It’s said that behind every cloud there is a silver lining, and that is certainly true with the advent of mobile or digital technology. Everywhere … Read More >
There’s No Place Like Home: Creating Loyalty Among Guests with PURLs
The first rule to understanding the hospitality industry is that there’s no place like home. Marketers at hotels and resorts know that a customer relationship … Read More >
Direct Marketing for Education: Making the Grade with Student-Recruitment PURLs and Landing Pages
Education marketers know that student recruitment for secondary- and higher-education institutions is as competitive as it’s ever been — and the fight for resources shows … Read More >
