NEW YORK, March 3, 2011 – Easypurl.com, the leader in personalized, cross-media communication, is pleased to announce its participation in this year’s On Demand Conference and Exposition held in Washington, DC, from March 22-24. In partnership with On Demand, Easypurl.com is offering the show’s attendees an exclusive ‘VIP’ Benefit Package that includes special savings and access to an exclusive webinar.

“This is the fourth consecutive year Easypurl will participate in this event, which has always been a big success for us,” explained Paul Mitchell, National Sales Director at Easypurl. “We are pleased to offer attendees a waiver of our standard License Activation Fee – a $5,000 savings – plus corporate level access to our exclusive presentation Track, Target, Triumph.”

This highly-regarded presentation delivered in-person or via a live Webinar, provides the clients of Print Service Providers important information on how to boost direct marketing response rates using Personalized URLs and Dynamic Landing Pages, explained Mitchell. “Plus, we are including a free trial to our popular SaaS Cross-Media platform. All in all, it’s an amazing offer that’s sure to be a big hit amongst show goers.”

Easypurl’s VP Sales & Marketing, Rio Longacre, will also be in attendance. A highly sought-after speaker and direct marketing strategist, Longacre will present his award-winning presentation Why Cross-Media Matters throughout the expo. “I’m thrilled to be joining On Demand for the fourth consecutive year,” said Longacre, “Understanding the direct marketing landscape is crucial for Print Service Providers who wish to thrive in today’s completive, multi-channel environment,” he explained. “It’s my goal to give them a road map for not only building winning direct marketing campaigns but also driving top-line revenues by adding Cross-Media services to their marketing arsenal.”

Businesses interested in participating in this special On Demand offer or webinar presented by Rio Longacre are asked to visit Booth #2819 during the exposition, or else contact Kate Fowler by email kfowler@indrosgroup.com, or by telephone at 866-463-7671 x821.

About Easypurl

Easypurl is the leading provider of cross-channel marketing software and services, and is a complete online solutions provider for Personalized URLs (PURLs), Dynamic Landing Pages, Email Marketing, QR Codes and Postal Tracking with Intelligent Mail Barcodes (IMB). Easypurl is owned by INDROS Group, with offices in North America and India. Easypurl is a proud member of the DMA, PODi, PIA/GATF and DSCOOP. For more information, visit www.easypurl.com.

About ON DEMAND Exposition and Conference

For over 17 years ON DEMAND Exposition has been the preeminent event for commercial printers, publishers and in-plant printing professionals.  Print professionals have relied on ON DEMAND Expo to experience first-hand the latest technologies used to create, manage, personalize, print and deliver content.  The 2011 event will continue to showcase the many facets of the digital print industry that drives business success in this evolving marketplace, while placing greater emphasis on the practical applications and increasing focus of real-world multi-channel publishing and marketing.  For registration and event info visit www.ondemandexpo.com



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