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Make your next direct mail campaign go Viral with Easypurl SocialShare

Published on September 29, 2011.

Mobile Marketing and Social Media  - buzzwords that are rocking the marketing industry.

The current marketing landscape is turning social media and mobile entrepreneurs into instant billionaires while leaving the average marketing professional scratching their heads…

Makes you wonder – where does direct mail or traditional direct marketing fit… or does it?

Easypurl helps answer that question.

Introducing Easypurl SocialShare – a momentous leap in integrated marketing that enables you to extend the reach of your direct mail via social media sites such as Facebook, Twitter, and 200+ social platforms – creating a viral boost for your direct marketing campaign.

How do we do this? Its quite elementary really – we locked several engineers from the Andromeda Galaxy, along with our social media marketing team, into our lab for several years… and voila, Easypurl SocialShare was born.

SocialShare redefines the term “Viral Boost”.

We’ve already established the efficacy of PURLs. For instance you know that by connecting your Direct Mail to a personalized Landing Page (with PURLs or QR Codes) you boost responses. Easypurl SocialShare makes this step into a giant leap by enabling your Direct Marketing recipients to dynamically create PURLs and broadcast them to their Facebook friends and Twitter followers. Simply put SocialShare creates an unstoppable viral effect from your direct marketing campaigns.

Hope the inventory manager stocked up well this month because the marketing department (A.K.A., YOU) just made your direct mail go viral and your CEO grin from ear-to-ear.

Just another chapter from the Easypurl Playbook.

As always keep the conversation going,

Tej Kohli, CEO
Easypurl, Inc.

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Can PURLs Increase Response Rates in Political DM Campaigns? YES WE CAN!

Published on September 20, 2011.

VOTE FOR ME

PURL technology has been remarkably successfully in political fundraising, lobbying, volunteering, and community building campaigns.  One of the most effective PURL implementations we’ve seen in the political sphere is in polling and survey campaigns.  With higher response rates, lower error margins, and reduced costs, local and national politicians alike have used PURLs to revolutionize polling communications with their constituents.

With dozens of political campaigns under our belt here at Easypurl, let’s take a look at a successful polling campaign launched by a state representative.  The campaign objective was to establish important voting issues and topics while reducing the time and cost of utilizing phone banks for survey data collection.

Campaign Overview:

  • Mail sent:  5,000 pieces
  • Visitors:  394
  • Responses:   341
  • Response Rate:  6.82%
  • Site Conversion Rate:  86.55%

The campaign was 1/3 the cost of a phone bank survey, and the Easypurl reseller (a regional print shop) generated a 60% profit margin on the cross-media campaign (compared to 20% for the campaign printing.

Some other remarkable campaign statistics:

Better Response rates – approaching 7% vs. <1% for traditional media

What is particularly significant here is that the massive response rate boost demonstrates that campaigns that only offer mail-in cards as a response option are loosing substantial response potential in today’s ‘connected’ digital age.

Improved Predictability –  ~ 0.30% error margin vs.  5%-12% error margin for phone bank.

This can be attributed to the objective method of polling on a survey page as compared to a human (phone operator) who may phrase a question with some bias, intentionally or otherwise. Reducing the need to digitize responses also help eliminate errors. Improving the response rates also provides more data and better statistical significance to the data collected.

In summary, if you wish to leverage the best possible ROI and outcome for your Campaigns, it has become necessary to provide survey respondents with an efficient response mechanism. There is no better (and inexpensive way) to accomplish this than with PURLs and dynamic /intelligent survey pages.

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Easypurl CEO to Present Award-Winning PURL Campaign at Graph Expo

Published on September 7, 2011.

NEW YORK, September 7, 2011 –  Easypurl, the leader in personalized, cross-media communication, has been invited to present an award-winning PURL case study at Graph Expo in Chicago.  The session, “PURLs that Generate Strong Marketing Results,” will be presented by Easypurl CEO Tej Kohli and will take place in the Graph Expo Theater on Tuesday, September 13th.
In this session, attendees will learn the steps necessary to create an effective PURL campaign. Attendees will also see case study highlights of a campaign executed by Cox Cable that recorded an astounding 42.3 percent response rate. Attendees can expect to learn:

• What kind of creative and format was used to showcase both the PURL and the QR code
• How campaign timing was used between landing date of mail piece and subsequent emails
• How landing pages were personalized in order to gather contact information
• Surveys were also incorporated into the multiple landing page design
• Back-end measurement and results are revealed to not only to show the outstanding ROI, but the power of reporting

The Graph Expo Theater is a highly interactive learning center that offers a robust daily schedule of free sessions on a variety of today’s hottest business-building strategies, presented by subject-experts and thought leaders in their field.

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Easypurl to Unveil Smartphone and Tablet-Ready Reporting Dashboard at Graph Expo 2011

Published on September 6, 2011.

NEW YORK, September 7, 2011 –  Easypurl, the leader in personalized, cross-media communication, will be unveiling a stunning new reporting dashboard at Graph Expo in Chicago next week.  The robust smartphone and tablet-ready reporting and analytics dashboard will display multiple key performance indicators across all Personalized URL, QR code, Dynamic Landing Page, and Social media campaigns.

The interactive, real-time reporting allows for detailed engagement and conversion analysis, allowing marketers to make adjustments to campaigns on the fly with the touch of a finger.  To celebrate the launch of the iPad and tablet-ready reporting dashboard, Easypurl is giving away FREE iPad 2′s to the first 50 new Easypurl subscribers who purchase a 1-year Easypurl subscription at the show.  For more information, Graph Expo attendees can visit Booth #3865.

Graph Expo, taking place in Chicago from September 11-14, is where top executives come to learn, network and make informed intelligent purchasing decisions. From design to delivery, attendees will see the full spectrum of equipment, products and services for printers and marketing professionals.

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Easypurl Launches SocialShare, Connecting Direct Mail with Social Media

Published on September 2, 2011.

NEW YORK, September 2, 2011 – – Easypurl, the leader in personalized, cross-media communication, is proud to announce the release of Easypurl SocialShare,  a revolutionary way for marketers to link cross-media marketing campaigns to social media.  Easypurl SocialShare integrates cross-media marketing tools such as Personalized URLs, Dynamic Landing Pages, QR Codes and Variable Email to the web’s most popular social media websites.  This integration allows campaign recipients to act as brand ambassadors, and share their PURLs or GURLs with a single click.  Marketers can see the effectiveness of their campaigns with a powerful reporting dashboard and social sharing map.


“With Easypurl SocialShare, marketing campaigns created with Easypurl have the potential to reach millions of businesses and consumers, and even go viral, by tapping into the ever-expanding social media space. It’s a direct marketer’s dream come true,” explained Keegan St. Onge-May, Marketing Manager at Easypurl. “So far, we’ve seen customers use this tool to integrate their PURL marketing campaigns with Facebook, Twitter and dozens of other social media platforms, and I’m sure we’ll see additional innovative uses in coming weeks.”

Easypurl SocialShare’s launch comes after significant research and development by Easypurl Labs, and aims to broaden the impact of marketing messages and campaigns run by Easypurl clients.  “Adding social media connectivity to our cross-media platform raises the stakes significantly,” said Paul Mitchell, National Sales Director at Easypurl.com. “Our clients are now armed with a powerful tool to help them close more business while generating greater value for their customers.”

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Easypurl & Westland Printers Team Up at InterACT! Virtual Conference & Expo

Published on August 22, 2011.

Easypurl and Westland Printers are teaming up tomorrow (August 23rd) to co-present an award winning Cox Cable PURL case study.  This highly successful direct mail campaign features the latest and greatest of cross media marketing. By utilizing eye catching multi-dimensional mailers, PURLS, Personalized QR codes, Dynamic Landing Pages, and Triggered Emails, they were able to achieve an outstanding 42.3 percent response rate.

Register here for InterACT! – our session begins at 1 PM sharp.  Those who check out this session will get an insider look at:

  • What format and creative were used to showcase both PURL and QR codes
  • How timing played a crucial role in this campaign– making sure an appropriate amount of time had passed between the initial direct mailer and subsequent follow-up email.
  • How the personalized landing pages were designed to gather crucial contact information.
  • How surveys were incorporated into the multiple landing page design.
  • How back-end measurement and results proved not only to show accurately portray outstanding ROI, but the power and importance of reporting.

Target Marketing and Printing Impressions are proud to present InterACT!, a Virtual Conference & Expo. Register for this FREE virtual event today!

 

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Cultured PURLs: Personalized URLs and Higher Education

Published on July 25, 2011.

For high school seniors, the deadline to choose their institute of higher education is rapidly approaching.   For the last 1-2 years, these students have been aggressively marketed to, often receiving several direct mail pieces on a daily basis.  College admission offices spend huge portions of their budgets on direct marketing – with their pieces often getting lost in stacks of mail on the kitchen counter.  The question then becomes – how can we make our message stand out without doubling or tripling the cost of our mailer?  Many schools have answered this question with Personalized URLs, and experienced incredible boosts in their response rates and ROI.  The value of using PURLS for higher education admission campaigns goes far beyond simply saving money.

Nowadays, most prospective students complete the college admission process online. Not only can students begin the search for their perfect fit online, numerous resources allow them to take surveys to compare schools, send test scores, and actually apply online as well.

Direct mail remains an effective channel – and adding PURLs allows colleges to stand out with  an interactive and personalized line of communication, ultimately making the largest possible impact possible.  Using data from admission testing companies, colleges can dynamically serve landing page content based on the student’s gender, potential fields of study, test scores, etc.   The PURLs will help them gather additional intelligence about their target audience, as well as track and analyze campaign results.

Below is one creative example of a Personalized direct mail piece:

Salem College Case Study – from DirectMarketingIQ.com

Salem College was particularly successful when adding PURLs to their admission marketing campaigns.  By adding a PURL to their direct mail piece, they generated a 4.4% response rate.   That’s a 308% increase from the year before, despite the fact that they sent out 20% less mail!  And 25% of these responders ended up enrolling at Salem College.

PURLS tend to be incredibly successful for targeting prospective college students and young people in general. Have you seen other successful PURL campaigns aimed marketing towards younger generations? Comment about it bellow and don’t forget to follow us on twitter @EasyPURL_NYC

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Easypurl & DirectMarketingIQ.com Team Up in Highly Anticipated Webinar on PURLs

Published on June 28, 2011.

Easypurl.com is pleased to announce its partnership with DirectmarketingIQ.com on a new webinar:  Get Personal with PURLs – The In’s and Outs of Using PURLs in Your Marketing Mix.

This webinar is free and offers a crash course in Personalized URLs, teaching viewers how to incorporate PURLs into their direct marketing campaigns.  It will also highlight the benefits of using PURLs, featuring case studies, sample creative, and other useful tips.

“We’re very excited to partner with DirectMarketingIQ.com on this webinar,” explains Keegan St. Onge-May, Marketing Manager at Easypurl.com. “They have been a trusted source of direct marketing information for over 25 years, and the time has never been better for marketers to incorporate PURLs into their marketing campaigns.”

DirectMarketingIQ.com is an online publication that has been leading the way in keeping insiders up to date with the latest news involving direct mail, PURLS, cross media marketing, and more. They are part of the Target Marketing Group of Publications, and publish a monthly newsletter by the North American Publishing Company (NAPCO.)

Those interested can view the free webinar here.

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Dealerships Who Use PURLs Zoom Ahead of the Competition

Published on June 26, 2011.

 

PURLs have become a particularly effective marketing strategy for sales and customer loyalty within the automotive industry. It’s no surprise that more and more dealers are including them in their direct mailers.

Why are PURLs so effective for automotive campaigns?

It’s no secret at this point that people prefer to respond to direct mail pieces online.  In the automotive world, PURL responders are incredibly promising leads – 70% are looking to purchase a new car in the next six months. PURLs in automotive marketing campaigns can be used to generate leads, promote customer loyalty programs, send service reminders, and offer trade-in or upgrades specials.

Example of a Personalized Automotive Lead-Gen Form

To the left is an example of a Personalized Landing Page used by Mitsubishi. This page auto-populates with the currently known information from the visitor’s profile and subsequently prompts the visitor to update (or fill-in) missing information in their profile.

This highly effective lead collection campaign also provides useful survey and lead qualification data, while immediately triggering lead notifications to the dealership sales team.

Simple, yet powerful use of PURLs in automotive direct mail – such as in this campaign – suggests that with minimal effort dealerships can dramatically improve their response rates and drive more relevant leads to their sales people.


Example of a Personalized and Interactive Automotive Brochure

Here is an example of a personalized landing page for people who have requested information about a vehicle at an automotive trade show.  In this example, prospective buyers are looking for information on a popular automotive brand. Utilizing the dynamic content delivery capabilities of PURLs, the manufacturer is able to push a relevant email or direct mail piece linking the buyer to a highly personalized and interactive online brochure.

When visiting their PURL, the prospective buyer arrives on a very sophisticated dynamic landing page that presents everything from gas mileage and price to available colors on the specific Saturn model they requested.

Most importantly, they are even presented with the local dealership and current incentives being offered for the vehicle in their region.

Leveraging this known prospect information dramatically increases buyer interest and drives pre-qualified leads to the local dealerships.

What do you think?

Have you ever received an automotive direct mailer utilizing a PURL? Was it effective? Let us know why or why not in the comment section below! And don’t forget to follow us on Twitter @Easypurl_NYC.

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Come Visit us at the All for One Marketing Summit in NYC!

Published on June 6, 2011.

Easypurl.com is pleased to announce our upcoming attendance at the “All for One Integrated Marketing Summit,” a regional conference for direct marketers taking place in New York City June 20-21.  This conference brings in direct-marketers from all over the Northeast looking to optimize their marketing strategies – we’ll be at Booth #208 discussing the advantages of personalized cross-media marketing.

Like any good company attending a trade show, we’ve been very active in pre-show marketing. This week, we’re sending out direct mail pieces to registered show attendees, each containing a PURL and variable QR code.  Those who visit their PURL or QR code and register will have a customized Easypurl.com hat waiting for them at our booth.  Pretty cool, right?

It’s not too late to register for your free hat.  Just go to Registernow.AllForOne.Easypurl.com

If you have any questions, you can contact us at info@easypurl.com.

We hope to see you there!

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