Direct mail is making a strong comeback in the digital age, driven by its ability to cut through the noise of crowded email inboxes and … Read More >
Never Submit! Crafting Compelling CTA Button Text That Converts
When it comes to crafting effective calls-to-action (CTAs), “Submit” might just be the worst possible choice. Why? Because it’s vague, uninspiring, and does nothing to … Read More >
Optimizing Your Direct Mail Campaigns Part 2: Track and Analyze Campaign Performance
Welcome back to our three-part series on optimizing direct mail campaigns. In the first installment, we discussed the importance of integrating direct mail with digital … Read More >
Using Personalized URLs (PURLs) for Direct Marketing
With the average American seeing between 6000 and 10000 ads per day — according to a 2023 TechJury study — personalization is critical to capture … Read More >
What are PURLs?
In the evolving world of direct marketing, the ability to link offline and online channels seamlessly is key to creating an effective customer engagement strategy. … Read More >
How PURLs Increase Direct Mail Response Rates
If you send direct mail, and you are not using PURLs, you are leaving money on the table. Direct mail has long been an effective … Read More >
Design Dynamic, Personalized Landing Pages with EasyPurl’s Template Library
Any savvy digital marketer in 2018 is likely well aware of the benefits landing pages provide to offer-specific marketing campaigns. You’d be remiss not to … Read More >
5 Reasons You Should Add PURLs to Your Email Marketing
Make your prospects feel special with a PURL created just for them! Email marketing gives us ways to reach customers in more effective ways than … Read More >
6 Reasons Why You Absolutely Need Personalized Landing Pages
The world of online marketing is becoming increasingly competitive as more and more companies struggle to gain the attention of their prospects. In fact, 90 … Read More >
Why Should You Invest in PURLs?
Direct mail can be made even more effective when it is combined with digital efforts such as personal URLs, known as PURLs. These are unique … Read More >
