Author Archives: Easypurl Team

PURLs; QR Codes; Direct Marketing

Top 10 Benefits of Using PURLs and QR Codes in Direct Marketing

Savvy direct marketers are now taking their direct mail pieces to the next level by integrating PURLs and QR Codes to increase response, facilitate tracking, and amp Read More >

Human Engagement: Easypurl Makes Multichannel Campaign Creation Easier Than Ever.

Easypurl 12.0 puts the power of personalized landing page creation directly in the hands of marketing teams with no reliance on developers. New York, Jan. Read More >

These are the different types of Landing Page templates that Easypurl offers

Design Dynamic, Personalized Landing Pages with EasyPurl’s Template Library

Any savvy digital marketer in 2018 is likely well aware of the benefits landing pages provide to offer-specific marketing campaigns.  You’d be remiss not to Read More >

Elevating Direct Marketing Campaigns with IVR and Call Tracking: A Comprehensive Guide

Direct marketing campaigns have evolved, and leveraging Interactive Voice Response (IVR) and call tracking can be the game-changer your strategy needs. At Easypurl, we understand Read More >

Direct Mail Marketing

Where the Rubber Meets the Road in Direct Mail Marketing

  As a direct marketing professional, you’ve likely encountered the notion that direct mail is obsolete. Yet, much like Willie Nelson’s resilience against online rumors, Read More >

8 Fundamental Principles for Astonishing Direct Marketing Success

8 Fundamental Principles for Astonishing Direct Marketing Success

While the purpose of direct marketing is to identify, contact and motivate members of a primary purchasing demographic, there is little industry agreement on how Read More >

Use PURLs for Auto Dealership

6 Reasons Why Your Auto Dealership Should Use PURLs

Since the record-setting pace of car sales in 2016 automobile industry experts are debating whether or not 2017 will be equally as strong. Local dealerships will Read More >

Connect Online & offline marketing

5 Ways to Connect Online and Offline Marketing to Increase Sales

Digital Ecosystem is tightening its grip. Electronic devices stream original and broadcast programming, and television sets are internet-connected. Once considered uncrossable, this merging has greatly Read More >

Advantages of One-to-one marketing, (sometimes expressed as 1:1 marketing)

Advantages of One-to-One Marketing

Personalization is one of the most powerful strategies you can add to your marketing arsenal. When clients are given personalized service, they are happier in Read More >

Direct Mail Marketing

7 Reasons Why Direct Marketing Is Effective In Driving ROI

Savvy marketers always want to maximize their return on investment (ROI) by getting the biggest bang for their marketing buck, but which approach is more Read More >