One to One Engagement Marketing

Easypurl Provides Software & Solutions to Create Personalized Customer Experiences

Integrated Marketing Fails: Inbound SMS Edition


Friday Integrated Marketing Fails Welcome to our new blog series, “Friday Integrated Marketing Fails”, where we trawl the Internet for examples of questionable integrated marketing campaigns that we think our readers would enjoy. In this repeating blog feature, we will present integrating marketing fails to thrill, amuse, educate — and also, to reinforce the importance of displaying sense and good taste in your multichannel messaging. First Read More →

Definitive Proof that PURLs Enhance any Marketing Campaign


As contemporary digital marketing continues to shift, there are certain things that remain to be true. Content marketing becomes more important and SEO continues to change, some things remain remarkably true. While different things may shift, PURL marketing continues to remain an important and key part of any digital marketing campaign. The key aspect of PURL marketing is the way in which PURL marketing boosts Read More →

PURL Pricing: How much do PURLs cost?


As the industry-leading provider of personalized URL or PURL technology to printers, agencies and brands worldwide – the question we most often get from clients is, “How much do PURLs cost?” When it comes to PURL pricing for our customers – because we generate more PURLs than just about anybody, Easypurl is able to offer competitive “wholesale” PURL prices to our clients. Of course, integrated Read More →

Easypurl announces CrossTOUCH — World’s First App for Cross-Media Engagement

CrossTouch iPad

  Put Marketing Results in the palm of your hand with CrossTOUCH! Easypurl — the world’s leading provider of PURL technology and integrated marketing solutions for direct marketers — today announces the launch of its new mobile app, CrossTOUCH, for cross-media engagement and reporting. We are pleased to announce the release of CrossTOUCH, the world’s first mobile app for Cross-Media Engagement and Reporting! Our mobile app Read More →

Easypurl Cross-Media Marketing Platform Announces Version 8


We are pleased to announce a new release of our flagship Easypurl Reseller Platform – Easypurl 8! More than ever, this newest release helps organizations move beyond simple direct marketing programs, and deploy cross-channel marketing initiatives that synchronize direct mail efforts with other response channels — including web, email, mobile, social and more. Read More →

Inbound SMS Marketing


Easypurl is proud to announce its newest innovative feature, Inbound SMS Marketing – an effective medium for engaging with leads on a personal level. Take advantage of our industry-leading technology and get the most out of your campaigns! Not everyone has immediate or quality access to the Internet and therefore it makes sense to add additional response options such as text messaging to your direct Read More →

Learn More About PURLs in this Helpful Animation


We’ve created a simple animation explaining the benefits of using PURLs and personalization in your direct marketing campaigns. Enjoy!

Your Reward For A Year Of Excellent Marketing: A Free Bahamas Vacation For Two!


To celebrate the end to an exciting year in marketing we thought that an opportunity to win a trip to the Bahamas would be the perfect reward for the hard-working marketing folks who spent countless hours creating successful campaigns in 2013. That’s why we developed our little gamification campaign to give you and other marketers the option to pick your perfect vacation – complete with Read More →

Ultimate Direct Marketing Wish List

wish list3

Nobody’s marketing plan is bulletproof. There are always things we could improve upon. That’s why we’ve developed a list of “must-haves” you should include in your direct marketing wish list this holiday season. Read More →

Keep Your Eye on the Prize: IMB Postal Tracking


With Easypurl’s Intelligent Mail Barcode (IMB) Postal Tracking capabilities, direct-mail marketers never again have to be the kings and queens of wishful thinking. Read More →