How using Personalized QR Codes can save you 3% on postage

Direct mail remains one of the most effective ways to reach and engage customers, but what if you could make it even more impactful—and save 3% on postage in the process? The USPS’s Integrated Technology Promotion is designed to help businesses do just that by encouraging the use of cutting-edge digital enhancements, like Personalized QR codes, in direct mail campaigns.

Each year, the United States Postal Service introduces promotional incentives to encourage marketers to integrate technology into their direct mail efforts. The Integrated Technology Promotion specifically rewards businesses that incorporate interactive digital elements into their campaigns by offering significant postage discounts.

For 2025, the USPS is offering a 3% discount on eligible mailings that use technologies like QR codes, augmented reality (AR), NFC (Near Field Communication), and digital voice assistants to create a more engaging and seamless customer experience.

One of the most accessible and effective ways to qualify for the USPS Integrated Technology Promotion is by adding QR codes to your direct mail pieces. QR codes bridge the gap between print and digital, making it easy for recipients to interact with your brand instantly.

But remember, there’s a BIG difference between static QR codes and Personalized QR Codes powered by Easypurl. Here’s why Personalized QR Codes are a game-changer:

A Personalized QR Code can drive recipients directly to a Personalized Landing Page, special offers, videos, or interactive experiences—resulting in higher engagement and increased conversion rates.

Unlike static QR codes, Personalized QR Codes allow you to track metrics like who has scanned the code, exactly when the scan occurred, and more. This real-time data provides invaluable insights into customer behavior, helping you fine-tune your marketing strategy.

Personalized QR Codes make it effortless for recipients to take action. Whether it’s visiting a Personalized Landing Page, redeeming a coupon, signing up for an event, or making a purchase, they remove friction from the customer journey, leading to higher satisfaction and response rates.

By incorporating Personalized QR Codes into your mailings, you not only enhance engagement but also qualify for the USPS’s Integrated Technology Promotion, reducing your postage expenses and maximizing your marketing ROI.

Personalized QR Codes and Personalized URLs (PURLs): Drive recipients to unique, customized landing pages tailored to their interests.

Mobile Coupons & Promotions: Offer exclusive discounts that users can redeem in-store or online.

Event Registration: Make it easy for recipients to RSVP for webinars, trade shows, or local events using a Personalized Landing Page.

Product Demos & Videos: Provide instant access to personalized video content that showcases your brand or product.

Click-to-Call or Chat: Enable direct communication with your sales or support team with a single scan, and track user engagement down to the individual target level.

The USPS’s Integrated Technology Promotion is an opportunity that direct mail marketers shouldn’t ignore. By incorporating Personalized QR Codes, you can enhance customer engagement, gain measurable insights, and qualify for postage discounts—all while making your campaigns more interactive and effective.

Ready to take your direct mail to the next level? Contact us today to start integrating Personalized QR Codes and PURLs into your direct mail campaigns, and take advantage of the 3% postage savings and benefits offered by the USPS!