Landing Page vs. Website – it sounds like an action movie title, doesn’t it? If it were, then Landing Page would be Sylvester Stallone, and … Read More >
JetBlue Gets into the QR Code Game
Discount airline provider Jet Blue, known for their creative and slick advertising, has just launched a new QR code campaign that’s all over New York’s … Read More >
What Are PURLs, And Why Do I Need Them?
Personalized URLs, or PURLs, enable marketers to offer their customers and prospects a better way to respond to their traditional offers. Specifically, Personalized URLs give … Read More >
Mobile Marketing Update: Current News in the World of Mobile Communications
Yeah, yeah, we all know mobile marketing is really taking off this year. Here are some interesting news items involving this exciting channel we recently … Read More >
Tips for a Great Corporate Blog
In the words of CEO of Marriott Hotels, Bill Marriott, “Blogging is a great way to communicate with [your] customers and stakeholders in this day … Read More >
Why Use PURLs & Landing Pages? Look at the Numbers.
It’s no secret that Personalized URLs and Dynamic Landing Pages are among the hottest and most talked about tools in today’s world of direct marketing. … Read More >
Social Media: Get on the Bandwagon!
Do you have a Facebook account? How about Twitter, or Digg, or Flickr? How many followers or fans do you have? How often do you … Read More >
Decoding the Intelligent Mail Barcode (IMB)
Any way you slice it, the Intelligent Mail Barcode, or IMB, is just simply a good idea. Think about it – it’s been a challenge … Read More >
Rio Longacre, our VP Sales & Marketing, Speaks at the Cleveland DMA
Our fearless VP of Sales and Marketing (Rio Longacre) flew to Cleveland on Tuesday to give a speech to the folks at the Cleveland DMA … Read More >
Become a Follow-Up Master
You’ve invested blood sweat and tears – not to mention time and money – creating a winning direct mail piece (if not, check out these … Read More >
