respond whenever they want and wherever they are, regardless of whether they have internet access. Easypurl’s SMS Marketing allows you to engage with your leads on a personal level by adding SMS as a response... --- ### Why Should You Invest in PURLs? > Direct mail can be made even more effective when it is combined with digital efforts such as personal URLs, known as PURLs. These are unique URLs that ar... - Published: 2017-02-06 - Modified: 2024-07-24 - URL: https://easypurl.info/invest-in-purls/ - Categories: Personalized URLS, PURLS - Tags: invest in purls, personalized URLs, PURLs Direct mail can be made even more effective when it is combined with digital efforts such as personal URLs, known as PURLs. These are unique URLs that are given to each person who receives an offer. Visitors use unique URLs to connect to your landing page, which means that you see exactly who responds to your offer and how they behave once they visit your page. PURLs can also be used in email marketing to get the same benefits. While email marketing has gained ground, direct mail marketing remains one of the most effective ways to reach your customers. The move to digital has enhanced the visibility of traditional mail. When people get hundreds of emails every day, the three or four direct mail pieces that pop up tend to stand out and get attention. Two Great Technologies That Work Great Together By using PURLs with your direct mail, you can benefit from both the higher response rate of direct mail, and the tracking and analytics of digital marketing. Using this information, you can do the same sort of testing that allows you to make more effective landing pages and email marketing messages. You can do A/B tests that pit one offer against another, or try different color schemes on your messages. You can test whether elements like a larger envelope window, teaser text on the outside or other features make people more likely to visit their PURL and respond to your offer. Over time, you can increase your response rate and improve your... --- ### 5 reasons why email is still the most effective marketing tool > When you are seeking effective methods to reach your prospects, you can't get much better than email marketing. Although many people think of it as an ol... - Published: 2017-01-30 - Modified: 2024-07-25 - URL: https://easypurl.info/email-marketing-is-effective/ - Categories: Email Marketing - Tags: email marketing, email marketing effective When you are seeking effective methods to reach your prospects, you can't get much better than email marketing. Although many people think of it as an old method, it is still one of the best tools for lead nurturing from first contact to the sale. 1. Email is the most widely used digital communication tool. With over three billion accounts worldwide, email beats social by miles. Nearly everyone checks their email every day, allowing you to get in touch easily. And, since people check their email when it is convenient for them, it isn't disruptive the way that sales calls or visits can be. While other methods have come and gone, email continues to be used even as people move to new devices. 2. Email is extremely cost-effective. The estimated ROI for email is as high as 3800 % . This compares favorably to all other marketing channels. It generally does not cost much more to send an email to ten people than it does to 1,000, so you can contact many qualified prospects all at once for not a lot out of pocket. 3. Email is the preferred communication channel in the business world. When you contact potential customers in the manner that they prefer, you are already on your way to winning their trust. Email lets them look at your proposal on their own schedule. It's a written medium, so your message is there for them to refer back to if they need to do more research before... --- ### PURLs: 6 Ways PURLs Can Help Your Next Direct Marketing Campaign > PURLs are the tried-and-true workhorse of the marketing campaign. The PURL, or personalized URL, is a unique web address that is included in email and di... - Published: 2017-01-23 - Modified: 2024-07-25 - URL: https://easypurl.info/purls/ - Categories: Personalized URLS, PURLS - Tags: PURLs PURLs are the tried-and-true workhorse of the marketing campaign. The PURL, or personalized URL, is a unique web address that is included in email and direct mail communications. It directs prospects to a personalized landing page where they receive a 1:1 experience which appears to have been created specifically for them. When marketers can precisely target prospects and provide a personalized experience, their messages are more likely to motivate the desired result. Tools in the modern-day marketing kit include integrated marketing strategies, omnichannel communications, customer insights and marketing automation. Driving the effectiveness of direct marketing today is the increased reliance on data. In a survey of nearly 3000 industry participants, the Winterberry Group found that 81. 3 percent said data was important to their efforts, with a significant 59. 3 percent calling it “critical. ” This data is used to power digital and direct mail marketing campaigns, which have become increasingly focused on building personalized relationships with prospects and customers. According to the Direct Marketing Association (DMA), “Personalizing the customer experience is the most important objective of a data-driven marketing strategy. ” Personalization appears to be a crucial factor in the success of these efforts. Consumers like it when communications are personalized to them and are highly motivated to click-through on a personalized email. Despite the apparent benefits of 1:1 engagement, the downside of this equation is that 53% of marketers don't have the data to personalize content at all. Fortunately, there is an easy solution to this problem - PURLs. Easypurl has identified at... --- ### Emails Marketing: 5 Reasons Why Your Email Will Be Deleted > Email marketing can be an extremely efficient means of interacting with customers. Ninety-one percent of consumers check their messages at least once per... - Published: 2017-01-16 - Modified: 2024-07-25 - URL: https://easypurl.info/email-marketing-ignored/ - Categories: Email Marketing - Tags: email marketing, email marketing mistakes Email marketing can be an extremely efficient means of interacting with customers. Ninety-one percent of consumers check their messages at least once per day. Additionally, email boasts an estimated $38 in return for every $1 spent. It is clear why many companies choose to take advantage of this convenient means of contacting prospects. As brands begin to plan the direct marketing messages that they send out, however, it is important to recognize that not all emails are regarded equally by recipients. If you send out an email that is deleted by your email list, it will do little good for your brand. Here are five mistakes that organizations make that lead to emails being deleted. Bad subject line Your subject line is the opportunity to entice people to read more, to convince them to open your email, and see what you have written. Recent industry research looked at the most and least successful email subject lines. They found that: • The most successful lines were not overly sales-y and were more direct • The least popular subject lines attempted to be attention grabbing, but really just ended up sounding like spam • Valuable subject lines should stick to the basics and describe the content of the email An email display that is not optimal An estimated two-thirds of emails are now being opened on mobile phones. This means that your emails need to be written in a way that is compatible with the user’s screen, regardless of size. Emails that... --- ### 7 Ways to optimize Your Landing Page Forms > Landing page optimization is now even more crucial for one reason: internet users' attention spans have fallen from about 12 seconds to less than eight s... - Published: 2017-01-09 - Modified: 2024-07-25 - URL: https://easypurl.info/landing-page-optimization/ - Categories: Landing Pages - Tags: dynamic landing page, landing page, landing pages Landing page optimization is now even more crucial for one reason: internet users' attention spans have fallen from about 12 seconds to less than eight seconds. We laugh hysterically at the disjointed antics of Ellen DeGeneres’ Dory on the big screen, but Microsoft itself says that the average attention span of a smartphone user is now less than that of a goldfish! This news can be disheartening for digital marketers, but fortunately there are effective ways to catch the attention of distracted visitors and make them want to stick around for just a little while longer. One of the best attention-grabbers is PURLs, or personalized URLs. These are unique web addresses which are created especially for given target prospects using their own name and the brand name. Marketers include these into personalized email marketing or direct mail marketing campaigns to drive web traffic. Once prospects take the step of clicking through, Easypurl helps design dynamic landing pages where they are greeted by name and provided with information that is specific to their visit. Personalized messaging is targeted based on the individual’s profile information, known interests and affiliations, and online activity. Here are seven landing page optimization techniques Easypurl uses to perfect: Pre-populate data: Marketers already have a significant amount of information on prospects, so they can use this data to pre-populate any landing page forms. This makes it easier for the target to simply verify and click. Easypurl can help build in database access that makes it easy for visitors to... --- ### B2C vs. B2B Marketing: Differences and Strategies > While they share many similarities, B2C (Business to Consumer) and B2B (Business to Business) marketing strategies have some significant differences. These - Published: 2017-01-02 - Modified: 2024-07-25 - URL: https://easypurl.info/b2c-vs-b2b-marketing/ - Categories: Multichannel Marketing - Tags: b2b, b2c, b2c vs b2b marketing, marketing While they share many similarities, B2C (Business to Consumer) and B2B (Business to Business) marketing strategies have some significant differences. These variations display the intrinsic focus differences to be included in your marketing plans. B2B Marketing Focus, Businesses target streamlining the purchase research and buying process, hoping to save time and money, increasing their bottom line. Therefor B2B marketing correctly focuses on logic, stressing both the benefits and features of the selling company's products. Sellers should also focus on controlling the cost of sales, as it can often be more expensive to market to businesses, as they tend to seek more sophisticated marketing strategies that highlight the wise logic of purchasing sellers' products. B2C Marketing Focus Consumers typically make more purchases based on emotion than pure logic. Some marketing gurus believe targeting features, at the expense of benefits, is the best plan. Other equally-talented marketing professionals believe the opposite. Focusing on benefits, while downplaying products' features, delivers better results in the opinion of some B2C experts. Consumers typically do not share B2B prospects' need for more lengthy, logical marketing messages. The consumer market seldom has the time or inclination to evaluate longer marketing copy; they want sellers to "get to the point, quickly. " The magic question for consumers: "How will your product help me _________ (look better, feel better, appear to be cool, etc. )? " Answer this question effectively and you'll have consumers lining up to buy your products. Marketing Differences to Consider Here are some significant differences in B2B vs.  B2C... --- ### Email Marketing Mistakes: What's the Biggest Mistake Marketers Make? > There are common email marketing mistakes that, by themselves, seldom blow up an entire marketing campaign. When handled efficiently, email marketing is... - Published: 2016-12-26 - Modified: 2025-03-13 - URL: https://easypurl.info/email-marketing-mistakes/ - Categories: Email Marketing - Tags: email, email automation, email marketing, email marketing mistakes, email triggers, personalized email There are common email marketing mistakes that, by themselves, seldom blow up an entire marketing campaign.  When handled efficiently, email marketing is both productive and cost-effective. Yet, it is also easy to make a mistake that derails an otherwise effective campaign. Should multiple errors attack an email campaign, these mistakes can be disastrous. The biggest mistake is the one that can undo and/or negate the good features of your campaign. Email Marketing Mistakes to Avoid You neglect to create a 'permission based mailing list. 'The only way to move your emails out of the 'spam' category, which can bring you serious legal problems, into the desired copy your readers want, is to have your visitors ask for your email newsletters. You include poorly written content. Even if you don't market to college English professors, your readers will react badly to poorly focused or written content. Your emails include misspelled words, grotesque grammar errors, and broken links. It always amazes that effective email marketing strategies are destroyed because companies allow copy to be sent containing these mistakes. Proofread everything before hitting the send button. Your subscription process is confusing and complicated. Make it easy on your readers to subscribe to your newsletters and product updates. Keep online forms brief, quick to complete and simple. You neglect to test market your strategy. You may think you have the perfect email marketing campaign, but take the time to test your strategy on small groups. The important component is that your readers respond to your email... --- ### How PURLs Enhance Marketing Response Rates in Any Industry - Published: 2016-12-21 - Modified: 2024-03-08 - URL: https://easypurl.info/definitive-proof-that-purls-enhance-any-marketing-campaign/ - Categories: PURLS - Tags: 1:1 PURLs Contemporary digital marketing constantly shifts.  Content marketing is becoming more important and SEO is changing, but certain things remain fixed. We mean personal URL marketing, or PURL marketing, which continues to be an integral part of any direct marketing campaign. The biggest advantage of using PURLs is that PURL marketing boosts campaign responses, regardless of the industry or type of campaign. While campaigns without PURLs typically only have response rates at around 3%, campaigns leveraging PURL technology usually boast response rates of at least 9%, and in some cases as much as 25%. These results aren’t just limited to lead generation or direct order campaigns, they are consistent across industries. Take Personal Finance campaigns, for example: Regular campaigns have a response rate of 2. 3%, while campaigns leveraging PURL technology have almost five times the response rate, at 10. 7%. And Personal Finance is not the outlier either. In Printing, campaigns not using PURLs typically achieve a 2. 6% response rate, while Printing campaigns with PURLs are almost eight times more effective, with a 16% response rate. Similar results can be seen in Education, Manufacturing, Non-Profit and Retail campaigns, as reported by Easypurl's numerous clients across these sectors. See in-depth case studies of PURL campaigns from all sectors: Automotive Retail Healthcare Finance Travel and Hospitality Gaming and Entertainment Education Nonprofit  Looking at the results, it’s not hard to see that using PURLs and variable QR codes to create unique integrated offers can boost direct marketing response and conversion as much as 4x over industry-standard rates, for both inside and outside lists or a combination of the two. If you are not using... --- ### 7 Steps to Take Your Email Marketing Campaign To New Heights > Follow these 7 steps to elevate your email marketing campaigns. Boost open rates, improve engagement, and maximize conversions with proven strategies. - Published: 2016-12-19 - Modified: 2025-03-17 - URL: https://easypurl.info/7-steps-to-take-your-email-marketing-campaign-to-new-heights/ - Categories: Email Marketing - Tags: 1:1 engagement, 1:1 engagement marketing, consumer, email marketing Email marketing campaigns boast a 3800 percent ROI, earning brands an average of $38 for every $1 spent. This incredible return, however, does come with an important footnote. Over 75 percent of the revenue generated from emails arrives through triggered campaigns-- campaigns that were created for specific audiences at particular point of their buyer’s journey-- rather than emails sent out to everyone on an email list. Brands that want to succeed with their email marketing need to take the time to properly target their messages and carefully follow our guidelines to experience the power of email marketing success. Here are the 7 steps you need to get started launching  top performing email marketing campaign. Determine the objectives for your campaign Before you get started, you need to determine precisely what you want to accomplish with a particular email campaign. This will shape your messaging, your audience, and how you will measure success. Determine who your campaign will target To effectively create messages that will resonate with your audience, you must first know to whom you are speaking. The better you understands the unique pain points and motivations of the people who will be targeted with your messages, the easier it will be to create engaging emails that people will appreciate. Personalize your emails to improve engagement Personalized emails result in transaction rates that are 6 times higher than mass-produced emails. Taking the time to add simple data such as the name of the recipient, their company, and their role can... --- ### How Landing Pages boosts your Marketing ROI > Learn how landing pages boost your marketing ROI. Discover strategies to increase conversions, improve user experience, and maximize engagement. - Published: 2016-12-12 - Modified: 2025-03-17 - URL: https://easypurl.info/why-landing-pages-boosts-your-marketing-roi/ - Categories: Landing Pages, Personalized URLS, PURLS - Tags: digital marketing, landing pages, personalized, PURLs, ROI, URLs If you are sending visitors who find your site through search, display ads or any other means directly to your home page or contact page, you are missing valuable opportunities. Creating landing pages especially for each kind of surfer who lands on your page allows you to make your content as relevant as possible and likelier to convert. To get the best return on your advertising dollar, work to create landing pages that are targeted in various ways. Why You Need Landing Pages When you send visitors straight to your homepage or a contact page, there is no clear action for them to take. They often feel lost and are more likely to navigate back out of your page than to complete a transaction. On the other hand, landing pages give purpose. They continue the conversation that was started before your potential customer clicked on your link. Whether that click came from a content marketing piece, an ad or a search, a landing page optimized for that surfer is more likely to resonate. Landing pages are also not one-size-fits all. Each one should be created to fit the visitor that arrives there. You will use different landing pages for display marketing than you will landing pages for search marketing. HubSpot recommends that you create many landing pages, because the more specific your targeting of your visitor, the higher your potential ROI. Creating Campaign-Specific Pages When you are creating campaign-specific landing pages are far more effective because they speak directly to the... --- ### Inbound Marketing Benefits: 5 Ways You Can Improve Your ROI > Inbound marketing has so many benefits, it's quickly becoming a central part of any quality advertising strategy. Online marketing, including PPC campaigns, - Published: 2016-12-05 - Modified: 2024-07-25 - URL: https://easypurl.info/inbound-marketing-benefits/ - Categories: Multichannel Marketing - Tags: adwords, content marketing, inbound, Inbound Marketing, inbound marketing benefits, seo, social media Inbound marketing has so many benefits, it's quickly becoming a central part of every quality advertising strategy. Online marketing, including PPC campaigns, is 54 percent successful at generating leads. By comparison, TV advertisements are less than 1 percent successful. By understanding the different components of online marketing, you can begin to create an effective strategy that offers a strong ROI. SEO Recent research has indicated that as much as 51 percent of your site’s traffic comes from organic search. Taking the time to optimize your content for online search, therefore, can have a tremendous impact on the overall success of your site. SEO should ideally be a global process that guides each portion of your content creation process. Develop content ideas after keyword research that offers insight into the vocabulary and topics that your readers are likely to enjoy. Create content that offers value for these readers so they have a strong motivation to share your material, engage with your page and backlink to your piece. Use your keyword naturally throughout the content and in your headings, URL and meta description to make sure your topic is clear to search engines and readers. Create an effective content distribution plan that includes the social media platforms and email lists where your target audience frequents. A strong distribution plan will attract a larger readership and encourage strong engagement metrics. Adwords In early 2016, Google adjusted the layout of the SERPs to allow for more space for ads at the top of the results page... --- ### 8 Successful Ways to Build Your Email List > Email marketing is convenient for your prospects and provides a high response rate. Use these tips to build a large list of interested prospects: - Published: 2016-11-28 - Modified: 2024-07-25 - URL: https://easypurl.info/build-email-list/ - Categories: Email Marketing - Tags: build email list, email marketing The more qualified prospects you have on your email list, the more effective your email marketing will be. Email marketing allows you to contact people in a way that is convenient for them and provides a high response rate for you. Employing these tips will help you build a large list of interested prospects: 1. Cultivate a strong social media presence. The people who have already benefited from following you on Twitter, LinkedIn and other platforms are all the more likely to sign up for your email offerings to get more. Engage with followers with likes, shares and retweets to draw them to your website. 2. Make your landing page easy. The less your prospect has to do to sign up, the more likely they are to complete the action. Do not ask for too much demographic information right off the bat. Use dynamic landing pages like the ones you can get from Easypurl to preload information into pages so that all they have to do is click “yes. ” 3. Craft a powerful call to action. What do you want a prospect who lands on your page to do? Explain it in a short and compelling call to action to significantly increase your response rate. Your call to action should be short and explain why signing up for your list benefits the reader. 4. Demonstrate social proof. Include testimonials and positive reviews on your landing page. These show prospects that other individuals have done business with you before and were... --- ### Inbound SMS Marketing - Published: 2016-11-21 - Modified: 2024-07-25 - URL: https://easypurl.info/inbound-sms-marketing/ - Categories: Multichannel Marketing, PURLS, Uncategorized - Tags: 1:1, 1:1 engagement, 1:1 engagement marketing, 1:1 integrated marketing, 2014, 3-D mail delivery charts, activity, analytics, campaigns, communication, communications, consumer, conversion, conversion rate, CRM, cross-channel, cross-channel marketing, customizable, customize, customized, data, data analytics, database, direct mail, direct marketing, dynamic, dynamic landing pages, easypurl, email triggers, engagement, engagement marketer, engagement marketers, engagement marketing, fast generation, holiday, home, IMB, IMB postal tracking, integrated, integrated marketing, intelligent mail barcode, landing, Mail, map, marketing, multichannel, multichannel marketing, new, new year, offer, one-of-a-kind, one-to-one, one-to-one engagement marketing, open house, Platform, postal tracking, PURL, PURLs, QR, QR codes, reporting, response, response rate, scan, travel, trigger, USPS, value, virtual tour, web domain, wishlist   Easypurl is proud to announce its newest innovative feature, Inbound SMS Marketing – an effective medium for engaging with leads on a personal level. Take advantage of our industry-leading technology and get the most out of your campaigns! Not everyone has immediate or quality access to the Internet and therefore it makes sense to add additional response options such as text messaging to your direct marketing communications. SMS can drastically enhance your campaign performance by presenting your campaign targets with a simple and concise way to respond. By providing your targets with SMS as a response option, you can: 1) Achieve a greater response rate 2) Easily capture cell phone numbers to build a marketing database 3) Provide your targets with an option to respond even if they do not have internet access 4) Instantly respond to your targets via SMS with additional helpful information and links via auto-responders 5) Provide sales teams with immediate access to inquiries for efficient follow-ups Enjoying up to 90 % read rates, SMS marketing messages are read within minutes, guaranteeing faster communication. Easypurl's inbound SMS technology includes the following features: - Access to a unique or shared short code for your user - Personalized keywords that are memorable and easy to type - White-labeled to your organization - Integrated into the existing Easypurl platform for seamless use - Auto-responders can include PURLs that will direct user to personalized follow-ups - Affordable pricing that will not break the bank - Detailed reporting on performance... --- ### How to Personalize your Marketing for the Fall > As we approach back to school sales and the holiday season, it is a perfect time to up your marketing game and personalize your marketing for the fall... - Published: 2016-10-12 - Modified: 2024-07-25 - URL: https://easypurl.info/personalized-marketing-fall/ - Categories: Personalized Marketing - Tags: autumn, holiday season, personalized marketing As we approach back to school sales and the holiday season, it is a perfect time to up your marketing game and personalize your marketing for the fall. This tactic increases your conversions and helps build stronger relationships. Here are a few ways to deploy personalization tactics: 1. Make your prospects feel special There are few sounds that we like as much as the sound of our own name. When you address your prospects personally, you make them see that you care. Pair personally addressed subject lines with hand-picked offerings and specials that perfectly fit your prospects' preferences and needs. You can also target your messages seasonally and focus on specific events. For instance, a special Thanksgiving greeting where you thank them for being a customer and offer a free gift with purchase is a great way to get a prior customer to come back for a new sale. A welcome Christmas gift can help convert a prospect who has shopped in the past but never made a purchase. 2. Segment for more on-target messages Your prospects are not all alike. Respect this and benefit from it by segmenting your list to send out personalized offerings. Experiture makes it easy to divide your list by buying history, demographics, social media habits and other factors. By speaking directly to each buyer persona, you are more likely to connect to your prospect and make the sort of offer that appeals to their values and their tastes. 3. Meet them where they are on... --- ### Landing Pages: 6 Ways to Optimize Your Conversion Rates. > By doing everything you can to help your landing pages convert, you can increase your return on what you spend. The degree of success comes down to effectiv - Published: 2016-09-05 - Modified: 2024-07-25 - URL: https://easypurl.info/landing-pages/ - Categories: Landing Pages - Tags: dynamic landing pages, landing pages Pay-per-click advertising requires an investment. By doing everything you can to help your pages convert, you can increase your return on what you spend. The degree of success comes down to effective landing pages. These six tips will help you convert more of your prospects: Provide a compelling headline This is the first thing that your visitors will see. Use as few words as possible to show exactly how they will benefit from reading on. Compelling headlines spark curiosity and give people a desire to see what is promised on the page. Have a clear call to action What do you want your prospect to do? A clear call to action (CTA) is essential. Ask for only a single action, and make it one that is simple. The more that your prospect has to figure out on their own, and the more work that they have to do, the less likely they are to complete the action. Your CTA should use active language and be short and to the point to make it more compelling. Experiment with different ones to see how clear and exciting you can be. Make an attractive offer If the offer doesn't move them, nothing else matters. You can give them a chance to get a free membership, download a valuable ebook, or get access to exclusive videos. These and other offers will be enticing enough that prospects are happy to give their information. Make the landing page intuitive and simple to use Studies show that... --- ### 2 Effective Outbound Strategies to Jumpstart Your Fall Marketing Campaign > With the crisp feel of fall in the air, it is a great time to review your company's outbound direct marketing strategy for one last push before year-end. - Published: 2016-08-27 - Modified: 2024-07-25 - URL: https://easypurl.info/effective-outbound-strategies/ - Categories: Personalized URLS, PURLS - Tags: personalized URLs, PURLs With the crisp feel of fall in the air, it is a great time to review your company's outbound direct marketing strategy for one last push before year-end. If your summer results were good, you certainly want to keep building on that momentum, but if leads slowed down a little, it is definitely time to get the marketing train back on the tracks. Keep the sales funnel flowing by combining PURL-based strategies with dynamic landing pages. PURLs, or Personalized URLs, are a great marketing tool you can add to current marketing strategies so you can direct recipients to a unique online destination for every prospect and customer. Instead of sending everybody to the same static landing page, your prospects can visit a dynamic landing page which is also hyper-personalized to their interests. This will greatly enhance your ability to boost engagement with prospective customers, build loyalty with current customers, and drive response rates for marketing campaigns. Here are two effective outbound strategies you can use to jumpstart your own fall marketing campaign: Direct mail marketing with PURLs: Imagine that you are a prospect receiving a direct mail piece from your company. The benefits sound good and you have an interest in what is being offered, but it just directs you to a website at www. greatcompany. com. Would you take the time to sit down at a laptop or whip out your smartphone to visit that site? Most people don’t, but how would you feel if you took the next step only... --- ### Printers and Agencies: Here is How to Charge for PURL Campaigns - Published: 2016-02-11 - Modified: 2024-07-25 - URL: https://easypurl.info/printers-and-agencies-here-is-how-to-charge-for-purl-campaigns/ - Categories: Personalized URLS, PURLS At Easypurl, we are often asked by marketing agencies and printers about how much they should charge for PURL campaigns. Much like the question “how long is a string? ” – the answer to the question “How much should I charge for PURLs? ” depends on a variety of factors. In this blog post, we will describe how we coach our reseller customers to charge for a PURL campaign. How Agencies and Printers Charge for PURLs Generally speaking, agencies charge for campaigns based on three components: PURL Generation, Landing Page Deployment, and Reports Dashboard Access. PURL Generation. First, we recommend that one component of your PURL Campaign pricing should be for Personalized URL (PURL) generation – a per-record cost for provisioning PURLs for each recipient of your email or direct mail campaign. Generating personalized URLs should add just a few cents per piece to a print run (or per message for email deployment, if you are not sending direct mail). Much like printing or email deployment costs, the per-PURL cost will be lower at higher volumes. For campaigns with just a few hundred records, we recommend charging a “minimum PURL generation fee” to cover the effort. Landing Page Deployment. Next, we recommend that you charge for the creation of the dynamic landing page or microsite which appears when recipients visit their PURL. Because these pages can be of varying complexity – and involve individualization as well as data integrations with other systems – we recommend charging for such pages on a time-and-materials basis... . --- ### 6 Simple Ways to Use Images in Your Marketing > Discover six simple ways to use images in marketing. Enhance engagement, improve conversions, and create visually compelling campaigns with ease. - Published: 2015-09-08 - Modified: 2025-03-17 - URL: https://easypurl.info/6-simple-ways-to-use-images-in-your-marketing/ - Categories: Uncategorized Images are one of the most important components of marketing. Between 65 to 85 percent of people identify as visual learners, according to Trend Report, and platforms like Instagram and Pinterest are daily must-visits for many. Images can hook consumers immediately or turn them away just as quickly. Visuals affect consumers' perceptions of the company's success, legitimacy and brand prestige.  Here are some easily implementable ideas of how to use images in your digital marketing beyond the typical stock photography. 1. Make a graphic out of simple text Just as 'show, don't tell' is fundamental wisdom for writing stories, it also applies to other forms of communication. People engage more with text when it is presented in a style that is different to its surrounding words. 2. Graph numbers, don't describe them Graphs are a much better gateway to absorbing numerical information than paragraphs (which, ironically enough, contains the word graph... ). "According to IDC, in the 2010 mobile ad market in the U. S. , Google had 21 percent of the share, Apple had 21 percent, Jumptap had 13 percent, Millennial Media had 11 percent, Yahoo had nine percent, Microsoft had seven percent, Nokia had two percent, and others had the remaining 16 percent. " Which one is more readable? 3. Embed Tweets Twitter provides an embed code for every Tweet to insert the Tweet into your content and make it interactive - links, hashtags and Retweet and favorite buttons all remain clickable with embedding.   Apple Watch reminded me it was time to stand. So, I... --- ### How to Optimize Email for Mobile - Published: 2015-08-25 - Modified: 2024-07-25 - URL: https://easypurl.info/how-to-optimize-email-for-mobile/ - Categories: Uncategorized Are you tired of hearing about how it's a mobile-dominated world nowadays? It may be a cliché but it is true, with 67 percent of all email opens in the U. S. were through a mobile device, such as a smartphone or tablet, in the first quarter of 2015, according to a report by Movable Ink. Furthermore, 75 percent of emails that are not in a mobile-friendly format are deleted immediately, according to a survey by Brafton. These numbers will only increase, rapidly, as time goes on – mobile is not going anywhere. So what's an email marketer got to do to stay with the times? (Besides ensure accuracy, professionalism and proper spelling/grammar, which go without saying. ) Not to worry. Here is a guide on how to optimize emails for mobile. Use responsive email templates A responsive email is one that detects the type of device – PC, phone or tablet – it is opened with and automatically adapts its content to the screen size. The email's layout and overall look expands or contracts depending on the device, shifting elements to re-organize for each screen size. The issues of non-responsive emails – fonts scaled down to tiny ant sizes, having to scroll horizontally to finish reading one line of text, images not resizing properly, etc. – would not apply. It's impossible to anticipate what kind of device your email will be opened from, so don't bother to create an email specifically for that device – what's possibly worse than wrangling a PC-tailored email... --- ### How to Avoid Over-Marketing - Published: 2015-06-21 - Modified: 2024-07-25 - URL: https://easypurl.info/how-to-avoid-over-marketing-2/ - Categories: Uncategorized   There is a fine line between effective marketing and intrusive marketing. On one hand, it's important to maintain regular communication with your audience and constantly seek new leads. On the other, inundating people will cause them to unsubscribe, unfollow or block your communications. Here are four ways to avoid over-marketing. 1. Respect permission If someone has given you their contact information, think of this as permission to market, not a right. This basic tenant will orient you as a courteous marketer. For email, an unsubscribe option is legally mandatory (in the U. S. ) by the CAN-SPAM Act and needs to be easy to navigate and present in every email. Your audience is not captive; they can leave whenever they want. Your job is to make them not want to in the first place. How to do that? 2. Balance value and selling Though selling your product or service is the end goal of marketing, not every communication should necessarily be a sales pitch. Turning every public holiday or current event into a self-promotion platform can be obnoxious and turn people off. Instead, intersperse sales pushes with content that is interesting and relevant to your subscribers – and include an option to buy as an aside. Ideas for content include a contest for subscribers (simultaneously a way to drive engagement), a how-to blog article for using your product or service or a campaign with a charitable component. Adding value is the key here. You want to reward your subscribers for giving you permission to market to them, not annoy them... . --- ### Announcing Inbound Call Tracking with Easypurl - Connect Calls to Your Campaigns > Easypurl is excited to unveil Call Tracking. With Call Tracking, you can use phone as an inbound channel in your multi channel marketing campaign mix. - Published: 2015-06-17 - Modified: 2024-07-25 - URL: https://easypurl.info/announcing-inbound-call-tracking-with-easypurl-connect-calls-to-your-campaigns/ - Categories: Uncategorized     What is Call Tracking? Easypurl is excited to unveil our latest integrated feature, Call Tracking. With Call Tracking, you can use phone numbers as an inbound communication channel in your marketing campaigns – direct mail, email, SMS, social or anything you want – and track, analyze and manage the responses. Call Tracking is fully integrated within the Easypurl platform. What are the benefits of Call Tracking? See what campaigns or channels are getting the best conversion: Determine ROI, peak engagement hours, highest response demographic data and much more. Quick decision-making: All data is available to see and use in real time to streamline your workflow. Plan for the future: Call tracking reporting will identify your campaign's strengths, weaknesses and other notes of interest to help improve your future campaign strategy. Get detailed stats and reporting: Let Easypurl handle your data for you so you can spend time on making important decisions about content and strategy. What are Easypurl's Call Tracking capabilities? Here are but just a few: Instant phone number generation Phone numbers with local area codes or phone numbers Call playback available 24/7 Alerts to notify you about campaign updates Data available in real time Robust analytics dashboard to gather, crunch and graph your data for you No advanced IT skills required whatsoever! How can I learn more? Request a demo here! Or contact us here! --- ### 4 Reasons Why Software Is Better than Data Scientists for Marketing > Find out why marketing software outperforms data scientists. Discover four key advantages of automation, scalability, and efficiency in modern marketing. - Published: 2015-06-17 - Modified: 2025-03-17 - URL: https://easypurl.info/4-reasons-why-software-is-better-than-data-scientists-for-marketing/ - Categories: Uncategorized   A few years ago, the Harvard Business Review named the data scientist the "sexiest job" of the 21st century. It has become a craze for all kinds of companies to hire data scientists, since in addition to being smart people, they look good to C-suite executives, shareholders and customers. The marketing industry is no different. But for all but the biggest companies, hiring in-house data science employees can be the wrong choice, given the company's needs and resources. Using software is often the better choice. Here's why. Read More > --- ### Email Marketing 101 for Small Business - Published: 2015-06-08 - Modified: 2024-07-25 - URL: https://easypurl.info/email-marketing-101-for-small-business/ - Categories: Email Marketing With all the buzz and jobs created by social media marketing in the past few years, it is easy to forget about or dismiss email marketing - but that would be a big mistake.  The Huffington Post recently came out with a beginner's guide, The Essentials of Email Marketing for Small Business, which was the last article in a series of five on the basics of online marketing for small business. It's a good introduction for companies just starting out with digital marketing. We at Easypurl would like to humbly add our two cents and explain how companies can use our software to power their campaigns. What is email marketing? "Email marketing is the process of emailing to a database of customers or potential customers for the purpose of soliciting business, brand awareness or building loyalty and trust. It can typically take the form of a newsletter, promotion or educational sequence. Often these emails are heavily branded and focus on obtaining clicks through to a particular landing page or website. " – Huffington Post nails it Why use email marketing? It's effective: Social media is all the rage these days and it is undoubtedly important to maintain a presence there, but email marketing is still almost 40 times more effective than Facebook and Twitter outreach combined, a study by McKinsey found last year. It yields quick results: Good or bad, you will know how your campaign is going. Easypurl's platform is especially powerful for analyzing results data (see related: Why Software Is Better than Data Scientists for Marketing). Small... --- ### Come Learn About the Future of Integrated Marketing with Easypurl at IMW 15 - Published: 2015-06-05 - Modified: 2015-06-11 - URL: https://easypurl.info/integrated-marketing-week/ - Categories: Press Releases Easypurl is excited to announce that we will be attending the Integrated Marketing Week '15 conference! The conference will be held from June 9-10 in New York City at the Millennium Broadway Hotel in Times Square. We will be set up at Booth #206 to talk about PURLs, direct marketing and demo our latest Easypurl platform. To pre-arrange a meeting or a private demonstration at IMW 15, contact us by phone at 866-463-7671 Ext. 1, or email us at sales@easypurl. com. Follow our conference live Tweets at @easypurl_nyc under the hashtag #IMweek. --- ### Announcing Easypurl 9 -- The Easiest, Most Powerful Integrated Marketing Platform on Earth - Published: 2015-01-19 - Modified: 2015-01-20 - URL: https://easypurl.info/announcing-the-all-new-easypurl-9-integrated-marketing-platform/ - Categories: Uncategorized - Tags: 1:1, 1:1 engagement marketing, 1:1 integrated marketing, cross media marketing, cross-channel, cross-channel marketing, direct mail, direct marketing, easypurl, Easypurl.com, email marketing, integrated marketing, landing pages, multichannel marketing, personalized URLs, PURL, PURLs, QR codes The All-New Easypurl 9 makes it easier than ever to create and deploy integrated cross-channel marketing initiatives with Personalized URLs (PURLs) and Variable QR Codes, dynamic landing pages, personalized email and SMS messaging, and more We are pleased to announce the newest release of our flagship PURL marketing platform – Easypurl 9!   We continue  to deliver on our promise to help marketers move beyond simple direct marketing -- and deploy cross-channel marketing that synchronizes direct mail efforts with other response channels, including web, email, mobile, social and more. The new version of Easypurl 9 includes a host of powerful new features such as: Refreshed User Interface (UI) – A new, revamped look provides our easiest interface yet for integrated marketing. Improved Personalized URL (PURL) Generation Tool – Improved PURL generator provides more flexibility and power for generating Personalized URLs. Upgraded Browser-based Email and Landing Page Authoring Tools – Creating, deploying, measuring and optimizing emails and landing pages is now easier than ever before with improved, upgraded browser-based tools for creating dynamic, personalized emails and landing pages. Improved Support for Inbound SMS – Adding inbound SMS response options to your direct marketing is a breeze with Easypurl 9’s intuitive inbound SMS marketing tools Easypurl 9 is available now to all subscribers. Want to See the All-New Easypurl 9 in Action? Register Today for our Webinar on Thursday, January 29    --- ### Pump Up Your Direct Mail with Easypurl at DMA2014! - Published: 2014-10-22 - Modified: 2024-03-14 - URL: https://easypurl.info/pump-up-your-direct-mail-with-easypurl-at-dma2014/ - Categories: Uncategorized "Boost your response rates by over 300 % with PURLs and Personalized Landing Pages with Easypurl! " For the seventh year in a row, Easypurl is coming to the DMA Annual Conference -- and will again be exhibiting the latest Integrated Marketing and Personal URL technology. At DMA2014 Conference attendees can visit Easypurl at Booth #1107 to see the latest innovations in Integrated Marketing with personalized URL s(PURLs). Additionally, visitors can enter a drawing to win a shiny new iPhone 6! Visitors who register with Easypurl at DMA 2014 may also be eligible for limited-time discounts on software and services. To pre-arrange a meeting or private demonstration at the DMA 2014, contact sales@easypurl. com, call us (866) 463-7671 or visithttps://thedma14. com/ . --- ### Easypurl Brings PURLs to the DMA 2014 - Published: 2014-10-21 - Modified: 2014-10-22 - URL: https://easypurl.info/easypurl-brings-purls-to-the-dma-2014/ - Categories: Press Releases - Tags: 1:1 engagement marketing, 1:1 integrated marketing, cross media marketing, cross-channel marketing, direct marketing, dynamic landing pages, easypurl, Easypurl.com, email marketing, landing pages, Mail, marketing, multichannel marketing, personalized URLs, PURL, PURLs, QR codes Join Easypurl at Booth #1107 at the DMA 2014, this year's national Direct Marketing Association conference in San Diego, CA Oct 26-30 For the seventh year in a row, Easypurl is coming to DMA 2014 -- this year’s national Direct Marketing Association conference in San Diego –- and will again be exhibiting the latest Integrated Marketing and Personal URL technology. Conference attendees can visit Easypurl at Booth #1107 to see the latest innovations in Integrated Marketing with personalized URL s(PURLs) -- and can even enter to win Free Giveaways! Plus, visitors who register with Easypurl at DMA 2014 may also be eligible for limited-time discounts on software and services. To pre-arrange a meeting or private demonstration at the DMA 2014, contact sales@easypurl. com, call us (866) 463-7671 or visithttps://thedma14. com/. To learn more about Easypurl, visit:https://easypurl. com. --- ### Integrated Marketing Fails: Inbound SMS Edition - Published: 2014-09-23 - Modified: 2014-09-23 - URL: https://easypurl.info/friday-fails-when-sms-goes-all-wrong/ - Categories: Other Friday Integrated Marketing Fails Welcome to our new blog series, “Friday Integrated Marketing Fails”, where we trawl the Internet for examples of questionable integrated marketing campaigns that we think our readers would enjoy. In this repeating blog feature, we will present integrating marketing fails to thrill, amuse, educate -- and also, to reinforce the importance of displaying sense and good taste in your multichannel messaging. First Up in our Series: Inbound SMS Epic Fail To introduce this series, we are taking an example from the world of inbound SMS. Let’s hope this billboard wasn’t responsible for too many accidents along the highway where it was unfortunately placed.   We shudder to think of any injury resulting from distracted motorists viewing the billboard and eagerly responding as they sped along. Stay tuned for the next in the Integrated Marketing Fail series.  Meantime, we want to hear from you!  Send your examples of integrated marketing fails to info@easypurl. com with INTEGRATED MARKETING FAIL in the subject line. Until then -- market responsibly! --- ### PURL Pricing: How much do PURLs cost? - Published: 2014-09-08 - Modified: 2024-07-25 - URL: https://easypurl.info/purl-pricing-how-much-do-purls-cost/ - Categories: Personalized URLS As the industry-leading provider of personalized URL or PURL technology to printers, agencies and brands worldwide – the question we most often get from clients is, “How much do PURLs cost? ” When it comes to PURL pricing for our customers – because we generate more PURLs than just about anybody, Easypurl is able to offer competitive “wholesale” PURL prices to our clients. Of course, integrated marketing campaigns that feature PURLs are more than just about the personalized URLs.   A typical PURL campaign will feature a direct mail piece with a personalized URL and/or QR code, an email broadcast that reinforces the offer on direct mail piece, a personalized landing page, email “thank-you” notifications to respondents, email follow-ups to non-responders – and optionally, SMS or emailed alerts when responses occur.   Throughout, engagement analytics – your direct mail delivery, landing page and email interactions, and so on – should be made available in real-time through an online Reports dashboard. So with all these components to a PURL campaign, the question shouldn’t be “how much does a PURL cost” – but rather, “how much should you be paying for a PURL campaign? ” Typically, PURL campaigns have the following components (besides the print and postage, of course! ): Campaign Setup.   When setting up a campaign, factors that affect price are the number and complexity of campaign components.   Is there a landing page? An email broadcast?   Email follow-ups to non-responders? Do these emails and landing pages feature complex personalization that includes variable offers, images, or other... --- ### Easypurl announces CrossTOUCH -- World's First App for Cross-Media Engagement - Published: 2014-08-13 - Modified: 2024-07-25 - URL: https://easypurl.info/easypurl-announces-crosstouch-worlds-first-app-for-cross-media-engagement/ - Categories: Press Releases - Tags: 1:1, 1:1 engagement, 1:1 engagement marketing, 1:1 integrated marketing, 2014, 3-D mail delivery charts, activity, analytics, campaigns, communication, communications, consumer, conversion, conversion rate, CRM, cross-channel, cross-channel marketing, customizable, customize, customized, data, data analytics, database, direct mail, direct marketing, dynamic, dynamic landing pages, easypurl, email triggers, engagement, engagement marketer, engagement marketers, engagement marketing, fast generation, holiday, home, IMB, IMB postal tracking, integrated, integrated marketing, intelligent mail barcode, landing, Mail, map, marketing, multichannel, multichannel marketing, new, new year, offer, one-of-a-kind, one-to-one, one-to-one engagement marketing, open house, Platform, postal tracking, PURL, PURLs, QR, QR codes, reporting, response, response rate, scan, travel, trigger, USPS, value, virtual tour, web domain, wishlist Put Marketing Results in the palm of your hand with CrossTOUCH! Easypurl -- the world's leading provider of PURL technology and integrated marketing solutions for direct marketers -- today announces the launch of its new mobile app, CrossTOUCH, for cross-media engagement and reporting. We are pleased to announce the release of CrossTOUCH, the world's first mobile app for Cross-Media Engagement and Reporting!  Our mobile app offering continues to deliver on our promise to help marketers and resellers move past simple direct marketing programs — and deploy cross-channel marketing initiatives that synchronize direct mail efforts with other response channels, including web, email, mobile and social -- all from the palm of your hand. CrossTOUCH by Easypurl includes a host of powerful features such as: Refreshed User Interface (UI) – A new, revamped user interface makes the CROSSTouch Reports interface the most user-friendly yet. Instant Notifications - Sales and Marketing professionals can now receive instant notifications via the CrossTOUCH App when recipients engage with their marketing communications. Multichannel Engagement – CrossTOUCH enables marketers to track PURL engagement across mobile, social, SMS, direct mail or email marketing channels. Cross-device Compatibility – CrossTOUCH makes all Easypurl marketing results instantly available on smartphones and tablets running iOS, Android, and Windows Mobile. Faster, More Fluid Reporting – Easypurl created the CrossTOUCH App from the ground up for a seamless and responsive mobile experience, regardless of the speed of the users internet connection. CrossTOUCH is available in a Beta version for select Easypurl customers. Visit Easypurl today to learn more. --- ### Easypurl Cross-Media Marketing Platform Announces Version 8 - Published: 2014-07-08 - Modified: 2024-07-25 - URL: https://easypurl.info/2421/ - Categories: Uncategorized - Tags: 1:1, 1:1 engagement, 1:1 engagement marketing, 1:1 integrated marketing, 2014, 3-D mail delivery charts, activity, analytics, campaigns, communication, communications, consumer, conversion, conversion rate, CRM, cross-channel, cross-channel marketing, customizable, customize, customized, data, data analytics, database, direct mail, direct marketing, dynamic, dynamic landing pages, easypurl, email triggers, engagement, engagement marketer, engagement marketers, engagement marketing, fast generation, holiday, home, IMB, IMB postal tracking, integrated, integrated marketing, intelligent mail barcode, landing, Mail, map, marketing, multichannel, multichannel marketing, new, new year, offer, one-of-a-kind, one-to-one, one-to-one engagement marketing, open house, Platform, postal tracking, PURL, PURLs, QR, QR codes, reporting, response, response rate, scan, travel, trigger, USPS, value, virtual tour, web domain, wishlist We are pleased to announce a new release of our flagship Easypurl Reseller Platform – Easypurl 8! More than ever, this newest release helps organizations move beyond simple direct marketing programs, and deploy cross-channel marketing initiatives that synchronize direct mail efforts with other response channels -- including web, email, mobile, social and more. … Read More > Our Easiest and Most Powerful PURL Marketing Platform Yet! New release of Easypurl makes creating and deploying integrated cross-channel marketing programs easier than ever before. We are pleased to announce a new release of our flagship Easypurl Reseller Platform – Easypurl 8!  This newest release continues to deliver on our promise to help organizations move beyond simple direct marketing programs -- and deploy cross-channel marketing initiatives that synchronize direct mail efforts with other response channels, including web, email, mobile, social and more. The new version of Easypurl 8 includes a host of powerful new features such as: Refreshed User Interface (UI) – A new, revamped user interface makes Easypurl 8 more user-friendly than ever before. Asynchronous List and PURL processing – Easily upload large data sets into Easypurl – and create millions of PURLs, while continuing to work on other parts of your campaign. Live Progress Updates and Notifications – See real-time progress and optionally get notified via email when list uploads have been processed or when PURLs have been generated. Support for Adobe Creative Cloud – We’ve updated our platform to include support for Creative Cloud so you can use any version of Adobe Dreamweaver to create landing pages, and more. Easypurl 8 is available now to all subscribers. For more information, or to schedule a demo, visit here.       . --- ### Learn More About PURLs in this Helpful Animation - Published: 2014-01-22 - Modified: 2024-03-14 - URL: https://easypurl.info/2358/ - Categories: Landing Pages, Multichannel Marketing, Personalized URLS, PURLS, Uncategorized - Tags: 1:1, 1:1 engagement, 1:1 engagement marketing, 1:1 integrated marketing, 2014, 3-D mail delivery charts, activity, analytics, campaigns, communication, communications, consumer, conversion, conversion rate, CRM, cross-channel, cross-channel marketing, customizable, customize, customized, data, data analytics, database, direct mail, direct marketing, dynamic, dynamic landing pages, easypurl, email triggers, engagement, engagement marketer, engagement marketers, engagement marketing, fast generation, holiday, home, IMB, IMB postal tracking, integrated, integrated marketing, intelligent mail barcode, landing, Mail, map, marketing, multichannel, multichannel marketing, new, new year, offer, one-of-a-kind, one-to-one, one-to-one engagement marketing, open house, Platform, postal tracking, PURL, PURLs, QR, QR codes, reporting, response, response rate, scan, travel, trigger, USPS, value, virtual tour, web domain, wishlist We've created a simple animation explaining the benefits of using PURLs and personalization in your direct marketing campaigns. Enjoy! --- ### Your Reward For A Year Of Excellent Marketing: A Free Bahamas Vacation For Two! - Published: 2014-01-15 - Modified: 2024-07-25 - URL: https://easypurl.info/your-reward-for-a-year-of-excellent-marketing-a-free-bahamas-vacation-for-two/ - Categories: Multichannel Marketing, Personalized URLS, PURLS, Surveys and Lead Capture, Uncategorized - Tags: 1:1, 1:1 engagement, 1:1 engagement marketing, 1:1 integrated marketing, analytics, campaigns, consumer, conversion, conversion rate, cross media marketing, data, data analytics, direct, direct mail, direct marketing, dynamic, dynamic landing pages, easypurl, Easypurl.com, email marketing, engagement, engagement marketing, integrated, integrated marketing, landing, landing pages, loyalty, Mail, marketing, marketing automation, multi channel marketing, multichannel, multichannel marketing, new, one-to-one, pages, personalized URL, personalized URLs, printing technology, PURL, PURLs, QR, selling cross media   To celebrate the end to an exciting year in marketing we thought that an opportunity to win a trip to the Bahamas would be the perfect reward for the hard-working marketing folks who spent countless hours creating successful campaigns in 2013. That's why we developed our little gamification campaign to give you and other marketers the option to pick your perfect vacation - complete with the activities that you would most like to enjoy. Options included "Swimming with Dolphins", "Kiteboarding", "A Dinner Cruise" and even a "Horseback ride on the beach. " The Grand Prize is two nights and three days in glittering Atlantis, Bahamas with meals included plus a bonus activity for you and your guest. We hope you participated in this terrific sweepstakes. Keep an eye out for our notification of the lucky winner - and we're keeping our fingers crossed for you! Easypurl Family. UPDATE JANUARY 15, 2014: We're pleased to announce that we've picked our winner. Keep an eye on your inbox for our announcement over the couple weeks. --- ### Ultimate Direct Marketing Wish List - Published: 2013-12-23 - Modified: 2024-07-25 - URL: https://easypurl.info/ultimate-direct-marketing-wish-list/ - Categories: Multichannel Marketing, Personalized URLS, PURLS - Tags: 1:1, 1:1 engagement, 1:1 engagement marketing, 1:1 integrated marketing, 2014, 3-D mail delivery charts, activity, analytics, campaigns, communication, communications, consumer, conversion, conversion rate, CRM, cross-channel, cross-channel marketing, customizable, customize, customized, data, data analytics, database, direct mail, direct marketing, dynamic, dynamic landing pages, easypurl, email triggers, engagement, engagement marketer, engagement marketers, engagement marketing, fast generation, holiday, home, IMB, IMB postal tracking, integrated, integrated marketing, intelligent mail barcode, landing, Mail, map, marketing, multichannel, multichannel marketing, new, new year, offer, one-of-a-kind, one-to-one, one-to-one engagement marketing, open house, Platform, postal tracking, PURL, PURLs, QR, QR codes, reporting, response, response rate, scan, travel, trigger, USPS, value, virtual tour, web domain, wishlist Nobody’s marketing plan is bulletproof. There are always things we could improve upon. That’s why we’ve developed a list of “must-haves” you should include in your direct marketing wish list this holiday season. … Read More > Nobody’s marketing plan is bulletproof. There are always things we could improve upon. That’s why we’ve developed a list of “must-haves” you should include in your direct marketing wish list this holiday season. Personalized Automated Communication Across Channels Personalization is key to creating 1:1 integrated marketing experiences. By addressing your targets by name, you will drive long-lasting conversations and inevitably, ongoing relationships. A simple way to do this is to add personalized URLs (PURLs) to your marketing strategy. You can place PURLs on email, print, social and direct mail campaigns to reach your targets across channels. This way, each targets has a personalized “home”, or landing page, on the Web and will be more likely to visit more often. Plus automating your personalized communications is super easy with Easypurl's advanced marketing automation Top-notch Reporting and Analytics Easypurl can help you make your direct marketing wishlist a reality in 2014! What’s the point of collecting data if you’re not going to use it to craft a more intelligent marketing plan? The more scrupulous you are with your data, the more data you have to optimize and thus improve ROI for future campaigns. Understanding and harmonizing this data creates real efficiencies and cost-savings, which is why direct marketers have become some the most advanced analytics experts of any industry. Lead-capturing copy and creative The power of impactful copy is evident in successful one-to-one campaigns – you cannot deny that in most cases, copy does the heavy lifting. That’s... --- ### Keep Your Eye on the Prize: IMB Postal Tracking - Published: 2013-12-17 - Modified: 2013-12-17 - URL: https://easypurl.info/keep-your-eye-on-the-prize-imb-postal-tracking/ - Categories: Multichannel Marketing - Tags: 1:1, 1:1 engagement, 1:1 engagement marketing, 1:1 integrated marketing, 3-D mail delivery charts, activity, analytics, campaigns, communication, communications, consumer, conversion, conversion rate, CRM, cross-channel, cross-channel marketing, customizable, customize, customized, data, data analytics, database, direct mail, dynamic, dynamic landing pages, easypurl, email triggers, engagement, engagement marketer, engagement marketers, engagement marketing, fast generation, home, IMB, IMB postal tracking, integrated, integrated marketing, intelligent mail barcode, landing, Mail, map, marketing, multichannel, multichannel marketing, new, offer, one-of-a-kind, one-to-one, one-to-one engagement marketing, open house, Platform, postal tracking, PURL, PURLs, QR, QR codes, reporting, response, response rate, scan, travel, trigger, USPS, value, virtual tour, web domain With Easypurl's Intelligent Mail Barcode (IMB) Postal Tracking capabilities, direct-mail marketers never again have to be the kings and queens of wishful thinking. … Read More > With Easypurl's Intelligent Mail Barcode (IMB) Postal Tracking capabilities, direct-mail marketers never again have to be the kings and queens of wishful thinking. Here are three reasons why every smart marketer should give it a try: No more guessing games.  With IMB Postal Tracking, marketers can be alerted every time a direct-mail piece equipped with an Intelligent Mail Barcode is scanned through a USPS facility.  That way, you will know exactly where your marketing communications travel every step of the way. With Easypurl’s Intelligent Mail Barcode (IMB) Postal Tracking capabilities, direct-mail marketers don't have to play the guessing game! Constant contact is maintained.   You can use delivery notifications as the first step in a triggered, multichannel marketing campaign so that you don't fall out of touch with your targets. Keep track of your direct-mail outputs.  The Easypurl platform allows you to generate Mail Piece Summary Reports and Mail Piece Delivery Analyses that put data about where your direct-mail pieces have been sent and whether they've gotten delivered at your fingertips,  as well as 3-D Mail Delivery Charts that visualize this kind of information. Know the costs before you send. Easypurl's platform also lets you access an interactive Mail Piece Summary Map that providers users with state-by-state postage-rate breakdowns within the United States. Want to bring this new level of efficiency to your next direct-mail endeavor? Sign up for a free trial of Easypurl today to discover the IMB difference! --- ### SOLD! Building Effective Realty Landing Pages - Published: 2013-12-10 - Modified: 2013-12-12 - URL: https://easypurl.info/sold-building-effective-realty-landing-pages/ - Categories: Landing Pages, Multichannel Marketing, Uncategorized - Tags: 1:1, 1:1 engagement, 1:1 engagement marketing, 1:1 integrated marketing, activity, analytics, campaigns, client list, communication, consumer, conversion, conversion rate, CRM, cross-channel, cross-channel marketing, customizable, customize, customized, data, data analytics, database, direct mail, drect mail, dynamic, dynamic landing pages, easypurl, en-masse, engagement, engagement marketer, engagement marketers, engagement marketing, fast generation, home, house, houses, housing, integrated, integrated marketing, landing, Mail, marketing, multichannel, multichannel marketing, neighborhood, neighborhood guide, new, offer, one-of-a-kind, one-to-one, one-to-one engagement marketing, open house, PURL, PURLs, QR, QR codes, real-estate, realtor, realty, realty-marketing, reporting, response, response rate, value, virtual tour, web domain With Easypurl, it’s easy to set up a landing page for your realty-marketing campaign. Our ready-made, customizable templates can make 1:1 customer conversations a reality for a multitude of realtors. Whether you work for a real-estate corporation or you’re an independent realtor, here are a few great ways in which you can leverage Easypurl’s dynamic landing pages to convert more customers. … Read More > With Easypurl, it’s easy to set up a landing page for your realty-marketing campaign. Easypurl's ready-made, customizable templates can make 1:1 customer conversations a reality for a multitude of realtors. Our ready-made, customizable templates can make 1:1 customer conversations a reality for a multitude of realtors. Whether you work for a real-estate corporation or you’re an independent realtor, here are a few great ways in which you can leverage Easypurl’s dynamic landing pages to convert more customers: Attend an open house. Landing pages can be used to book appointments for house viewings. Juxtapose photography and basic specifications of a particular home with a survey form customized to gather the information you need to simultaneously gauge interest in that home and boost your CRM. Offer virtual tours. You can target people who have busy schedules or are looking to relocate to another city by providing a way for them to view properties virtually. Design your landing page to initially greet visitors with a simple call to action: fill out schedule/contact form in order to unlock a virtual home tour. In this way, you can boost motivation for prospective renters or buyers to hand over their contact information, get more eyes on your value proposition and effortlessly expand your CRM. Find the value of your home. You can also target people who are looking to put their house on the market by embedding a home-value calculator onto your landing page. Design the calculator so that prospects must submit... --- ### Forget Diamonds: PURLs for Printers - Published: 2013-12-03 - Modified: 2013-12-03 - URL: https://easypurl.info/forget-diamonds-purls-for-printers/ - Categories: Multichannel Marketing, Personalized URLS, PURLS - Tags: 1:1, 1:1 engagement, 1:1 engagement marketing, 1:1 integrated marketing, activity, analytics, audrey hepburn, campaigns, client list, communication, consumer, conversion, conversion rate, cross-channel, cross-channel marketing, customized, data, data analytics, database, direct mail, drect mail, dynamic, dynamic landing pages, easypurl, en-masse, engagement, engagement marketer, engagement marketers, engagement marketing, fast generation, integrated, integrated marketing, landing, Mail, marketing, multichannel, multichannel marketing, new, offer, one-of-a-kind, one-to-one, one-to-one engagement marketing, origination, pages, paper, printer, Printers, printing, printing technology, PURL, PURLs, QR, QR codes, reporting, response, response rate, web domain Audrey Hepburn might have preferred diamonds, but PURLs are a printer’s best friend. … Read More > Easypurl's personalized URLs allow you to create an instant bond with your customer and begin a 1:1 personalized customer conversation that can last a lifetime. Audrey Hepburn might have preferred diamonds, but PURLs are a printer’s best friend. PURLs, or personalized URLs, are one-of-a-kind web domains customized to individual customers or prospects. By juxtaposing a customer’s name with your brand (i. e. AudreyHepburn. YourCompany. com), PURLs allow you to create an instant bond with that person and begin a 1:1 personalized customer conversation. Most importantly, a personalized URL gives a customer or prospect a one-of-a-kind, dedicated home on the web where they can regularly access relevant information, customized offers, and nearly any other marketing communication you can dream up. Easypurl has brought PURL technology to a host of industries, but here are just three reasons why PURLs are especially perfect for printing: 1. They look great on paper. With Easypurl’s PURL and variable QR code technologies, you can include a personally engaging PURL and tech-savvy QR code into any direct-mail piece to give the target access to their PURL and make them feel like the center of attention without making things visually bulky. 2. They let give you direct-mail audience analytics. When a customer visits their personalized URL (either directly or by scanning one of Easypurl’s variable QR codes), they enter into the world of PURL analytics. From that point on, Easypurl’s robust Reporting & Analytics dashboard lets you monitor target activity and engagement, down to the individual-user level... . --- ### It’s All Greek to Me: A/B "Split" Testing with Easypurl - Published: 2013-11-25 - Modified: 2013-12-02 - URL: https://easypurl.info/its-all-greek-to-me-a-crash-course-in-ab-testing-with-easypurl/ - Categories: Multichannel Marketing, Personalized URLS, PURLS - Tags: 1:1, 1:1 engagement, 1:1 engagement marketing, 1:1 integrated marketing, A/B, a/b split testing, a/b testing, Alpha/Beta, analytics, campaigns, consumer, conversion, conversion rate, cross-channel, cross-channel marketing, data, data analytics, dynamic, dynamic landing pages, easypurl, engagement, engagement marketer, engagement marketers, engagement marketing, integrated, integrated marketing, landing, loans, marketing, multichannel, multichannel marketing, new, offer, one-to-one, one-to-one engagement marketing, origination, pages, PURL, PURLs, PURLs for credit unions, PURLs for finance, PURLs for financial, rate, response, response rate, split, Test, testing, threshold, winner A/B, or Alpha/Beta, Testing is a marketing strategy in which parallel marketing campaigns are simultaneously launched to gauge their relative effectiveness and see which will result in a greater level of audience engagement. Easypurl has A/B “Split” Testing built into its platform to empower marketers to make the smartest possible decisions when crafting their integrated-marketing campaigns. … Read More > A/B, or Alpha/Beta, Testing is a marketing strategy in which parallel marketing campaigns are simultaneously launched to gauge their relative effectiveness and see which will result in a greater level of audience engagement. A/B Testing with Easypurl is one of the easiest and most effective ways to build better campaigns. Easypurl has A/B “Split” Testing built into its platform to empower marketers to make the smartest possible decisions when crafting their integrated-marketing campaigns. The jargon-y nature of the term may sound intimidating for non-data-nerds, but in reality, A/B Testing with Easypurl is one of the easiest and most effective ways to build better campaigns. Here’s how it works: 1. Create 2 versions of the same landing page. Mix up the copy, change up some images, etc. , but keep the nuts and bolts of the pages the same. 2. Set a threshold of hits to define a winner. Determine how many many hits/page views a landing page has to get in order to be declared victorious. 3. Let Easypurl keep it a fair game. Allow the Easypurl platform to randomly choose which of the two landing pages to display to each individual customer or prospect to make sure that the statistics aren’t skewed. 4. Wait for the winner to emerge & let Easypurl do the rest! Once one of the two landing pages hits the winning threshold, Easypurl will automatically set the winning page to be the only one displayed in that campaign to ensure maximum marketing... --- ### Why Personalization is Key in Education Marketing > Discover why personalization is essential in education marketing. Learn how tailored messaging boosts engagement, enrollment, and student retention. - Published: 2013-11-19 - Modified: 2025-03-17 - URL: https://easypurl.info/why-personalization-is-key-in-education-marketing/ - Categories: Landing Pages, Multichannel Marketing, Personalized URLS, PURLS - Tags: 1:1, 1:1 engagement, 1:1 engagement marketing, alumni, College, content, content marketing, cross media marketing, direct, direct marketing, direct-marketing playbook, directmarketing, dynamic landing pages, easypurl, Easypurl.com, Education, education marketing, engagement, engagement marketing, enrollement, higher, higher ed, higher education, higher-education playbook, how-to, inbound, Inbound Marketing, individual, integrated, integrated marketing, integrated marketing software, integrated marketing solutions, internal, internal-marketing, landing, landing pages, loyalty, Mail, market research PURLs, multi channel marketing, operations, personalized URL, personalized URLs, PURL, PURLs, QR Code, QR codes, recruitment, research, retail PURL, ROI, selling cross media, social media, student recruitment, target, Web-to-print Personalization can help your education-marketing efforts make the grade. Here's why. … Read More > Easypurl's Education PURL not only delivers a highly-personalized student experience but allows you to track student activity on an individual level. Every student wants to feel wanted for the individual personalities, knowledge sets and experiences that they bring to the academic table. Responsible marketers, in turn, need to treat them that way. Take the time to establish a rapport at the outset of your recruitment outreach, and start a conversation that’ll last a lifetime. 2. College is the beginning of a story. Marketing for higher education is all about letting the student see themselves as part of your institution’s story — or, on the flipside, to propose its potential role in theirs. Positioning their names side-by-side with your school’s brand via personalized URLs (PURLs) and bridging the gap between their needs and interests and your school’s value proposition (via content customization on dynamic landing pages) keep you and your prospective students on the same page — literally. 3. There is no umbrella solution for education-marketing strategy. Just like there is no one way to learn, there is no right way to engage. But with Easypurl’s personalized URL (PURL) technology, you can use real-time target analytics to track educational PURL and marketing-communication engagement down to the individual-target level. Best of all, you can instantly tweak campaign details accordingly to maximize marketing efficiency and effectiveness and make every communication feel organic. Personalization and education are a match made in marketing heaven. To learn more about how Easypurl’s personalized... --- ### How to Wear Your PURLs: Retail Edition > Explore 10 innovative ways to use PURLs in retail. Boost customer engagement, enhance personalization, and drive more sales with targeted strategies. - Published: 2013-11-07 - Modified: 2025-03-17 - URL: https://easypurl.info/10-ways-to-wear-your-purls-retail-edition/ - Categories: Landing Pages, Multichannel Marketing, Personalized URLS, PURLS - Tags: catalog, conceirge, credit card, customer, customer appreciation, donation, Ecommerce, gateway, landing page, landing pages, loyalty, loyalty program, order, paypal, personalized URL, personalized URLs, postcards, promotional, PURL, PURLs, retail, shop, shopping, Variable Landing Page, variable purl Want to use personalized URLs (PURLs) to boost your retail sales, but have no idea where to put them? Here are 10 perfect places to start. … Read More > Personalized URLs are the number one way to engage your shoppers and turn them into loyal customers. Want to use personalized URLs (PURLs) to boost your retail sales, but have no idea where to put them? Here are 10 perfect places places to start: Customer-appreciation letters Promotional postcards Loyalty-program recruitment mailings Loyalty-program membership cards Corporate credit-card recruitment mailings Corporate credit cards Credit-card statements Seasonal savings passes Private-shopping-event invitations Customer-survey mailings To learn more about how Easypurl's personalized-URL technology, dynamic landing pages and other multichannel-marketing tools can help you to boost your company's ROI and bring your marketing efforts into the world of integrated integrated marketing, contact us today! --- ### Create Compelling Nonprofit Landing Pages With Easypurl! - Published: 2013-11-05 - Modified: 2013-11-07 - URL: https://easypurl.info/create-compelling-nonprofit-landing-pages-with-easypurl/ - Categories: Landing Pages, Multichannel Marketing, Personalized URLS - Tags: CRM, CRM software, direct, direct mail, direct marketing, direct marketing platform, direct-mail marketing, direct-marketing platforms, dynamic, dynamic landing page, dynamic landing pages, easypurl, landing, landing-page design, Mail, marketing, multi channel marketing, multi-channel, multichannel, multichannel marketing, non-profit landing page, non-profit landing pages, non-profit marketing, non-profit organization, non-profit organization marketing, non-profits, nonprofit, nonprofit landing page, nonprofit marketing, nonprofit organization marketing, nonprofits, organization, organizations, page, pages, personalized URL, personalized URLs, PURL, PURLs, target segmentation, what you see is what you get, WYSIWYG We’ve already covered how personalized URLs (PURLs) and landing pages help nonprofits meet fundraising goals, but there are other ways you can harness your supporter base using Easypurl’s dynamic landing pages. Our ready-made, customizable templates can not only make your outreach efforts impactful, but also personal. … Read More > Use PURL Campaigns in non-profit Fundraising We’ve already covered how personalized URLs (PURLs) and landing pages help nonprofits meet fundraising goals, but there are other ways you can harness your supporter base using Easypurl’s dynamic landing pages. Our ready-made, customizable templates can not only make your outreach efforts impactful, but also personal. Here are a few ways that you can leverage our landing page tools to rally support to further your organization’s mission: Speak directly to your supporters. When used in conjunction with PURLs, you can tailor your landing-page copy to speak directly to your supporters, making them feel as if their participation is vital to your cause. You can ever alter the core marketing message to stir various emotions within your supporters. For example, a landing page that boldly asks “Do you recycle daily? ” could evoke guilt or pride, depending on the supporter’s answer. You can then offer them a solution to this guilt: a downloadable tip sheet listing easy ways to integrate recycling into their daily lives. The only catch? They need to submit their contact information to unlock the download. You could also consider adding an accompanying survey to gather data on supporters’ recycling habits to boost your audience insight and build your data vault. Raise awareness on specific issues. If you’re a multi-issue organization, you can create separate landing pages for each of your individual focus areas and direct people to personal points of interest. For example, using Easypurl’s target-segmentation capability, you... --- ### Come One, Come All: Web Surveys with Easypurl! > Create engaging web surveys with Easypurl. Gather insights, improve customer engagement, and enhance marketing strategies with personalized surveys. - Published: 2013-11-02 - Modified: 2025-03-17 - URL: https://easypurl.info/come-one-come-all-web-surveys-with-easypurl/ - Categories: Landing Pages, Multichannel Marketing, Personalized URLS, PURLS, Surveys and Lead Capture - Tags: Capture, dynamic landing page, landing page, lead generation, Personalized Surveys, personalized URL, personalized URLs, PURL, PURLs, survey, Variable Landing Page Adapting to one-of-a-kind customers and prospects may pose a challenge for some platforms, but with Easypurl, reaching an eclectic array of customers is no sweat. … Read More > Make your survey and lead generation forms more responsive by personalizing survey pages using PURLs from Easypurl. Marketers may wish that every target would come with a cookie-cutter set of consumer and communication preferences, but in the 21st-century marketplace, that's just not the case. Adapting to one-of-a-kind customers and prospects may pose a challenge for some platforms, but with Easypurl, reaching an eclectic array of customers is no sweat. One quick and painless, yet creative, way to do this is to create web surveys hosted by one of Easypurl's dynamic landing pages. With Easypurl's smart-form technology, marketers can create landing-page surveys that are partially populated with preexisting target data from their CRMs or lists, but which can be expanded to include pre-written or customized questions.  In this way, marketers can gather the exact data points they need to make their marketing efforts effective -- nothing more, nothing less -- and enhance target data profiles in a snap. Further, with Easypurl's cutting-edge landing-page design tools, you can customize the look and feel of the survey landing page to be aesthetically consistent with a direct-mail piece and/or the general design feel of your organization or company. Want to try it for yourself? Sign up for a free trial of Easypurl today and see the difference a survey and well-designed landing page can make on the quest to get more customers! --- ### Experience Engagement at Print 13! - Published: 2013-09-05 - Modified: 2013-09-11 - URL: https://easypurl.info/print13/ - Categories: Uncategorized - Tags: 13, code, codes, direct, direct mail, direct marketing, easypurl, Easypurl 7, engagement, Engagement Engine, engagement marketing, Engagement-Marketing Kit, Engagement-Marketing Platform, EngagementEngine, EngagementMarketing, Engine, Experience, Experience Engagement, Experience Marketing, ExperienceEngagement, Expo, free, Graph, Graph Expo, GraphExpo, iPad, iPad Mini, kit, landing, landing page, landing pages, Mail, marketing, marketing automation, marketing automation platform, Mini, page, pages, Platform, Print, Print 13, Print13, PURL, PURLs, QR, QR Code, QR codes, software, solutions Come visit us at Booth #4462 to witness our brand-new Engagement-Marketing Platform in action (powered by the industry’s first-ever Engagement Engine) and learn how it can help you drive sales and create lifetime, dynamic customer conversations. … Read More >   Easypurl is bringing Engagement Marketing to Print 13! Come visit us at Booth #4462 to witness our brand-new Engagement Marketing Automation Platform in action (powered by the industry’s first-ever Engagement Engine) and learn how it can help you drive sales and create lifetime, dynamic customer conversations. Our incredible sales staff will be on-hand to demonstrate the power of our Engagement-Marketing Platform and help you leverage it in the most powerful way possible for your organization. We can’t wait to meet you!   P. S. , In honor of this year’s expo, we’d like to offer you a one-of-a-kind Engagement-Marketing Kit! This kit is packed with: • FREE iPad Mini • FREE 12-Month Access to Our World-Class Engagement-Marketing Platform • FREE Engagement-Marketing Assessment • FREE SWOT Analysis of Direct Mail Click here to reserve your kit and start your Engagement-Marketing journey today! --- ### A Printer's Legacy: An Integrated-Marketing Evolution - Published: 2013-08-07 - Modified: 2024-03-14 - URL: https://easypurl.info/a-printers-legacy-an-integrated-marketing-evolution/ - Categories: Uncategorized Printing-executive-turned-integrated-marketing-specialist Steven Amiel discusses how he got his start in printing and how he believes Multichannel engagement marketing is transforming the printing landscape. … Read More > Printing-executive-turned-integrated-marketing-specialist Steven Amiel discusses how he got his start in printing and how he believes multichannel engagement marketing is transforming the printing landscape. --- ### Extra! Extra! 5-Part Playbook Series Coming Soon! - Published: 2013-08-01 - Modified: 2013-08-05 - URL: https://easypurl.info/extra-extra-5-part-playbook-series-coming-soon/ - Categories: Case Studies - Tags: 1:1, 1:1 engagement, 1:1 engagement marketing, automotive, cars, content, content marketing, cross media marketing, direct, direct marketing, direct-marketing playbook, directmarketing, dynamic landing pages, easypurl, Easypurl.com, Education, engagement, engagement marketing, entertainment marketing, entertainment PURL, entertainment PURLs, fundraising, healthcare marketing, healthcare PURL, healthcare PURLs, higher, higher ed, higher ed playbook, higher education, higher-education playbook, how-to, inbound, Inbound Marketing, integrated, integrated marketing, integrated marketing software, integrated marketing solutions, internal, internal marketing playbook, internal-marketing, landing, landing pages, loyalty, Mail, market, market research, market research PURLs, marketing automation, multi channel marketing, non-profit, non-profit marketing, non-profit PURL, non-profit PURLs, nonprofit marketing, nonprofit PURL, nonprofit PURLs, operations, operations playbook, personalized URL, personalized URLs, Playbook, playbooks, Print Industry, printing technology, PURL, PURLs, QR Code, QR codes, research, retail marketing, retail PURL, retail PURLs, ROI, selling cross media, social media, tech marketing, tech PURL, tech PURLs, technology marketing, technology PURL, technology PURLs, travel, travel marketing playbook, travel PURL, travel PURLs, travel-marketing, Web-to-print We're excited to announce an upcoming five-part "Playbook" series detailing industry-specific marketing solutions using Easypurl software and solutions. Titles will include: Direct-Marketing Playbook: Using PURLs for Market Research Internal-Marketing Playbook: Recruiting High-Value Employees with PURLs Operations Playbook:  Using PURLs to Measure Operational Efficiency Travel-Marketing Playbook: Using PURLs to Bypass OTAs and Capture Direct Bookings Higher-Education Marketing Playbook: Using PURLs to Application Collection & Review Easypurl provides integrated, one-to-one marketing solutions across various sectors and industries – including retail, nonprofit, entertainment, market research, healthcare, tech, and travel (see our Client List for more). These step-by-step guides will walk you through marketing strategies that use Personalized URLs (PURLs) to optimize your efficiency, reach, and overall impact. Stay tuned! --- ### There’s No Place Like Home: Creating Loyalty Among Guests with PURLs - Published: 2013-07-26 - Modified: 2015-06-02 - URL: https://easypurl.info/theres-no-place-like-home-creating-loyalty-among-guests-with-purls/ - Categories: Case Studies - Tags: 'Permanent' PURL, 1:1, 1:1 engagement, 1:1 engagement marketing, 1:1 integrated marketing, 1:1 personalized URL, 1:1 personalized URLs, 1:1 PURL, 1:1 PURLs, automation, certified, certified hospitality marketing executive, certified hospitality marketing executives, CHME, CHMEs, conversion, conversion rate, CRM, CRM marketing, customer, customer conversion, direct, direct mail, direct marketing, direct marketing for hospitality, direct marketing for hotel, direct marketing for hotels, direct marketing for motels, direct marketing for resorts, direct marketing for spa, direct marketing for spas, directmarketing, dynamic, dynamic landing pages, easypurl, Easypurl blog, Easypurl solutions, Easypurl technology, email, email automation, engagement marketing, executives, guest, guest loyalty program, guest loyalty program personalized URL, guest loyalty program personalized URLs, guest loyalty program PURL, guest loyalty program PURLs, guest loyalty programs, guest loyalty PURL, guest loyalty PURLs, guests, hospitality, hospitality executives, hospitality marketing, hospitality PURL, hospitality PURLs, hotel, hotel landing pages, hotel marketing, hotel PURL, hotel PURLs, hotels, integrated, integrated marketing, landing, landing pages, loyalty, loyalty program, loyalty program personalized URL, loyalty program personalized URLs, loyalty program PURL, loyalty program PURLs, loyalty programs, Mail, marketing, marketing automation, marketing automation for hotels, marketing automation for resorts, marketing automation for spa, marketing automation for spas, marketing automation solutions, marketing automation technology, marketing executives, marketingautomation, motel, motel marketing, motels, pages, permanent personalized URL, permanent personalized URLs, permanent PURLs, personalized URL, personalized URLs, PURL, PURLs, resort, resort marketing, resort PURL, resort PURLs, resorts, ROI, segmented marketing, SMS, SMS automation, SMS messaging, solutions, spa, spa landing pages, spa marketing, spa PURL, spa PURLs, spas, targeted marketing, technology Enhance Your Guest Loyalty Program with Marketing Automation and Permanent The first rule to understanding the hospitality industry is that there’s no place like home. Marketers at hotels and resorts know that a customer relationship during a visit is like a conversation: the more immersive, detail-oriented and personalized, the better the guest experience. But what if that conversation didn’t have to end when your guest leaves? With Easypurl’s marketing solutions that include personalized URLs (PURLs) and dynamic landing pages, it doesn’t have to. In fact, with a “permanent” PURL that leads recipients to a personalized, dynamic online-concierge page, you can breathe new life into your guest-loyalty program, giving you the lead-conversion rates you want, and giving your guests the sense of luxury and status they crave. Here are a few ways that Easypurl customers have used our “permanent” personalized URLs and dynamic landing pages to create compelling customer experiences that drive repeat visits. A Permanent Personalized URL (PURL) for Each Member of your Loyalty Program As a first step, most loyalty marketers on the Easypurl platform create personalized URLs (PURLs) for each member of their loyalty program. They then incorporate these PURLs into their marketing materials — such as guest-room keys, loyalty-program membership cards, email newsletters and direct-mail pieces, and more — maximizing brand exposure while taking the guest’s experience to new heights. Moreover, the Personalized URLs used in guest loyalty programs powered by Easypurl are permanent. Permanent Personalized URLs, or Permanent PURLS, do not expire, and are constantly updated with... --- ### Paying Dividends with PURLs: Three Campaigns for Consumer Finance Marketing - Published: 2013-07-24 - Modified: 2013-08-07 - URL: https://easypurl.info/paying-dividends-with-purls-three-campaigns-for-consumer-finance-marketing/ - Categories: Case Studies - Tags: 1:1, 1:1 engagement, 1:1 engagement finance marketing, 1:1 engagement marketing, 1:1 finance, 1:1 finance marketing, 1:1 integrated marketing, A, analytics, consumer, consumer finance, consumer finance direct marketing, consumer finance marketing, consumer finance PURL, consumer finance PURLs, conversion, conversion rate, credit, credit union direct marketing, credit union marketer, credit union marketers, credit union marketing, credit union PURL, credit union PURLs, cross-channel, cross-channel marketing, data, data analytics, debt, debt consolidation, debt consolidation PURL, debt consolidation PURLs, debt portfolio, debts, dynamic, dynamic landing pages, engagement, engagement marketer, engagement marketers, engagement marketing, finance, finance direct marketing, finance marketer, finance marketers, finance marketing, finance personalized URL, finance personalized URLs, finance PURL, finance PURLs, financial insitution PURL, financial instituitons PURLs, financial landing page, financial landing pages, financial marketer, financial marketers, financial marketing, financial perosnalized URLs, financial personalized URL, financial PURL, financial PURLs, integrated, integrated marketing, landing, loan, loan consolidation, loan consolidation PURL, loan consolidation PURLs, loan origination, loan origination PURL, loan origination PURLs, loans, marketing, multichannel, multichannel marketing, new, new loan, new loan oriignation, offer, offers, one-to-one, one-to-one engagement marketing, origination, pages, Pay, personalized URL, portfolios, promotional PURL, promotional PURLs, PURL, PURL for credit union, PURL for credit unions, PURL for finance, PURL for financial, PURLs, PURLs for credit union, PURLs for credit unions, PURLs for finance, PURLs for financial, rate, response, response rate, Skip, Skip A Pay PURL, Skip A Pay PURLs, Skip-A-Pay, transactional, transactional offer, transactional offers, unions PURLs and Dynamic Landing Pages from Easypurl are Proven to Boost Response and Conversion for Loan Origination Programs After many years of woes for Consumer Finance, the forecast is finally changing. Factors such as a rallying market, recovering home prices, and a general growth in consumer optimism are converging — and the market for financial services is finally on the rebound. Over the last several years, Easypurl has helped consumer finance marketers weather the downturn — and now that competition is beginning to heat up, ever more consumer finance marketers are looking to Easypurl to get an edge. By launching one–to–one marketing initiatives with Personalized URLs and dynamic landing pages in Easypurl, many are finding they can boost responses and conversions for a variety of marketing efforts. Here are three examples where Easypurl’s multichannel campaign management platform and unified analytics dashboard featuring Personalized URL (PURL) technology can pay dividends for consumer finance marketers. 1. New Loan Origination Using Personalized URLs (PURLs) in conjunction with landing pages has been proven to dramatically increase response rates for loan origination efforts. For example, get the attention of a pre-qualified candidate by sending a variable direct-mail piece with an invitation to view a loan or debt consolidation offer on a personalized, dynamic landing page. Seeing their name next to your brand or offer, many recipients will become instantly motivated to respond online. By including a sign-up page to “Learn More” or “Enroll Now,” you can expedite the conversion process —... --- ### Right on Target: How PURLs and Dynamic Landing Pages Help Nonprofits Meet Fundraising Goals - Published: 2013-07-23 - Modified: 2013-07-23 - URL: https://easypurl.info/right-on-target-how-purls-and-dynamic-landing-pages-help-nonprofits-meet-fundraising-goals/ - Categories: Case Studies - Tags: 'Permanent' PURL, analytics, appeal, appeals, campaigns, code, codes, data, data analytics, direct, direct mail, direct marketing, donation, donations, donor, donor recruitment, dynamic landing pages, fundraising, fundraising campaigns, fundraising gioals, fundraising PURLs, gift, gifting, gifts, giving, goals, integrated marketing, landing, landing pages, Mail, marketing, marketing automation, multichannel, multichannel marketing, non-profit, non-profit direct marketing, non-profit giving, non-profit integrated marketing, non-profit landing pages, non-profit marketer, non-profit marketers, non-profit marketing, non-profit marketing automation, non-profit multichannel marketing, non-profit organization, non-profit organization PURL, non-profit organization PURLs, non-profit PURL, non-profit PURLs, non-profit QR, non-profit QR codes, nonprofit, nonprofit direct marketing, nonprofit giving, nonprofit integrated marketing, nonprofit landing pages, nonprofit marketer, nonprofit marketers, nonprofit marketing, nonprofit marketing automation, nonprofit multichannel marketing, nonprofit organization, nonprofit organization PURL, nonprofit organization PURLs, nonprofit organizations, nonprofit PURL, nonprofit PURLs, nonprofit QR, nonprofit QR code, nonprofit QR codes, organization, organizations, pages, permanent, permanent personalized URL, permanent personalized URLs, permanent PURLs, personalized, personalized URL, personalized URLs, philanthropic, philantrophy, PURL, PURLs, QR, QR Code, QR codes, recruitment, target, targets, URL, URLs PURLs and Landing Pages Help Nonprofits Meet Their Fundraising Goals! Despite the last few years’ challenging fundraising environment, Easypurl has been helping nonprofits meet their donation targets by boosting the efficiency and effectiveness of their fundraising campaigns with personalized URLs (PURLs) and dynamic landing pages. When used in conjunction with traditional direct marketing channels such as personalized email or direct mail, personalized URLs lure donors back and help recruit new donors, as well. In Easypurl, nonprofit marketers use personalized URLs and dynamic landing pages along with our advanced database-profiling system, which utilizes variables such as donation amounts and frequency, to drive highly targeted marketing communications. This ensures that your appeal reaches the right donors at the right time with the right message, increasing your chances of fundraising success. Using Personalized URLs (PURLs) and Dynamic Landing Pages for Nonprofits So how exactly are nonprofits getting results with Easypurl? By printing a Personalized URL (PURL) on any communication (postcards, brochures, thank-you notes, and more), marketers can lead new or returning donors to personalized, dynamic landing pages whose web addresses feature the names of both your recipient and your organization. By making prospective and returning donors feel as if they are being addressed directly, nonprofit marketers can hold effective 1:1 conversations — and drive repeat donations. The Call to Donate: Landing Pages for Fundraising Campaigns Each custom PURL or QR code in your fundraising campaign brings potential and repeat donors to dynamic landing pages that act as customized “donor... --- ### Direct Marketing for Education: Making the Grade with Student-Recruitment PURLs and Landing Pages - Published: 2013-07-19 - Modified: 2013-07-22 - URL: https://easypurl.info/direct-marketing-for-education-making-the-grade-with-student-recruitment-purls-and-landing-pages/ - Categories: Case Studies - Tags: automation, dynamic, dynamic landing pages, Education, education direct marketing, education landing page, education landing pages, education marketing, education marketing automation, education personalized URL, education personalized URLs, education PURL, education PURLs, educational, educational direct marketing, educational landing page, educational landing pages, educational marketing, educational marketing automation, educational personalized URL, educational personalized URLs, educational PURL, educational PURLs, emails, enrollment, higher education, higher-education marketing, landing, landing pages, marketing, marketing automation, messaging, page, personalized, personalized emails, PURL, PURLs, QR, QR codes, recruitment, secondary education, secondary-education marketing, SMS, SMS messaging, student, student enrollment, student recruitment, URL, URLs Get your Student Recruitment on the Honor Roll with PURLs and Landing Pages! Education marketers know that student recruitment for secondary- and higher-education institutions is as competitive as it’s ever been — and the fight for resources shows no signs of letting up. With tuition hikes and shrinking budgets — plus student enrollment at zero–growth — education marketers are finding it harder than ever to make the grade. In spite of all this, however, Easypurl has spent the last few years helping educational marketers go to the head of the class with recruitment efforts that feature highly personalized content delivered across channels including personalized URLs (PURLs) and dynamic landing pages, as well as personalized emails and SMS messaging.   When taken together, these tools allow for a steady stream of automated one-to-one communication. Here are three types of student recruitment programs that educational marketers using Easypurl have launched that present relevant, targeted, cross-channel content for each recipient, creating emotional connections between students and institutions, and streamlining the inquiry and application processes. Summer Session/Winter Intersession Registration Programs Just because students plan to go home for vacation doesn’t mean you have to miss out on intersession enrollment.   In fact, offering students giveaway items in exchange for registration — such as textbooks, on-campus meals, or even a laptop or tablet — has been demonstrated to keep more students around for intersession classes.   What’s more, with Personalized URL or PURL technology, you can tailor your offers to individual student’s stated preferences... --- ### Measuring Quality of Care and Improving Outcomes with PURLs & QR Codes - Published: 2013-07-16 - Modified: 2013-07-18 - URL: https://easypurl.info/measuring-quality-of-care-and-improving-outcomes-with-purls-qr-codes/ - Categories: Case Studies - Tags: 'Permanent' PURL, care, cross media marketing, direct marketing, direct-to-patient, direct-to-provider, health, health insurance, healthcare, healthcare direct mail, healthcare marketing, healthcare personalized URL, healthcare personalized URLs, healthcare PURL, healthcare PURLs, insurance direct mail, insurance marketing, insurance PURL, inusrance PURLs, loyalty, medical research, multi channel marketing, personalized URLs, PURLs, QR Code, quality of care Direct Marketing with Easypurl can help improve direct-to-provider communications. Easypurl’s healthcare solutions that feature Personalized URLs (or PURLs) and QR codes are more than just direct-marketing tools for healthcare marketers.   Over several years of providing marketing solutions to healthcare marketers, Easypurl has found that PURLs and QR codes can be effective prescriptions for challenges that face both providers and patients. In this blog post, we will examine three ways that Easypurl solutions use Personalized URLs and QR codes to measure quality of care, improve patient outcomes, and improve both direct-to-patient and direct-to-provider communication. PURLs for Healthcare Providers Healthcare providers use Easypurl’s Personalized URLs (PURLs) and QR codes to measure quality of care.   For example, postcards with PURLs and QR codes can bring new and existing patients to personalized landing pages where they can answer questions about care delivery, affordability, quality of provider-patient interactions, and other patient-satisfaction survey questions.    Armed with these results, healthcare providers can get a better insight into how service delivery and quality of care compare with target levels and industry standards. PURLs for Medical-Research Studies Do you have a contact list of individuals eligible for your study, but want a more effective way to solicit participation?   Some healthcare marketers use Personalized URLs as recruitment tools for research-study participants.   At Easypurl, solutions for study enrollment typically include a direct-mail piece — such as a postcard with a PURL and QR code — that guides each recipient to a personalized, dynamic landing page with a... --- ### FREE Webinar: Inbound Marketing for Agencies and Marketing Service Providers - Published: 2013-07-02 - Modified: 2013-07-03 - URL: https://easypurl.info/free-webinar-inbound-marketing-for-printers-and-msps/ - Categories: Uncategorized - Tags: Agencies, Education, FREE Webinar, Inbound Marketing, Marketing Service Providers, MSPs, Printers, Webinar Are you spending money month-after-month on sales and marketing activities — with disappointing results — or none at all? Do you want to know how you can get found by potential customers — without breaking the bank?   Help is at hand! Attend this information-packed FREE webinar, “Inbound Marketing for Agencies and Marketing Service Providers (MSPs)” to learn helpful strategies, tactics, and practical steps that will help businesses like One Direct Response Marketing Inc stand out from the crowd -- and make the most out of the hottest trend in marketing: Inbound Marketing. This interactive presentation led by Easypurl's EVP Sales & Marketing will: Define and explain Inbound Marketing.   Review proven Inbound Marketing strategies and tactics. Provide a playbook for Agencies and MSPs to start their own Inbound Marketing programs and start getting organic search leads TODAY .   Plus, as a BONUS- by registering and attending this webinar, you will be entered int a a drawing to win a FREE trial of Easypurl's industry-leading marketing software. Steven Amiel is a marketing industry veteran who built and sold three successful marketing companies during 25 of the most volatile years in the industry.  Steven is passionately committed to helping companies succeed in integrated marketing- and makes it his mission to evangelize the benefits of 1:1 multi-channel marketing as a frequent speaker at PIA and DMA events nationwide.     --- ### Direct Marketing for Auto Dealerships: Driving Showroom Traffic with Easypurl - Published: 2013-06-19 - Modified: 2013-07-22 - URL: https://easypurl.info/direct-marketing-for-auto-dealerships-driving-showroom-traffic-with-easypurl/ - Categories: Personalized URLS, PURLS - Tags: auto dealer, auto direct mail, automotive, automotive direct mail, cars, cross media marketing, dealer management system, dealerships, direct marketing, loyalty, multi channel marketing, personalized URLs, PURLs, service offers When it comes to direct marketing for the automotive industry, Easypurl has been around the block. With tens of thousands of campaigns launched on our platform by hundreds of marketers, Easypurl’s technology has been helping automotive marketers over the last several years — just as their space has become more competitive.  And why is Easypurl among the most popular platforms for automotive direct marketers? Because leveraging Easypurl’s technology drives traffic into showrooms and service centers. Using dealer databases together with Easypurl’s direct marketing technology featuring PURLs, dynamic landing pages, and personalized email, automotive marketers are inventively adding precision and visibility to their traditional marketing campaigns – making their marketing efforts more efficient and profitable. Easypurl enables auto dealerships and dealership groups to employ a range of initiatives that use PURLs to present highly relevant sales and service offers. For example, some high-growth automotive marketers have Use PURLs to send out personalized direct mail  and easily reward loyalty. introduced loyalty programs to maximize same-customer revenue – using PURLs, landing pages and email campaigns to communicate offers throughout the customer life cycle from new car sales, to service offers, to refinance and buyback offers. Similarly, others do marketing around sales and service events — selectively and aggressively using segmentation to pursue the audience that is most purchase-ready. Loyalty programs   Loyalty programs that feature PURLs allow automotive dealers to target their customers with relevant offers at critical points during the customer life cycle. For example, using  customer data in... --- ### New eBook: 8 Ways to Boost Direct Marketing Response with PURLs - Published: 2013-05-25 - Modified: 2013-05-27 - URL: https://easypurl.info/new-ebook-8-ways-to-boost-direct-marketing-response-with-purls/ - Categories: Ebook, Personalized URLS, PURLS - Tags: Best Practices, eBook, personalized URLs, PURLs Curious about how you can make your Direct Marketing more effective? Do you want to know how the world’s top marketers use PURLs in their integrated marketing campaigns? You are in luck!   Our new eBook, 8 Ways to Boost Direct Marketing Response with PURLs, is now available to direct marketers who are looking to get better response and higher conversion by using Personalized URLs (PURLs) together with other direct marketing channels. Personalized URLs (PURLS) allow you to connect your direct marketing with web pages reserved for each individual in your Target List – enabling you to build personal relationships with customers and prospects, closely track engagement on the individual level, and help boost Campaign ROI. As digital marketing has evolved, Integrated Marketing is no longer optional for Direct Marketers – and personalized, cross-channel experiences are the key to maximizing return on Marketing investment. Whether you are looking to get your direct marketing out of a rut – or just get better results – our handy guide keeps it simple with essential tips for improving the success of your direct marketing campaigns. In our new eBook, you’ll discover: • How PURLs increase Direct Marketing response and conversion • How and where to use personalization to maximize customer experiences and engagement • Best practices for creating integrated marketing campaigns using PURLs To download this eBook now, click here – and let us know what you think in the comments below! DOWNLOAD: 8 Ways to Boost Direct Marketing Response with PURLs --- ### The Easypurl Offices are Now Open for Summer! - Published: 2013-05-15 - Modified: 2013-05-27 - URL: https://easypurl.info/the-easypurl-offices-are-now-open-for-summer/ - Categories: Press Releases The Easypurl team has a new office – and we’re getting it ready for summer! Easypurl is proud to announce our new offices in Williamsburg, Brooklyn (the cultural, technological and political center of the Universe) are now open for the summer. And the team is excited! We set out with the goal to find a space in hip, trendy Williamsburg with: Easy access to Subways and public transportation Energy efficiency and a low carbon-footprint Plenty of room for expansion (and an outdoor deck for our Barbeque! ) We couldn’t be happier with the result! We got everything we were looking for, and more. Our new space near the heart of Williamsburg is housed in a former recording studio. It features a massive open work area lined with meeting rooms, a state-of-the-art kitchen and dining area. . and, most importantly, a 1500 Square Foot outdoor deck! Come See for Yourself We are excited for summer at Easypurl, and look forward to many BBQ lunches, get-togethers with clients and partners – and hopefully a few Industry events, too. So as summer rolls along, contact us, or call us at 1-866-463-7671, or email us to see how we make Integrated Marketing Easy – or just drop by, and we can discuss over hamburgers and sausages! --- ### Easypurl NOW HIRING Sales Executives - Published: 2013-04-19 - Modified: 2013-07-19 - URL: https://easypurl.info/easypurl-now-hiring-sales-executives/ - Categories: Job Postings - Tags: account executives, easypurl, Easypurl.com, job post, marketing, now hiring, sales executives That’s right! Easypurl is now hiring Sales Executives to join the Integrated Marketing Revolution. Are you passionate about marketing? Experienced in solution sales? Are you driven to close deals? If so, we should talk. Easypurl is the industry-leading provider of digital marketing software and solutions to agencies and marketing service providers – and we are expanding our sales team! Would you like to be a part of the next “big thing” in Digital Marketing? Join us in trendy, hip Williamsburg, Brooklyn – and take your career to the next level by connecting Agencies and Enterprise users with our cutting-edge direct marketing solutions. We feature generous compensation and commission/bonus schedules, competitive health benefits, and an outstanding work environment. For further information, email us at careers@easypurl. com. --- ### EASYPURL TO SHOWCASE ALL-NEW EASYPURL 7.1 PLATFORM AT DSCOOP 8 IN NASHVILLE - Published: 2013-02-21 - Modified: 2013-02-21 - URL: https://easypurl.info/easypurl-to-showcase-all-new-easypurl-7-1-platform-at-dscoop-8-in-nashville/ - Categories: Uncategorized Easypurl, the industry-leading provider of integrated multichannel marketing solutions and services to the marketing service provider industry will be attending the DSCOOP8 Annual Conference in Nashville to announce the upcoming version of the Easypurl Marketing Automation platform – Easypurl 7. 1. Easypurl will be celebrating its returning to DSCOOP by showcasing its range of solutions – including the all-new Easypurl 7. 1 Multichannel Marketing Campaign Management platform – and by giving away FREE access to qualified attendees. “We are very excited to participate in this year’s DSCOOP8,” says CEO Tej Kohli. “This year represents the greatest opportunity for printers and MSP’s to take advantage of the growth and adoption of integrated marketing. ” For more information about how you can get FREE access to Easypurl 7 at DSCOOP, stop by Solutions Showcase booth #706. Also, you can see how the upcoming Easypurl 7. 1 can make your next integrated marketing initiative Easy -- with built-in multichannel campaign management, customer experience marketing capabilities, and more. Also, attend our in-depth Gold Partner Session on “Profiting from Multichannel Marketing Automation Programs” on Friday, February 22 at 1:15PM CST. In this presentation, through live case studies, you will learn the best practices of helping your customers implement the appropriate strategies to maximize their outcomes. Want to see for yourself how the upcoming Easypurl 7. 1 will transform marketing for printers and marketing service providers around the US and the World – including your next marketing initiative? Here is your chance! Register for DSCOOP today, to take advantage of our... --- ### Easypurl unveils new 1:1 marketing automation platform at On Demand Expo - Published: 2012-06-06 - Modified: 2012-06-06 - URL: https://easypurl.info/easypurl-unveils-new-11-marketing-automation-platform-at-on-demand-expo/ - Categories: Uncategorized Easypurl, the industry leading provider of integrated marketing software that includes PURLs, Personalized QR Codes and Dynamic Landing Pages is excited to launch the latest version of its 1:1 marketing platform – Easypurl 7. Easypurl 7 is the company’s most powerful integrated marketing software suite yet. It leverages over four years of research and development by Easypurl Labs and the experience gained from over forty thousand campaigns launched by thousands of Easypurl users around the world. Every aspect of the software suite has been upgraded – from the breathtaking new User Interface which is now designed in the latest HTML5 standards and is fully cross-device compatible to the company’s popular Dynamic Landing Page design tools which have been enhanced to provide the most feature-rich and flexible capabilities yet. For a full list of features and to learn more visit www. easypurl. com. “We are excited to showcase our new software and launch it at On Demand in New York City”, said Tej Kohli, CEO “NYC hosts some of the world’s best marketers and agencies, and we’re also proud to call it home“ In addition, for the first time in the company’s history, Easypurl will now deliver multiple editions of its software for different user types. In response to the diverse needs of Print Communication providers, Agencies and Enterprise users, Easypurl will now provide both a ‘Professional’ edition and an ‘Enterprise’ edition. Easypurl’s revolutionary cross-media reporting dashboard has also been further enhanced to provide integrated Social Media and viral marketing reports. It even... --- ### Make your next direct mail campaign go Viral with Easypurl SocialShare - Published: 2011-09-29 - Modified: 2011-09-29 - URL: https://easypurl.info/make-your-next-direct-mail-campaign-go-viral-with-easypurl-socialshare/ - Categories: Uncategorized - Tags: Facebook, personalized URLs, PURLs, referral, share, social media, socialshare, twitter, viral, viral boost Mobile Marketing and Social Media  - buzzwords that are rocking the marketing industry. The current marketing landscape is turning social media and mobile entrepreneurs into instant billionaires while leaving the average marketing professional scratching their heads... Makes you wonder - where does direct mail or traditional direct marketing fit... or does it? Easypurl helps answer that question. Introducing Easypurl SocialShare - a momentous leap in integrated marketing that enables you to extend the reach of your direct mail via social media sites such as Facebook, Twitter, and 200+ social platforms - creating a viral boost for your direct marketing campaign. How do we do this? Its quite elementary really - we locked several engineers from the Andromeda Galaxy, along with our social media marketing team, into our lab for several years... and voila, Easypurl SocialShare was born. SocialShare redefines the term "Viral Boost". We've already established the efficacy of PURLs. For instance you know that by connecting your Direct Mail to a personalized Landing Page (with PURLs or QR Codes) you boost responses.  Easypurl SocialShare makes this step into a giant leap by enabling your Direct Marketing recipients to dynamically create PURLs and broadcast them to their Facebook friends and Twitter followers. Simply put SocialShare creates an unstoppable viral effect from your direct marketing campaigns. Hope the inventory manager stocked up well this month because the marketing department (A. K. A. , YOU) just made your direct mail go viral and your CEO grin from ear-to-ear. Just another chapter from the Easypurl Playbook. As... --- ### Can PURLs Increase Response Rates in Political DM Campaigns? YES WE CAN! > Discover how PURLs can boost response rates in political direct mail campaigns. Personalize outreach, track engagement, and drive voter action effectively. - Published: 2011-09-20 - Modified: 2025-03-17 - URL: https://easypurl.info/can-purls-increase-response-rates-in-political-dm-campaigns-yes-we-can/ - Categories: Uncategorized PURL technology has been remarkably successfully in political fundraising, lobbying, volunteering, and community building campaigns.   One of the most effective PURL implementations we’ve seen in the political sphere is in polling and survey campaigns.   With higher response rates, lower error margins, and reduced costs, local and national politicians alike have used PURLs to revolutionize polling communications with their constituents. With dozens of political campaigns under our belt here at Easypurl, let’s take a look at a successful polling campaign launched by a state representative.   The campaign objective was to establish important voting issues and topics while reducing the time and cost of utilizing phone banks for survey data collection. Campaign Overview: Mail sent:  5,000 pieces Visitors:  394 Responses:   341 Response Rate:  6. 82% Site Conversion Rate:  86. 55% The campaign was 1/3 the cost of a phone bank survey, and the Easypurl reseller (a regional print shop) generated a 60% profit margin on the cross-media campaign (compared to 20% for the campaign printing. Some other remarkable campaign statistics: Better Response rates – approaching 7% vs. --- ### Easypurl CEO to Present Award-Winning PURL Campaign at Graph Expo - Published: 2011-09-07 - Modified: 2011-09-07 - URL: https://easypurl.info/easypurl-ceo-to-present-award-winning-purl-campaign-at-graph-expo/ - Categories: Uncategorized NEW YORK, September 7, 2011 --  Easypurl, the leader in personalized, cross-media communication, has been invited to present an award-winning PURL case study at Graph Expo in Chicago.   The session, “PURLs that Generate Strong Marketing Results,” will be presented by Easypurl CEO Tej Kohli and will take place in the Graph Expo Theater on Tuesday, September 13th. In this session, attendees will learn the steps necessary to create an effective PURL campaign. Attendees will also see case study highlights of a campaign executed by Cox Cable that recorded an astounding 42. 3 percent response rate. Attendees can expect to learn: • What kind of creative and format was used to showcase both the PURL and the QR code • How campaign timing was used between landing date of mail piece and subsequent emails • How landing pages were personalized in order to gather contact information • Surveys were also incorporated into the multiple landing page design • Back-end measurement and results are revealed to not only to show the outstanding ROI, but the power of reporting The Graph Expo Theater is a highly interactive learning center that offers a robust daily schedule of free sessions on a variety of today’s hottest business-building strategies, presented by subject-experts and thought leaders in their field. --- ### Easypurl to Unveil Smartphone and Tablet-Ready Reporting Dashboard at Graph Expo 2011 - Published: 2011-09-06 - Modified: 2011-09-06 - URL: https://easypurl.info/easypurl-to-unveil-smartphone-and-tablet-ready-reporting-dashboard-at-graph-expo-2011/ - Categories: Uncategorized NEW YORK, September 7, 2011 --  Easypurl, the leader in personalized, cross-media communication, will be unveiling a stunning new reporting dashboard at Graph Expo in Chicago next week.   The robust smartphone and tablet-ready reporting and analytics dashboard will display multiple key performance indicators across all Personalized URL, QR code, Dynamic Landing Page, and Social media campaigns. The interactive, real-time reporting allows for detailed engagement and conversion analysis, allowing marketers to make adjustments to campaigns on the fly with the touch of a finger.   To celebrate the launch of the iPad and tablet-ready reporting dashboard, Easypurl is giving away FREE iPad 2's to the first 50 new Easypurl subscribers who purchase a 1-year Easypurl subscription at the show.   For more information, Graph Expo attendees can visit Booth #3865. Graph Expo, taking place in Chicago from September 11-14, is where top executives come to learn, network and make informed intelligent purchasing decisions. From design to delivery, attendees will see the full spectrum of equipment, products and services for printers and marketing professionals. --- ### Easypurl Launches SocialShare, Connecting Direct Mail with Social Media - Published: 2011-09-02 - Modified: 2011-09-02 - URL: https://easypurl.info/easypurl-launches-socialshare-connecting-direct-mail-with-social-media/ - Categories: Uncategorized NEW YORK, September 2, 2011 – – Easypurl, the leader in personalized, cross-media communication, is proud to announce the release of Easypurl SocialShare,  a revolutionary way for marketers to link cross-media marketing campaigns to social media.   Easypurl SocialShare integrates cross-media marketing tools such as Personalized URLs, Dynamic Landing Pages, QR Codes and Variable Email to the web’s most popular social media websites.   This integration allows campaign recipients to act as brand ambassadors, and share their PURLs or GURLs with a single click.   Marketers can see the effectiveness of their campaigns with a powerful reporting dashboard and social sharing map. “With Easypurl SocialShare, marketing campaigns created with Easypurl have the potential to reach millions of businesses and consumers, and even go viral, by tapping into the ever-expanding social media space. It’s a direct marketer’s dream come true,” explained Keegan St. Onge-May, Marketing Manager at Easypurl. “So far, we've seen customers use this tool to integrate their PURL marketing campaigns with Facebook, Twitter and dozens of other social media platforms, and I’m sure we’ll see additional innovative uses in coming weeks. " Easypurl SocialShare's launch comes after significant research and development by Easypurl Labs, and aims to broaden the impact of marketing messages and campaigns run by Easypurl clients.   “Adding social media connectivity to our cross-media platform raises the stakes significantly,” said Paul Mitchell, National Sales Director at Easypurl. com. “Our clients are now armed with a powerful tool to help them close more business while generating greater value for their customers. ” --- ### Easypurl & Westland Printers Team Up at InterACT! Virtual Conference & Expo - Published: 2011-08-22 - Modified: 2025-03-13 - URL: https://easypurl.info/easypurl-westland-printers-team-up-at-interact-virtual-conference-expo/ - Categories: Uncategorized Easypurl and Westland Printers are teaming up tomorrow (August 23rd) to co-present an award winning Cox Cable PURL case study.   This highly successful direct mail campaign features the latest and greatest of cross media marketing. By utilizing eye catching multi-dimensional mailers, PURLS, Personalized QR codes, Dynamic Landing Pages, and Triggered Emails, they were able to achieve an outstanding 42. 3 percent response rate. Register here for InterACT! - our session begins at 1 PM sharp.   Those who check out this session will get an insider look at: What format and creative were used to showcase both PURL and QR codes How timing played a crucial role in this campaign-- making sure an appropriate amount of time had passed between the initial direct mailer and subsequent follow-up email. How the personalized landing pages were designed to gather crucial contact information. How surveys were incorporated into the multiple landing page design. How back-end measurement and results proved not only to show accurately portray outstanding ROI, but the power and importance of reporting. Target Marketing and Printing Impressions are proud to present InterACT! , a Virtual Conference & Expo. Register for this FREE virtual event today!   --- ### Cultured PURLs: Personalized URLs and Higher Education - Published: 2011-07-25 - Modified: 2011-07-25 - URL: https://easypurl.info/cultured-purls-personalized-urls-and-higher-educatio/ - Categories: Uncategorized - Tags: Admissions, College, Crossmedia Marketing, direct mail, directmail, Mail, marketing, PURLs, University For high school seniors, the deadline to choose their institute of higher education is rapidly approaching.   For the last 1-2 years, these students have been aggressively marketed to, often receiving several direct mail pieces on a daily basis.   College admission offices spend huge portions of their budgets on direct marketing - with their pieces often getting lost in stacks of mail on the kitchen counter.   The question then becomes - how can we make our message stand out without doubling or tripling the cost of our mailer?   Many schools have answered this question with Personalized URLs, and experienced incredible boosts in their response rates and ROI.   The value of using PURLS for higher education admission campaigns goes far beyond simply saving money. Nowadays, most prospective students complete the college admission process online. Not only can students begin the search for their perfect fit online, numerous resources allow them to take surveys to compare schools, send test scores, and actually apply online as well. Direct mail remains an effective channel - and adding PURLs allows colleges to stand out with  an interactive and personalized line of communication, ultimately making the largest possible impact possible.   Using data from admission testing companies, colleges can dynamically serve landing page content based on the student's gender, potential fields of study, test scores, etc.    The PURLs will help them gather additional intelligence about their target audience, as well as track and analyze campaign results. Below is one creative example of a Personalized direct mail piece:... --- ### Easypurl & DirectMarketingIQ.com Team Up in Highly Anticipated Webinar on PURLs - Published: 2011-06-28 - Modified: 2025-03-13 - URL: https://easypurl.info/easypurl-directmarketingiq-com-team-up-in-highly-anticipated-webinar-on-purls/ - Categories: Uncategorized - Tags: directmail, DirectMarketingIQ, easypurl, Fast15, NAPCO, PersonalizedURLs, PURLs, Webinar Easypurl. com is pleased to announce its partnership with DirectmarketingIQ. com on a new webinar:  Get Personal with PURLs - The In's and Outs of Using PURLs in Your Marketing Mix. This webinar is free and offers a crash course in Personalized URLs, teaching viewers how to incorporate PURLs into their direct marketing campaigns.  It will also highlight the benefits of using PURLs, featuring case studies, sample creative, and other useful tips. “We’re very excited to partner with DirectMarketingIQ. com on this webinar,” explains Keegan St. Onge-May, Marketing Manager at Easypurl. com. “They have been a trusted source of direct marketing information for over 25 years, and the time has never been better for marketers to incorporate PURLs into their marketing campaigns. ” DirectMarketingIQ. com is an online publication that has been leading the way in keeping insiders up to date with the latest news involving direct mail, PURLS, cross media marketing, and more. They are part of the Target Marketing Group of Publications, and publish a monthly newsletter by the North American Publishing Company (NAPCO. ) Those interested can view the free webinar here. --- ### Dealerships Who Use PURLs Zoom Ahead of the Competition - Published: 2011-06-26 - Modified: 2011-06-26 - URL: https://easypurl.info/dealerships-who-utilize-purls-zoom-ahead-of-the-competition/ - Categories: Uncategorized - Tags: automotive, cars, dealerships, directmail, directmarketing, marketing, money, PersonalizedURLs, PURLs, ROI   PURLs have become a particularly effective marketing strategy for sales and customer loyalty within the automotive industry. It’s no surprise that more and more dealers are including them in their direct mailers. Why are PURLs so effective for automotive campaigns? It's no secret at this point that people prefer to respond to direct mail pieces online.   In the automotive world, PURL responders are incredibly promising leads - 70% are looking to purchase a new car in the next six months. PURLs in automotive marketing campaigns can be used to generate leads, promote customer loyalty programs, send service reminders, and offer trade-in or upgrades specials. Example of a Personalized Automotive Lead-Gen Form To the left is an example of a Personalized Landing Page used by Mitsubishi. This page auto-populates with the currently known information from the visitor's profile and subsequently prompts the visitor to update (or fill-in) missing information in their profile. This highly effective lead collection campaign also provides useful survey and lead qualification data, while immediately triggering lead notifications to the dealership sales team. Simple, yet powerful use of PURLs in automotive direct mail - such as in this campaign - suggests that with minimal effort dealerships can dramatically improve their response rates and drive more relevant leads to their sales people. Example of a Personalized and Interactive Automotive Brochure Here is an example of a personalized landing page for people who have requested information about a vehicle at an automotive trade show.   In this example, prospective buyers... --- ### Come Visit us at the All for One Marketing Summit in NYC! - Published: 2011-06-06 - Modified: 2011-06-06 - URL: https://easypurl.info/come-visit-easypurl-at-the-all-for-one-marketing-summit/ - Categories: Uncategorized - Tags: Allforone, Conference, crossmediamarketing, Easypurl.com, freehat, PURLs Easypurl. com is pleased to announce our upcoming attendance at the “All for One Integrated Marketing Summit,” a regional conference for direct marketers taking place in New York City June 20-21.   This conference brings in direct-marketers from all over the Northeast looking to optimize their marketing strategies - we’ll be at Booth #208 discussing the advantages of personalized cross-media marketing. Like any good company attending a trade show, we’ve been very active in pre-show marketing. This week, we're sending out direct mail pieces to registered show attendees, each containing a PURL and variable QR code.   Those who visit their PURL or QR code and register will have a customized Easypurl. com hat waiting for them at our booth.  Pretty cool, right? It’s not too late to register for your free hat.  Just go to Registernow. AllForOne. Easypurl. com If you have any questions, you can contact us at info@easypurl. com. We hope to see you there! --- ### Create your own PURL! - Published: 2011-04-07 - Modified: 2011-04-07 - URL: https://easypurl.info/create-your-own-purl/ - Categories: Uncategorized New to the world of PURLs and Cross-Media? Want to try one out? Easypurl has created a fun new tool that enables our website visitors to create their very own Personalized URL on the fly! That's right, all you need to do is click on the link below, enter your name and email... and voila, you'll receive your very own PURL! Click here to try it and witness the power of personalization first-hand!       --- ### We're at ON DEMAND! - Published: 2011-03-21 - Modified: 2011-03-21 - URL: https://easypurl.info/were-at-on-demand/ - Categories: Uncategorized Easypurl is ready to meet you at ON DEMAND 2011 in D. C. ! We'll have demos, presentations, and FREE HATS! So if you're going to the show, come by Booth #2819 ... the show is March 22-24th at the Walter E. Washington Convention Center. SEE YOU THERE!     --- ### QR Code News: Best Buy syncs in-store shopping with mobile web > See how Best Buy uses QR codes to connect in-store shopping with mobile experiences. Learn how this strategy boosts engagement and sales. - Published: 2011-03-14 - Modified: 2025-03-17 - URL: https://easypurl.info/best-buy-uses-qr-codes-to-sync-in-store-shopping-with-mobile-web/ - Categories: Uncategorized It's safe to say that most of us use the internet to find out more about a product before we buy it, right? But can you imagine doing in-depth product research online while in-store? Up until recently, this was a pipe-dream - unless of course you were willing to lug around a laptop with a wireless card. Times and technology have changed: Best Buy is now giving in-store customers this opportunity - by marking every product tag with a QR code that links to a product-specific landing page! Best Buy started using QR Codes on product tags in September of last year. We haven't shopped at  a Best Buy in awhile, so we was surprised to see QR codes for all of the products while checking out. Cool! Check out all those QR Codes! When you scan one... (click on the picture below and try scanning this one yourself): ... it will take you to a special Landing Page where you can check out product specs, customer reviews - or even buy it online and add it to a wish list. The landing page from the QR code of the product above This stuff really works. We arrived at the store not knowing exactly what router would be best for us. But with these QR codes, we was able to compare product specs and read enough customer reviews to know, with confidence, what product would be best for our home. Pretty cool, right? ? ... --- ### Lady Gaga and Bloomingdales Use Cross-Media, QR Codes, and E-Commerce - Published: 2011-03-09 - Modified: 2011-03-09 - URL: https://easypurl.info/lady-gaga-uses-qr-codes-e-commerce-and-cross-media-in-one-campaign/ - Categories: Uncategorized Three really good examples of big names using cross-media and e-commerce to drive sales: Lady Gaga Pop Powerhouse Lady Gaga has been promoting her new single "Born This Way" in a big way. In this instance, her marketing crew is trying to promote the single with a ringtone download. They aim to target her web-based Facebook fans with a QR code offer to download the ringtone from the itunes store on their smartphone: So, a Lady Gaga fan will see the following in their feed:             Get out their smart phone and scan their computer screen to arrive at the following mobile landing page:                   And by clicking on Get the BORN THIS WAY Ringtone, users are then taken to the mobile Itunes store, where they can download the ringtone -- for a price!                   Notice that this last and final step is the only time a price comes into the picture. But think about what had to happen to get to this point: a user had to have enough interest in this offer to fish out their cell phone, scan the code, click on another link to get to the E-Commerce portion. The chances are that these people are highly likely to download the ringtone. Bloomingdales Bloomingdales has 2 similar campaigns in their Spring 2011 catalog. The first is aimed at men interested in color trends and the... --- ### Mobile Marketing: SMS, MMS ... HUH? - Published: 2011-03-08 - Modified: 2025-03-17 - URL: https://easypurl.info/mobile-marketing-sms-mms-wtf/ - Categories: Uncategorized According to the latest in mobile research, 87% of the U. S. population now owns a cell phone, 95% of these cell phones have texting capabilities, and surprisingly enough, people on average read an incoming text messages within four minutes of sending. Mobile marketing via SMS or MMS still considered a new frontier for US marketers, but has been popular in both Europe and Asia for years. Let's go through the most popular ways to create mobile marketing messages, what can be included in these messages, and take a look at the rules of the game. SMS (Short Message Service) Example of SMS Marketing using a Short Code, from reachmemarketing. com SMS has been a primary mobile marketing tactic globally since the early 2000s. It first took-off in Europe and Asia - and has been slowly growing in popularity in the U. S. ever since. Phone carriers and groups such as the Mobile Marketing Association have set guidelines and best practices for the use of SMS. While these rules have been generally followed in North America and Western Europe, mobile SPAM remains an issue in many other parts or the world, partly due to the carriers selling numbers to third parties. Despite the SPAM worries, however, SMS is extremely popular with over 100 million advertising  messages going out per month! Example of MMS Marketing, from chacha. com SMS services typically rely on short codes, a five or six digit number that's assigned for marketing campaigns or... --- ### EASYPURL CELEBRATES ON DEMAND EXPO WITH V.I.P. OFFER FOR ATTENDEES - Published: 2011-03-07 - Modified: 2011-03-07 - URL: https://easypurl.info/easypurl-celebrates-on-demand-expo-with-v-i-p-offer-for-attendees/ - Categories: Uncategorized NEW YORK, March 3, 2011 – Easypurl. com, the leader in personalized, cross-media communication, is pleased to announce its participation in this year’s On Demand Conference and Exposition held in Washington, DC, from March 22-24. In partnership with On Demand, Easypurl. com is offering the show’s attendees an exclusive ‘VIP’ Benefit Package that includes special savings and access to an exclusive webinar. “This is the fourth consecutive year Easypurl will participate in this event, which has always been a big success for us,” explained Paul Mitchell, National Sales Director at Easypurl. “We are pleased to offer attendees a waiver of our standard License Activation Fee – a $5,000 savings – plus corporate level access to our exclusive presentation Track, Target, Triumph. ” This highly-regarded presentation delivered in-person or via a live Webinar, provides the clients of Print Service Providers important information on how to boost direct marketing response rates using Personalized URLs and Dynamic Landing Pages, explained Mitchell. “Plus, we are including a free trial to our popular SaaS Cross-Media platform. All in all, it’s an amazing offer that’s sure to be a big hit amongst show goers. ” Easypurl’s VP Sales & Marketing, Rio Longacre, will also be in attendance. A highly sought-after speaker and direct marketing strategist, Longacre will present his award-winning presentation Why Cross-Media Matters throughout the expo. “I’m thrilled to be joining On Demand for the fourth consecutive year,” said Longacre, “Understanding the direct marketing landscape is crucial for Print Service Providers who wish to thrive in today’s completive, multi-channel... --- ### 6 Tips for Using Landing Pages with Dynamic Content - Published: 2011-03-03 - Modified: 2011-03-03 - URL: https://easypurl.info/landing-pages-and-dynamic-content/ - Categories: Uncategorized In our multi-channel world where individuals are confronted by more than 5,000 unique marketing messages per day, it’s no surprise that marketers of all stripes are constantly on the lookout for tools and tricks boost conversion rates on their campaign Landing Pages.  Across the industry, Landing Page conversion rates are pretty low, ranging from only 6-11 percent on average. This is a shame, especially when considering the considerable marketing, media and other expenses it takes to drive customers and prospects to the Web in the first place. According to Marketing Sherpa, up to 80% of Web visitors leave a Landing Page within eight seconds due to poor relevancy, design or offer. Personalized URLs and Dynamic Landing Pages offer marketers a powerful tool for giving their prospects and customers a personalized and relevant 1:1 experience as they go online to respond to marketing communications. In fact, one of the primary benefits of this technology is that gives marketers access to a powerful ‘Personalization Engine’ that can drive highly personalized and dynamic content on Landing Pages based on user profile data or engagement. Deploying personalized content in an effective manner is crucial towards improving user engagement and driving results. Here are some tips B2B Marketers can follow to improve user experience and turn more prospects into leads, not to mention improve Web conversion rates and lift campaign ROI. Everybody likes to see their own name. It may sound cliché, but it’s true. Welcome the visitor by name increases affinity and makes them... --- ### QR Code Sighting: Late Night with Jimmy Fallon - Published: 2011-03-02 - Modified: 2017-05-11 - URL: https://easypurl.info/qr-code-sighting-late-night-with-jimmy-fallon/ - Categories: Direct Marketing, Uncategorized - Tags: direct marketing, QR Code On last night's Late Night with Jimmy Fallon, musician Cameron Mesirow, who goes by the stage name Glasser, performed as the musical guest. Yes, the song is bizzare and the outfits are even weirder, but notice what's on stage with her: QR codes are coming at you from every angle! I tried taking a picture both on my TV at home and my office computer, but there's no steady shot. I'm assuming they were meant for audience members to scan and learn more about the artist. Just another example of how QR codes are blowing up this year... spot any cool uses of QRs? Let us know in the comments! --- ### Build e-Commerce Enabled Landing Pages with Easypurl - Published: 2011-02-24 - Modified: 2011-02-24 - URL: https://easypurl.info/using-purls-as-e-commerce/ - Categories: Uncategorized As you may or may not know, Easypurl is the only solution in the marketplace that supports actual e-commerce capability for your cross-media campaigns. How do we do it? To begin with, our platform uses 128-bit encryption on all our hosted Landing Pages. This means your customer data is safe from hackers and other online trouble makers. Just as importantly, we rely on Rackspace as our hosting solutions provider. Just in case you didn't know, Rackspace is the world's premier and most trusted hosting solutions provider, offering 'fanatical support' combined withe the industry's leading hardware and facilities to ensure your data's security and integrity. But that's not all. Beyond best-in-class technology, Easypurl brings years of experience in the world of ecommerce, enabling us to bring to bear various solutions and technologies to meet your campaign's unique requirements. Essentially, there are three different e-commerce solutions: Basic credit card capture This is the easiest, quickest and most cost-effective solution for capturing orders online. All you need to do is select one of our special ecommerce enabled Web Forms when you set up your campaign. Our Template Gallery contains dozens of such forms to choose from, which may be customized according to your campaign's creative specs. Dropping one of these special forms on your Landing Page gives visitors the ability to enter their billing information in a secure and confidential manner. The Shopping Cart Form includes special JavaScript validation to ensure the credit card number is in the proper format and the expiration... --- ### Old Navy Uses Cross-Media Tools in Newest TV Ad - Published: 2011-02-22 - Modified: 2024-03-14 - URL: https://easypurl.info/old-navy-uses-cross-media-in-newest-tv-ad/ - Categories: Uncategorized Gap's less-expensive sibling Old Navy debuted it's newest marketing campaign this past week and it's been hitting the airwaves hard. The campaign features a music video by a music group called The Audio Theads with their song "Super C-U-T-E. " Bright colors, catchy tune, and of course several costume changes show off Old Navy's latest offerings for the upcoming Spring 2011 season. What makes this campaign unique and interesting (not that we have anything against The Audio Threads, mind you), is its use of cross-media tools to drive ROI. In fact, the primary objective of the effort involves cross-media - to convince TV viewers to use the popular smartphone app named 'Shazam' to bring them online to learn more about the "Super C-U-T-E" campaign (Shazam's logo appears in the lower right corner twice during the minute-long ad). In case you're not familiar with this app, Shazam uses a mobile phone's built-in microphone to gather a brief sample of any music being played nearby. An acoustic fingerprint is then created based on the sample, and is compared against a central database for a match. If a match is found, information such as the artist, song title, and album are relayed back to the user. Click Here to Learn How Shazam Works. So, while the ad is playing open Shazam on your mobile device and click "Touch to Shazam. " The app will listen to the song,  locate the match, and bring you to a special... --- ### Designing your Landing Pages for Mobile - Published: 2011-02-21 - Modified: 2011-02-21 - URL: https://easypurl.info/designing-for-mobile/ - Categories: Uncategorized A mobile site is a bare-bones version of the PC version that gives users all the basic information they need on-the-go - nothing more, nothing less.   Creating a mobile version for your website may seem like a daunting task. What information should we include or omit for our mobile site? What about the design? How fast will it load? Will it look good on every phone? Landing Pages for mobile are no different. Here at Easypurl, we consider ourselves to be masters of the Mobile Landing Page. No other cross-channel marketing platform offers such a wide breadth of tools to help you reach out to your customers and prospects in this exciting marketing medium. Our Mobile Landing Page templates, for example, are optimized to display and function correctly on 98% of mobile device platforms. Moreover, these templates are designed for focused messaging and faster load times. We also have the tips and tricks you'll need to create the most effective mobile website around: 1. Use a Mobile Template Mobile Templates from Easypurl. com are ready-to-use and extremely light-weight - which means they can be displayed faster on a mobile device. Moreover, our Mobile Templates are already optimized to display and function correctly across all the major mobile devices and operating systems, including iPhone, Android, Blackberry, Web OS, etc. 2. Design with Screen Size in Mind Mobile device standards change faster than you can say "Blackberry. " At the start of any project, research the most popular devices and design based on their... --- ### You Paid How Much for a Tweet?! Twitter's Promoted Accounts - Published: 2011-02-14 - Modified: 2011-02-14 - URL: https://easypurl.info/twitter-promoted-accounts/ - Categories: Uncategorized Here at Easypurl. com, we just love Twitter. We  tweet several times per day about topics we think may be interesting to our followers - stuff like links to interesting articles, hot topics in marketing, industry news and events... or even announcements that we've released a new Blog post on Easypurl. com Insider. :) Recently we noticed something new in Twitter called a "Promoted" button. We weren't sure what this new feature was, so we did some research. Never seen this feature before? If not, here's a screenshot from Twitter's dashboard on the right. If it's too small, you can click on the image to enlarge it. Basically the Promoted tag is a way of attracting attention to the tweet, trend or Twitter member. Interestingly, this  Promoted tag is not being placed by Twitter itself, but instead by the organization using Twitter. Essentially it's a form of advertising. These "Promoted Accounts" are something that Twitter has been experimenting with since last April, and has been offering to high-profile corporations with accounts on the site since October. In a blog/press release sent out in October Twitter stated: We’re launching Promoted Accounts as part of “Suggestions for You”, which suggests accounts that people don’t currently follow and may find interesting. Promoted Accounts helps introduce an even wider variety of accounts people may enjoy. Promoted Accounts are suggested based on a user’s public list of whom they follow. When an advertiser promotes an account, Twitter’s algorithm looks at that account’s followers and determines other accounts... --- ### Building Your Mobile Presence 101: Understanding the Basics > Is building a mobile website worth it? Discover the benefits of mobile-friendly design, increased engagement, and better conversions for your business. - Published: 2011-02-11 - Modified: 2025-03-17 - URL: https://easypurl.info/building-mobile-website-is-it-worth-it/ - Categories: Uncategorized With the rise of smartphones, businesses are now taking their marketing tactics on-the-go and embracing the mobile channel. Recently, in fact, smartphones overtook PC sales for the first time ever, MediaPost reported. Confronted with this reality, it's no surprise that more and more marketers are upping the ante by building impressive mobile Web presences. As you move into the mobile world, there are a lot of important decisions to make in this process: Should we have a separate mobile website, or try to optimize our website for both desktop and mobile? Is an App the way to go? What are the benefits to having a mobile presence in the first place? In this post, we'll go over the pros and cons of the mobile web and mobile webpages, the rise of Apps, and some great examples of mobile websites. Pros and and Cons of Mobile Web Cons: Small display size with no left-to-right scrolling Formatting issues - ie, many websites do not appear on mobile browsers they way they were designed to look No windows and tabs Many phones don’t support flash or videos Many sites require wifi at all times to work Pros: Mobility -- Access your customers anywhere, anytime Gives customers the ability to react instantly with your brand using QR codes Phone numbers are clickable on many phones -- great for generating phone leads Presents clutter-free marketing messages Interaction: prospects can post videos, photos, and messages instantly Social Media: mobile devices give consumers an easy way to... --- ### Landing Page Best Practices Revealed! - Published: 2011-02-09 - Modified: 2011-02-09 - URL: https://easypurl.info/landing-page-best-practices/ - Categories: Uncategorized In a previous Blog post we explained the benefits of adding PURLs to your marketing mix. Increase Web traffic from traditional marketing initiatives Boost Web conversion rates and improve ROI on marketing communications Accurately Track every Web response to direct market campaigns Increase speed and efficiency of lead retrieval Notice we've highlighted reason number two, 'Boost Web conversion rates and improve ROI. ' This reason is critically important to your campaign's success. Think about it - what good is sending more traffic to the Web if you can't convert more than a handful of them? That's where Dynamic Landing Pages come in. A few days ago, you may recall, we discussed why Landing Pages blow away regular websites when it comes to converting prospects into leads. If you didn't get a chance to read that post, you may do so by clicking here. When it comes to building landing Pages, Easypurl. com gives you access to an unparalleled set of tools to help you set them up for your campaign, quickly and efficiently. Beyond the technology, however, we also make it our business to let our customers know what works, and what doesn't, when it comes to creating effective and focused landing pages that drive results. We are the industry leader, after all! To help you out, we talked to our marketing and design teams and compiled a list of their top tips for making great landing pages that convert. Here's what we found: 1. Clear Intent Landing pages perform best when... --- ### QR Codes in the Wild! McDonalds McCafe; Hollywood Continues Love Affair with QR Codes - Published: 2011-02-07 - Modified: 2025-03-17 - URL: https://easypurl.info/spotted-mcdonalds-using-jagtag-hollywood-continues-love-affair-with-qr/ - Categories: Uncategorized Two codes spotted in real life this morning! The first one was spotted on the L train on the way to Brooklyn. very interesting campaign. It turns out one of the world's biggest marketers, McDonald's, is using JAGTAGs to promote their new gourmet coffee offering named 'McCafe. ' Here's how it looked on the subway station's wall: A JAGTAG, in case you've never seen one before, looks like this image here on the left. Like a QR code, a JAGTAG requires you to take a picture of of the image using a camera phone to get it to work. However, unlike with a QR Code JAGTAGs do not require a specialized reader App to make them work. All you need to do is send your JAGTAG picture by MMS to the JAGTAG server. Once received, it will send you (via SMS or MMS) whatever information is linked to that JAGTAG - an image, URL, video, whatever! What's interesting about JAGTAGs is that you don't need a smartphone or an Internet connection for them to work - just a phone that can take pictures and send text messages! However,none of these codes work when you're underground (ie, riding the subway)... so I don't see how many people would be able to participate in this campaign while commuting to work in NYC. Code number 2... A movie poster for the upcoming moving The Adjustment Bureau. I have to admit though that Matt Damon got my attention before the QR code did. However, scanning... --- ### App Review: Free QR Code Readers for iPhone - Published: 2011-02-02 - Modified: 2011-02-02 - URL: https://easypurl.info/review-qr-code-readers-for-iphone/ - Categories: Uncategorized It's surprising that the iPhone had yet to come pre-loaded with a built-in QR Code reader. For now, you have to download one in the App store. There are a lot of options, but do they work? Let's take a look at some of the free options out there (like most apps, I prefer not to pay money for them). Microsoft Tag Reader: Scan Tags from your mobile phone for instant access to information, websites, videos, reviews, and more. This is the only reader available to read what are called 'Microsoft Tags. ' Easypurl Insider actually blogged about these new technology recently in a recent post titled 'QR Codes Plus Microsoft Equals... " Like many other reviewers, I rarely got this scanner to work. Most surprisingly, even tags created by Microsoft didn't scan or finally scanned after several times of trying. Not really effective if you're on the go or want to scan an ad quickly while walking around. Grade: D AT&T Code Scanner: Free mobile application which provides a fun and easy way to scan 2D (QR and datamatrix codes) and 1D (UPC and EAN) barcodes found in magazines, stores, and online, unlocking new ways to experience the world. This app one scanned data matrix and UPC codes with ease, but it had trouble scanning actual QR codes -- I had to make sure it was really centered, still, and on the code for at least 10 seconds for it to read it (if at all). Big drawback. That being said,... --- ### EASYPURL.COM ANNOUNCES ‘GOLDEN PURL’ AWARD WINNERS - Published: 2011-02-02 - Modified: 2011-02-02 - URL: https://easypurl.info/easypurl-com-announces-golden-purl-award-winners/ - Categories: Uncategorized NEW YORK, February 2, 2011 – Cross-Media Software firm Easypurl. com announces the winners of the company’s 2010 Golden PURL Awards. This annual award is given to Easypurl. com customers who run successful direct mail campaigns using Personalized URLs and Dynamic Landing Pages to capture Web responses. Notable award categories included ‘Highest Response Rate’ and ‘Best Visit-to-Response Rate. ’ The Golden Purl for ‘Highest Response Rate’ was awarded to Westland Printers, of Laurel, Maryland, for the organization’s work with a major cable corporation. The innovative ‘Top Dog’ campaign’s direct mail piece asked customers to visit a PURL (Personalized URL) to give feedback in exchange for a free gift card or other prizes. The program had such a high response rate – 43. 5 percent – that the cable provider is planning to run it for the rest of 2011. “When you have a good offer, you get good results,” explained Paul Cady, Director of Digital Solutions at Westland Printers. “The flexibility and simplicity of Easypurl makes it easy to get a program out the gate,” Mr. Cady added. The Golden Purl for ‘Best Visit-to-Response Rate’ was awarded to Visions Inc. , a full-service marketing and printing provider based in Brooklyn Park, Minnesota, for a postcard campaign they ran on behalf of a major casino in the Southeast US. The campaign featured a postcard containing a PURL aimed to drive traffic to the casino during off-peak hours and to capture e-mail and phone numbers for future opt-in marketing initiatives. The campaign resulted in the... --- ### Coming Soon: Landing Page vs. Website - Published: 2011-01-31 - Modified: 2011-01-31 - URL: https://easypurl.info/dynamic-landing-pages-vs-generic-websites/ - Categories: Uncategorized Landing Page vs. Website - it sounds like an action movie title, doesn't it? If it were, then Landing Page would be Sylvester Stallone, and website would be, well, the unlucky fellow with the red shirt who joins the landing party in any Star Trek episode. In other words, no competition. Game over. Why is that? Why do Landing Pages not only kick normal websites' butts, but out-perform them by as much as 2,000% when it comes to converting visitors into leads? Ultimately, there are many reasons why, as a direct marketer, you'd be crazy to send your prospects and customers to your normal website when you can send them to a Personalized Landing Page instead. Here's a list of the best ones we could come up with. Essentially, a Landing Page is a direct marketer's best friend. Keep in mind, in direct marketing keeping your customers and prospects focused on your marketing message is what it's all about. Over the past decade, Landing Pages have become the de-facto method on the Web today to present offer-specific content for direct response campaigns. But that's only half of it. Now throw Personalization into the mix. Adding Personalization to a Landing Pages is like adding an extra shot of espresso into your Trenta-sized coffee. To stand out in today's cluttered and manic multi-channel environment, today's marketing message needs to speak to each individual... --- ### JetBlue Gets into the QR Code Game - Published: 2011-01-27 - Modified: 2011-01-27 - URL: https://easypurl.info/jetblue-gets-into-a-qr-code-game/ - Categories: Uncategorized Discount airline provider Jet Blue, known for their creative and slick advertising, has just launched a new QR code campaign that's all over New York's subway stations. And how cool is this ad - they've taken a bunch of photographs of families having fun during their beach vacations and created a QR code with it!   The scannable QR code is in black and white in the bottom left corner. Living in the middle of the snowiest January in the city's history, we could all use some time on a sunny beach! It's amazing how already in 2011, we've already seen so many creative uses of QR codes in street advertising. Click here and here for more examples. Have you seen any cool examples of QRs in use? Let us know in the comments! --- ### What Are PURLs, And Why Do I Need Them? - Published: 2011-01-27 - Modified: 2011-01-27 - URL: https://easypurl.info/marketing-in-a-multi-channel-world/ - Categories: Uncategorized Personalized URLs, or PURLs, enable marketers to offer their customers and prospects a better way to respond to their traditional offers. Specifically, Personalized URLs give direct mail (one channel) recipients a way to respond on the Internet (another channel) by visiting their personal website. You should note that Personalized URLs are sometimes referred to as a 'cross-media' technology. This is because he term 'marketing medium' is a synonym to the term 'marketing channel. ' It's no secret that Personalized URLs are rapidly being adopted by by direct marketers of all stripes, and across a wide breadth of industries. For those who are unfamiliar with Personalized URLs, here's a summary of their main benefits, and why they are being adopted so heavily. Marketplace Realities Affecting Direct Marketers: Consumers see upwards of 5,000 unique marketing messages per day Marketers report declining response rates across the board on all media Generic offers have decreased effectiveness in a cluttered world Essentially, consumers are being inundated.   What's more, faced with so much communication clutter, they are literally tuning out the lion's share of the many thousands of offers they come across each day. The old days of spray and pray - or sending out generic offers to millions upon millions of people, and hoping to get a few responses - are over. Response rates have fallen across the board over the past decade. Last year, for example, the average response rate for direct mail in the US was under 1%. Compare this to the 3% Gold... --- ### Mobile Marketing Update: Current News in the World of Mobile Communications - Published: 2011-01-26 - Modified: 2011-01-26 - URL: https://easypurl.info/current-news-in-the-world-of-mobile-communications/ - Categories: Uncategorized Yeah, yeah, we all know mobile marketing is really taking off this year. Here are some interesting news items involving this exciting channel we recently stumbled upon that we thought might interest our readers. Enjoy - and as usual we'd appreciate your feedback. Facebook Focusing on Mobile Facebook CTO Bret Taylor says that the company will be focusing on mobile in a big way in 2011, specifically when it comes to delivering a consistent user experience across mobile platforms. At the moment, Facebook not only has a smartphone app, but also hosts three mobile sites: m. facebook. com , touch. facebook. com, and 0. Facebook. com. Smartphone manufacturer HTC also plans to launch two Facebook-branded phones next month. (Source: mashable. com) Mobile E-mail on the rise Phone-based e-mail usage has experienced serious growth in the past year, driven largely by increased smartphone adoption in the US. Mobile Email Usage3 Month Avg. Ending Nov. 2010 vs. 3 Month Avg. Total U. S. Mobile Subscribers Ages 13+ Total Mobile Audience (000) Nov-09 Nov-10 % Change Used email ever in month 51,639 70,105 36% Used email almost every day 31,161 43,477 40% (Source: comScore MobiLens) Daily usage of mobile email showed an even greater increase, growing 40 percent as 43. 5 million users turned to their mobile devices on a nearly daily basis for their email communication needs. (source: comscore. com) Mobile Apps Predicted to hit $15B in 2011 Market research firm Gartner forecasts that world-wide mobile app revenues will triple from $5. 2 billion last year to $15 billion in 2011, and keep... --- ### Why Use PURLs & Landing Pages? Look at the Numbers. - Published: 2011-01-25 - Modified: 2024-03-14 - URL: https://easypurl.info/the-realities-of-the-direct-mail-marketplace/ - Categories: Uncategorized It's no secret that Personalized URLs and Dynamic Landing Pages are among the hottest and most talked about tools in today's world of direct marketing. But why do you need to add them to your marketing plan? Here are some numbers that illustrate why: According to studies by the DMA and other top marketing groups, between 2008-2010: 73% of Consumers Prefer to Receive Product Offers Via US Mail. Advertising mail represents 63% of all mail received -- an average of about 16 pieces a week per person. Non-catalog direct mail is used by 90% of marketers; nearly half (46%) report using it as their primary channel for promotions. 79% of households either read or scanned the advertising mail they received. Nearly 70% renewed a relationship with a business because they received a direct mailing or promotional item. Almost 40% of people tried a new business for the first time because of information received via direct mail. Letter-sized envelopes have an average response rate of 3. 42% for a house list, and 1. 38% for a prospect list. Response rates for B2B were generally higher than for B2C campaigns.   Lead generation and high-end average sale campaigns also had higher response rates. So any way you look at it, in our multi-channel world direct mail is still king. In fact, direct mail is the most effective way to communicate with customers and prospects, both B2B and B2C, with close to three-quarters of Americans indicating that they prefer to receive product news and offers using... --- ### Social Media: Get on the Bandwagon! - Published: 2011-01-24 - Modified: 2025-03-07 - URL: https://easypurl.info/social-media-get-on-the-bandwagon/ - Categories: Uncategorized Do you have a Facebook account? How about Twitter, or Digg, or Flickr? How many followers or fans do you have? How often do you tweet, retweet? No idea what we're talking about? Don't worry... You may be coming late to the party, but it's not too late to join the Social Media Revolution. Here are some tips you can use to get up to speed - and climb on board the Social Media Bandwagon! Tip #1: Know the space Here's a list of the major players in the place. You've probably heard of -- or use -- one or several of these sites. But are you aware of just how many people are involved in the world's most popular social media sites? Facebook:  the world's most popular social networking website that launched in 2004. As of January 2011, Facebook has more than 600 million active users worldwide. MySpace: is a social networking website that held the "most popular" title before Facebook, between June 2006 - April 2008. They currently have around 33 million monthly users in the US. Twitter: a website that offers a social networking and microblogging service, enabling its users to send and read messages called tweets. Twitter has around 190 million users, generating 65 million tweets a day. LinkedIn:  is a business-oriented social networking site launched in 2003. Linkedin has around 21. 4 million monthly unique U. S. visitors and 47. 6 million globally. FourSquare: a location-based social networking website that has over 5 million registered users. Flickr: an... --- ### Decoding the Intelligent Mail Barcode (IMB) - Published: 2011-01-21 - Modified: 2011-01-21 - URL: https://easypurl.info/getting-intel-on-imb/ - Categories: Uncategorized Any way you slice it, the Intelligent Mail Barcode, or IMB, is just simply a good idea. Think about it - it’s been a challenge facing direct marketers for decades... How can you tell when the mail is actually being delivered? Normally, a direct mailer sends out a piece of mail to their list, never knowing if gets there on time, or is ever received at all. I've even heard a story about a mail truck that was 'lost' somewhere in Philadelphia, while the marketer waited, and waited, and waited... for responses that never came. All the while, the marketer was left in the dark - until a few months later when the truck was discovered in an a remote alley, and then it all made sense. Yes, that is a true story; you can't make this type of thing up. :) With IMBs, the problem is finally solved. Leveraging the power of the IMB, Easypurl. com is now able to provide you with real-time tracking of both 1st and 3rd-class bulk direct mail. Based on scan data provided to us by the USPS, you can now see when the mail is being delivered, down to the day. But how does it work? Let’s take a moment to dive in and discover what the IMB is, how it works, and how it can help save your business money. What exactly is an IMB? IMB stands for Intelligent Mail Barcode.   Formally known as a... --- ### Rio Longacre, our VP Sales & Marketing, Speaks at the Cleveland DMA - Published: 2011-01-21 - Modified: 2025-03-13 - URL: https://easypurl.info/1068/ - Categories: Uncategorized Our fearless VP of Sales and Marketing (Rio Longacre) flew to Cleveland on Tuesday to give a speech to the folks at the Cleveland DMA titled "Emerging Technologies for Direct Marketers. " Needless to say, it was a great success! We've got a couple of videos... one from Rio himself and another captures the audience's reaction ... check them out below! --- ### Become a Follow-Up Master > Master the art of follow-ups and turn prospects into loyal customers. Learn proven strategies to boost engagement, conversions, and sales. - Published: 2011-01-18 - Modified: 2025-03-17 - URL: https://easypurl.info/becoming-a-follow-up-master/ - Categories: Uncategorized No Jedi Skills Required You’ve invested blood sweat and tears - not to mention time and money - creating a winning direct mail piece (if not, check out these earlier posts for tips on writing a successful letter, selecting the right envelope, or harnessing the power of pictures in your direct mail campaign) Your travails also required you to source the right list and pony up for postage, not to mention printing and mailing services. If it performs on-average with national statistics, you’ll get anywhere from a 1-2 % response rate. This means, however, there’s still 98-99 % of your list that has yet to buy into what you’re selling. In other words, you’re only just beginning to unlock the potential of your campaign – and the key to this is follow up! So what’s the best method of communication to do a follow up? It depends. To begin with, it depends on the relationship you have with the individual. With a loyal customer base, it may be beneficial to take the time to call each one personally to make sure they noticed the mail piece. thing breaks the ice like having an interesting mail piece to discuss. In fact, when sending out to a small list, we've even seen some marketers make a call ahead of time, alerting the prospects or customers that something interesting is in the mail. Think of it is a 'warm' call, which it is. The size of you mailing will... --- ### QR Codes plus Microsoft equals... "Microsoft Tags" - Published: 2011-01-17 - Modified: 2011-01-17 - URL: https://easypurl.info/microsofts-spin-on-qr-codes/ - Categories: Uncategorized By this point, we've all heard about QR Codes, right? Easypurl. com Insider has recently blogged about them twice, once to explain how this interesting new technology works, and another time to report on the dramatic increase in their use here in the US. To briefly summarize, a QR Code is essentially a matrix barcode (or 2-dimensional code), that can be read by a special QR Barcode reader (there are many different readers available)  installed on a smartphone with a digital camera. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, a General URL, a PURL or other data. That all makes sense, right? Well, there's a new type of QR Code in town that you should definitely be aware of.   Turns out that Microsoft has developed their own QR code technology and reader, called "Microsoft Tag". While not used as widely as a standard QR Code, these new barcodes are starting to appear and are worth discussing. Currently in beta, Microsoft Tags are a variation of the QR Code that uses four colors arranged in a 5 x 10 grid. The barcode also works in black-and-white.   Unlike a QR Code which can represent pretty much anything, a Microsoft Tag always represents a Web link. Scanning the Microsoft Tag sends the user to a Microsoft Web server, which then redirects them to the intended URL. Though it essentially does what a normal black-and-white QR code does (links print to... --- ### Direct Mail Tip #3: The Power of Pictures - Published: 2011-01-14 - Modified: 2011-01-14 - URL: https://easypurl.info/the-power-of-pictures/ - Categories: Uncategorized The use of visuals — black/white or full color, photographs or drawings — has gone hand-in-hand with direct mail since it’s humble beginnings. But what makes for an effective image? What’s the purpose of using them? Logos At first glance, visuals draw the eye’s attention faster than does text, so selecting the appropriate images for your campaign is crucial to it’s success. One of the most important visuals you’ll ever use is your logo. The logo should be featured on everything you send out to customers. Why? Because logos increase brand recognition and give your product or service an automatic visual in customers' minds. For example, what do you think of when you hear the word cola? Most likely, Coca-Cola and their iconic red-and-white logo. What do you think of when you hear PURL? Naturally, Easypurl. com and our iconic clam-shell logo! Drawings Drawings or illustrations are another creative way to include visuals in your direct mail piece. A really old example here—from 1928! —shows us how pictures can work effectively in a direct mail letter. While illustrations take time to create and can be more costly than stock art, they can give your piece a handsome, handcrafted look. Illustrations let your customer know your piece took a lot of time and effort to create, and they will hopefully correlate this with the perceived quality of your product or service. Photographs The most popular visual in today’s market is the photograph. There are several great resources for “stock” photos for pretty much... --- ### Direct Mail Tip #2: Writing a Successful Letter - Published: 2011-01-13 - Modified: 2011-01-13 - URL: https://easypurl.info/direct-mail-letters-tips-for-creating-a-successful-campaign/ - Categories: Uncategorized Now that we’ve covered envelope design, we can move on to the meat your letter campaign – the letter itself! Think about it, your letter had to go through a lot of obstacles to get in the hands of your prospect. They had to notice your piece (most likely laying in a pile of other offers), be enticed by the envelope design and copy, and go through the trouble of opening it. Now they actually have to READ the content. This is it... you better not blow this golden opportunity! Now let’s go over several useful tips for creating a great letter: Short and sweet In a world where people are constantly bombarded by audio and video messaging, the quaint letter may seem a thing of the past. Not so! The key is play off people’s lack of attention span and make your offer as short and sweet as possible. Your copy should never go over one page, especially when talking to other businesses and customers you know don’t have a lot of time on their hands. Can’t fit everything on a sole piece of paper? Insert an additional coupon, news article, or order form instead to give more information. img: wikimages, Steve Snodgrass Don’t bury your offer The worst mistake you can make in your letter campaign is burying your offer or promotion within the body of the text. The chances of someone reading every word you’ve written is low; research has shown people tend to focus on the... --- ### Direct Mail Success Tip: Start with the Envelope - Published: 2011-01-12 - Modified: 2011-01-12 - URL: https://easypurl.info/direct-mail-letters-the-envelope/ - Categories: Uncategorized Tricks to get your piece out of the mail pile and into your customer’s hands Is there a day that goes by that you don’t have several pieces of direct mail inside your mailbox? What makes you open one letter over another? As a direct mailer, you may only have seconds to grab someone’s attention, so you better make a good impression. The best way to do this with a letter campaign is with the envelope itself. Think outside the letter! Be a Tease By writing a teaser for your offer on the envelope itself, your prospect’s interest will be piqued just by glancing at your envelope. Why wait until the letter to say you’re having a sale, providing a brand new service, or currently having a great offer? Also try creating a sense of urgency by including a 'respond by' date – something this good doesn’t last forever, right? A Handwritten Touch A handwritten note is a rarity in today’s email centric world, and its flat-out impossible to do when you’re sending out mail to thousands. But you don't necessarily need to do it the old-fashioned way. To give your envelope this personal touch, pick a script (font) that could possibly pass as someone’s handwriting. Customers will feel you’ve really gone out of your way to send them a personal note. Do some House (list) keeping People have the hardest time spelling my mother’s married name, and if she gets a piece mail with her name spelled incorrectly (Pickleton... --- ### QR Code Usage Soars - Published: 2011-01-11 - Modified: 2025-03-17 - URL: https://easypurl.info/qr-code-usage-soars/ - Categories: Uncategorized QR Codes are really taking off in the US. In fact, according to Mobile Commerce Daily during Q4 of 2010 the US officially became the country with the greatest absolute number of mobile bar code scans. Global mobile bar code usage Top 10 users of mobile bar codes during the fourth quarter of 2010: 1. United States 2. Italy 3. Germany 4. Hong Kong 5. France 6. Canada 7. Britain 8. Netherlands 9. Thailand 10. South Korea These reports are based on the total number of QR code, Datamatrix, and UPC/EAN scans recorded by 3GVision’s i-nigma system during the relevant periods. Japan uses a different system, so they were not included in this report. Less than one year ago QR Codes seemed like a a curiosity at best, and a fad at worst. Well, they certainly seem to be here to stay. Want some more proof? On the way to work this morning in NYC, the writer of this blog saw a billboard advertisement for the upcoming movie "The Mechanic. " Take a look at the sign (we added the red arrow). That's right, interwoven into the design is a QR Code. It's near the bottom of the illustration towards the center. Scan me! It's kind of hard to see, so here's a close-up you can see (and scan better). When you scan it, make sure to tilt your phone's camera to match the angle of the QR Code itself. When you scan it you're redirected to... --- ### Email Marketing Tip #3: Optimize your Subject Line - Published: 2011-01-04 - Modified: 2011-01-04 - URL: https://easypurl.info/email-marketing-tip-3-optimize-your-subject-line/ - Categories: Uncategorized For many email marketers, the subject line remains an afterthought. It continues to be something you write after you’ve put together creative and copy. However, the subject line is arguably the most important aspect of any successful email marketing campaign. Why? Because the subject line is what will actually get your email opened and read in the first place. You want to intrigue your audience – what can you say to them to convince them to open your message? Your subject line needs to be short, catchy, and relevant. Be specific with your message and be sure to keep your audience in mind at all times. Most subject lines will be cut off if they are too long – keep it under 50 characters to ensure the recipient is seeing your full, intended message. Do questions in subject lines work? Yes, absolutely!   Asking the recipient a targeted question is a great way to create intrigue and inspire them to open your message. There are a number of factors that will increase the likelihood of your email message ending up in the junk folder. A few crucial rules of thumb: Don’t use too much punctuation – multiple exclamation points or questions marks will send you to the junk folder every time Don’t use ALL CAPS – no one likes to be screamed at.   All caps is a surefire way to have your message flagged for the junk folder Avoid... --- ### Good Copy = Effective Offers - Published: 2011-01-04 - Modified: 2011-01-04 - URL: https://easypurl.info/good-copy-effective-offers/ - Categories: Uncategorized Want to create direct response offers that kick butt? Well, it takes more than a compelling offer and slick creative to get the message out. Effective offers need clear, effective and hard-hitting copy to be successful. Here are some useful tips you can use to spice up your direct marketing today. Punch up the Personality of your Campaign... and I’m not just talking PURLs! When it comes to marketing copy, it’s not always about selling a product to customers; it’s about creating life-long relationships and life-long buyers. Does your copy tend not to captivate your audience? Tired of writing the same old, same old for every campaign? Why not punch it up with some personality! Create a Narrative Don’t just tell people over and over again how beneficial your product is, say it with a story!   Narratives and testimonials make copy sound more like a conversation between friends, and let prospects know that there are people out there that find your product or service to be the best! Moreover, try to write copy that not only tells a story, but speaks directly to your target audience. Make People Laugh Everybody loves funny. So why not use a laugh to get your campaign across? People remember funny, and are more likely to share a hilarious video or photo with friends (ie, more prospects! ). Using humor doesn’t mean your offer won’t be serious; just make sure to use content that will appeal to a large audience and not offend prospects or your... --- ### 2010 Year in Review - Mobile Grows Up, QR Code Invasion, PURLs Gone Wild and more! > Discover 20 essential AI tools for direct mail marketers. Automate campaigns, enhance personalization, and boost response rates with cutting-edge technology. - Published: 2010-12-27 - Modified: 2025-03-17 - URL: https://easypurl.info/2010-year-in-review-mobile-grows-up-qr-code-invasion-purls-gone-wild-and-more/ - Categories: Uncategorized Okay, folks. 2010 is nearly over and it's time to look back and reminisce about the year that was. So, what happened this year in the world of personalized cross-channel communications? Actually quite a bit. Let's take a look at several major trends we noticed this year. Mobile Grows Up Any way you slice it, 2010 was the year that Mobile Marketing - at long last! - finally came of age. Here at Easypurl. com, we quite literally witnessed an explosion of marketing campaigns that leveraged the power and reach of the mobile channel. What's so enticing about the Mobile channel is its promise of unparalleled reach and measurability. In the US alone, there are more than 292 million wireless subscriber connections! And of that tremendous number, smartphone users now make up more than a quarter. That's a lot of eyeballs! SMS (text) messages, emails and landing pages optimized for mobile devices, and QR Codes (the Tremendous Triumvirate) have all played a huge roll in coming of age of the mobile revolution. QR Codes Invade America Scan me! Yeah, they do seem a little quirky and gimmicky. And most of you probably have scanned one (yet). But that being said, 2010 was also the year that QR Codes finally took off here in the US market, in a big way. Though of course QR Codes have been used quite widely in Asia for a long time. I just got back from a trip to Thailand, and I... --- ### Why add PURLs to your Marketing? Top 5 Reasons. - Published: 2010-11-12 - Modified: 2010-11-12 - URL: https://easypurl.info/why-add-purls-to-your-marketing-top-5-reasons/ - Categories: Uncategorized Okay, so you've heard about this interesting new marketing innovation called Personalized URLs, or PURLs. People have been talking about it. There's definitely a palpable buzz associated with them. So what's all the hype about? If you're a direct marketer, here are five reasons why you need to add PURLs to your marketing mix... today! 1. Use Personalization It may sound trite, but anyone who's ever sent out marketing communications knows that personalization simply drives results. Adding personalization  to marketing communications - or 1:1 Marketing - means sending out the right message, to the right people, at the right time. In today's frenetic environment where consumers are bombarded by upwards of 5,000 unique marketing messages per today, the drive towards 1:1 Marketing is more pertinent than ever. And what's more personal than giving each customer or prospect their individual website to visit? 2. Drive more Web responses Study after study has shown that Personalized URLs drive more people to the Web than a Generic URL (GURL) does. How many more? Well, that depends. How large is the PURL displayed on the direct mail piece? Is there a call-to-action driving people to the Web? Is the consumer given several ways to respond? All of these factors influence the impact of adding a PURL to your marketing mix. That being said, we've observed that in general PURLs can drive between 20-40% more Web visitors, and sometimes much more than that. Any way you slice it, that's a HUGE difference! 3. Convert more... --- ### SWOT Analysis Of Direct Mail - Published: 2010-10-18 - Modified: 2025-03-17 - URL: https://easypurl.info/swot-analysis-of-direct-mail/ - Categories: Uncategorized - Tags: cross media marketing, direct mail, direct marketing, Easypurl.com, multi channel marketing, SWOT analysis, Web-to-print A  SWOT analysis breaks down the Strengths, Weaknesses, Opportunities and Threats facing an industry or organization. Strengths and weaknesses are inherent to direct mail. Opportunities and threats are external, and companies have no control over them. The key is to leverage your strengths to cash-in on the opportunities, all the while overcoming threats.   To summarize this chart, Direct Mail is neither dead nor dying. Its personal quality, high conversion rates, and the fact that people like receiving direct mail make it an indispensable part of direct marketing for the foreseeable future. However, rising costs, falling budgets, federal regulations and changing consumer preferences mean that the volume of direct mail has been reduced and will continue to decline, which will be supplemented by additional email, mobile and other new-media  initiatives. Still, direct mail remains the most effective way to engage with the vast majority of American consumers. And, contemporary direct mail is equipped with cross-media tools such as PURLs and QR Codes to connect it to the Web and make it measurable. If anything, direct mail is more valuable today than ever. It’s saved for the most crucial campaigns, and when it is implemented, various new media tools are added-on to make it as effective and measurable as possible. Notes: 1: Majority of Americans prefer to receive product announcements via direct mail. Read more here. 2: Read more about CAN-SPAM here. 3: Read more about the “Do Not Email Registry” here and here.  Click here for an example of  a No... --- ### Easypurl.com at DMA:2010 - Visit us at Booth #2420 - Published: 2010-10-07 - Modified: 2025-03-13 - URL: https://easypurl.info/easypurl-com-at-dma2010/ - Categories: Uncategorized - Tags: cross media marketing, direct marketing, DMA, DMA 2010, DMA2010, email marketing, personalized URLs After unveiling Easypurl. com 5. 0 at Graph Expo this past week, we're moving on to San Francisco to showcase the latest version of our direct marketing platform – did we mention it has a new and enhanced Mobile Marketing Module? – at the DMA:2010.  If the reaction at Graph Expo is anything to go by, we think it will be a huge hit at the DMA as well. In fact, we’ll go so far as to say that stopping by to visit Easypurl. com will make your entire DMA:2010 visit worth it. Visit us at booth #2420 to view a demo or to sign up for a free trial. --- ### We're Launching Easypurl.com 5.0 with Mobile Marketing At Graph EXPO! - Published: 2010-09-30 - Modified: 2010-09-30 - URL: https://easypurl.info/were-launching-our-latest-version-easypurl-com-5-0-with-mobile-marketing-at-graph-expo/ - Categories: Uncategorized - Tags: cross media marketing, direct marketing, Easypurl.com, Graph EXPO 2010, mobile marketing That's right... another year, another Easypurl. com appearance at Graph Expo - the nation's premier event in Graphic Arts & Communications industry. This year at Graph Expo Easypurl. com is extremely excited to unveil Easypurl. com 5. 0, the latest version of our industry-leading Cross-Media Marketing Platform. For those attending the show, stop by booth #214 to check it out. The new version of Easypurl. com offers SMS (text) messaging, QR Codes and Mobile-Optimized Landing Pages - all accessible with the click of a mouse. With this new release, marketers who are new to Mobile Marketing can take advantage of the exciting channel with minimal time, effort and money spent. The three tools are the easiest and most effective way for any marketer to integrate Mobile Marketing into their marketing mix or service offering. We can go on about this, but we'd rather you see it for yourself. Visit us at both #214 at Graph EXPO 2010 from October 3-6 in Chicago. Walk-in for a demo or to sign-up for a FREE trial. We hope you are  excited to check out our latest release in Chicago this October. How can you not be?  Version 5. 0 is stuffed with more goodness than a deep-dish pizza. (Deep-dish... Chicago... get it? ) img: wikicommons --- ### Become A Trade Show Success With Cross-Media Marketing > Maximize tradeshow success with cross-media marketing. Learn how to engage attendees, generate leads, and boost event ROI with personalized strategies. - Published: 2010-09-16 - Modified: 2025-03-17 - URL: https://easypurl.info/become-a-tradeshow-success-with-cross-media-marketing/ - Categories: Uncategorized - Tags: cross media marketing, direct marketing, email marketing, event marketing, personalized URLs, trade show, tradeshow Salespeople love trade shows. Trade shows offer a great excuse for leaving the office for a few days, traveling to a cool new city, meeting lots of new people, along with ample networking soirees at swanky restaurants and nightclubs, and the chance to spend valuable face-time with important clients. Marketers, on the other hand, fear trade shows. Why? Because trade shows mean lots of work... There are brochures to proof and print. There are booths to design and order. There are a million small details like business cards, hotel reservations, plane tickets and such to coordinate... and we haven't even mentioned pre-show marketing, as visions of empty booths with tumbleweeds blowing by keep marketing managers up at night. Unfortunately, we can't help set up your booth or get your brochures to the floor on time. You'll need to take care of that yourself. What we can offer, however, is the best solution since sliced bread for driving traffic to your booth, and ensuring your salespeople not only leave the show with bucket loads of red hot leads to follow up on, but provide your marketing team with a system for better and more efficient follow-up after the show ends. TRADE SHOW SUCCESS WITH CROSS-MEDIA MARKETING TOOLS - 3 EASY STEPS WITH EASYPURL. COM: 1.  THE OFFER: Create a great offer persuasive enough to get your audience to enter their information and RSVP to meet you at the show. Send the offer to your audience through an email or direct mail piece containing... --- ### Stay In Control With Easypurl.com Marketing Automation Tools - Published: 2010-09-02 - Modified: 2010-09-02 - URL: https://easypurl.info/stay-in-control-with-trigger-based-marketing-or-marketing-automation/ - Categories: Uncategorized - Tags: cross media marketing, direct marketing, email marketing, email triggers, marketing automation, SMS triggers Question: What’s better than a flawless marketing campaign? Answer: A flawless marketing campaign that runs itself automatically while you sleep. We’re talking about setting up email and SMS triggers at key points in your campaigns, to various segments of your list, to remind, respond and follow-up with your audience throughout the entire campaign life-cycle. We're talking about Marketing Automation tools. With Marketing Automation tools like Easypurl. com, you can set-up triggered communications so an email or SMS (text message) is delivered to your audience each time they respond, or fail to respond, to your message. This way, you never lose control of your campaign, and squeeze out the best possible results from your data. Here are the various kinds of Marketing Automation Triggers available within Easypurl. com’s Cross-Media Suite: USPS Delivery Trigger: Sends out a personalized emails based on delivery confirmation of a direct mail piece to your audience. This trigger leverages Postal Tracking technology with Intelligent Mail Barcodes, which gives you incredibly accurate data on when each mail piece is actually being delivered in-home. Use this trigger to deliver a powerful one-two marketing punch across two channels - direct mail and email - in a coordinated manner. Or, send our email alerts to your phone bank to coordinate your cold-call efforts. Visit Trigger: Schedules a personalized email or SMS delivery when recipients visit a landing page or website. This trigger can be set up to broadcast immediately after the visit, or minutes or hours later to mimic a salesperson's follow-up. Triggers... --- ### The Tremendous Triumvirate of Mobile Marketing - Published: 2010-09-01 - Modified: 2010-09-01 - URL: https://easypurl.info/mobile-marketing-rookie-to-mobile-marketing-guru-with-a-few-mouse-clicks/ - Categories: Uncategorized Over the past couple years, the Mobile channel has finally emerged as a powerful direct marketing medium. But, it’s still new and somewhat mysterious to a lot of direct marketers. So, how can marketers who are new to Mobile Marketing take advantage of the exciting channel with minimal time, effort and money spent, while at the same time avoiding a gimmicky approach that makes it seem like they are peddling a commodity? QR Codes are a great place to start Mobile Marketing. Here at Easypurl Insider, we’ve spoken a lot about QR Codes in recent weeks, but we haven’t discussed the fact that QR Codes are a part of the larger mobile marketing universe. In fact, due to the gimmicky nature of QR Codes their incredible value as Mobile Marketing solution has often been overlooked. Keep in mind, the goal of any marketing is to provide a solution to a problem - and solutions, don't forget, provide tangible value beyond mere hype. Solutions drive results. So, to take your Mobile Marketing to the next level and provide real, concrete solutions you can sink your teeth into, look no further than the Tremendous Triumvirate of Mobile Marketing: QR Codes + Mobile Optimized Landing Pages + SMS (text) messaging. Think of these three complimentary technologies as the holy trinity of the Mobile Marketing universe.   Any one of them used in isolation can be cool and interesting, and certainly can provide value. It's when they're used in combination, however, that their usefulness is... --- ### Rising Postal Costs – Stop Worrying And Start Profiting - Published: 2010-07-09 - Modified: 2010-07-09 - URL: https://easypurl.info/rising-postal-costs-how-to-stop-worrying-and-start-profiting/ - Categories: Uncategorized USPS's proposed price increase might shoot-up costs by 5% for direct mailers, and more than 23. 3% for companies that mail Standard Mail Parcels, reports DM News. Ouch. Regardless of how you feel about it, postal charges will invariably increase over time. There are many reasons behind this trend. Instead of complaining or worrying, the pragmatic thing to do is  embrace cross-media services. Why? Because cross-media can help insure your business against adverse effects of any price increases - now and forever. Here's how. A postal price increase will cause one or all of the following reactions among marketers: They will expect more results from their marketing dollars. In other words, they’ll seek to make their marketing more effective, and basically do more with less. Adding cross-media services - such as PURLs and Landing Pages - will lift response rates and greatly improve the effectiveness and impact of each and every dollar they spend. Marketers will demand better measurability and analytics for all their campaigns. Remember, you can't evaluate what you can't measure or track - and cross-media services connect print and traditional media to DATA. Say hello to "Quantifiable ROI. " Marketers will reduce the amount of direct mail they send out and spend more money on new media (Internet marketing). Direct mail is here to stay, but any way you slice it marketers will invariably seek to add more new media to their mix, including email marketing, text (SMS) marketing, QR Codes, etc. This is an inescapable trend. So instead... --- ### What Lies Between A Printer And His First Cross-Media Project? The Self-Promo Campaign - Published: 2010-06-11 - Modified: 2010-06-11 - URL: https://easypurl.info/what-lies-between-a-printer-and-his-first-cross-media-project-the-self-promo-campaign/ - Categories: Uncategorized If you're new to the cross-media space, simply reviewing the software and attending a few cross-media training sessions does in no way fully equip your business to sell cross-media services. In fact, a central aspect of successfully integrating cross-media services into your product offering comes before the actual sales process begins... This important step is called the self-promo campaign - the most crucial part of a printer’s cross-media initiative, integral to its success or failure. This most crucial step is also, ironically, the most frequently overlooked one. Believe it or not, here at Easypurl. com we've heard tons of stories of printers who tried to pitch cross media to disinterested customers, only to see a year later, that the same customers sign-on with other print service providers for cross-media projects. They thought they did a good job presenting it to their customers... So what happened? What happened here was that these printers' pitches were missing were a clear value proposition and credibility. They were missing self-promo campaigns. You've got to drink your own Kool Aid. Think about it. How can you effectively sell something you don't even use yourself? Would you buy a new car from someone who drives a bike to work? And, don't forget you're selling the most effective marketing tool available in the marketplace today. So when you think about it like that, you must realize it makes sense to use cross-media tools and techniques to promote your new-found cross-media capabilities. (Use PURLs to sell PURLs. Get it? ) Here are... --- ### What Is PixelPURL? - Published: 2010-06-09 - Modified: 2024-03-08 - URL: https://easypurl.info/what-is-pixelpurl-why-does-it-sound-so-adorable/ - Categories: Uncategorized - Tags: direct marketing, Easypurl.com, landing pages, personalized URLs, PixelPURL, PURLs PixelPURL is a special proprietary Easypurl. com tracking technology that enables companies to use PURLs and monitor visitor behavior on third-party websites. Earlier, we spoke about how a PURL Redirect lets PURL visitors be redirected back to a marketer’s website, rather than to an Easypurl. com hosted Landing Page. That was cool, right? The PixelPURL makes the PURLRedirect even cooler. Normally, after each visitor is redirected to any place other than an Easypurl. com hosted Landing Page, we know we sent the visitor there, but we don’t know what happens afterwards. This leaves the question – how can we track visitor behavior on sites that are not hosted by us? Answer – PixelPURL. PixelPURL especially useful in situations where the customer requires a campaign to use its (the company’s) own Landing Pages and not an Easypurl. com hosted Landing Page to capture their Web responses. For example, many catalogers have their own e-commerce websites that are tightly integrated with order processing and fulfillment systems. As such, all their orders must take place on those sites. Customers like these may still want to use PURLs to improve their marketing campaigns, but cannot not use externally hosted Landing Pages. Nevertheless, they want the ability to track beyond just PURL visits. They want to track how many of those PURL-visitors actually go on to make sales. This creates an problem, right? Wrong. Usually, this requires a time-consuming, expensive and imprecise process called “matching back,” where the list of PURL-visitors is... --- ### Security Pages - Boon Or Bane? - Published: 2010-06-09 - Modified: 2010-06-09 - URL: https://easypurl.info/security-pages-boon-or-bane/ - Categories: Uncategorized - Tags: direct marketing, Easypurl.com, security pages A security page is an extra security measure that can be incorporated into a marketing campaign. It is added between a PURL and a landing page. Do you need it?  The answer is long-winded, and there is no right or wrong here. Read on. Normally when a user types in a PURL, he/she is sent to what we call a Landing Page, which usually contains both personalized and offer-specific content. Depending on what information can be gleaned from the mailing list (data file), elements on the page can be personalied to a high degree. Landing Pages for PURL campaigns containing response forms (Web Forms), for example, usually feature some or most of the forms fields pre-filled with information. A Security Page adds a step to this process. Instead of being directed straight to the Landing Page, visitors arrive at a page where they are requested to input a special code or password. The Security Code is usually some information that is usually either printed on the mailing piece (or in the email, text, etc), or else references something that the person should know (such as an email address, date of birth, etc). Once entered correctly, the visitor is then redirected to the Landing Page. So should you or shouldn’t you add a security page between a PURL and a landing page? That's like choosing between an apple and an orange, right? ... ignore that analogy. What we're saying is that, it depends. Uses for security pages: Adds an extra layer of... --- ### PURL Redirect - Lets Marketers Use Purls Without Landing Pages - Published: 2010-06-08 - Modified: 2010-06-08 - URL: https://easypurl.info/purl-redirect-lets-marketers-use-purls-without-landing-pages/ - Categories: Uncategorized - Tags: cross media production, Easypurl.com, email marketing, multi channel marketing, personalized URLs, PURL Redirect, PURLs Despite popular belief, it is not always necessary to use a hosted Landing Page with a PURL campaign. Easypurl Redirect lets marketers redirect PURL visitors to their (marketers’) websites, and still reap the powerful benefits of improved tracking and increased Web visitors inherent in this technology. Yes, PURLs are typically used in conjunction with personalized Landing Pages. Not only is this the most effective way to use PURLs, but a huge part of their value proposition in the first place, as it leverages the ability to give the Web visitors a 1:1 (personalized) experience when they arrive online. But, not all companies who use PURLs want to take advantage of this feature. These companies want to use PURLs to direct more people online, and successfully track Web visitors; they just don't necessarily need the Landing Pages to be hosted elsewhere. There are many reasons why companies might want to use a PURL Redirect: The company is looking for a quick and easy first step - a simple way to test out PURLs without having to create a new Landing Page The company wants to take advantage of improved tracking /measurability and increased Web visitors - tangible benefits that are attainable by simply adding a PURL to a direct mail piece In rare situations, a customer may need to use a pre-existing Landing Page they are hosting The company has a complex system in place for capturing and routing leads (and orders) through its own system, and the process cannot take... --- ### Email Marketing Tip #2: Saving Your Email From The SPAM, JUNK And TRASH Folders - Published: 2010-06-04 - Modified: 2010-06-04 - URL: https://easypurl.info/saving-your-email-from-the-spam-junk-and-trash-folders/ - Categories: Uncategorized - Tags: direct marketing, Easypurl.com, email, email marketing Getting email delivered is actually more of an art than a science. There are many different Internet Service Providers (ISPs), and each one has its own set of rules interpreting what is legitimate versus SPAM. Up to 95% of all emails sent are blocked by various ISPs and are not delivered at all. GET PAST THE ISPs: Use a legitimate email marketing deployment solution – this guarantees that the ISPs have been notified that your messages are legitimate and that the IP addresses you are broadcasting from are not included in any blacklists. Using a legitimate service (like Easypurl. com) guarantees, at the very least, that the emails should make it through. MAKE IT TO THE IN-BOX: Steer clear of SPAM-words - Making it through the ISP's checks is only part of the battle, however, because making it into the in-box (as opposed to the “bulk mail” or “SPAM” folders) and being opened drive the actual results of your campaign. The subject and content of your message determine whether your message not only makes it into the in-box, but gets opened. Using SPAM-words like “Hello,” “Free,” “Lose weight,” and “As seen on Oprah,” in your subject line increases your SPAM score. The complete list of SPAM words is available for free online. Try to ensure they are not included in the email body either. Run your email through SPAM scoring software - Before sending out any email communication, run your message through SPAM-scoring software. There are many free and paid solutions... --- ### Email Marketing Tip #1: What Is Whitelisting, And Do I Need It? - Published: 2010-06-03 - Modified: 2010-06-03 - URL: https://easypurl.info/what-is-whitelisting-do-i-need-it/ - Categories: Uncategorized - Tags: Easypurl.com, email marketing, whitelisting There are many factors that ascertain whether your emails actually get delivered into your audience’s in-box or get tagged as SPAM and end up being banished to cyberspace forever. Whitelisting is one of them. So what is whitelisting, and what other terms should you be familiar with if you want to begin offering commercial email marketing services? Whitelisting. Some Internet service providers have whitelists that they use to filter e-mail to be delivered to their customers. ISPs receive requests from legitimate companies to add them to the ISP whitelist of companies. Whitelisting is essential to to running commercial email marketing programs, as it allows email messages from a specific sender to bypass spam filters. By using this service, a sender can be more confident that the messages have reached their recipients without being blocked, or having links or images stripped out of them. Without whitelisting, emails probably will not be delivered at all, especially if they are sent in bulk. Ultimately, whitelisting allow companies to reliably reach their customers by e-mail. Email delivery rules. Getting the emails to deliver to the various IPSs is tricky business, as most have a unique set of rules for determining what is SPAM versus legitimate email communication. This means that your email provider must understand the various rules for delivering to the various ISPs. Blacklists. Blacklists should be avoided at all costs. The main issue is, once you've gotten on a Blacklist it's hard to get off. For this reason, it's extremely important to... --- ### Hey Non-Profits, Boost Your Fundraising With PURLs And Landing Pages - Published: 2010-06-01 - Modified: 2010-06-01 - URL: https://easypurl.info/hey-non-profits-boost-your-fundraising-with-purls-and-landing-pages/ - Categories: Uncategorized - Tags: direct marketing, Easypurl.com, fundraising, non-profit, personalized URLs, PURLs, social media How can PURLs help non-profits raise more funds despite shrunken marketing budgets and declining response rates? Non-profits send out direct mail throughout the year to boost membership and generate donations for their various fundraising initiatives. Money makes the world go round, and non-profits are no exception, as the mighty dollar is where the proverbial rubber meets the road. Like most direct mailers, non-profits face the dual challenge of low response and conversion rates, coupled with a general lack of appeal for generic offers and messaging. To throw fuel on the fire, in recent years the market has become more competitive - the number of charities has increased and private giving has reduced - leading to shrinking membership bases and moribund revenues. In this environment, there are simply more charities competing for fewer dollars - and this means non-profit organizations today need to market themselves more aggressively than ever. But, with less money coming in, their marketing budgets have shrunk substantially. How can they do more with less? By integrating traditional marketing with the Web using PURLs, of course. PURLs and personalized landing pages can help dramatically increase direct mail conversion rates, and provide an effective way to capture and track donations online. Here's how: Adding Personalized URLs to a printed piece improves effectiveness by incorporating personalization and improving measurability Coordinating multi-channel personalized campaigns with emails, PURLs, and personalized landing pages increase campaign response rates Special features like the “impulse shopping cart” have high conversion rates and offer an inexpensive, easy-to-use and... --- ### Podcast: Using Easypurl.com To Grow Your Business - Published: 2010-05-22 - Modified: 2010-05-22 - URL: https://easypurl.info/podcast-using-easypurl-com-to-grow-your-business/ - Categories: Uncategorized - Tags: cross media marketing, Easypurl.com, PURLs In this interview with Digital Innovations Group, Easypurl. com’s VP of Client Services Devin Voorsanger discusses how agencies and marketing service providers can use Easypurl. com to grow their businesses. Click Here To Listen --- ### Why Colleges And Universities Are Adopting PURLs & Landing Pages - Published: 2010-05-20 - Modified: 2010-05-20 - URL: https://easypurl.info/why-colleges-and-universities-need-cross-media-now/ - Categories: Uncategorized - Tags: cross media marketing, education marketing, email marketing, personalized URLs, PURLs Colleges and universities run lots of marketing campaigns throughout the year to reach out to alumni and prospective students. In fact, higher education institutions count among the nation's most aggressive and prolific direct mailers, plastering the world with admissions and fund raising initiatives, year in and year out. Like all traditional marketing initiatives, however, their campaigns suffer from typical issues affecting direct marketers in other verticals, namely declining response rates, poor measurability, and non-existing or ineffective Web response options. Like all traditional marketing initiatives, it's time for higher education marketers to upgrade their campaigns and bring them into the 21st Century. Namely, they need cross-media tools. Let's take a look at some common initiatives conducted by higher education marketers and see how they might benefit from cross-media tools: Alumni department Alumni Departments are responsible for marketing to the institution's alumni network in order to generate donations, as well as to conduct opinion surveys. They do this by sending out loads of direct mail and banging out calls by the thousand. Anyone who's graduated from a college or university can certainly attest to the prolific nature of their outreach. Being successful means cutting through the clutter, and engaging former students on a 1:1 basis. This can be accomplished by personalizing marketing communication for every person on their list – by using class photos, school league names, and profile information like name and graduation year. This is where the power of Easypurl. com's personalization engine can come in handy, enabling you to send... --- ### Selling Cross-Media Projects: an Idiot's Guide > Learn how to successfully sell a cross-media project with this easy-to-follow guide. Discover key strategies to engage audiences and drive conversions. - Published: 2010-05-18 - Modified: 2025-03-17 - URL: https://easypurl.info/an-idiots-guide-to-selling-a-cross-media-project/ - Categories: Uncategorized So you've taken the plunge and joined the Cross-Media Revolution. You've got the software, and you even know how to use it to build winning campaigns for your clients. Now what? Now comes the fun part - where you reach out to your customers and prospects, and sell them on the awesome new capabilities you've added to your suite of services. How do you do it? Here are some pointers that will help you find the way. 1. Identify the right prospects. Few activities can be less productive then trying to sell something to people who don't need it. How can you separate good prospects from the not-so-good? Start by identifying customers who: - already send out direct mail (DM) - do not offer a Web response option on existing DM - offer a generic Web response option on existing DM - suffer from poor website (or landing page) conversion rates - report difficulty MEASURING their marketing results - can benefit from quicker lead retrieval - experience channel blurring or confusion 2. Identify pain points. Remember, you're selling a solution, not a commodity. Solutions solve, well, problems.   In other words, find out what issues your client's direct mail program has been experiencing. If you need some help here, take a look at tip #1 for some potential problems your clients program may be dealing with, and would like to solve. Once you have identified the problem, you can then present your client with a workable solution that will drive results... . --- ### Top-10 Reasons Your Business Needs Cross-Media Services Now! - Published: 2010-05-17 - Modified: 2010-05-17 - URL: https://easypurl.info/ten-reasons-your-business-needs-cross-media-services-now/ - Categories: Uncategorized - Tags: cross media marketing, personalized URLs, Print Industry, printing technology, PURLs, selling cross media If you're a Print Service Provider, Marketing Firm or Agency and you’re still wondering why you need Cross-Media (Seriously? What is this, 1995? ), you should read through this post quickly, and pick up the phone and contact the leading Cross-Media software vendor (cough... Easypurl... cough) right away. So, here it is... The top-10 reasons your business needs Cross-Media Services now: Cross-Media tools make direct marketing more effective by incorporating personalization and improving measurability. Adding Cross-Media to your service portfolio accelerates your transition to a marketing solutions provider. Being a Cross-Media service provider lets you engage with your client’s marketing department as opposed to the print purchasing or procurement department. It adds an interactive component (the Web) to your existing service offering. Cross-Media services connect print to data, and open the door to relevant marketing discussions. Tools like Personalized URLs and customized landing pages can be used to market yourself more effectively. A Cross-Media service-suite adds high-margin services like Personalized URLs, Intelligent Mail Barcodes (IMB), Landing Pages, etc. to your business. It also opens doors to new relationships and enables you to reach out to a wider customer base. Adding Cross-Media lets you grow your business without changing your business model, purchasing new hardware or hiring additional staff. Your customers are looking for it. Okay? Now, go! go! go! img: wikicommons --- ### An Idiot's Guide to Setting up a Cross-Media Project - Published: 2010-05-11 - Modified: 2010-05-11 - URL: https://easypurl.info/how-to-begin-setting-up-a-cross-media-project-with-personalized-urls/ - Categories: Uncategorized - Tags: cross media marketing, cross media production, direct marketing, personalized URLs, PURLs, selling cross media Okay, so you've sold your first Cross-Media Campaign. Great. So now what? We know, this is new to many you. If you're a printer, there's a good chance you've never done anything like this before. Before you panic, however, here are several  things to keep in mind  that should make this process a breeze. 1: Domain. We know this item sounds self-explanatory, but every Cross-Media campaign needs a domain name. Moreover, failing to secure or at least to decide on a domain name early on can lead to major issues later. Who's going to provide one, you or the client? If you need to pick one up, no worries - domains can be purchased for approximately $10 per year each. Once it's acquired, have you pointed it correctly? Has it been tested? 2: Mailing List. This one probably sounds pretty obvious too, but every Cross-Media campaign with Personalized URLs does in fact need a mailing list. Moreover, a clean list is a requirement of every successful Cross-Media campaign. Since nothing can sink a campaign quicker then an outdated or inaccurate list, definitely take the time to make sure you're using a good one. If your client's providing the list, find out where the data is coming from, how old it is, has it been cleaned, is the data accurate, etc. If the list is email, make sure you or your client has permission to mail to the list, because CAN-SPAM compliance is serious business. 3:  Creative. Not overly confident in... --- ### We Predicted The Future Of Cross-Media. Or Did We? - Published: 2010-05-06 - Modified: 2025-03-17 - URL: https://easypurl.info/we-predicted-the-future-of-cross-media-or-did-we/ - Categories: Uncategorized - Tags: cross media marketing, direct marketing, personalized URLs, PURLs We predicted the future of cross-media 20 months ago. We decided it was time to evaluate the accuracy of our prophecies. And boy, are we feeling smug! What we said then: • Personalized URLs - “... Personalized URLs are more than a gimmick,” we urged, explaining how Personalized URLs and Cross-Media Services are the future of direct marketing. Well, they are now the present. Marketers we speak with call us because they want Personalized URLs now, and not because they are considering a Personalized URL campaign sometime in the distant future. Personalized URLs have come of age and are here to stay. • “Marketers are looking for programs with quantifiable ROI,” we said. This prediction is now truer than ever, as marketers are now looking for programs with quantifiable ROI ONLY. In fact, it's a Key Performance Indicator (KPI) for most campaigns. During the recent downturn, this trend accelerated. Why? Because with marketing budgets slashed companies were forced to do more with less. Now that the economy is recovering and many new opportunities are emerging, the good old days of "spray and pray" are ancient history. Marketers today are searching for solutions with demonstrable success. • We also predicted a trend where commercial printers would “transition to a solutions provider, and offer higher value services... ” That transition from old-school to new-school direct marketing is in progress, and if anything, has accelerated in recent months. Printers today have changed and are now acting like real marketing companies. In fact, our recent trip... --- ### SWOT Analysis Of The Print Industry - Published: 2010-05-04 - Modified: 2024-03-08 - URL: https://easypurl.info/swot-analysis-of-the-print-industry/ - Categories: Uncategorized - Tags: cross media marketing, direct marketing, Print Industry, PURLs Here is a SWOT analysis of the print industry by our VP Sales & Marketing, Rio Longacre. (Remember him? He's the dude who recently gave you guys a lowdown on OnDemand. ) For those of you who don't know what it is, a SWOT analysis breaks down the Strengths, Weaknesses, Opportunities and Threats facing an industry or organization. Strengths and weaknesses are internal to printing companies; opportunities and threats are external, and companies have no control over them. The key is to leverage your strengths to cash-in on the opportunities and overcome threats. (How do you do that? Watch out for our next post. ) (Click image to enlarge) What you should take away from this diagram is that many PSPs should now find themselves in an advantageous position. The economy is emerging from a long downturn, and the print industry finds itself in a much different place than it was only three short years ago. To start with, their has been a fair amount of consolidation, leaving fewer but stronger players. Additionally, new technologies have been adopted - such as Cross-Media and Web2Print software - and many PSPs have radically altered their sales and marketing strategy / practices to be more solution-centric. As such, the companies that have emerged from this recession are not only leaner, meaner and smarter, but better able to deliver effective marketing solutions to their clients. In today's environment, marketers are looking for solutions that include a high degree of personalization (1:1 Marketing) and measurable results. With... --- ### Web-To-Print Or PURLs? - Published: 2010-04-30 - Modified: 2010-04-30 - URL: https://easypurl.info/web-to-print-or-purls/ - Categories: Uncategorized - Tags: cross media marketing, direct marketing, personalized URLs, PURLs, Web-to-print What is the better way to upgrade your business – move-up to Web-to-print, or add cross-media services? Decisions, decisions. Let's see if we can help. You have ask yourself why you are upgrading your business. If it is to build better customer relationships and increase margins, Web-to-print can help you do that. But, if your goal is to increase sales and drive-up revenue, cross-media tools are what you need. Here’s why. Web-to-print helps streamline your ordering process and the time spent on each order. It makes it easier for your customers to do business with you. But, it has a long set-up period. It takes substantial time and effort to set up individual storefronts for each customer and train them to use the system. This means it can take months and even years to start seeing any ROI. A PURL is a customer acquisition tool. It is used to drive new sales, quickly. It is a stand-alone feature that generates ROI within weeks. While web-to-print is a feel-good feature that makes your current customers happier, PURLs are aggressive sales and marketing tools that generate sales. Ideally, progressive companies will ultimately have both Web-to-print and cross-media tools. It's just a question of which one first. You're totally welcome. img:geograph --- ### Why Your Email Campaign Needs PURLs. Now! > Discover why your marketing campaign needs PURLs now. Boost engagement, track responses, and personalize customer experiences for higher conversions. - Published: 2010-04-29 - Modified: 2025-03-17 - URL: https://easypurl.info/why-your-marketing-campaign-needs-purls-now/ - Categories: Uncategorized - Tags: cross media marketing, email marketing, personalized URLs, PURLs You've been running successful email campaigns for years, why bother adding PURLs now? Well, why would you shout from the rooftop when you can have one-to-one conversations with each of your customers? Email is just a message that you send out to your target. You lose control of the email once you hit send. A PURL is a response mechanism that’s included with your message on an email or a direct mail piece or Web page. With email, you’re just pushing information out. With a PURL campaign; you’re drawing your audience into your network.  Not only that, a PURL lets you track your audience’ s behavior. We know what you're thinking; you could track and measure your response rate by just inserting a landing page into your email. Why PURLs? A landing page can only track whether or not people read the email and clicked on the landing pages, incomparable to the personalized experience that a PURL campaign provides.   PURLs increase your click-through rate because a PURL is more attractive than a landing page. With PURL software, you can personalize any email content based on business rules. Using a cross media platform, you can trigger follow-up email based on your audience’s actions and non-actions. With email, you’re just pushing information out. With a PURL campaign; you’re drawing your audience into your network. Not only that, a PURL gives you access to your target’s information and behavior. The moment when a recipient clicks on a PURL is when his emotional interest is at its peak. A PURL lets a marketer... --- ### Deep Engagement Campaigns - The Right Way To Leverage Customer Information - Published: 2010-04-28 - Modified: 2010-04-28 - URL: https://easypurl.info/deep-engagement-campaigns-the-right-way-to-leverage-customer-information/ - Categories: Uncategorized - Tags: cross media marketing, direct marketing, selling cross media How can you get very personal, but not too personal? How do you super-customize marketing campaigns for your customers without looking like a stalker? As convoluted as this seems, it can be done. There are two kinds of direct marketing that a company can carry out - Shallow Engagement campaigns and Deep Engagement campaigns. A Shallow Engagement campaign is a regular marketing campaign where the only information available about the customer is name, address and other easily available data. A Deep Engagement campaign is one where the marketers - owing to the nature of the business they are in - have detailed information about the target audience. Examples are insurance companies, banks, and other financial services companies. These guys are sitting on a treasure of information about their customers' health and money habits, which if, (BIG IF), used intelligently, can help them retain customers and grow their businesses. While these companies have been entrusted with intimate information, and have a responsibility to protect (and not abuse) it; there are ways they can use the information to accelerate a marketing campaign, without violating the customers' rights. For example, if an insurance company sends out a direct mail piece to a customer with specific information about diabetes, it's a violation of his privacy.  But, if the company uses the information to customize a landing page for the customer, that is an effective marketing campaign. There is a thin line between an effective message, and abuse of information. But once you master the art... --- ### Print HAS Changed - What 2010 On Demand Expo Taught Us - Published: 2010-04-26 - Modified: 2010-04-26 - URL: https://easypurl.info/print-has-changed-what-2010-on-demand-expo-taught-us/ - Categories: Uncategorized - Tags: 2010 On Demand Expo, direct marketing, ODExpo The print industry has changed. Yes, it's not going to change. It's no longer in the process of changing. This is our biggest takeaway from this year’s expo. (This, and “always carry an umbrella,” and “you can never have enough free tote bags. ”) The country is emerging from a recession and it has not been easy for many industries.  The print industry went through substantial contraction and consolidation, and it emerged from it a very different looking animal. The industry has become leaner; but also stronger, more agile and more diversified. Many companies have upgraded their businesses and attitudes. They have begun offering multi-channel services and are embracing the new wave of direct marketing. Printers are acting like real marketing companies. The transition from old-school to new-school direct marketing is in progress. Cross media marketing is no longer an option. No one we spoke to said they were considering cross media services. That decision has been made, and the only question was "When do we get started? " We are past the tipping point. --- ### Wrapping Up On Demand 2010 – Note From Our VP of Sales (And Favorite Mentor) Rio Longacre - Published: 2010-04-22 - Modified: 2010-04-22 - URL: https://easypurl.info/wrapping-up-on-demand-2010-note-from-our-vp-of-sales-and-favorite-mentor-rio-longacre/ - Categories: Uncategorized - Tags: 2010 On Demand Expo, cross media marketing, PURLs On Demand 2010 wraps up today in Philly, and if you are at the event and haven’t visited us yet, please do! We’ve had hundreds of brilliant conversations with people stopping by booth #1132, and we can’t get enough. Attendance is much better than anticipated. Despite dire predictions from others, we’ve had a good turnout. Marketing works. Or, more specifically, our marketing worked. To help drive traffic to our booth, Easypurl. com sent out nearly 20,000 emails with PURLs in them (Yup, drinking our own Kool-Aid) to pre-registrants and prospective attendees. As a result, several hundred of them stopped by to visit and we've welcomed dozens of new companies into our network. Seminars and panel discussions were a hit. Hot favorites were Bryan Yeager from InfoTrends, who led a session on the cross-media landscape, and Jeff Stewart from Trekk, who discussed how to mix print, Web and social media into the marketing mix. Nice job, guys! Before I sign-off, here’s loud shout-out to Allegra network, which is aggressively joining the cross-media revolution. Easypurl. com has enjoyed a close relationship with this innovative and successful PSP franchise network for a long time. Thanks to great support, encouragement and mentoring from their home office in Detroit (Great job Tim, Dave, and co. ), many of their centers are now pushing ahead and enthusiastically adding PURLs to their marketing mix. Okay, I’m just going to say this - Philly has awesome cheese steaks! Sorry,... --- ### Easypurl At The 2010 On Demand Expo - Published: 2010-04-21 - Modified: 2010-04-21 - URL: https://easypurl.info/easypurl-at-the-2010-on-demand-expo/ - Categories: Uncategorized - Tags: 2010 On Demand Expo We are in Philly, at the On Demand Conference. Stop by at booth #1132, we'd love to say hello. What's everyone talking about so far?  Print is shrinking, but NOT DEAD; and QR Codes, PURLs and everything multi-channel. --- ### Common Mistakes In Cross Media Production - Published: 2010-04-20 - Modified: 2010-04-20 - URL: https://easypurl.info/common-mistakes-in-cross-media-production/ - Categories: Uncategorized - Tags: cross media marketing, cross media production, direct marketing, PURLs Here are few mistakes that we frequently see first-time cross media marketers make. Again, guys, the keyword is "common. " Poor list hygiene: A squeaky clean list is the first step to a successful campaign. Incorrect formatting, or data in the wrong columns will make it difficult to generate PURLs, landing pages and emails, or will generate them incorrectly. Bad Data: Incorrect, incomplete or outdated data is fatal to any campaign. Sending out a direct mail piece to a non-existent address, or an incorrect email address just makes your direct mail piece junk. Watch out for list providers who supply bad lists. Excuse me, but is anyone working on the creative? : A lot of marketers focus so much on the data and other technicalities, that they neglect the creative aspect of the campaign. The look, feel and content of the mail piece is as important as getting the data right. It is what drives people to respond. Failure to purchase a domain name: We know, this is kind of hilarious. But people do forget to buy the campaign domain name, especially when a new one is needed for a specific campaign. Ideally, you check the availability of the domain name, and buy it, before going ahead with your production. Any of these sound familiar? Feels good to know you're not alone, right? img:HowardLake --- ### Common Mistakes In Cross Media Sales - Published: 2010-04-20 - Modified: 2024-03-08 - URL: https://easypurl.info/six-common-mistakes-in-cross-media-sales/ - Categories: Uncategorized - Tags: cross media marketing, personalized URLs, PURLs, selling cross media We have put together six common mistakes that we have seen cross media sellers make. The keyword here is "common" - everybody does it. So if any of the below points apply to you, don't sweat it, it just means you are normal. And the best part is that they are simple to correct or avoid. Here they are: Selling on response rate increase: Many service providers promise increased response rates while making a cross media sales pitch. While cross media tools will definitely help a campaign succeed, a campaign’s response rate depends on various factors like the message, list quality, industry type, etc. A cross media service provider has no control of these factors. As generous as your heart is, you don’t want to take-on the blame if the marketer screws up, do you? Overlooking campaign objectives: Many resellers are used to the old way of doing business. They tend to focus on selling a feature or product, and ignore the bigger picture – that is, they don’t view the marketing campaign as a whole. (You need to “begin at the end,” remember? ) The only way to design a successful campaign is to understand what the objectives are, and channel all activities towards those objectives. Setting goals that are impossible to reach: Oversell, overpromise. We all have done that. It is especially tempting to do that while trying to sell a new set of services. One way to avoid this is to think of yourself as a partner to your customers, rather... --- ### PURLs + Social Media = Marketers' Dream Come True - Published: 2010-04-16 - Modified: 2010-04-16 - URL: https://easypurl.info/purls-social-media-marketers-dream-come-true/ - Categories: Uncategorized - Tags: GURLs, personalized URLs, printing technology, PURLs, social media Imagine this. You plant a GURL (general URL) on a social network. A user responds to the link. Using the information he provides, you create a PURL and include a “forward to a friend” option with the offer. The user then forwards the offer to thirty people within his network. Ten of those thirty respond to the offer, and forward it to more people within their individual networks and in this way, the campaign goes viral. What we're talking about is combining the power of PURLs and one-on-one communication with the trust and reach of social media to create a campaign that grows itself! We know, your head must be spinning just thinking of the possibilities. Calm down, breathe, and read on to find out how this works. PURLs are effective because they are personal, customized and focused. Social media sites make a PURL experience even more exclusive and effective. How? People login to social networking sites there to receive and share information with their communities. They are more receptive to offers that they see on the site because they trust that social media network. This trust is much higher when they receive a link or offer from someone on their friends list, or a group or community they are acquainted with. How a social networking site converts a GURL to PURLs: By planting a GURL on, say, a Facebook page, a marketer draws people into an offer. When they respond, their information is used to create a PURL that initiates... --- ### Questions To Ask Your Customers (Hint: It Pays To Be Nosy) - Published: 2010-04-16 - Modified: 2024-03-08 - URL: https://easypurl.info/questions-to-ask-your-customers-hint-it-pays-to-be-nosy/ - Categories: Uncategorized - Tags: cross media marketing, customer service, direct marketing, personalized URLs, Pricing, PURLs Remember the good old days when all you needed to know from your customers was card color, type and quantity? Sigh. They're gone. With today's cross media marketing campaigns, the more questions you ask your customers, the more likely you are to succeed. We have spoken about how, to price a campaign, you need to “begin at the end. "  That just means - begin with finding out the campaign’s ultimate objective or target, and you do that by asking the right questions. Questions like: -Who are your customers? -How many customers do you currently have? -How many are active? -How do you communicate with them? -What is the universe of potential customers is in your local area? -What is your margin on the services you offer? -How much are you willing to spend for a customer? -What is the lifetime value of a customer? You get the drift. Your aim is to think beyond pricing and costs, and look at the big picture – the marketing campaign. Ask the right questions and define an achievable objective, and you won’t miss your target. When you are armed with more (relevant) information, you are able to design smart campaign that has a high chance of success. img:Orin Zebest --- ### How PURLs Are Priced - Published: 2010-04-15 - Modified: 2024-03-08 - URL: https://easypurl.info/how-purls-are-priced/ - Categories: Uncategorized - Tags: personalized URLs, Pricing, PURLs Elsewhere on this blog, we’ve discussed the price components of a personalized URL (PURL) campaign.   For example, remember the setup costs that we spoke about before? Personalized landing pages and PURLs are a huge part of the setup cost of any given campaign -- and so we thought it might help to understand how PURLs are typically priced.   The Landing Page Even the most basic cross media campaign with PURLs needs a landing page.   The setup cost for a basic, template-based landing page ranges between $1200 and $2000* for a simple landing page that may feature a basic form (and a confirmation message to users once they have submitted that form).   This price will go up based on the complexity of the campaign.   For example, variable images and offer text, map or shopping cart widgets, and other elements will affect cost. The PURLs Any cross media campaign with PURLs not only features a dynamic, personalized landing page – but also, a personalized URL for each record in your Target list.   When a recipient of direct mail piece keys their PURL into their browser -- or snaps a personalized QR Code -- they are taken to this personalized page. The PURLs themselves tend to retail between 4-12 cents*, depending on the number of PURLs being bought. For a short-run (less than 10,000 PURLs), the price of a PURL averages to around 10 cents*. The price per PURL decreases with an increase in volume. Putting it All Together No matter the type... --- ### Why Pricing Marketing Campaigns Is Like Raising Kids… > Discover the surprising similarities between pricing marketing campaigns and raising kids. Learn strategies to balance value, growth, and success. - Published: 2010-04-15 - Modified: 2025-03-17 - URL: https://easypurl.info/why-pricing-marketing-campaigns-is-like-raising-kids/ - Categories: Uncategorized - Tags: cross media marketing, personalized URLs, Pricing, PURLs So why is pricing a marketing campaign like raising children? If you work at an agency or printer – or, if you are enterprise marketer who has worked with an agency or printer – you know that marketing campaigns are a lot like kids: Each one requires special attention, no two are the same and while the first one is the hardest, it gets easier the next time around. To price a cross media campaign, you first need to determine the setup costs and transactional costs. Setup costs are incurred each time a campaign is processed. That refers to the materials, technology and resources that go into getting the campaign up and running. Transactional costs of a cross media campaign will include distribution costs like PURLs, email services, and intelligent mail barcodes. While transactional costs increase with the volume of a campaign, setup costs increase with the complexity of a campaign. So a simple PURL campaign will cost less than an elaborate one with multiple landing pages, email triggers, advanced web-design technologies like Flash, JavaScript, etc. A recurring campaign will have lower setup costs, as costs are amortized over multiple instances. So before you price your campaign, consider both these costs. This means that no two campaigns can be priced in the exact same way, but it does not mean that every campaign will require a convoluted pricing process. Once you move away from the cost-per-piece approach, and price a couple of cross media campaigns, it will all be second nature to you... . --- ### Pricing A Cross Media Campaign: BEGIN AT THE END - Published: 2010-04-15 - Modified: 2010-04-15 - URL: https://easypurl.info/pricing-a-cross-media-campaign-begin-at-the-end/ - Categories: Uncategorized - Tags: cross media marketing, personalized URLs, Pricing, printing technology, PURLs That's right, begin at the end - start with the number of leads that the campaign is expected to generate. … Read More > That's right, begin at the end - start with the number of leads that the campaign is expected to generate. It is understandably challenging for a printer to figure out how to price a cross media campaign for the first time. This is because printers have, all these years, based their prices on the cost per piece. That is, they calculated the total cost of materials for each piece of a set, added their margin, and that was their selling price. A cross media marketing campaign does not exactly fit into that world. A cross media marketing campaign involves more intangible products and services, and to price one successfully, you need to think about the campaign costs and the possible results that the campaign can achieve. The variable costs are directly proportional the complexity or richness of the campaign. The fixed costs are lower for recurring campaigns. The expected results determine how the campaign is designed, and so that’s where your pricing strategy begins. Thinking about the campaign with the expected results in mind will also increase the campaign's success rate, and that will bring in more business for printers. img:majicdc --- ### QR Codes Shorten The Distance Between A Man And His PURL - Published: 2010-04-13 - Modified: 2010-04-13 - URL: https://easypurl.info/qr-codes-shorten-the-distance-between-a-man-and-his-purl/ - Categories: Uncategorized - Tags: cross media marketing, direct marketing, personalized URLs, printing technology, PURLs, QR codes You send out a direct mail piece with a personalized URL. You’ve done your best with it, and it’s as perfect as it can get. There is one more thing you can do to increase the response rate – add a QR code to your mail piece. What is a QR code? “QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone... ” Read more at Search engine land. It looks like this and can be scanned by most camera phones. Scanning the code will open up a PURL (or any URL that you want). So the recipient does not need a computer to check out his PURL. We love QR codes because they shorten the distance between a person and his PURL. And because they are so cool. They help increase a marketing campaign’s response rate because they: -Eliminate the need to type -Make PURLs portable - people are not always at a computer, but almost always have their phones with them Other benefits: -A QR code can be read with a mobile phone, opening up a new channel of communication -QR codes can go anywhere, in any size – from a business card to a billboard A QR code is a logical extension of your PURL, it fills the gap that other cross... --- ### 93% Of Marketers Will Increase Digital Marketing Spend, Says Survey > A survey reveals that 93% of marketers plan to increase digital marketing spend. Discover key trends driving investment in 2025 and beyond. - Published: 2010-04-09 - Modified: 2025-03-17 - URL: https://easypurl.info/93-of-marketers-will-increase-digital-marketing-spend-says-survey/ - Categories: Uncategorized - Tags: cross media marketing, direct marketing, personalized URLs, printing technology, PURLs High time we stop whining... … Read More > img:quinn. anya via flickr Good News! A Datran Media survey found that "93. 6% of respondents will increase their budget for digital marketing channels this year, and 72. 8% will use audience measurement tools to assess the success of their digital efforts," DM News reports. 73. 6% of survey respondents said they expected advertising revenues to go up this year. So, those of you worrying about the shrinking print industry, look on the bright side - marketing budgets are expanding, and marketers are spending more on digital campaigns. If you stop sulking and upgrade your business to offer cross media services, you can grab a chunk of those dollars right away and expand your customer base. Now, let's see that smile :-) --- ### Five Myths About Cross Media Services - Published: 2010-04-09 - Modified: 2010-04-09 - URL: https://easypurl.info/five-myths-about-cross-media-services/ - Categories: Uncategorized - Tags: cross media marketing, direct marketing, personalized URLs, printing technology, PURLs Bust 'em! … Read More > A lot of us are just getting acquainted with cross media services, and this means there a quite a few misconceptions flying around. Here are our favorite five: Only companies with multi-million dollar marketing budgets use cross media services. Not really. A cross media marketing campaign can be launched with a few hundred dollars. Only big advertising agencies care about analytics. Absolutely not. Today, every marketing manager - regardless of company size - worries about ROI, and wants to track, measure and analyze every stage of a marketing campaign. For printers, taking on cross media services requires adding new staff. No. Selling cross media services requires a change in the sales process. You’re moving from product-centric selling to solution-centric selling. You engage more closely with your customers, find out what their pain points are and help them solve the problems. You can train your current sales people to do this. And, on the the production side, using advanced web-publishing technology (such as Easypurl. com's Canvas Designer) existing pre-press operators should be able to build projects. Personalized URLs or PURLs are not compliant with HIPAA, FISMA and other acts. Not all PURL services are compliant with these security requirements, but THERE ARE SOME that are compliant. We definitely are. Don’t discard PURLs assuming they are not secure, find out. Using PURL software means your creative boundaries are limited to chunky fonts and ugly templates. Who told you that? ? ? Sophisticated software like Easypurl let you customize... --- ### The Rise Of Performance-Based Direct Mail - Published: 2010-04-02 - Modified: 2010-04-02 - URL: https://easypurl.info/the-rise-of-performance-based-direct-mail/ - Categories: Uncategorized - Tags: cross media marketing, direct marketing When the going gets tough, marketers invariably search for improved ROI on their marketing dollars. Indeed, in these gloomy economic times – with tightening budgets and plummeting earning statements – the days of ‘spray and pray’ are a distant memory. Marketers know their jobs today depend on doing more with less, and the result in an inevitable switch of marketing budgets away from channels that don’t work, over to those that do. Ultimately, it all comes down to measurability, as you can’t judge what you can’t track. In this challenging environment, direct mail with Personalized URLs stands out in the crowd. This marketing innovation combines direct mail, the most effective and powerful marketing channel available, with the measurability and interactivity of the Internet. It can be argued that this form of cross-media marketing is the most effective tool available today. A study conducted by the Direct Marketing Association (DMA) last year reported that 73% of consumers in the US prefer to receive product offers via direct mail, illustrating the continued relevance of the medium.   Moreover, according to John Birkehshaw, author of “The Future of Print on Paper,” direct mail is predicted to have growth of around six-percent per year through 2010. Direct mail remains popular in today’s environment for several important reasons. First, direct mail is observably effective and can be used for direct response, especially when compared to other traditional forms of advertising, such as broadcast or newspaper ads, that are better suited for branding. Just as importantly, due... ---