In the world of direct mail marketing, AI has been a game-changer, transforming how campaigns are created, executed, and analyzed. From automating repetitive tasks to … Read More >
The Explosion of QR Codes in Marketing
QR codes, or Quick Response codes, have been around since the 1990s, but they only began to gain real traction in marketing in recent years. … Read More >
Using Personalized URLs (PURLs) for Direct Marketing
With the average American seeing between 6000 and 10000 ads per day — according to a 2023 TechJury study — personalization is critical to capture … Read More >
What are PURLs?
In the evolving world of direct marketing, the ability to link offline and online channels seamlessly is key to creating an effective customer engagement strategy. … Read More >
How PURLs Increase Direct Mail Response Rates
If you send direct mail, and you are not using PURLs, you are leaving money on the table. Direct mail has long been an effective … Read More >
RCS Unlocks New Opportunities for Direct Mail Marketers
RCS is Finally Here, and it Goes Beyond SMS for Print Marketers In today’s fast-paced marketing landscape, successful campaigns are those that combine the best … Read More >
Ultimate Glossary of Direct Marketing Terms
As the marketing landscape evolves, so too does the terminology that marketers use. At Easypurl, we use this Ultimate Glossary of Direct Marketing Terms for … Read More >
