Want to create direct response offers that kick butt? Well, it takes more than a compelling offer and slick creative to get the message out. … Read More >
2010 Year in Review – Mobile Grows Up, QR Code Invasion, PURLs Gone Wild and more!
Okay, folks. 2010 is nearly over and it’s time to look back and reminisce about the year that was. So, what happened this year in … Read More >
Why add PURLs to your Marketing? Top 5 Reasons.
Okay, so you’ve heard about this interesting new marketing innovation called Personalized URLs, or PURLs. People have been talking about it. There’s definitely a palpable … Read More >
SWOT Analysis Of Direct Mail
A SWOT analysis breaks down the Strengths, Weaknesses, Opportunities and Threats facing an industry or organization. Strengths and weaknesses are inherent to direct mail. Opportunities … Read More >
Easypurl.com at DMA:2010 – Visit us at Booth #2420
After unveiling Easypurl.com 5.0 at Graph Expo this past week, we’re moving on to San Francisco to showcase the latest version of our direct marketing … Read More >
We're Launching Easypurl.com 5.0 with Mobile Marketing At Graph EXPO!
That’s right… another year, another Easypurl.com appearance at Graph Expo – the nation’s premier event in Graphic Arts & Communications industry. This year at Graph … Read More >
Become A Trade Show Success With Cross-Media Marketing
Salespeople love trade shows. Trade shows offer a great excuse for leaving the office for a few days, traveling to a cool new city, meeting … Read More >
Stay In Control With Easypurl.com Marketing Automation Tools
Question: What’s better than a flawless marketing campaign? Answer: A flawless marketing campaign that runs itself automatically while you sleep. We’re talking about setting up … Read More >
The Tremendous Triumvirate of Mobile Marketing
Over the past couple years, the Mobile channel has finally emerged as a powerful direct marketing medium. But, it’s still new and somewhat mysterious to … Read More >
Definitions: Cross-Media Marketing And Multi-Channel Marketing
Over the past few months here at the Easypurl Insider we’ve been exploring the world of cross-media, mostly discussing specific technologies and how they can … Read More >
