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Tag Archives: Cross Media Marketing

Deep Engagement Campaigns – The Right Way To Leverage Customer Information

winfail

How can you get very personal, but not too personal? How do you super-customize marketing campaigns for your customers without looking like a stalker? As convoluted as this seems, it can be done. There are two kinds of direct marketing that a company can carry out – Shallow Engagement campaigns and Deep Engagement campaigns. A Shallow Engagement campaign is a regular marketing campaign where the Read More →

Wrapping Up On Demand 2010 – Note From Our VP of Sales (And Favorite Mentor) Rio Longacre

These guys look familiar? Devin (r) and Rie (l)

On Demand 2010 wraps up today in Philly, and if you are at the event and haven’t visited us yet, please do! We’ve had hundreds of brilliant conversations with people stopping by booth #1132, and we can’t get enough. Attendance is much better than anticipated. Despite dire predictions from others, we’ve had a good turnout. Marketing works. Or, more specifically, our marketing worked. To help Read More →

Common Mistakes In Cross Media Production

woolworth dm

Here are few mistakes that we frequently see first-time cross media marketers make. Again, guys, the keyword is “common.” Poor list hygiene: A squeaky clean list is the first step to a successful campaign. Incorrect formatting, or data in the wrong columns will make it difficult to generate PURLs, landing pages and emails, or will generate them incorrectly. Bad Data: Incorrect, incomplete or outdated data is fatal Read More →

Common Mistakes In Cross Media Sales

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We have put together six common mistakes that we have seen cross media sellers make. The keyword here is “common” – everybody does it. So if any of the below points apply to you, don’t sweat it, it just means you are normal. And the best part is that they are simple to correct or avoid. Here they are: Selling on response rate increase: Many service Read More →

Questions To Ask Your Customers (Hint: It Pays To Be Nosy)

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Remember the good old days when all you needed to know from your customers was card color, type and quantity? Sigh. They’re gone. With today’s cross media marketing campaigns, the more questions you ask your customers, the more likely you are to succeed. We have spoken about how, to price a campaign, you need to “begin at the end.”  That just means – begin with finding Read More →

Why Pricing Marketing Campaigns Is Like Raising Kids…

crying

So why is pricing a marketing campaign like raising children? If you work at an agency or printer – or, if you are enterprise marketer who has worked with an agency or printer – you know that marketing campaigns are a lot like kids: Each one requires special attention, no two are the same and while the first one is the hardest, it gets easier Read More →

Pricing A Cross Media Campaign: BEGIN AT THE END

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That’s right, begin at the end – start with the number of leads that the campaign is expected to generate. Read More →

QR Codes Shorten The Distance Between A Man And His PURL

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You send out a direct mail piece with a personalized URL. You’ve done your best with it, and it’s as perfect as it can get. There is one more thing you can do to increase the response rate – add a QR code to your mail piece. What is a QR code? “QR is short for Quick Response (they can be read quickly by a Read More →

93% Of Marketers Will Increase Digital Marketing Spend, Says Survey

img:quinn.anya via flickr

High time we stop whining… Read More →

Five Myths About Cross Media Services

philosophygeek via flickr

Bust ‘em! Read More →