Question: What’s better than a flawless marketing campaign? Answer: A flawless marketing campaign that runs itself automatically while you sleep. We’re talking about setting up … Read More >
The Tremendous Triumvirate of Mobile Marketing
Over the past couple years, the Mobile channel has finally emerged as a powerful direct marketing medium. But, it’s still new and somewhat mysterious to … Read More >
Rising Postal Costs – Stop Worrying And Start Profiting
USPS’s proposed price increase might shoot-up costs by 5% for direct mailers, and more than 23.3% for companies that mail Standard Mail Parcels, reports DM … Read More >
What Lies Between A Printer And His First Cross-Media Project? The Self-Promo Campaign
If you’re new to the cross-media space, simply reviewing the software and attending a few cross-media training sessions does in no way fully equip your … Read More >
What Is PixelPURL?
PixelPURL is a special proprietary Easypurl.com tracking technology that enables companies to use PURLs and monitor visitor behavior on third-party websites. Earlier, we spoke about … Read More >
Security Pages – Boon Or Bane?
A security page is an extra security measure that can be incorporated into a marketing campaign. It is added between a PURL and a landing … Read More >
PURL Redirect – Lets Marketers Use Purls Without Landing Pages
Despite popular belief, it is not always necessary to use a hosted Landing Page with a PURL campaign. Easypurl Redirect lets marketers redirect PURL visitors … Read More >
Email Marketing Tip #2: Saving Your Email From The SPAM, JUNK And TRASH Folders
Getting email delivered is actually more of an art than a science. There are many different Internet Service Providers (ISPs), and each one has its … Read More >
Email Marketing Tip #1: What Is Whitelisting, And Do I Need It?
There are many factors that ascertain whether your emails actually get delivered into your audience’s in-box or get tagged as SPAM and end up being … Read More >
Hey Non-Profits, Boost Your Fundraising With PURLs And Landing Pages
How can PURLs help non-profits raise more funds despite shrunken marketing budgets and declining response rates? Non-profits send out direct mail throughout the year to … Read More >
