This guide is one of two parts covering how to get the most from QR codes in direct mail campaigns. In Part 1, we explored … Read More >
How to Use QR Codes in Direct Mail (Part 1)
This guide is one of two parts covering how to get the most from QR codes in direct mail campaigns. In Part 1, we’ll dive … Read More >
Never Submit! Crafting Compelling CTA Button Text That Converts
When it comes to crafting effective calls-to-action (CTAs), “Submit” might just be the worst possible choice. Why? Because it’s vague, uninspiring, and does nothing to … Read More >
Top Direct Mail Trends in 2024
Direct mail is far from a relic of the past—it’s evolving into one of the most dynamic marketing channels available today. With advancements in personalization, … Read More >
Optimizing Your Direct Mail Campaigns Part 3: Automate Direct Mail Workflows
Welcome to the final installment of our three-part series on optimizing direct mail campaigns. So far, we’ve covered the integration of direct mail with digital … Read More >
Optimizing Your Direct Mail Campaigns Part 2: Track and Analyze Campaign Performance
Welcome back to our three-part series on optimizing direct mail campaigns. In the first installment, we discussed the importance of integrating direct mail with digital … Read More >
Optimizing Your Direct Mail Campaigns Part 1: Integrate Direct Mail with Digital Channels
Welcome to our comprehensive three-part series on Optimizing Your Direct Mail Campaigns. Throughout this series, we’ll explore key strategies that can elevate your direct mail initiatives … Read More >
20 Must-Have AI Tools for Direct Mail Marketers
In the world of direct mail marketing, AI has been a game-changer, transforming how campaigns are created, executed, and analyzed. From automating repetitive tasks to … Read More >
The Explosion of QR Codes in Marketing
QR codes, or Quick Response codes, have been around since the 1990s, but they only began to gain real traction in marketing in recent years. … Read More >
Using Personalized URLs (PURLs) for Direct Marketing
With the average American seeing between 6000 and 10000 ads per day — according to a 2023 TechJury study — personalization is critical to capture … Read More >
