A/B, or Alpha/Beta, Testing is a marketing strategy in which parallel marketing campaigns are simultaneously launched to gauge their relative effectiveness and see which will result in a greater level of audience engagement.
Easypurl has A/B “Split” Testing built into its platform to empower marketers to make the smartest possible decisions when crafting their integrated-marketing campaigns. … Read More >
Personalization can help your education-marketing efforts make the grade. Here’s why. … Read More >
Want to use personalized URLs (PURLs) to boost your retail sales, but have no idea where to put them? Here are 10 perfect places to start. … Read More >
We’ve already covered how personalized URLs (PURLs) and landing pages help nonprofits meet fundraising goals, but there are other ways you can harness your supporter base using Easypurl’s dynamic landing pages.
Our ready-made, customizable templates can not only make your outreach efforts impactful, but also personal. … Read More >
Adapting to one-of-a-kind customers and prospects may pose a challenge for some platforms, but with Easypurl, reaching an eclectic array of customers is no sweat.
… Read More >
When it comes to direct marketing for the automotive industry, Easypurl has been around the block. With tens of thousands of campaigns launched on our … Read More >
Curious about how you can make your Direct Marketing more effective? Do you want to know how the world’s top marketers use PURLs in their … Read More >
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