Any savvy digital marketer in 2018 is likely well aware of the benefits landing pages provide to offer-specific marketing campaigns. You’d be remiss not to … Read More >
6 Reasons Why You Absolutely Need Personalized Landing Pages
The world of online marketing is becoming increasingly competitive as more and more companies struggle to gain the attention of their prospects. In fact, 90 … Read More >
Why Should You Invest in PURLs?
Direct mail can be made even more effective when it is combined with digital efforts such as personal URLs, known as PURLs. These are unique … Read More >
PURLs: 6 Ways PURLs Can Help Your Next Direct Marketing Campaign
PURLs are the tried-and-true workhorse of the marketing campaign. The PURL, or personalized URL, is a unique web address that is included in email and direct … Read More >
How PURLs Enhance Marketing Response Rates in Any Industry
Contemporary digital marketing constantly shifts. Content marketing is becoming more important and SEO is changing, but certain things remain fixed. We mean personal URL marketing, or PURL marketing, which continues to … Read More >
How Landing Pages boosts your Marketing ROI
If you are sending visitors who find your site through search, display ads or any other means directly to your home page or contact page, … Read More >
2 Effective Outbound Strategies to Jumpstart Your Fall Marketing Campaign
With the crisp feel of fall in the air, it is a great time to review your company’s outbound direct marketing strategy for one last … Read More >
Printers and Agencies: Here is How to Charge for PURL Campaigns
At Easypurl, we are often asked by marketing agencies and printers about how much they should charge for PURL campaigns. Much like the question “how … Read More >