With Easypurl’s Intelligent Mail Barcode (IMB) Postal Tracking capabilities, direct-mail marketers never again have to be the kings and queens of wishful thinking.
Here are three reasons why every smart marketer should give it a try:
- No more guessing games. With IMB Postal Tracking, marketers can be alerted every time a direct-mail piece equipped with an Intelligent Mail Barcode is scanned through a USPS facility. That way, you will know exactly where your marketing communications travel every step of the way.
With Easypurl’s Intelligent Mail Barcode (IMB) Postal Tracking capabilities, direct-mail marketers don’t have to play the guessing game!
- Constant contact is maintained. You can use delivery notifications as the first step in a triggered, multichannel marketing campaign so that you don’t fall out of touch with your targets.
- Keep track of your direct-mail outputs. The Easypurl platform allows you to generate Mail Piece Summary Reports and Mail Piece Delivery Analyses that put data about where your direct-mail pieces have been sent and whether they’ve gotten delivered at your fingertips, as well as 3-D Mail Delivery Charts that visualize this kind of information.
- Know the costs before you send. Easypurl’s platform also lets you access an interactive Mail Piece Summary Map that providers users with state-by-state postage-rate breakdowns within the United States.
Want to bring this new level of efficiency to your next direct-mail endeavor?
Sign up for a free trial of Easypurl today to discover the IMB difference!
