Why It’s Not About “One and Done”
How Many Touches Do You Need Before a Lead Converts?
Optimizing Your Multi-Touch Marketing
Marketers often ask: “How many touches does it take before a lead converts?” The truth is—there’s no single magic number. Studies show that it takes between 6–13 touches to move a lead from awareness to decision. But what really matters isn’t the number—it’s the quality, timing, and personalization of those touches.
The Easypurl Solution
Easypurl helps you orchestrate these interactions seamlessly across direct mail, email, landing pages, and personalized URLs (PURLs)—ensuring every touch moves your prospect closer to conversion.
Why Choose Easypurl
Powerful tools built to help you connect every channel, personalize every touchpoint, and convert more leads—all from one seamless platform.
Omnichannel Precision
Manage every channel from a single interface.
Personalization at Scale
Tailor experiences to every individual lead.
Real-Time Intelligence
Get actionable insights instantly.
Proven Results
Easypurl users see up to 40% higher response rates with multi-touch personalization.
The Multi-
Touch Reality
Modern buyers don’t follow a straight path. They move between channels—opening an email, scanning a QR code on a postcard, visiting a personalized landing page, or clicking a retargeting ad. Each of these interactions builds trust and engagement. With Easypurl, you can:
Connect every touchpoint — track offline and online engagement from a unified dashboard.
Trigger personalized journeys that adapt in real time based on user behavior.
Measure conversion impact across direct mail, email, and web—no more disconnected metrics.
Transform Your Campaign Performance
Most marketers lose visibility after the first or second touch. Easypurl solves this with built-in multi-channel tracking and automation, letting you manage campaigns from awareness through decision—all in one place.
Personalized URLs (PURLs)
Create individualized web experiences for every recipient.
Automated Follow-Ups
Send dynamic emails or SMS reminders based on engagement data.
Campaign Dashboard
Monitor conversions across all channels—direct mail, digital ads, and more.
Stop guessing. Start optimizing every touchpoint.
The Power of Personalisation
Most marketers lose visibility after the first or second touch. Easypurl solves this with built-in multi-channel tracking and automation, letting you manage campaigns from awareness through decision—all in one place. When every touchpoint speaks directly to the individual, your leads don’t just remember you—they act.
Personalized URLs (PURLs): Create individualized web experiences for every recipient.
Automated Follow-Ups: Send dynamic emails or SMS reminders based on engagement data.
Campaign Dashboard: Monitor conversions across all channels—direct mail, digital ads, and more.
How Easypurl Helps You Find the Perfect Number of Touches
Easypurl’s multi-touch automation engine helps you analyze engagement patterns to determine:
Which channels perform best for your audience.
When to trigger the next follow-up.
How to balance persistence with personalization.
Your campaigns continuously improve using data-driven insights—not guesswork.
Better Together: Unified Marketing Made Easy
Combine Easypurl’s Direct Mail Automation, Email Marketing, and PURL Tracking into a single ecosystem that eliminates silos and accelerates conversions.
The Power of Integration:
Seamless Workflow
Launch and track campaigns across all channels from one dashboard.
Unified Reporting
Attribute every conversion to the right touchpoint.
Faster Execution
Send personalized campaigns in hours, not days.
Ready to Find Your Conversion Sweet Spot?
Stop wondering how many touches it takes—start knowing.
With Easypurl, every touchpoint counts.
See how Easypurl transforms your lead nurturing into a measurable, multi-touch success story.
Everything You Need, Nothing You Don’t
Enterprise-Grade Security & Compliance
GDPR, CCPA, and SOC 2 compliant. Your data and your customers’ data are protected with bank-level encryption and enterprise security protocols.
Seamless CRM & MAP Integration
Native integrations with Salesforce, HubSpot, Marketo, Eloqua, and more. Your landing page data flows directly into your existing workflows and attribution models.
White-Label & Custom Domain Support
Host landing pages on your own domain with complete white-label customization. Maintain brand consistency and trust while leveraging our powerful personalization engine.
Dedicated Success Team
Every enterprise customer gets a dedicated customer success manager, onboarding specialist, and 24/7 technical support. We’re invested in your success.
