When it comes to crafting effective calls-to-action (CTAs), “Submit” might just be the worst possible choice. Why? Because it’s vague, uninspiring, and does nothing to set expectations for your audience. In a world where every click counts, matching CTA button text to the intended action is essential. The key to high-converting CTA buttons lies in clear, actionable, and relevant language that not only invites engagement but also matches the content and action your audience expects. Here’s how to create CTA buttons that make users want to click—and “Submit” is not part of the plan.
Why “Submit” is a CTA Faux Pas
“Submit” tells users nothing about what they’re actually doing. Are they signing up for an exclusive deal, getting insider tips, or booking a consultation? This word is not only generic but also fails to build any emotional connection with your audience. Effective CTAs instead offer specific, action-driven phrases that feel rewarding and match user intent. Here are some alternative approaches:
Match Your CTA to the Action and Content
Your CTA text should mirror what your content offers. If your landing page is promoting a free resource, opt for CTAs like “Get My Free Guide” or “Download Now.” For email CTAs, matching the button text to the specific value you’re providing increases engagement. If your email content promises exclusive tips, consider “Reveal My Tips” or “Unlock Insider Access.” By aligning the button text with your content, you’re not just asking for a click; you’re telling users exactly what they’ll gain.
- Example 1: Landing page for a new course might feature a CTA that reads, “Start Learning Today” rather than “Sign Up.”
- Example 2: A product launch email could include a CTA like “See What’s New” instead of the unremarkable “Submit.”
Make the Action Clear and Rewarding
CTAs should create an anticipation of value. Phrases like “Get Started,” “Claim My Spot,” or “Explore Benefits” resonate because they sound inviting and rewarding. Specific action words also help users visualize the next step they’re taking, which reduces friction and makes clicking feel natural.
Examples of CTA Alternatives
- For Exclusive Offers: Replace “Submit” with “Claim My Offer” or “Get My Deal” to drive urgency and create excitement.
- For Free Resources: Instead of “Download,” go with “Get Your Free Copy” or “Access the Resource.”
- For Services and Consultations: Use “Book My Free Consultation” or “Find My Solution” to make the action more personal.
- For Signup Forms: Rather than “Subscribe,” try “Get Updates” or “Join the Community” to highlight the benefit of signing up.
Content Matching: Keep Your CTA Relevant
Content matching means choosing CTA text that resonates with the language and intent of your page or email. If your email is about joining a community, use a CTA like “Become a Member” instead of “Learn More.” For product launches, a simple “Shop New Arrivals” or “See the Collection” invites exploration. Aligning your CTA with the main content helps guide users naturally from reading to clicking by affirming that your button will fulfill the promise of the page.
Copy Matching: Harmonize CTA with Page Messaging
Take advantage of your page’s message and tone for CTA inspiration. Copy matching enhances trust and makes your CTA feel like an extension of the content, not an afterthought. For example, if your page emphasizes saving time, a CTA like “Start Saving Time Now” or “Optimize My Workflow” builds on that message. This approach reduces hesitation, as users feel confident they’ll get exactly what they expect.
Contextual CTAs for Different Actions
- When Offering Free Trials: “Start My Free Trial” or “Try it Free” clarifies that the user isn’t committing financially yet.
- For Lead Magnets in Emails: A downloadable resource CTA could say “Get My Free Report,” specifying the benefit.
- On Product Landing Pages: Instead of “Learn More,” try “Discover Your Perfect Fit” or “See Details,” inviting deeper exploration.
Wrapping Up
The best CTA buttons go beyond the basics of “Submit” by guiding users through an anticipated journey. When CTAs match the content, action, and copy on the page, they’re more than buttons—they’re invitations that transform clicks into genuine engagement. So, next time you’re tempted to use “Submit,” think about what your audience truly wants and how you can communicate it. Crafting CTAs with intention can turn an ordinary click into an extraordinary customer experience.
Ready to see CTA optimization in action? Discover how Easypurl can help you craft personalized landing pages, emails, and dynamic CTAs that drive results. Get Your Free Demo of Easypurl Now and start transforming clicks into conversions!