In today’s hyper-connected world, customers don’t stick to a single channel. One moment they’re checking email, the next they’re scrolling social media, and soon after they’re reading their text messages or checking their mailbox. For marketers, this creates a challenge: how do you create one seamless, personalized journey across so many touchpoints?
The answer: multichannel marketing powered by PURLs (Personalized URLs).
Multichannel marketing is the practice of engaging customers across multiple platforms — direct mail, email, SMS, web, and more — so your brand message reaches them where they are most active. Instead of relying on just one channel, multichannel marketing builds a connected experience that improves engagement, trust, and conversions.
Why PURLs Are the Secret Ingredient
A Personalized URL (PURL) is a unique, trackable web address created for each individual in your audience. When recipients visit their PURL, they land on a customized page with their name, relevant content, and offers tailored just for them.
- Break through the noise: Personalization increases response rates by making customers feel recognized.
- Bridge offline and online: PURLs connect print campaigns (like direct mail) to digital channels effortlessly.
- Measure everything: Every visit and click is tracked in real time, giving you the data to optimize campaigns.
Include a personalized web link or QR code on letters, postcards, or brochures. Recipients scan their Personalized QR code or type their unique PURL to access a tailored landing page.
Result: Higher engagement and measurable ROI for a traditionally hard-to-track channel.
Embed PURLs directly into email campaigns. Instead of generic “click here” links, each recipient gets a personalized call to action leading to their custom experience.
Result: Increased open and click-through rates, plus precise tracking of customer behavior.
Result: Instant engagement with the fastest-growing channel in marketing.
Enhance your social campaigns by connecting ads to custom landing pages that start generic, then transform into fully personalized experiences.
Result: A smoother customer journey, stronger engagement, and higher ad ROI.
- Personalized Experiences → Customers are 80% more likely to engage when brands tailor experiences to them.
- Consistent Messaging → Reinforce your brand story across every touchpoint.
- Trackable Results → Every scan, click, and visit is logged for real-time analytics.
- Higher Conversions → Personalization plus multichannel consistency drives more actions—and more revenue.
How Easypurl Makes It Simple
With Easypurl, you don’t need to be a tech expert to harness PURLs in your campaigns. Our platform helps you:
- Easily (and affordably) incorporate PURLs & Personalized QR Codes into your campaigns
- Build personalized landing pages with ease, using the domain of your choice
- Manage campaigns across direct mail, email, SMS, web, and more
- Access real-time reporting from a single dashboard
Final Thoughts
