Audrey Hepburn might have preferred diamonds, but PURLs are a printer’s best friend. … Read More >
It’s All Greek to Me: A/B “Split” Testing with Easypurl
A/B, or Alpha/Beta, Testing is a marketing strategy in which parallel marketing campaigns are simultaneously launched to gauge their relative effectiveness and see which will result in a greater level of audience engagement.
Easypurl has A/B “Split” Testing built into its platform to empower marketers to make the smartest possible decisions when crafting their integrated-marketing campaigns. … Read More >
Boost Your Marketing Efficiency With Target Segmentation!
The larger your audience, the more pronounced differences between individual targets can become.
An easy way to lose customers is to speak to all of them the same way about the same things.
But audience segmentation — a hallmark of the Easypurl platform — is a great escape from this kind of marketing mayhem. … Read More >
Create Compelling Nonprofit Landing Pages With Easypurl!
We’ve already covered how personalized URLs (PURLs) and landing pages help nonprofits meet fundraising goals, but there are other ways you can harness your supporter base using Easypurl’s dynamic landing pages.
Our ready-made, customizable templates can not only make your outreach efforts impactful, but also personal. … Read More >
Experience Engagement at Print 13!
Come visit us at Booth #4462 to witness our brand-new Engagement-Marketing Platform in action (powered by the industry’s first-ever Engagement Engine) and learn how it can help you drive sales and create lifetime, dynamic customer conversations. … Read More >
There’s No Place Like Home: Creating Loyalty Among Guests with PURLs
The first rule to understanding the hospitality industry is that there’s no place like home. Marketers at hotels and resorts know that a customer relationship … Read More >
Paying Dividends with PURLs: Three Campaigns for Consumer Finance Marketing
After many years of woes for Consumer Finance, the forecast is finally changing. Factors such as a rallying market, recovering home prices, and a general … Read More >
Right on Target: How PURLs and Dynamic Landing Pages Help Nonprofits Meet Fundraising Goals
Despite the last few years’ challenging fundraising environment, Easypurl has been helping nonprofits meet their donation targets by boosting the efficiency and effectiveness of their … Read More >
Direct Marketing for Education: Making the Grade with Student-Recruitment PURLs and Landing Pages
Education marketers know that student recruitment for secondary- and higher-education institutions is as competitive as it’s ever been — and the fight for resources shows … Read More >
Easypurl NOW HIRING Sales Executives
That’s right! Easypurl is now hiring Sales Executives to join the Integrated Marketing Revolution. Are you passionate about marketing? Experienced in solution sales? Are you … Read More >
