As the marketing landscape evolves, so too does the terminology that marketers use. At Easypurl, we use this Ultimate Glossary of Direct Marketing Terms for … Read More >
Where the Rubber Meets the Road in Direct Mail Marketing
As a direct marketing professional, you’ve likely encountered the notion that direct mail is obsolete. Yet, much like Willie Nelson’s resilience against online rumors, direct … Read More >
8 Fundamental Principles for Astonishing Direct Marketing Success
While the purpose of direct marketing is to identify, contact and motivate members of a primary purchasing demographic, there is little industry agreement on how … Read More >
7 Reasons Why Direct Marketing Is Effective In Driving ROI
Savvy marketers always want to maximize their return on investment (ROI) by getting the biggest bang for their marketing buck, but which approach is more … Read More >
7 Reasons Why Direct Marketing Is Effective In Driving Marketing ROI
Savvy marketers always want to maximize their return on investment (ROI) by getting the biggest bang for their buck, but which approach is more effective … Read More >
QR Code Sighting: Late Night with Jimmy Fallon
On last night’s Late Night with Jimmy Fallon, musician Cameron Mesirow, who goes by the stage name Glasser, performed as the musical guest. Yes, the … Read More >
