Mobile Marketing Update: Current News in the World of Mobile Communications

Yeah, yeah, we all know mobile marketing is really taking off this year. Here are some interesting news items involving this exciting channel we recently stumbled upon that we thought might interest our readers. Enjoy – and as usual we’d appreciate your feedback.

Facebook Focusing on Mobile

Facebook CTO Bret Taylor says that the company will be focusing on mobile in a big way in 2011, specifically when it comes to delivering a consistent user experience across mobile platforms. At the moment, Facebook not only has a smartphone app, but also hosts three mobile sites: ,, and Smartphone manufacturer HTC also plans to launch two Facebook-branded phones next month. (Source:

Mobile E-mail on the rise

Phone-based e-mail usage has experienced serious growth in the past year, driven largely by increased smartphone adoption in the US.

Mobile Email Usage3 Month Avg. Ending Nov. 2010 vs. 3 Month Avg.
Total U.S. Mobile Subscribers Ages 13+
Total Mobile Audience (000)
Nov-09 Nov-10 % Change
Used email ever in month 51,639 70,105 36%
Used email almost every day 31,161 43,477 40%

(Source: comScore MobiLens)

Daily usage of mobile email showed an even greater increase, growing 40 percent as 43.5 million users turned to their mobile devices on a nearly daily basis for their email communication needs. (source:

Mobile Apps Predicted to hit $15B in 2011

Market research firm Gartner forecasts that world-wide mobile app revenues will triple from $5.2 billion last year to $15 billion in 2011, and keep growing to an astounding $58 billion by 2014. (source:

Giving you the Tools to Profit from Mobile Communications

Here at EasyPurl, we understand the growing potential of the mobile world. From creating mobile websites, QR codes, and SMS messaging, we’re your industry-leading source for personalized mobile communications. We’ll even create custom websites and Web applications for you — just contact our Client Services team for more information!

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