Easypurl and Westland Printers are teaming up tomorrow (August 23rd) to co-present an award winning Cox Cable PURL case study. This highly successful direct mail campaign features the latest and greatest of cross media marketing. By utilizing eye catching multi-dimensional mailers, PURLS, Personalized QR codes, Dynamic Landing Pages, and Triggered Emails, they were able to achieve an outstanding 42.3 percent response rate.
Register here for InterACT! – our session begins at 1 PM sharp. Those who check out this session will get an insider look at:
- What format and creative were used to showcase both PURL and QR codes
- How timing played a crucial role in this campaign– making sure an appropriate amount of time had passed between the initial direct mailer and subsequent follow-up email.
- How the personalized landing pages were designed to gather crucial contact information.
- How surveys were incorporated into the multiple landing page design.
- How back-end measurement and results proved not only to show accurately portray outstanding ROI, but the power and importance of reporting.
Target Marketing and Printing Impressions are proud to present InterACT!, a Virtual Conference & Expo. Register for this FREE virtual event today!
