Direct mail is making a strong comeback in the digital age, driven by its ability to cut through the noise of crowded email inboxes and … Read More >
How to Personalize Direct Mail to Optimize Response (Part 2)
Introduction Welcome to Part 2 of our series on optimizing direct mail with personalization! In Part 1, we explored foundational strategies to build a solid … Read More >
How to Personalize Direct Mail to Optimize Response (Part 1)
Introduction Personalization in direct mail has moved from simple name and address customization to highly targeted, data-driven messaging. This two-part series will delve into effective … Read More >
Never Submit! Crafting Compelling CTA Button Text That Converts
When it comes to crafting effective calls-to-action (CTAs), “Submit” might just be the worst possible choice. Why? Because it’s vague, uninspiring, and does nothing to … Read More >
What are PURLs?
In the evolving world of direct marketing, the ability to link offline and online channels seamlessly is key to creating an effective customer engagement strategy. … Read More >
How PURLs Increase Direct Mail Response Rates
If you send direct mail, and you are not using PURLs, you are leaving money on the table. Direct mail has long been an effective … Read More >
How to Personalize your Marketing for the Fall
As we approach back to school sales and the holiday season, it is a perfect time to up your marketing game and personalize your marketing … Read More >
