As you may or may not know, Easypurl is the only solution in the marketplace that supports actual e-commerce capability for your cross-media campaigns. How do we do it? To begin with, our platform uses 128-bit encryption on all our hosted Landing Pages. This means your customer data is safe from hackers and other online trouble makers. Just as importantly, we rely on Rackspace as our hosting solutions provider. Just in case you didn’t know, Rackspace is the world’s premier and most trusted hosting solutions provider, offering ‘fanatical support’ combined withe the industry’s leading hardware and facilities to ensure your data’s security and integrity.
But that’s not all. Beyond best-in-class technology, Easypurl brings years of experience in the world of ecommerce, enabling us to bring to bear various solutions and technologies to meet your campaign’s unique requirements.
Essentially, there are three different e-commerce solutions:
Basic credit card capture
This is the easiest, quickest and most cost-effective solution for capturing orders online. All you need to do is select one of our special ecommerce enabled Web Forms when you set up your campaign. Our Template Gallery contains dozens of such forms to choose from, which may be customized according to your campaign’s creative specs. Dropping one of these special forms on your Landing Page gives visitors the ability to enter their billing information in a secure and confidential manner. The Shopping Cart Form includes special JavaScript validation to ensure the credit card number is in the proper format and the expiration date is in the future.
To process the orders using this methodology, the customer may view or download the order information through the secure (encrypted) and password-protected web-based Reporting Dashboard. Again, a big reason we are able to offer this solution in the first place is the fact that all Landing Pages created with Easypurl are secure (HTTPS vs HTTP) and encrypted with 128-bit SSL encryption. As such, you can be sure that all order data is safe and secure. This is usually the best way to go for a test, as it may be activated quickly and at no additional cost.
Integration to merchant bank account via payment gateway
This solution enables Easypurl to integrate your Landing Page’s shopping cart form to your merchant bank account via a payment gateway to facilitate real-time debiting of funds. We support Authorize.net as a payment gateway option. Authorize.net is the leading provider of payment gateway services worldwide. To activate this service, the merchant must connect their merchant account with Authorize.net (Authorize.net has relationships with all major banks), and provide Easypurl the account transaction key. There is an additional fee to add this service to a campaign, which covers the integration, testing and quality assurance. We also offer a similar integration with PayPal. 
Integration with 3rd-party or legacy order processing system
This approach enables transmission of ecommerce order data to a 3rd-party or legacy order processing system / infrastructure for processing. There are many ways for this to be accomplished, and as such each integration is handled on a case-by-case basis, depending on the systems being used, technology required, campaign workflow, etc. Popular approaches include automated daily or weekly file dump to a secure FTP location, or real-time transmission of order data via Web-Services (XML feed, for example).
Whatever the approach, as a technology company Easypurl has years of experience in the ecommerce world. Engage with us and you can always implement an effective and cost-effective solution to meet your needs.
