USPS’s proposed price increase might shoot-up costs by 5% for direct mailers, and more than 23.3% for companies that mail Standard Mail Parcels, reports DM … Read More >
What Lies Between A Printer And His First Cross-Media Project? The Self-Promo Campaign
If you’re new to the cross-media space, simply reviewing the software and attending a few cross-media training sessions does in no way fully equip your … Read More >
What Is PixelPURL?
PixelPURL is a special proprietary Easypurl.com tracking technology that enables companies to use PURLs and monitor visitor behavior on third-party websites. Earlier, we spoke about … Read More >
Security Pages – Boon Or Bane?
A security page is an extra security measure that can be incorporated into a marketing campaign. It is added between a PURL and a landing … Read More >
PURL Redirect – Lets Marketers Use Purls Without Landing Pages
Despite popular belief, it is not always necessary to use a hosted Landing Page with a PURL campaign. Easypurl Redirect lets marketers redirect PURL visitors … Read More >
Email Marketing Tip #2: Saving Your Email From The SPAM, JUNK And TRASH Folders
Getting email delivered is actually more of an art than a science. There are many different Internet Service Providers (ISPs), and each one has its … Read More >
Email Marketing Tip #1: What Is Whitelisting, And Do I Need It?
There are many factors that ascertain whether your emails actually get delivered into your audience’s in-box or get tagged as SPAM and end up being … Read More >
Hey Non-Profits, Boost Your Fundraising With PURLs And Landing Pages
How can PURLs help non-profits raise more funds despite shrunken marketing budgets and declining response rates? Non-profits send out direct mail throughout the year to … Read More >
Podcast: Using Easypurl.com To Grow Your Business
In this interview with Digital Innovations Group, Easypurl.com’s VP of Client Services Devin Voorsanger discusses how agencies and marketing service providers can use Easypurl.com to … Read More >
Why Colleges And Universities Are Adopting PURLs & Landing Pages
Colleges and universities run lots of marketing campaigns throughout the year to reach out to alumni and prospective students. In fact, higher education institutions count … Read More >
