To celebrate the end to an exciting year in marketing we thought that an opportunity to win a trip to the Bahamas would be the … Read More >
Ultimate Direct Marketing Wish List
Nobody’s marketing plan is bulletproof. There are always things we could improve upon. That’s why we’ve developed a list of “must-haves” you should include in your direct marketing wish list this holiday season. … Read More >
Keep Your Eye on the Prize: IMB Postal Tracking
With Easypurl’s Intelligent Mail Barcode (IMB) Postal Tracking capabilities, direct-mail marketers never again have to be the kings and queens of wishful thinking. … Read More >
SOLD! Building Effective Realty Landing Pages
With Easypurl, it’s easy to set up a landing page for your realty-marketing campaign.
Our ready-made, customizable templates can make 1:1 customer conversations a reality for a multitude of realtors.
Whether you work for a real-estate corporation or you’re an independent realtor, here are a few great ways in which you can leverage Easypurl’s dynamic landing pages to convert more customers. … Read More >
Forget Diamonds: PURLs for Printers
Audrey Hepburn might have preferred diamonds, but PURLs are a printer’s best friend. … Read More >
It’s All Greek to Me: A/B “Split” Testing with Easypurl
A/B, or Alpha/Beta, Testing is a marketing strategy in which parallel marketing campaigns are simultaneously launched to gauge their relative effectiveness and see which will result in a greater level of audience engagement.
Easypurl has A/B “Split” Testing built into its platform to empower marketers to make the smartest possible decisions when crafting their integrated-marketing campaigns. … Read More >
Why Personalization is Key in Education Marketing
Personalization can help your education-marketing efforts make the grade. Here’s why. … Read More >
Boost Your Marketing Efficiency With Target Segmentation!
The larger your audience, the more pronounced differences between individual targets can become.
An easy way to lose customers is to speak to all of them the same way about the same things.
But audience segmentation — a hallmark of the Easypurl platform — is a great escape from this kind of marketing mayhem. … Read More >
How to Wear Your PURLs: Retail Edition
Want to use personalized URLs (PURLs) to boost your retail sales, but have no idea where to put them? Here are 10 perfect places to start. … Read More >
Create Compelling Nonprofit Landing Pages With Easypurl!
We’ve already covered how personalized URLs (PURLs) and landing pages help nonprofits meet fundraising goals, but there are other ways you can harness your supporter base using Easypurl’s dynamic landing pages.
Our ready-made, customizable templates can not only make your outreach efforts impactful, but also personal. … Read More >
