PURLs are the tried-and-true workhorse of the marketing campaign. The PURL, or personalized URL, is a unique web address that is included in email and direct … Read More >
How Landing Pages boosts your Marketing ROI
If you are sending visitors who find your site through search, display ads or any other means directly to your home page or contact page, … Read More >
2 Effective Outbound Strategies to Jumpstart Your Fall Marketing Campaign
With the crisp feel of fall in the air, it is a great time to review your company’s outbound direct marketing strategy for one last … Read More >
Printers and Agencies: Here is How to Charge for PURL Campaigns
At Easypurl, we are often asked by marketing agencies and printers about how much they should charge for PURL campaigns. Much like the question “how … Read More >
PURL Pricing: How much do PURLs cost?
As the industry-leading provider of personalized URL or PURL technology to printers, agencies and brands worldwide – the question we most often get from clients … Read More >
Learn More About PURLs in this Helpful Animation
We’ve created a simple animation explaining the benefits of using PURLs and personalization in your direct marketing campaigns. Enjoy!
Your Reward For A Year Of Excellent Marketing: A Free Bahamas Vacation For Two!
To celebrate the end to an exciting year in marketing we thought that an opportunity to win a trip to the Bahamas would be … Read More >
Ultimate Direct Marketing Wish List
Nobody’s marketing plan is bulletproof. There are always things we could improve upon. That’s why we’ve developed a list of “must-haves” you should include in your direct marketing wish list this holiday season. … Read More >
Forget Diamonds: PURLs for Printers
Audrey Hepburn might have preferred diamonds, but PURLs are a printer’s best friend. … Read More >
It’s All Greek to Me: A/B “Split” Testing with Easypurl
A/B, or Alpha/Beta, Testing is a marketing strategy in which parallel marketing campaigns are simultaneously launched to gauge their relative effectiveness and see which will result in a greater level of audience engagement.
Easypurl has A/B “Split” Testing built into its platform to empower marketers to make the smartest possible decisions when crafting their integrated-marketing campaigns. … Read More >
