Author Archives: Easypurl

A Printer’s Legacy: An Integrated-Marketing Evolution

Printing-executive-turned-integrated-marketing-specialist Steven Amiel discusses how he got his start in printing and how he believes Multichannel engagement marketing is transforming the printing landscape.
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Extra! Extra! 5-Part Playbook Series Coming Soon!

We’re excited to announce an upcoming five-part “Playbook” series detailing industry-specific marketing solutions using Easypurl software and solutions. Titles will include: Direct-Marketing Playbook: Using PURLs Read More >

There’s No Place Like Home: Creating Loyalty Among Guests with PURLs

The first rule to understanding the hospitality industry is that there’s no place like home. Marketers at hotels and resorts know that a customer relationship Read More >

Paying Dividends with PURLs: Three Campaigns for Consumer Finance Marketing

After many years of woes for Consumer Finance, the forecast is finally changing. Factors such as a rallying market, recovering home prices, and a general Read More >

Right on Target: How PURLs and Dynamic Landing Pages Help Nonprofits Meet Fundraising Goals

Despite the last few years’ challenging fundraising environment, Easypurl has been helping nonprofits meet their donation targets by boosting the efficiency and effectiveness of their Read More >

Direct Marketing for Education: Making the Grade with Student-Recruitment PURLs and Landing Pages

Education marketers know that student recruitment for secondary- and higher-education institutions is as competitive as it’s ever been — and the fight for resources shows Read More >

Measuring Quality of Care and Improving Outcomes with PURLs & QR Codes

Easypurl’s healthcare solutions that feature Personalized URLs (or PURLs) and QR codes are more than just direct-marketing tools for healthcare marketers.  Over several years of Read More >

FREE Webinar: Inbound Marketing for Agencies and Marketing Service Providers

Are you spending money month-after-month on sales and marketing activities — with disappointing results — or none at all? Do you want to know how Read More >

Tent Event

Direct Marketing for Auto Dealerships: Driving Showroom Traffic with Easypurl

When it comes to direct marketing for the automotive industry, Easypurl has been around the block. With tens of thousands of campaigns launched on our Read More >

New eBook: 8 Ways to Boost Direct Marketing Response with PURLs

Curious about how you can make your Direct Marketing more effective? Do you want to know how the world’s top marketers use PURLs in their Read More >