Tips for a Great Corporate Blog

In the words of CEO of Marriott Hotels, Bill Marriott, “Blogging is a great way to communicate with [your] customers and stakeholders in this day and age.” We agree with Bill.

But what exactly is a Blog?

  • Blog is a combination of the words ‘Web’ and ‘Log’
  • A blog is a type of website or part of a website
  • Blogs are usually maintained by an individual or organization
  • Entries are commonly displayed in reverse-chronological order (newest first, oldest last)
  • Many blogs provide commentary or news on a particular subject
  • Most blogs are interactive and may be commented on by visitors
  • A typical blog combines text, images, video and links to other blogs

Companies have been using blogs for years in order to get their message out to an ever-expanding audience — and at no cost for media. But some blogs are better than others, and as consequence much more popular. Nothing is worse, for example, than a corporate blog that regurgitates boring press releases or simply repeats company news and events.

How do you create an effective blog that engages your visitors, keeps them interested and coming back? Here are some tips from Insider:

  • Use an engaging and conversational voice – avoid corporate-speak if you can
  • Make frequent updates – daily if possible
  • Blog fun and educational topics that your audience will find interesting
  • Make it interactive – encourage feedback and comments
  • Invite Guest Bloggers – your customers are a great place to start!
In a nutshell, the more varied your content and the more frequently you update it, the more people will learn from your Blog and want to keep coming back. There are some corporate blogs out there that have taken these tips and run with them. Here’s a list of some of our favorite ones.
Top corporate blogs:
Southwest’s Blog ( written in a comical voice, with news about the company and industry delivered with a personal touch. They also include lots of video.
Lenovo ( blogs about a wide variety of business topics, ranging from business, design, life and technology.
37 Signals ( has over 88k subscribers to its blog that  focuses on a wide range of topics relevant to small businesses. Many consider their blog one of the best in the business.
Accenture ( has Blogs eight different employees who share insights on business, communications, technology, consulting, and hiring.
Amazon Web Services ( packs their blog with charts, graphs and stuff that appeals to their geeky followers.
Check out these blogs, see what kind of content they’re providing, and remember our tips whenever your writing new content for your blog. Have a great corporate blog? We’d love to check it out … let us know in the comments!
Thanks. Insider

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