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Easypurl, the industry-leading provider of integrated multichannel marketing solutions and services to the marketing service provider industry will be attending the DSCOOP8 Annual Conference in Nashville to announce the upcoming version of the Easypurl Marketing Automation platform – Easypurl 7.1.

Easypurl will be celebrating its returning to DSCOOP by showcasing its range of solutions – including the all-new Easypurl 7.1 Multichannel Marketing Campaign Management platform – and by giving away FREE access to qualified attendees.

“We are very excited to participate in this year’s DSCOOP8,” says CEO Tej Kohli. “This year represents the greatest opportunity for printers and MSP’s to take advantage of the growth and adoption of integrated marketing.”

For more information about how you can get FREE access to Easypurl 7 at DSCOOP, stop by Solutions Showcase booth #706. Also, you can see how the upcoming Easypurl 7.1 can make your next integrated marketing initiative Easy — with built-in multichannel campaign management, customer experience marketing capabilities, and more.

Also, attend our in-depth Gold Partner Session on “Profiting from Multichannel Marketing Automation Programs” on Friday, February 22 at 1:15PM CST. In this presentation, through live case studies, you will learn the best practices of helping your customers implement the appropriate strategies to maximize their outcomes.

Want to see for yourself how the upcoming Easypurl 7.1 will transform marketing for printers and marketing service providers around the US and the World – including your next marketing initiative? Here is your chance! Register for DSCOOP today, to take advantage of our FREE offer to qualified attendees!

Easypurl, the industry leading provider of integrated marketing software that includes PURLs, Personalized QR Codes and Dynamic Landing Pages is excited to launch the latest version of its 1:1 marketing platform – Easypurl 7.

Easypurl 7 is the company’s most powerful integrated marketing software suite yet. It leverages over four years of research and development by Easypurl Labs and the experience gained from over forty thousand campaigns launched by thousands of Easypurl users around the world.

Every aspect of the software suite has been upgraded – from the breathtaking new User Interface which is now designed in the latest HTML5 standards and is fully cross-device compatible to the company’s popular Dynamic Landing Page design tools which have been enhanced to provide the most feature-rich and flexible capabilities yet. For a full list of features and to learn more visit www.easypurl.com.

“We are excited to showcase our new software and launch it at On Demand in New York City”, said Tej Kohli, CEO “NYC hosts some of the world’s best marketers and agencies, and we’re also proud to call it home“

In addition, for the first time in the company’s history, Easypurl will now deliver multiple editions of its software for different user types. In response to the diverse needs of Print Communication providers, Agencies and Enterprise users, Easypurl will now provide both a ‘Professional’ edition and an ‘Enterprise’ edition.

Easypurl’s revolutionary cross-media reporting dashboard has also been further enhanced to provide integrated Social Media and viral marketing reports. It even offers Direct Mail delivery analysis via intelligent mail barcode tracking and powerful geographical charting of data.

“Easypurl 7 is more than an upgrade, it is a brand new way to look at cross-media marketing”, said Mr. Steven Amiel, Executive Vice President of Sales and Marketing. “In our Enterprise edition, we have expanded the capabilities to include sought-after Marketing Automation features such as Lead Nurturing, Lead Management and CRM integration right out-of-the-box …creating a whole new value proposition for Sales and Marketing teams.”

Visit Easypurl at booth#303 at On Demand Expo in the Javitz Center, New York City on June 13-14, 2012.

About Easypurl

Easypurl is the leading provider of cross-media marketing software and services, and is a complete online solutions provider for Personalized URLs (PURLs), Dynamic Landing Pages, Email Marketing,
QR Codes and Postal Tracking with Intelligent Mail Barcodes (IMB). Easypurl is headquartered in New York City. For more information, visit http://www.easypurl.com.

About On Demand

For over 18 years ON DEMAND Exposition has been the preeminent event for marketing professionals, agencies, commercial printers, publishers and in-plant printing professionals. The 2012 event will continue to showcase the many facets of the integrated marketing industry, while placing greater emphasis on the practical applications on real-world multi-channel marketing. For registration and event info visit http://www.ondemandexpo.com

NEW YORK, September 7, 2011 –  Easypurl, the leader in personalized, cross-media communication, has been invited to present an award-winning PURL case study at Graph Expo in Chicago.  The session, “PURLs that Generate Strong Marketing Results,” will be presented by Easypurl CEO Tej Kohli and will take place in the Graph Expo Theater on Tuesday, September 13th.
In this session, attendees will learn the steps necessary to create an effective PURL campaign. Attendees will also see case study highlights of a campaign executed by Cox Cable that recorded an astounding 42.3 percent response rate. Attendees can expect to learn:

• What kind of creative and format was used to showcase both the PURL and the QR code
• How campaign timing was used between landing date of mail piece and subsequent emails
• How landing pages were personalized in order to gather contact information
• Surveys were also incorporated into the multiple landing page design
• Back-end measurement and results are revealed to not only to show the outstanding ROI, but the power of reporting

The Graph Expo Theater is a highly interactive learning center that offers a robust daily schedule of free sessions on a variety of today’s hottest business-building strategies, presented by subject-experts and thought leaders in their field.

NEW YORK, September 7, 2011 –  Easypurl, the leader in personalized, cross-media communication, will be unveiling a stunning new reporting dashboard at Graph Expo in Chicago next week.  The robust smartphone and tablet-ready reporting and analytics dashboard will display multiple key performance indicators across all Personalized URL, QR code, Dynamic Landing Page, and Social media campaigns.

The interactive, real-time reporting allows for detailed engagement and conversion analysis, allowing marketers to make adjustments to campaigns on the fly with the touch of a finger.  To celebrate the launch of the iPad and tablet-ready reporting dashboard, Easypurl is giving away FREE iPad 2′s to the first 50 new Easypurl subscribers who purchase a 1-year Easypurl subscription at the show.  For more information, Graph Expo attendees can visit Booth #3865.

Graph Expo, taking place in Chicago from September 11-14, is where top executives come to learn, network and make informed intelligent purchasing decisions. From design to delivery, attendees will see the full spectrum of equipment, products and services for printers and marketing professionals.

NEW YORK, September 2, 2011 – – Easypurl, the leader in personalized, cross-media communication, is proud to announce the release of Easypurl SocialShare,  a revolutionary way for marketers to link cross-media marketing campaigns to social media.  Easypurl SocialShare integrates cross-media marketing tools such as Personalized URLs, Dynamic Landing Pages, QR Codes and Variable Email to the web’s most popular social media websites.  This integration allows campaign recipients to act as brand ambassadors, and share their PURLs or GURLs with a single click.  Marketers can see the effectiveness of their campaigns with a powerful reporting dashboard and social sharing map.

“With Easypurl SocialShare, marketing campaigns created with Easypurl have the potential to reach millions of businesses and consumers, and even go viral, by tapping into the ever-expanding social media space. It’s a direct marketer’s dream come true,” explained Keegan St. Onge-May, Marketing Manager at Easypurl. “So far, we’ve seen customers use this tool to integrate their PURL marketing campaigns with Facebook, Twitter and dozens of other social media platforms, and I’m sure we’ll see additional innovative uses in coming weeks.”

Easypurl SocialShare’s launch comes after significant research and development by Easypurl Labs, and aims to broaden the impact of marketing messages and campaigns run by Easypurl clients.  “Adding social media connectivity to our cross-media platform raises the stakes significantly,” said Paul Mitchell, National Sales Director at Easypurl.com. “Our clients are now armed with a powerful tool to help them close more business while generating greater value for their customers.”

Easypurl and Westland Printers are teaming up tomorrow (August 23^rd) to co-present an award winning Cox Cable PURL case study.  This highly successful direct mail campaign features the latest and greatest of cross media marketing. By utilizing eye catching multi-dimensional mailers, PURLS, Personalized QR codes, Dynamic Landing Pages, and Triggered Emails, they were able to achieve an outstanding 42.3 percent response rate.

Register here for InterACT! – our session begins at 1 PM sharp.  Those who check out this session will get an insider look at:

• What format and creative were used to showcase both PURL and QR codes
• How timing played a crucial role in this campaign– making sure an appropriate amount of time had passed between the initial direct mailer and subsequent follow-up email.
• How the personalized landing pages were designed to gather crucial contact information.
• How surveys were incorporated into the multiple landing page design.
• How back-end measurement and results proved not only to show accurately portray outstanding ROI, but the power and importance of reporting.

Target Marketing and Printing Impressions are proud to present InterACT!, a Virtual Conference & Expo. Register for this FREE virtual event today!