Author Archives: Chiranjit Guha

5 Ways to Improve Direct Mail Response Using PURLs

In an era dominated by digital noise, direct mail is still a powerful marketing channel that delivers real results. Why? Because when done right, it Read More >

How using Personalized QR Codes can save you 3% on postage

Direct mail remains one of the most effective ways to reach and engage customers, but what if you could make it even more impactful—and save Read More >