If you’re a Print Service Provider, Marketing Firm or Agency and you’re still wondering why you need Cross-Media (Seriously? What is this, 1995?), you should read through this post quickly, and pick up the phone and contact the leading Cross-Media software vendor (cough…Easypurl…cough) right away.
So, here it is… The top-10 reasons your business needs Cross-Media Services now:
- Cross-Media tools make direct marketing more effective by incorporating personalization and improving measurability.
- Adding Cross-Media to your service portfolio accelerates your transition to a marketing solutions provider.
- Being a Cross-Media service provider lets you engage with your client’s marketing department as opposed to the print purchasing or procurement department.
- It adds an interactive component (the Web) to your existing service offering.
- Cross-Media services connect print to data, and open the door to relevant marketing discussions.
- Tools like Personalized URLs and customized landing pages can be used to market yourself more effectively.
- A Cross-Media service-suite adds high-margin services like Personalized URLs, Intelligent Mail Barcodes (IMB), Landing Pages, etc. to your business.
- It also opens doors to new relationships and enables you to reach out to a wider customer base.
- Adding Cross-Media lets you grow your business without changing your business model, purchasing new hardware or hiring additional staff.
- Your customers are looking for it.
Okay? Now, go! go! go!
img: wikicommons
