Direct mail is making a strong comeback in the digital age, driven by its ability to cut through the noise of crowded email inboxes and … Read More >
3 Ways to Use Inbound Call Tracking in Direct Mail to Boost Direct Marketing Results
Direct mail campaigns have proven to be a reliable and impactful way to connect with audiences in the digital age. Adding inbound call tracking to … Read More >
Top 5 Reasons to Incorporate Inbound SMS in Your Direct Mail Strategy
Direct mail remains one of the most powerful channels for engaging with customers on a personal level. However, in today’s digital age, campaigns that combine … Read More >
How to Personalize Direct Mail to Optimize Response (Part 2)
Introduction Welcome to Part 2 of our series on optimizing direct mail with personalization! In Part 1, we explored foundational strategies to build a solid … Read More >
How to Personalize Direct Mail to Optimize Response (Part 1)
Introduction Personalization in direct mail has moved from simple name and address customization to highly targeted, data-driven messaging. This two-part series will delve into effective … Read More >
How to Use QR Codes in Direct Mail (Part 1)
This guide is one of two parts covering how to get the most from QR codes in direct mail campaigns. In Part 1, we’ll dive … Read More >
Optimizing Your Direct Mail Campaigns Part 3: Automate Direct Mail Workflows
Welcome to the final installment of our three-part series on optimizing direct mail campaigns. So far, we’ve covered the integration of direct mail with digital … Read More >
Optimizing Your Direct Mail Campaigns Part 2: Track and Analyze Campaign Performance
Welcome back to our three-part series on optimizing direct mail campaigns. In the first installment, we discussed the importance of integrating direct mail with digital … Read More >
The Explosion of QR Codes in Marketing
QR codes, or Quick Response codes, have been around since the 1990s, but they only began to gain real traction in marketing in recent years. … Read More >
What are PURLs?
In the evolving world of direct marketing, the ability to link offline and online channels seamlessly is key to creating an effective customer engagement strategy. … Read More >
