In a previous Blog post we explained the benefits of adding PURLs to your marketing mix. Increase Web traffic from traditional marketing initiatives Boost Web … Read More >
QR Codes in the Wild! McDonalds McCafe; Hollywood Continues Love Affair with QR Codes
Two codes spotted in real life this morning! The first one was spotted on the L train on the way to Brooklyn. very interesting campaign. … Read More >
App Review: Free QR Code Readers for iPhone
It’s surprising that the iPhone had yet to come pre-loaded with a built-in QR Code reader. For now, you have to download one in the … Read More >
EASYPURL.COM ANNOUNCES ‘GOLDEN PURL’ AWARD WINNERS
NEW YORK, February 2, 2011 – Cross-Media Software firm Easypurl.com announces the winners of the company’s 2010 Golden PURL Awards. This annual award is given … Read More >
Coming Soon: Landing Page vs. Website
Landing Page vs. Website – it sounds like an action movie title, doesn’t it? If it were, then Landing Page would be Sylvester Stallone, and … Read More >
JetBlue Gets into the QR Code Game
Discount airline provider Jet Blue, known for their creative and slick advertising, has just launched a new QR code campaign that’s all over New York’s … Read More >
What Are PURLs, And Why Do I Need Them?
Personalized URLs, or PURLs, enable marketers to offer their customers and prospects a better way to respond to their traditional offers. Specifically, Personalized URLs give … Read More >
Mobile Marketing Update: Current News in the World of Mobile Communications
Yeah, yeah, we all know mobile marketing is really taking off this year. Here are some interesting news items involving this exciting channel we recently … Read More >
Tips for a Great Corporate Blog
In the words of CEO of Marriott Hotels, Bill Marriott, “Blogging is a great way to communicate with [your] customers and stakeholders in this day … Read More >
Why Use PURLs & Landing Pages? Look at the Numbers.
It’s no secret that Personalized URLs and Dynamic Landing Pages are among the hottest and most talked about tools in today’s world of direct marketing. … Read More >
