Here is a SWOT analysis of the print industry by our VP Sales & Marketing, Rio Longacre. (Remember him? He’s the dude who recently gave … Read More >
Web-To-Print Or PURLs?
What is the better way to upgrade your business – move-up to Web-to-print, or add cross-media services? Decisions, decisions. Let’s see if we can help. … Read More >
Why Your Email Campaign Needs PURLs. Now!
You’ve been running successful email campaigns for years, why bother adding PURLs now? Well, why would you shout from the rooftop when you can have one-to-one … Read More >
Deep Engagement Campaigns – The Right Way To Leverage Customer Information
How can you get very personal, but not too personal? How do you super-customize marketing campaigns for your customers without looking like a stalker? As … Read More >
Print HAS Changed – What 2010 On Demand Expo Taught Us
The print industry has changed. Yes, it’s not going to change. It’s no longer in the process of changing. This is our biggest takeaway from this … Read More >
Wrapping Up On Demand 2010 – Note From Our VP of Sales (And Favorite Mentor) Rio Longacre
On Demand 2010 wraps up today in Philly, and if you are at the event and haven’t visited us yet, please do! We’ve had hundreds … Read More >
Easypurl At The 2010 On Demand Expo
We are in Philly, at the On Demand Conference. Stop by at booth #1132, we’d love to say hello. What’s everyone talking about so far? Print … Read More >
Common Mistakes In Cross Media Production
Here are few mistakes that we frequently see first-time cross media marketers make. Again, guys, the keyword is “common.” Poor list hygiene: A squeaky clean list … Read More >
Common Mistakes In Cross Media Sales
We have put together six common mistakes that we have seen cross media sellers make. The keyword here is “common” – everybody does it. So … Read More >
PURLs + Social Media = Marketers' Dream Come True
Imagine this. You plant a GURL (general URL) on a social network. A user responds to the link. Using the information he provides, you create … Read More >
