PURLs are the tried-and-true workhorse of the marketing campaign. The PURL, or personalized URL, is a unique web address that is included in email and direct … Read More >
Emails Marketing: 5 Reasons Why Your Email Will Be Deleted
Email marketing can be an extremely efficient means of interacting with customers. Ninety-one percent of consumers check their messages at least once per day. Additionally, … Read More >
7 Ways to optimize Your Landing Page Forms
Landing page optimization is now even more crucial for one reason: internet users’ attention spans have fallen from about 12 seconds to less than eight seconds. … Read More >
B2C vs. B2B Marketing: Differences and Strategies
While they share many similarities, B2C (Business to Consumer) and B2B (Business to Business) marketing strategies have some significant differences. These variations display the intrinsic … Read More >
Email Marketing Mistakes: What’s the Biggest Mistake Marketers Make?
There are common email marketing mistakes that, by themselves, seldom blow up an entire marketing campaign. When handled efficiently, email marketing is both productive and cost-effective. … Read More >
How PURLs Enhance Marketing Response Rates in Any Industry
Contemporary digital marketing constantly shifts. Content marketing is becoming more important and SEO is changing, but certain things remain fixed. We mean personal URL marketing, or PURL marketing, which continues to … Read More >
7 Steps to Take Your Email Marketing Campaign To New Heights
Email marketing campaigns boast a 3800 percent ROI, earning brands an average of $38 for every $1 spent. This incredible return, however, does come with … Read More >
How Landing Pages boosts your Marketing ROI
If you are sending visitors who find your site through search, display ads or any other means directly to your home page or contact page, … Read More >
Inbound Marketing Benefits: 5 Ways You Can Improve Your ROI
Inbound marketing has so many benefits, it’s quickly becoming a central part of every quality advertising strategy. Online marketing, including PPC campaigns, is 54 percent … Read More >
8 Successful Ways to Build Your Email List
The more qualified prospects you have on your email list, the more effective your email marketing will be. Email marketing allows you to contact people … Read More >
