Category Archives: Uncategorized

How to Use QR Codes in Direct Mail (Part 2)

This guide is one of two parts covering how to get the most from QR codes in direct mail campaigns. In Part 1, we explored Read More >

How to Personalize Landing Pages for Higher Engagement & Conversion

You’re Losing Conversions by Treating Every Visitor the Same It might sound harsh, but if your landing pages are one-size-fits-all, you’re likely missing valuable opportunities. Read More >

Top Direct Mail Trends in 2024

Direct mail is far from a relic of the past—it’s evolving into one of the most dynamic marketing channels available today. With advancements in personalization, Read More >

Optimizing Your Direct Mail Campaigns Part 1: Integrate Direct Mail with Digital Channels 

Welcome to our comprehensive three-part series on Optimizing Your Direct Mail Campaigns. Throughout this series, we’ll explore key strategies that can elevate your direct mail initiatives Read More >

20 Must-Have AI Tools for Direct Mail Marketers

In the world of direct mail marketing, AI has been a game-changer, transforming how campaigns are created, executed, and analyzed. From automating repetitive tasks to Read More >

Design Dynamic, Personalized Landing Pages With Easypurl’s Template Library

In a leap toward enhancing the landscape of multichannel marketing, Easypurl proudly introduces Easypurl 12.0, a game-changing version that puts the power of personalized landing Read More >

PURLs; QR Codes; Direct Marketing

Top 10 Benefits of Using PURLs and QR Codes in Direct Marketing

Savvy direct marketers are now taking their direct mail pieces to the next level by integrating PURLs and QR Codes to increase response, facilitate tracking, and amp Read More >

Human Engagement: Easypurl Makes Multichannel Campaign Creation Easier Than Ever.

Easypurl 12.0 puts the power of personalized landing page creation directly in the hands of marketing teams with no reliance on developers. New York, Jan. Read More >

Use PURLs for Auto Dealership

6 Reasons Why Your Auto Dealership Should Use PURLs

Since the record-setting pace of car sales in 2016 automobile industry experts are debating whether or not 2017 will be equally as strong. Local dealerships will Read More >

worker building his email list.

7 Things You Should A/B Test for your Email

If you are not analyzing your data, you are not getting the impact that you should out of your email marketing messages. Easypurl makes it easy Read More >