Salespeople love trade shows. Trade shows offer a great excuse for leaving the office for a few days, traveling to a cool new city, meeting … Read More >
Stay In Control With Easypurl.com Marketing Automation Tools
Question: What’s better than a flawless marketing campaign? Answer: A flawless marketing campaign that runs itself automatically while you sleep. We’re talking about setting up … Read More >
What Is PixelPURL?
PixelPURL is a special proprietary Easypurl.com tracking technology that enables companies to use PURLs and monitor visitor behavior on third-party websites. Earlier, we spoke about … Read More >
Security Pages – Boon Or Bane?
A security page is an extra security measure that can be incorporated into a marketing campaign. It is added between a PURL and a landing … Read More >
Email Marketing Tip #2: Saving Your Email From The SPAM, JUNK And TRASH Folders
Getting email delivered is actually more of an art than a science. There are many different Internet Service Providers (ISPs), and each one has its … Read More >
Hey Non-Profits, Boost Your Fundraising With PURLs And Landing Pages
How can PURLs help non-profits raise more funds despite shrunken marketing budgets and declining response rates? Non-profits send out direct mail throughout the year to … Read More >
An Idiot's Guide to Setting up a Cross-Media Project
Okay, so you’ve sold your first Cross-Media Campaign. Great. So now what? We know, this is new to many you. If you’re a printer, there’s … Read More >
We Predicted The Future Of Cross-Media. Or Did We?
We predicted the future of cross-media 20 months ago. We decided it was time to evaluate the accuracy of our prophecies. And boy, are we … Read More >
SWOT Analysis Of The Print Industry
Here is a SWOT analysis of the print industry by our VP Sales & Marketing, Rio Longacre. (Remember him? He’s the dude who recently gave … Read More >
Web-To-Print Or PURLs?
What is the better way to upgrade your business – move-up to Web-to-print, or add cross-media services? Decisions, decisions. Let’s see if we can help. … Read More >
