Why It’s Not About “One and Done” How Many Touches Do You Need Before a Lead Converts? Optimizing Your Multi-Touch Marketing Marketers often ask: “How … Read More >
Easypurl’s New Campaign Platform: The Way Omnichannel Marketing Should Feel
From Idea to Launch in Minutes Today’s marketers are under constant pressure to move faster, personalize deeper, and orchestrate across more channels — all without … Read More >
The Ultimate Guide to Multichannel Marketing with PURLs
In today’s hyper-connected world, customers don’t stick to a single channel. One moment they’re checking email, the next they’re scrolling social media, and soon after … Read More >
4 Ways Agencies Use Easypurl’s White-Labeled Reporting to Impress Clients
Today’s clients expect more than basic campaign stats — they want clear proof that every marketing dollar is working hard, across every channel. And they … Read More >
How To Use Segmentation To Achieve Better Marketing Results
In today’s data-driven world, personalization is no longer optional — it’s expected. And the key to delivering relevant, high-converting messages at scale? Smart segmentation. Whether … Read More >
5 Ways to Improve Direct Mail Response Using PURLs
In an era dominated by digital noise, direct mail is still a powerful marketing channel that delivers real results. Why? Because when done right, it … Read More >
How to Personalize Landing Pages for Higher Engagement & Conversion
You’re Losing Conversions by Treating Every Visitor the Same It might sound harsh, but if your landing pages are one-size-fits-all, you’re likely missing valuable opportunities. … Read More >
How to Use QR Codes in Direct Mail (Part 2)
This guide is one of two parts covering how to get the most from QR codes in direct mail campaigns. In Part 1, we explored … Read More >
Top Direct Mail Trends in 2024
Direct mail is far from a relic of the past—it’s evolving into one of the most dynamic marketing channels available today. With advancements in personalization, … Read More >
Optimizing Your Direct Mail Campaigns Part 1: Integrate Direct Mail with Digital Channels
Welcome to our comprehensive three-part series on Optimizing Your Direct Mail Campaigns. Throughout this series, we’ll explore key strategies that can elevate your direct mail initiatives … Read More >










