Here are five proven ways to boost your direct mail response rates using PURLs:
1. Make Every Recipient Feel Like the Only One
Generic messaging is easy to ignore — but personalization grabs attention. With PURLs, each recipient receives a unique web address tied to their individual data, allowing you to speak directly to their needs, behaviors, and preferences.
“Hi Sarah, we think you’ll love this skincare offer made just for you: www.SarahSmith.easypurl.com“
This level of relevance not only sparks curiosity but dramatically increases response and conversion rates.
Direct mail campaigns often lack a clear and compelling digital follow-up. PURLs solve this by providing recipients with a frictionless, personalized bridge to an online experience. Best of all, you can dramatically increase engagement by adding Personalized QR Codes as a response option — giving users instant access to their PURL landing page or custom offer.
Tip: Pair the PURL with a compelling CTA like “Scan your personalized QR code to see your custom quote” or “Claim your personalized offer before it expires” to prompt immediate action.
One of the greatest advantages of using PURLs is the ability to track engagement in real-time. See who visited their PURL, how they interacted with your content, who converted (and who didn’t) — all from a centralized dashboard.
You can then use this data to:
• Trigger automated follow-ups via email or SMS (or a different direct mail campaign)
• Adjust messaging for mid-campaign optimization
• Identify hot leads and nurture them further
With Easypurl, you get a full analytics suite that turns insights into action instantly.
PURLs enable targeted A/B testing across different segments of your audience. Whether you’re testing headlines, images, offers, or CTAs, you can track performance by version and make data-driven decisions to increase your campaign ROI.
The best part? Your audience won’t know they’re part of a test — but you’ll know exactly what’s working.
Combining PURLs with marketing automation gives you the power to automatically trigger personalized follow-up actions based on user behavior. If someone visits their PURL but doesn’t convert, you can re-engage them via email, SMS, or even retargeting ads — all without lifting a finger.
Plus, Easypurl integrates seamlessly with CRMs and automation tools, allowing you to create closed-loop campaigns that deliver more value with less manual effort.
PURLs are more than just fancy links — they’re the key to unlocking better response rates, deeper customer insights, and greater ROI from your direct mail campaigns. Whether you’re a marketer looking to level up your outreach or a brand aiming to create more meaningful connections, PURLs are your competitive advantage.
Want to see it in action? Request a Free Demo and discover how Easypurl can help you create high-performing, personalized direct mail campaigns from start to finish.
