Optimizing Your Direct Mail Campaigns Part 1: Integrate Direct Mail with Digital Channels 

Welcome to our comprehensive three-part series on Optimizing Your Direct Mail Campaigns. Throughout this series, we’ll explore key strategies that can elevate your direct mail initiatives Read More >

20 Must-Have AI Tools for Direct Mail Marketers

In the world of direct mail marketing, AI has been a game-changer, transforming how campaigns are created, executed, and analyzed. From automating repetitive tasks to Read More >

The Explosion of QR Codes in Marketing

QR codes, or Quick Response codes, have been around since the 1990s, but they only began to gain real traction in marketing in recent years. Read More >

Using Personalized URLs (PURLs) for Direct Marketing

With the average American seeing between 6000 and 10000 ads per day — according to a 2023 TechJury study — personalization is critical to capture Read More >

What are PURLs?

In the evolving world of direct marketing, the ability to link offline and online channels seamlessly is key to creating an effective customer engagement strategy. Read More >

How PURLs Increase Direct Mail Response Rates

If you send direct mail, and you are not using PURLs, you are leaving money on the table. Direct mail has long been an effective Read More >

RCS Unlocks New Opportunities for Direct Mail Marketers

RCS is Finally Here, and it Goes Beyond SMS for Print Marketers In today’s fast-paced marketing landscape, successful campaigns are those that combine the best Read More >

Ultimate Glossary of Direct Marketing Terms

As the marketing landscape evolves, so too does the terminology that marketers use.  At Easypurl, we use this  Ultimate Glossary of Direct Marketing Terms for Read More >

Design Dynamic, Personalized Landing Pages With Easypurl’s Template Library

In a leap toward enhancing the landscape of multichannel marketing, Easypurl proudly introduces Easypurl 12.0, a game-changing version that puts the power of personalized landing Read More >

PURLs; QR Codes; Direct Marketing

Top 10 Benefits of Using PURLs and QR Codes in Direct Marketing

Savvy direct marketers are now taking their direct mail pieces to the next level by integrating PURLs and QR Codes to increase response, facilitate tracking, and amp Read More >