If you are sending visitors who find your site through search, display ads or any other means directly to your home page or contact page, … Read More >
Why Personalization is Key in Education Marketing
Personalization can help your education-marketing efforts make the grade. Here’s why. … Read More >
Boost Your Marketing Efficiency With Target Segmentation!
The larger your audience, the more pronounced differences between individual targets can become.
An easy way to lose customers is to speak to all of them the same way about the same things.
But audience segmentation — a hallmark of the Easypurl platform — is a great escape from this kind of marketing mayhem. … Read More >
Extra! Extra! 5-Part Playbook Series Coming Soon!
We’re excited to announce an upcoming five-part “Playbook” series detailing industry-specific marketing solutions using Easypurl software and solutions. Titles will include: Direct-Marketing Playbook: Using PURLs … Read More >
There’s No Place Like Home: Creating Loyalty Among Guests with PURLs
The first rule to understanding the hospitality industry is that there’s no place like home. Marketers at hotels and resorts know that a customer relationship … Read More >
Dealerships Who Use PURLs Zoom Ahead of the Competition
PURLs have become a particularly effective marketing strategy for sales and customer loyalty within the automotive industry. It’s no surprise that more and more … Read More >
