The old marketing saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” has been attributed to … Read More >
6 Reasons Why You Absolutely Need Personalized Landing Pages
The world of online marketing is becoming increasingly competitive as more and more companies struggle to gain the attention of their prospects. In fact, 90 … Read More >
6 Benefits of Incorporating SMS Into Your Marketing Campaign
It’s said that behind every cloud there is a silver lining, and that is certainly true with the advent of mobile or digital technology. Everywhere … Read More >
Why Should You Invest in PURLs?
Direct mail can be made even more effective when it is combined with digital efforts such as personal URLs, known as PURLs. These are unique … Read More >
5 reasons why email is still the most effective marketing tool
When you are seeking effective methods to reach your prospects, you can’t get much better than email marketing. Although many people think of it as … Read More >
PURLs: 6 Ways PURLs Can Help Your Next Direct Marketing Campaign
PURLs are the tried-and-true workhorse of the marketing campaign. The PURL, or personalized URL, is a unique web address that is included in email and direct … Read More >
Emails Marketing: 5 Reasons Why Your Email Will Be Deleted
Email marketing can be an extremely efficient means of interacting with customers. Ninety-one percent of consumers check their messages at least once per day. Additionally, … Read More >
7 Ways to optimize Your Landing Page Forms
Landing page optimization is now even more crucial for one reason: internet users’ attention spans have fallen from about 12 seconds to less than eight seconds. … Read More >
B2C vs. B2B Marketing: Differences and Strategies
While they share many similarities, B2C (Business to Consumer) and B2B (Business to Business) marketing strategies have some significant differences. These variations display the intrinsic … Read More >
Email Marketing Mistakes: What’s the Biggest Mistake Marketers Make?
There are common email marketing mistakes that, by themselves, seldom blow up an entire marketing campaign. When handled efficiently, email marketing is both productive and cost-effective. … Read More >
