A/B, or Alpha/Beta, Testing is a marketing strategy in which parallel marketing campaigns are simultaneously launched to gauge their relative effectiveness and see which will result in a greater level of audience engagement.
Easypurl has A/B “Split” Testing built into its platform to empower marketers to make the smartest possible decisions when crafting their integrated-marketing campaigns. … Read More >
Personalization can help your education-marketing efforts make the grade. Here’s why. … Read More >
Want to use personalized URLs (PURLs) to boost your retail sales, but have no idea where to put them? Here are 10 perfect places to start. … Read More >
We’ve already covered how personalized URLs (PURLs) and landing pages help nonprofits meet fundraising goals, but there are other ways you can harness your supporter base using Easypurl’s dynamic landing pages.
Our ready-made, customizable templates can not only make your outreach efforts impactful, but also personal. … Read More >
Adapting to one-of-a-kind customers and prospects may pose a challenge for some platforms, but with Easypurl, reaching an eclectic array of customers is no sweat.
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Come visit us at Booth #4462 to witness our brand-new Engagement-Marketing Platform in action (powered by the industry’s first-ever Engagement Engine) and learn how it can help you drive sales and create lifetime, dynamic customer conversations. … Read More >
We’re excited to announce an upcoming five-part “Playbook” series detailing industry-specific marketing solutions using Easypurl software and solutions. Titles will include: Direct-Marketing Playbook: Using PURLs … Read More >
The first rule to understanding the hospitality industry is that there’s no place like home. Marketers at hotels and resorts know that a customer relationship … Read More >
After many years of woes for Consumer Finance, the forecast is finally changing. Factors such as a rallying market, recovering home prices, and a general … Read More >
Despite the last few years’ challenging fundraising environment, Easypurl has been helping nonprofits meet their donation targets by boosting the efficiency and effectiveness of their … Read More >
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