Welcome to the final installment of our three-part series on optimizing direct mail campaigns. So far, we’ve covered the integration of direct mail with digital … Read More >
Optimizing Your Direct Mail Campaigns Part 2: Track and Analyze Campaign Performance
Welcome back to our three-part series on optimizing direct mail campaigns. In the first installment, we discussed the importance of integrating direct mail with digital … Read More >
The Explosion of QR Codes in Marketing
QR codes, or Quick Response codes, have been around since the 1990s, but they only began to gain real traction in marketing in recent years. … Read More >
What are PURLs?
In the evolving world of direct marketing, the ability to link offline and online channels seamlessly is key to creating an effective customer engagement strategy. … Read More >
How PURLs Increase Direct Mail Response Rates
If you send direct mail, and you are not using PURLs, you are leaving money on the table. Direct mail has long been an effective … Read More >
RCS Unlocks New Opportunities for Direct Mail Marketers
RCS is Finally Here, and it Goes Beyond SMS for Print Marketers In today’s fast-paced marketing landscape, successful campaigns are those that combine the best … Read More >
5 ways to improve your Direct Mail Marketing ROI
When people speak about marketing in the modern age, digital strategies — particularly those with inbound marketing — tend to take center stage. That does not mean, however, … Read More >
