PURLs + Social Media = Marketers' Dream Come True

Imagine this. You plant a GURL (general URL) on a social network. A user responds to the link. Using the information he provides, you create Read More >

Questions To Ask Your Customers (Hint: It Pays To Be Nosy)

Remember the good old days when all you needed to know from your customers was card color, type and quantity? Sigh. They’re gone. With today’s Read More >

How PURLs Are Priced

Elsewhere on this blog, we’ve discussed the price components of a personalized URL (PURL) campaign.  For example, remember the setup costs that we spoke about before? Read More >

Why Pricing Marketing Campaigns Is Like Raising Kids…

So why is pricing a marketing campaign like raising children? If you work at an agency or printer – or, if you are enterprise marketer Read More >

Pricing A Cross Media Campaign: BEGIN AT THE END

That’s right, begin at the end – start with the number of leads that the campaign is expected to generate. Read More >

QR Codes Shorten The Distance Between A Man And His PURL

You send out a direct mail piece with a personalized URL. You’ve done your best with it, and it’s as perfect as it can get. Read More >

93% Of Marketers Will Increase Digital Marketing Spend, Says Survey

High time we stop whining… Read More >

Five Myths About Cross Media Services

Bust ’em! Read More >

Marketing in Tough Times

When Brian McGovern, owner of Allegra Print and Imaging in Billings, Montana was asked what he was going to do about the recession, he answered: Read More >

The Rise Of Performance-Based Direct Mail

When the going gets tough, marketers invariably search for improved ROI on their marketing dollars. Indeed, in these gloomy economic times – with tightening budgets Read More >