One to One Engagement Marketing

Easypurl Provides Software & Solutions to Create Personalized Customer Experiences

Inbound SMS Marketing

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Easypurl is proud to announce its newest innovative feature, Inbound SMS Marketing – an effective medium for engaging with leads on a personal level. Take advantage of our industry-leading technology and get the most out of your campaigns! Not everyone has immediate or quality access to the Internet and therefore it makes sense to add additional response options such as text messaging to your direct Read More →

Learn More About PURLs in this Helpful Animation

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We’ve created a simple animation explaining the benefits of using PURLs and personalization in your direct marketing campaigns. Enjoy!

Your Reward For A Year Of Excellent Marketing: A Free Bahamas Vacation For Two!

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To celebrate the end to an exciting year in marketing we thought that an opportunity to win a trip to the Bahamas would be the perfect reward for the hard-working marketing folks who spent countless hours creating successful campaigns in 2013. That’s why we developed our little gamification campaign to give you and other marketers the option to pick your perfect vacation – complete with Read More →

Ultimate Direct Marketing Wish List

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Nobody’s marketing plan is bulletproof. There are always things we could improve upon. That’s why we’ve developed a list of “must-haves” you should include in your direct marketing wish list this holiday season. Read More →

Keep Your Eye on the Prize: IMB Postal Tracking

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With Easypurl’s Intelligent Mail Barcode (IMB) Postal Tracking capabilities, direct-mail marketers never again have to be the kings and queens of wishful thinking. Read More →

SOLD! Building Effective Realty Landing Pages

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With Easypurl, it’s easy to set up a landing page for your realty-marketing campaign.

Our ready-made, customizable templates can make 1:1 customer conversations a reality for a multitude of realtors.

Whether you work for a real-estate corporation or you’re an independent realtor, here are a few great ways in which you can leverage Easypurl’s dynamic landing pages to convert more customers. Read More →

Forget Diamonds: PURLs for Printers

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Audrey Hepburn might have preferred diamonds, but PURLs are a printer’s best friend. Read More →

It’s All Greek to Me: A/B “Split” Testing with Easypurl

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A/B, or Alpha/Beta, Testing is a marketing strategy in which parallel marketing campaigns are simultaneously launched to gauge their relative effectiveness and see which will result in a greater level of audience engagement.

Easypurl has A/B “Split” Testing built into its platform to empower marketers to make the smartest possible decisions when crafting their integrated-marketing campaigns. Read More →

Why Personalization is Key in Education Marketing

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Personalization can help your education-marketing efforts make the grade. Here’s why. Read More →

Boost Your Marketing Efficiency With Target Segmentation!

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The larger your audience, the more pronounced differences between individual targets can become.

An easy way to lose customers is to speak to all of them the same way about the same things.

But audience segmentation — a hallmark of the Easypurl platform — is a great escape from this kind of marketing mayhem. Read More →