Do you have a Facebook account? How about Twitter, or Digg, or Flickr? How many followers or fans do you have? How often do you … Read More >
Decoding the Intelligent Mail Barcode (IMB)
Any way you slice it, the Intelligent Mail Barcode, or IMB, is just simply a good idea. Think about it – it’s been a challenge … Read More >
Rio Longacre, our VP Sales & Marketing, Speaks at the Cleveland DMA
Our fearless VP of Sales and Marketing (Rio Longacre) flew to Cleveland on Tuesday to give a speech to the folks at the Cleveland DMA … Read More >
Become a Follow-Up Master
You’ve invested blood sweat and tears – not to mention time and money – creating a winning direct mail piece (if not, check out these … Read More >
QR Codes plus Microsoft equals… "Microsoft Tags"
By this point, we’ve all heard about QR Codes, right? Easypurl.com Insider has recently blogged about them twice, once to explain how this interesting new … Read More >
Direct Mail Tip #3: The Power of Pictures
The use of visuals — black/white or full color, photographs or drawings — has gone hand-in-hand with direct mail since it’s humble beginnings. But what … Read More >
Direct Mail Tip #2: Writing a Successful Letter
Now that we’ve covered envelope design, we can move on to the meat your letter campaign – the letter itself! Think about it, your letter … Read More >
Direct Mail Success Tip: Start with the Envelope
Tricks to get your piece out of the mail pile and into your customer’s hands Is there a day that goes by that you don’t … Read More >
QR Code Usage Soars
QR Codes are really taking off in the US. In fact, according to Mobile Commerce Daily during Q4 of 2010 the US officially became the … Read More >
Email Marketing Tip #3: Optimize your Subject Line
For many email marketers, the subject line remains an afterthought. It continues to be something you write after you’ve put together creative and copy. However, … Read More >
